RS Live, a UK events production company, was commissioned to create a grand opening show for the new Grand Lisboa Casino in Macau, China that would outdo Las Vegas spectacles. They assembled a team in just 3 weeks to stage an elaborate performance featuring 32 dancers, a 40-piece orchestra, 5 acrobats, aerialists, and the world's largest LED screen. The show used Chinese themes like lion dancers and inflated lotus structures to avoid direct Western influences and showcase Macau's culture, celebrating the territory's shift to Chinese control and its emergence as "the Las Vegas of the East."
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Booking information for Bryan Berg, Guinness World Record Holder for the World's Tallest and Largest Houses of Cards. Learn more at: http://www.cardstacker.com
C270 CASE 35 CIRQUE DU SOLEIL CASESCASE 35CIRQUE .docxdewhirstichabod
C270 CASE 35 :: CIRQUE DU SOLEIL
CASES
CASE 35
CIRQUE DU SOLEIL*
The founder of Cirque du Soleil, Guy Laliberté, after see-
ing the firm’s growth prospects wane in recent years, was
thinking about expanding his firm in new directions. For
three decades, the firm had reinvented and revolutionized
the circus. From its beginning in 1984, Cirque de Soleil
had thrilled over 150 million spectators with a novel show
concept that was as original as it was nontraditional: an
astonishing theatrical blend of circus acts and street enter-
tainment, wrapped up in spectacular costumes and fairy-
land sets and staged to spellbinding music and magical
lighting.
Cirque du Soleil’s business triumphs mirrored its high-
flying aerial stunts, and it became a case study for business
school journal articles on carving out unique markets. But
following a recent bleak outlook report from a consultant,
a spate of poorly received shows over the last few years,
and a decline in profits, executives at Cirque said they were
now restructuring and refocusing the business—shifting
some of the attention away from the firm’s string of suc-
cessful shows and toward several other potential business
ventures.
Cirque du Soleil had also suffered other setbacks. Plans
for a new show that would have been based in Dubai fell
through after the city had financial problems that stemmed
from the 2008 recession. Cirque also recently suffered its
first death during a performance, when an acrobat tum-
bled 94 feet during a stunt in a Las Vegas performance of
the show Ka in 2013. After a hiatus of more than a year,
Cirque brought a revamped version of the stunt back to the
show with more stringent safety measures. “The recent
struggles,” said Chief Executive Daniel Lamarre, “cer-
tainly brought a lot of humility to the organization.”1
For the first time in recent history, Cirque du Soleil
failed to generate a profit in 2013. Its market had dropped
20 percent from $2.7 billion in 2008. In recent inter-
views with The Wall Street Journal at Cirque du Soleil’s
sleek headquarters in Montreal, top executives, including
founder and 90 percent owner Guy Laliberté, revealed
rare details of the firm’s financial status and new business
plans. The company was seeking to position itself as an
attractive bet as Laliberté began to look for investors to
buy a significant portion.
Debate swirled over whether Cirque du Soleil should
return to its roots or aim for constant reinvention. At the
end of 2011, Bain & Co., contracted by Cirque, reported
that Cirque’s market had hit saturation and the company
needed to be careful about how many new shows it should
add. Bain suggested Cirque seek growth by moving its con-
cept to movies, television, and nightclubs. “Guy Laliberté
always said we are a rarity—but the rarity was gone,” said
Marc Gagnon, a former top executive in charge of opera-
tions for Cirque du Soleil, who left in 2012.2
Starting a New Concept
Cirque .
Innovative environment joins lineup of new and recently announced enhancement...Pablo Carrillo
Disney announced several new enhancements for Epcot, including a new play pavilion, a reimagined main entrance and an Experience Center showcasing the park’s future. These are the latest additions to a robust lineup of new projects already announced for the park
Booking information for Bryan Berg, Guinness World Record Holder for the World's Tallest and Largest Houses of Cards. Learn more at: http://www.cardstacker.com
C270 CASE 35 CIRQUE DU SOLEIL CASESCASE 35CIRQUE .docxdewhirstichabod
C270 CASE 35 :: CIRQUE DU SOLEIL
CASES
CASE 35
CIRQUE DU SOLEIL*
The founder of Cirque du Soleil, Guy Laliberté, after see-
ing the firm’s growth prospects wane in recent years, was
thinking about expanding his firm in new directions. For
three decades, the firm had reinvented and revolutionized
the circus. From its beginning in 1984, Cirque de Soleil
had thrilled over 150 million spectators with a novel show
concept that was as original as it was nontraditional: an
astonishing theatrical blend of circus acts and street enter-
tainment, wrapped up in spectacular costumes and fairy-
land sets and staged to spellbinding music and magical
lighting.
