1. Page1
Dara Baf
Global Data Services Manager at SAGE Publications
darabaf@hotmail.com
Summary
A professional and a leader with a proven ability to deliver world-class DW & BI solutions:
• Over 30 Years of IT experience
• Over 22 Years Data Warehousing
• Expert knowledge and skills in Data Modeling
• Over 200 data marts and warehouses up to 2PB in size
• Passionate on providing End-to-End capabilities measuring on good-enough, cost and time efficacy
• Exemplary line management, compassionate and deciplined
Specialties: Data Architecture, Enterprise DW Architecture, VLDB, Data Governance, MDM, ETL, Reporting
and Analytics, Software Engineering, Critical Thinking, Project Management, Communication,Pharmaceutical
Sales Data, Clinical Data Management, Manufacturing, Clickstream Data, and publishing data.
Experience
Global Data Services Manager at SAGE Publications
November 2012 - Present (3 years 7 months)
Managing Enterprise Data Integration, EDW and Enterprise BI Reporting along with mastering of data
(customer)
Heavily and actively involved in coaching, training, planning, communicating, budgeting, event organizing,
technology survey and adoption strategizing, EAI and Data Integration, Data architecture and system
architecture.
Data Services Technical Lead at Sage Publications
April 2011 - November 2012 (1 year 8 months)
Coach and create collaborative culture, rearchitect Data Warehouse and Reporting Infrastructure and
standardize a suite of best practices including Requirement, Design, Development, Test and Deployment;
Instituting Process and Data Quality checks and reliability metrics; Contribute to enterprise data integration
through estabilishing a reliable, traceable, dependable, publication/subscription model for mass data
exchange, etc.
Sr. Principal Data Warehouse Architect at Myspace
May 2010 - April 2011 (1 year)
Design Future State Architecture
Create and Maintain Architecture Roadmap
Define Standards and Best Practices

2. Page2
Create Development and Plan of Action Frameworks
Define, Design and Create Templates for Design, Development and Documentation
Aster Data Systems
Data Warehouse Architect at Myspace
January 2010 - May 2010 (5 months)
Helping with day-to-day new click stream data acquisition.
Helping with design of new metrics on existing and new click stream data.
Defining a Solid Future State Architecture, aligned with SDLC and ETL phase independence.
Design and driving a centralized library of reusable components, patterns, codes snippets, templates,
standards, etc.
Design and driving a canonical data model and conventions for incoming click stream.
Identifying use cases to improve and enhance existing problem domains from infrastructure down to re-
engineering the existing codes.
Senior BI Architect at Microsoft, Inc.
October 2007 - December 2009 (2 years 3 months)
Created a 3 year roadmap to take the state of BI environment of Entertainment and Devices division to a
future state without redundancy but focus on transparency and agility while bringing forth insight into and
about data. Helped streamline change management and user needs of data through people, processes and
technology.
Key Achievements
• Two data marts; one with over 12 TB in size
• Created consensus, momentum and socialized future state architecture
• Executed the plan while coaching developers on best practices and creation of reusable components
• Help Create Data Governance Package and Knowledgebase Package, 2 Plug-n-Play reusable components
Enterprise BI Architect at Amgen, Inc.
January 2002 - October 2007 (5 years 10 months)
Data Architecture,
Process Architecture,
Data Governance,
Data Modeling,
Master Data Management,
Reporting and Analytics,
Project Management,
Technical Leadership

3. Page3
Enterprise Account Manager at Cognos
December 1999 - January 2002 (2 years 2 months)
Manage Projects, design Data marts and warehouses, design and develop solutions of OLAP nature. Plan
capacity, DR, FO and installation of the same for all Cognos OLAP products. Cube and Report Design and
development.
Data Warehouse Consultant at Informix Software
May 1998 - December 1999 (1 year 8 months)
Developing distributed data warehouses and Rolap solutions using Metacube in MCI and for the Corporate
Office.
Languages
English (Native or bilingual proficiency)
Japanese (Limited working proficiency)
Persian (Native or bilingual proficiency)
Skills & Expertise
Software Development
Strategic Planning
Data Architecture
Capacity Planning
Data Analysis
Data Warehousing
Database Management
Database Design
Server Hardware
CASE
RUP
Agile Project Management
Rapid Prototyping
Application Architecture
PHP
C
C++
ADA
Object Pascal
Fortran
SQL
SMP
SMPP
MPP
Informix

4. Page4
Oracle
SQL Server
T-SQL
SQL*Plus
Aster DBMS
Microsoft SQL Server
Aster Data Systems
ETL
Business Intelligence
Data Modeling
SDLC
Databases
Data Warehouse Architecture
Education
University of Houston
MS, Computer Science, 1995 - 1998
Activities and Societies: Research area and Dissertation on online materialized views (a.k.a. Data
Warehousing)
University of Houston-Clear Lake
BA, Computer Information Systems, 1992 - 1995
Activities and Societies: Research area: Parallal computing;AMP and MPP computing; shared and shareless
asynchronous computing
Interests
Peace and justice for all, Judo, Hiking, Reading, Phillosophy, Nice chat and tea
Courses
BA, Computer Information Systems
University of Houston-Clear Lake
Parallel and Distributed Computing
MS, Computer Science
University of Houston
Automata Theory, Languages, and Computation
Online Maintenance of Materialized Views
Advance DBMS
Volunteer Experience
Assistant Instructor at Simi Valley Judo Club
January 2012 - Present

