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Consultative Workshop on Integrated Promotion 
OUTLINE 
1) Background 
The Royal Government of Cambodia (RGC) has started to engage in the challenging task of 
strengthening social health protection mechanisms for its population - especially for poor 
and vulnerable groups - to contribute to the reduction of financial barriers in accessing 
health services as well as the incidence of catastrophic health expenditures. As part of a long 
term strategy to achieve universal health coverage, the Health Strategic Plan 2008-2015 and 
the draft Social Health Protection (SHP) Master Plan, due to fact that urgent establishment 
of SHP schemes there are many players started one or more schemes differently for 
example HEF scheme, Voucher for Health scheme, and/or voluntary membership scheme; 
almost all of them working separately. Later years, the Ministry of Health (MoH) led by the 
Department of Planning and Health Information System (DPHI), with supports of 
development partners, strived to have an integration of those schemes. 
For second phase of voucher for health program implemented by the Voucher Management 
Agency (VMA) which is a consortium of AFH and EPOS under stewardship of MoH, VMA is 
committed to work with all partners to develop and implement strategies for integration of 
voucher for health with other SHP schemes, especially HEF. SHPA, GIZ and URC are also 
committed to contribute in materializing the vision of integration into effective 
implementation. 
To have harmonized approaches and materials for integrated promotion of voucher for 
health and HEF in the field, a workshop and a series of working group meeting are proposed 
to achieve objectives as the following objectives. 
2) Objective: 
- To share experiences: best practices, challenges, and opportunities 
- To identify and agree on approaches and materials for promoters to deploy during 
their promotion sessions in the field. 
3) Attendance: 
- Three staff from each operators (AFH, BFH, CHC, CHO, Svay Rieng), they should be a 
project manager, a field supervisor and an active promoter; six TOs from HEFI, six TO 
from VMA (27 persons). 
4) Venue and date: 
- Date: 22nd October 2014 
- Venue: Himawari Hotel (Phnom Penh)
5) Logistic arrangement 
This workshop is organized with the co-finance of USAID-SHP (URC) and BMZ/KfW/VMA: 
- Meeting room, refreshment, lunch and translation service will be covered by USIAD-SHP. 
- Per-diem and accommodation for participants, training materials and other related 
cost of the workshop will be provided by VMA. 
6) Agenda: 
Time Methodology and topics Facilitators 
8:15-8:30 
15mns 
Registration 
8:30-8:40 
10mns 
Opening session: 
- Background and Objectives by VMA 
- Opening session by MoH representative 
MC 
8:40-8:55 
15mns 
Introduction 
Introduction of participant to each other 
MC 
8:55-9:40 
45mns 
Presentation: (IEC and Approach) 
Sharing experience of the scheme in using promotional tools 
of Voucher and HEF (IEC & Approach) 
- HEF presented by BFH 
- Voucher presented by AFH 
This session chaired by MoH representative 
Theary 
9:40-9:55 
15mns 
Coffee-break 
9:55-11:25 
90mns 
Talk shows: (AFH, BFH, CHC, CHO and SHSFO) 
- Sharing experiences: Good and bad experiences, 
challenges, and opportunity for effective integrated 
promotion 
Each operator invited to delegate a spoke-person in the 
panel discussion to share experience to audiences under 
facilitation of a moderator. Each spoke-person will have 
5mns talks (25mns) 
Question and clarification: 65mns 
Panelist: promoters, a monitor 
Chhorn 
11:25-12:00 
35mns 
Plenary discussion: 
- Identification of best approaches for integrated 
Theary
promotion of voucher for health and HEF 
Based on approaches described by the talk show, 
participants are invited to identify best approaches for the 
integrated promotions. Moderator(s) list down all identified 
approaches 
12:00-13:00 
60mns 
Lunch break 
13:00-15:00 
120mns 
Small group discussion: 
- Develop detailed content of each approach identified 
by the plenary discussion 
Participants asked to join a small group to discuss on or two 
specific approaches and draft detailed contents of the 
approaches as well as tools to be used for the approaches 
All facilitators 
15:00-15:15 Coffee-break 
15:15-16:45 
90mns 
Plenary session: 
- Further discussion on contents developed by the 
groups and agrees on contents to move for refining. 
And agree on proposed approaches and materials 
Each group presents their results to the workshop 
participants. Participants further contribute to make the 
contents the most feasible. 