Cirque du Soleil’s business triumphs mirrored its high-
flying aerial stunts, and it became a case study for business
school journal articles on carving out unique markets. But
following a recent bleak outlook report from a consultant,
a spate of poorly received shows over the last few years,
and a decline in profits, executives at Cirque said they were
now restructuring and refocusing the business—shifting
some of the attention away from the firm’s string of suc-
cessful shows and toward several other potential business
ventures.
Cirque du Soleil had also suffered other setbacks. Plans
for a new show that would have been based in Dubai fell
through after the city had financial problems that stemmed
from the 2008 recession. Cirque also recently suffered its
first death during a performance, when an acrobat tum-
bled 94 feet during a stunt in a Las Vegas performance of
the show Ka in 2013. After a hiatus of more than a year,
Cirque brought a revamped version of the stunt back to the
show with more stringent safety measures. “The recent
struggles,” said Chief Executive Daniel Lamarre, “cer-
tainly brought a lot of humility to the organization.”1
For the first time in recent history, Cirque du Soleil
failed to generate a profit in 2013. Its market had dropped
20 percent from $2.7 billion in 2008. In recent inter-
views with The Wall Street Journal at Cirque du Soleil’s
sleek headquarters in Montreal, top executives, including
founder and 90 percent owner Guy Laliberté, revealed
rare details of the firm’s financial status and new business
plans. The company was seeking to position itself as an
attractive bet as Laliberté began to look for investors to
buy a significant portion.
Debate swirled over whether Cirque du Soleil should
return to its roots or aim for constant reinvention. At the
end of 2011, Bain & Co., contracted by Cirque, reported
that Cirque’s market had hit saturation and the company
needed to be careful about how many new shows it should
add. Bain suggested Cirque seek growth by moving its con-
cept to movies, television, and nightclubs. “Guy Laliberté
always said we are a rarity—but the rarity was gone,” said
Marc Gagnon, a former top executive in charge of opera-
tions for Cirque du Soleil, who left in 2012.2
Starting a New Concept
Cirque .
Innovative environment joins lineup of new and recently announced enhancement...Pablo Carrillo
Disney announced several new enhancements for Epcot, including a new play pavilion, a reimagined main entrance and an Experience Center showcasing the park’s future. These are the latest additions to a robust lineup of new projects already announced for the park
1. February 11 was D-day in Macau, China. The new Grand
Lisboa Casino was to open its doors to the enthusiastic
gambling community and to mark the historical event, its
owner, billionaire Dr Stanley Ho, wanted a show that would
last in people’s minds and hearts for years to come.
But Ho also had another reason to put the event on – to
demonstrate to his US rivals that he is still a strong player
in the Far East gambling world.
RS Live, the events production arm of Grayling UK,
which has an office in Hong Kong, was commissioned to
create a show that would ‘out Vegas’. It was not a simple
task as RS Live had only three weeks to get everything
ready. An army of production staff, a-v technicians, creative
designers, animators, camera crew and lighting designers
gathered in Macau to pull the show, quite literally, off
the ground.
The attractions included 32 Chinese dancers, a 40-piece
orchestra and five acrobats that took the public’s breath
away with their mid-air tricks. It also had traditional lion
dancers, spectacular fireworks and some of the biggest
screens in the world, one of which was the casino itself.
STRATOSPHERIC SETTING
The event was set on top of an underground car park in
front of the casino, a site which was boarded up to create
a ‘red-carpet’ space for the 800 VIP guests and members
of the press. Some 20,000 members of the public also
gathered around the surrounding area to watch it.