5. Page5

6. Page6
Dara Baf
Global Data Services Manager at SAGE Publications
darabaf@hotmail.com
11 people have recommended Dara
"To anyone who is in need of an excellent Data Services Lead or a top notch Data Warehouse architect, I
strongly recommend to hire Dara Baf. Having Dara on your team will be priceless and getting him on board
will be the best decision you made in a long time."
— Simon Khilkevich, worked directly with Dara at Myspace
"I had a very good opportunity to work closely with Dara during which, I found him as a person with great
background and deep knowledge. Dara combines his broad experience with in-depth insight which is an
essential aspect for any solution. Dara has been a pleasure to be associated with and always presents a
positive approach to all his challenges. Dara is an inspiration because of his passion to strive for the best.
Dara is ambitious, strong strategist, inspiring and motivating his colleagues. I learned a great deal from Dara.
Whenever I had a problem, there has never been a time Dara has left me without a solution. I thoroughly
enjoyed working with him at Myspace."
— Vishal Gosar, worked indirectly for Dara at Myspace
"Working with Dara was a pleasure and a joy. As an engineer, I could describe a problem to him and he
would quickly and instinctually understand the dilemma. Rather than just helping me solve the specific
problem though; Dara helped shape my perceptions, question my assumptions, and alter the paradigm
through which I conceptualized the issue. In other words, Dara didn't just "give me a fish" but helped "teach
me how to fish." For that, I remain grateful. In the future, I would welcome working with Dara again. His
kind words, candid feedback, sharp intellect, and deep technical experience make Dara an invaluable asset to
any team and a colleague not easily forgotten."
— Nathan Towery, worked indirectly for Dara at Myspace
"Dara is an institution in himself when it comes to anything related to Datawarehousing, Data Modelling,
ETL design, Database tuning and anything that deals with storing, maintaining and accessing data. The things
I learned by interacting with Dara are beyond any knowledge that I would gain through books. Dara is an
excellent mentor and as the old adage goes - has the ability to "teach you how to catch the fish" rather than
"give you fish". He has superior problem - solving skills and very logical approach to any problem making

7. Page7
difficult things look easy. His analytical prowess is something to reckon with. Dara is very helpful and makes
people around him very comfortable. He has a pleasing personality that commands respect from people
around him. It has been an honor and privilege to work with Dara during my short stint at Myspace."
— Nitin Mathur, worked indirectly for Dara at Myspace
"Dara is, by far, the best software architect I have ever encountered in my 30 years in the software industry.
Dara is a "thinker" and many times his solutions are based on out-of-the-box thinking . One of the many
things I respect about Dara, is that he strives to create solutions that are scalable and maintainable. Dara is
one of the very few that can architect and design with excellence, and yet he has still maintained his hands-on
capabilities. He is a master of Data Warehousing and Business Intelligence. I hold Dara in the highest regard
and I look forward to the opportunity to work with him again. I've learned so much from Dara."
— Carmen Putrino, worked directly with Dara at Amgen, Inc.
"I've known Dara Baf for several years; he has always been a joy to work with. Dara is a brilliant data
architect with deep knowledge and experience with Business Intelligence modeling, in ETL, user interface
and database realms. He incorporates performance and maintainability improvements in all of his work."
— Cathy Willott, worked directly with Dara at Amgen, Inc.
"Dara is an amazing individual. His vast technical knowledge, experience, total recall, and warm personality
make him a highly valued colleague and employee to the company. He has been my oracle and mentor for
several years and I attribute much of my success to his advice and guidance. I would jump at the chance to
work with Dara again."
— Sheldon Esteb, worked indirectly for Dara at Amgen, Inc.
"Dara is very analytic but has a strategic approach in problem-solving and always comes away with a
thorough solution that is science-based and possesses necessary details. One great merit that Dara has and I
personally experienced is that he is approachable and ready to help with his expertise at any time."
— Yi-Mei Mao, worked with Dara at Amgen, Inc.
"Dara developed and proposed an elegant, easy to understand and pragmatic implementation strategy for
our enterprise data warehouse environment. Our heterogenous complex data warehouse platform demanded
a forward thinking strategy that would simply the environment, but at the same time would facilitate
seamless integration of the many datamarts around the company. Dara out-of-the-box thinking and hands on
experience enabled him to develop a realistic implementation strategy for us."
— Parham Kamali, managed Dara at Amgen, Inc.

8. Page8
"Dara is a sharp critical thinker. He asks the toughest questions and is a natural architect. He communicates
clearly, effectively and always with respect for the insights of others. Apart from Dara's obvious talents, he is
a good team player and team leader with a highly personable nature. Dara really thrives on challenge."
— Richard Borland, worked directly with Dara at Amgen, Inc.
"Dara, Is one of the most pleasurable team members that I have worked with. Apart from his extensive
knowledge and his ability to disect a highly complex problem into manageble pieces, he is always ready to
help out team members with their work. He is a pleasure and an asset on any team."
— Zulfiqar Kazi, worked with Dara at Amgen, Inc.
Contact Dara on LinkedIn