Chhorn 
16:45-17:00 
15mns 
Summary event and Closing session 
7) Contact Information: 
Ms. Luy Theary, Training Officer 
HP: 012 339 027/016 659 080 
E-mail: thearyluy@shpa.org.kh

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Outline of consultative workshop on integrated promotion v.1.1 14_oct2014

  • 1. Consultative Workshop on Integrated Promotion OUTLINE 1) Background The Royal Government of Cambodia (RGC) has started to engage in the challenging task of strengthening social health protection mechanisms for its population - especially for poor and vulnerable groups - to contribute to the reduction of financial barriers in accessing health services as well as the incidence of catastrophic health expenditures. As part of a long term strategy to achieve universal health coverage, the Health Strategic Plan 2008-2015 and the draft Social Health Protection (SHP) Master Plan, due to fact that urgent establishment of SHP schemes there are many players started one or more schemes differently for example HEF scheme, Voucher for Health scheme, and/or voluntary membership scheme; almost all of them working separately. Later years, the Ministry of Health (MoH) led by the Department of Planning and Health Information System (DPHI), with supports of development partners, strived to have an integration of those schemes. For second phase of voucher for health program implemented by the Voucher Management Agency (VMA) which is a consortium of AFH and EPOS under stewardship of MoH, VMA is committed to work with all partners to develop and implement strategies for integration of voucher for health with other SHP schemes, especially HEF. SHPA, GIZ and URC are also committed to contribute in materializing the vision of integration into effective implementation. To have harmonized approaches and materials for integrated promotion of voucher for health and HEF in the field, a workshop and a series of working group meeting are proposed to achieve objectives as the following objectives. 2) Objective: - To share experiences: best practices, challenges, and opportunities - To identify and agree on approaches and materials for promoters to deploy during their promotion sessions in the field. 3) Attendance: - Three staff from each operators (AFH, BFH, CHC, CHO, Svay Rieng), they should be a project manager, a field supervisor and an active promoter; six TOs from HEFI, six TO from VMA (27 persons). 4) Venue and date: - Date: 22nd October 2014 - Venue: Himawari Hotel (Phnom Penh)
  • 2. 5) Logistic arrangement This workshop is organized with the co-finance of USAID-SHP (URC) and BMZ/KfW/VMA: - Meeting room, refreshment, lunch and translation service will be covered by USIAD-SHP. - Per-diem and accommodation for participants, training materials and other related cost of the workshop will be provided by VMA. 6) Agenda: Time Methodology and topics Facilitators 8:15-8:30 15mns Registration 8:30-8:40 10mns Opening session: - Background and Objectives by VMA - Opening session by MoH representative MC 8:40-8:55 15mns Introduction Introduction of participant to each other MC 8:55-9:40 45mns Presentation: (IEC and Approach) Sharing experience of the scheme in using promotional tools of Voucher and HEF (IEC & Approach) - HEF presented by BFH - Voucher presented by AFH This session chaired by MoH representative Theary 9:40-9:55 15mns Coffee-break 9:55-11:25 90mns Talk shows: (AFH, BFH, CHC, CHO and SHSFO) - Sharing experiences: Good and bad experiences, challenges, and opportunity for effective integrated promotion Each operator invited to delegate a spoke-person in the panel discussion to share experience to audiences under facilitation of a moderator. Each spoke-person will have 5mns talks (25mns) Question and clarification: 65mns Panelist: promoters, a monitor Chhorn 11:25-12:00 35mns Plenary discussion: - Identification of best approaches for integrated Theary
  • 3. promotion of voucher for health and HEF Based on approaches described by the talk show, participants are invited to identify best approaches for the integrated promotions. Moderator(s) list down all identified approaches 12:00-13:00 60mns Lunch break 13:00-15:00 120mns Small group discussion: - Develop detailed content of each approach identified by the plenary discussion Participants asked to join a small group to discuss on or two specific approaches and draft detailed contents of the approaches as well as tools to be used for the approaches All facilitators 15:00-15:15 Coffee-break 15:15-16:45 90mns Plenary session: - Further discussion on contents developed by the groups and agrees on contents to move for refining. And agree on proposed approaches and materials Each group presents their results to the workshop participants. Participants further contribute to make the contents the most feasible. Chhorn 16:45-17:00 15mns Summary event and Closing session 7) Contact Information: Ms. Luy Theary, Training Officer HP: 012 339 027/016 659 080 E-mail: thearyluy@shpa.org.kh