The back drop of the show was the casino. A specta-
cular 52-storey, 258m-high tower with the Stratosphere –
a 100m long by 50m-high oval dome made from 11,854
glass and aluminium panels – at the base of the tower. At
the joints of these panels are 1,200,000 LEDs, forming one
of the world’s largest, permanently installed LED screens
– a Daktronics built installation, with a resolution of
1664x328, which displays full motion 30fps video.
The content shown on the screen is continuous. One
moment it’s a fish pond, the next it’s a map of the world.
Then it becomes a ‘Big Brother-like’ eye. Written messages,
in English and Chinese, are easily read from a reasonable
distance and the Stratosphere can display video or
animation, including the event animations, which were
created using Adobe After Effects and Autodesk Maya.
Passersby can’t help but take a picture of the giant
egg-shape screen. If they haven’t got their cameras handy,
mobile phones come into action. By the end of the month,
there will probably be no mobile phone in Macau without
an image of the new Grand Lisboa screen, and even the
high-definition LED screen that stands in front of the casino
takes second place when the Stratosphere is on.
The architects behind the casino’s design are Dennis
Lau & NG Chun Man (DNL). The building is shaped like a
giant Lotus Flower, the official emblem of Macau, and the
Stratosphere was inspired by a Faberge egg.
Dr Ho’s first casino, the 37-year-old Grand Lisboa, which
is just across the street from the new one, looks old and
tired in comparison. Its low ceilings and ‘70s-style interior
are like stepping into a time machine, although the two
casinos are linked by a pedestrian bridge.
CHINESE THEMINGS
RS Live chief executive Paul West says it wanted to create
a spectacular show performance, but one without US
cultural influences and the glitz normally associated with
Las Vegas. So its approach was traditionally Chinese, with
Opening ceremonies are not merely exclusive to
sporting events. Using Hong Kong connections,UK
company RS Live flew to Macau to open the
territory’s newest casino using aerialists,
lighting, a-v and LED screens.
Geny Caloisi was on the flight
Above right: Huge high-
definition LED screen in front
of the 52-storey Grand
Lisboa Casino;
Below: 11m-high lotus buds
were inflated in front of the
Stratosphere to unveil
an acrobat inside
14 AV | april | 2007 www.avinteractive.co.uk
Betting on
Macau
applicaTIONS
2. april | 2007 | AV 15www.avinteractive.co.uk
the themed based on the idea of The Lotus Blossoms. The
special effects included 11m-high lotus buds, which were
inflated in front of the public to unveil an acrobat inside,
which then performed a choreographed dance routine.
Chinese dancers in traditional costumes and dancing lions
completed the oriental feel of the show.
Dream Engine director Steve Edgar was responsible
for the creative and technical design and construction
of the aerial show. He worked closely with Ian Fogden,
from IF Design, who created the show’s concept and the
initial animation of what it would look like for RS Live. The
animation was used for the presentation to win
the job.
For more than a decade, Edgar’s company has been
wowing people around the world with shows that include
helium balloons, diamonds (the transparent, plastic inflated
structure used for the Lotus buds), and the Cone, which is
designed to allow two acrobats suspended from the top to
dance around it.
The Grand Lisboa opening used three helium balloons
and two diamond structures ‘to create a structure of air and
light,’ says Edgar. ‘The aim of the show was for people to
get engulfed by the aerial performance until whatever is
holding the artists up becomes almost invisible.’
The helium balloons create the illusion of flying. Three
people work together on each balloon – the acrobat and
two manipulators who regulate the movement and height
of the sphere.
A-V effects were crucial, says Edgar: ‘We tried to give the
show a special feel by using soundscapes, special lighting
and by working together with the performer to create the
illusion that someone was literally flying.’
The balloons were illuminated from the inside with LED
lights while in flight, and when they were on the ground
projected images danced on their surfaces. Two Sanyo
international events
XF46 12,000 lumen projectors were used for the sphere
projection and controlled via a Coolux Pandoras box media
server. The box allowed the crew to put the video file in and
adjust the keystone, masking, sphere projection compensa-
tion on site, which was necessary as the sphere was
floating four metres off the ground.
‘We are experimenting with 3D projection to produce the
illusion that you can look inside the balloon’, says Edgar.
‘Although the images are projected onto the outer surface,
they can create the impression that you are looking at the
back of the balloon. For instance, you can created the
illusion that the balloon is filling with water and it becomes
a fish tank, with fish swimming in it. For this show, we just
used corporate branded images.’
Aerialists dressed in golden suits, to look like a real-life
James Bond presentation, performed a synchronised
routine, two on the balloons and two inside the Lotus
Main picture: helium ballons
and two diamond structures
were used ‘to create a
structure of air and light’;
above: the Stratosphere – a
100m-long by 50m-high oval
dome made from 11,854 glass
and aluminium panels – at
the base of the Casino has
1,200,000 LEDs that form
one of the world’s largest
permanently installed
LED screens
3. 16 AV | april | 2007 www.avinteractive.co.uk
applicaTIONS
international events
Above: an acrobat walks a
laser-lit tightrope; Right: ‘red-
carpet’ space for 800 VIP
guests and press
www.rslive.co.uk
www.thedreamengine.co.uk
www.daktronics.com
contacts
The show was prepared to coincide with the
Chinese New Year, which represents the start of
the spring and with it, the start of a new life. This
year is the year of the pig and children born this
year – which started on February 18 – will have
good fortune in their business, so a baby boom
is expected in China.
Traditional needs had a big influence on the
launch. For example, the site had to be set up in
accordance to the laws of Feng Shui. Before
starting the construction of it, a Reiki ceremony
took place, with much incense smoke, burning of
paper and prayers. As a leader of the project, RS
Live’s West had to cut up a cooked pig with an
axe, starting from the head and finishing at the tail.
Macau, a former Portuguese colony, rejoined China in 1999, a year before Hong
Kong. Up until then, Macau and the Ho family had the monopoly on gambling in
China – the only other place being the horse racing at Happy Valley in Hong Kong.
The Ho family, led by 85-year-old Dr Stanley Ho (pictured above), won the
exclusive gambling franchise in Macau in 1961. Dr Ho then founded Sociedade de
Turismo de Diversões de Macau, SARL (STDM) and he and his company have
played a crucial role in the modernisation of Macau.
After the relaxation of the gaming laws in Macau, which took place at the time
of the merger with China, STDM lost his monopoly and is under siege, primarily
from the US and Vegas. However, the Ho family still holds three of the six licenses
in Macau and has a 63 per cent market share.
Macau is now outstripping Las Vegas in revenue terms and is being billed as
‘the Las Vegas of the East’. It is one of only two places in China where it is legal
to gamble. Gambling is very much part of the Chinese culture and this might be
one reason why business is booming in Macau. Several casinos, or ‘entertainment
centres – the word casino is frowned on – such as the Wynn, Sands Macau and
the MGM Mirage have opened and are full of people from Hong Kong, mainland
China and the rest of the world queuing to try their luck.
Ho is fighting back. The New Grand Lisboa will be the tallest building in Macau,
when its tower is finished. Unlike US rival casinos, the Grand Lisboa keeps in
touch with the local tradition, with the Lotus flower as its distinctive trade mark.
But everything is not sweetness and light. Although the casinos are an
important source of revenue for Macau, the local industry is suffering. A worker
could earn three times more by working in a casino, putting pressure on local
industries – mainly family businesses producing furniture, skillfully worked Jade
pieces or special dried meats. But a new workforce is becoming available – young
people who emigrated when Macau rejoined China, fearful of the communist
regime, are now returning due to the fantastic job opportunities opening up.
HISTORY AND TRADITION
Flower’s buds. A fifth acrobat spectacularly flew above
everyone’s heads and walked a laser-lit tightrope.
For the public standing a bit farther away, there were
two Lighthouse, 19mm, outdoor LED screens, in 8x8 format,
on each side of the stage. The 7.4m x 9.75m screens
displayed live feeds coming from the six cameras spread at
key locations across the site.
A-V IN THE r t mera l iwi . displaca