NOW LET’S GROW
LIKE NEVER EVER BEFORE.
W H AT ’ S I N F O R P H A S E 2 ?
PA G E S
C O R P O R AT E
PA G E S
P E O P L E T H AT
MADE IT HAPPEN
N AT I O N A L V I C E P R E S I D E N T,
M A R K E T I N G A N D C O M M U N I C AT I O N S 2 0 1 3 - 2 0 1 4 :
GORDON CHING, AIESEC CANADA
U S E R E X P E R I E N C E & I N T E R FA C E W E B M A N A G E R : D I A N A C H E P T E N E , A I E S E C M C G I L L
I N F O R M AT I O N S Y S T E M S W E B M A N A G E R : B E S T U N G S U R U C H A D A PA N T, A I E S E C S F U
GRAPHICS: MICHELLE LAM, AIESEC EDMONTON
COPYWRITING: CHRISTINA BUIZA, AIESEC SFU
CANADA MEMBER COMMITTEE 13-14
N AT I O N A L B O A R D O F D I R E C T O R S
N AT I O N A L S U P P O R T T E A M : M A R C O M 2 0 1 3
H A V A S W O R L D W I D E D I G I TA L T E A M
January 6th 2014
When I first decided to apply as National VP MarCom for the national office, little did I know that I
would be assembling the Canadian network and web team to get this project complete in a mere 6
months with a budget of 10k. As an individual who loved the internet and the web, it became an
instant passion for me and bring this vision to life.
Equipped with little skills in web development, a superstar team was assembled together to enable
this magic to happen. Over the course of 6 months, we would work day and day out to get this
project done with the highest of quality, design and vision. Also, to ensure that it was launched on
time on New Years — our gift to the network. We spent only $500/10,000 for this phase. Instead, we
compensated money with passion and talent.
As 2014 moves on and as new people visit the website — it’ll bring new drive and enthusiasm to the
network. I am proud to state how advanced our marketing in AIESEC Canada has come as a result
of the initiatives my team and I have brought in the last 6 months. We are absolutely thrilled to be
at the forefront of new technologies and marketing strategies to advance youth leadership
development. The feedback has been overwhelming positive in Canada, and globally.
I would like to extend a huge thanks to my stellar web team, MarCom team and the HAVAS team
for enabling this to happen. Also to my national team in believing in me and enabling me to do
this. I can only imagine the impact that this project will bring to AIESEC Canada for years to come.
The innovation and creativity has been out of this world truly shows the world what youth are
This is a clear example of the power of believing in yourself, others and not letting excuses get in
your way of achieving the remarkable. To all those dreamers out there, be proactive and find your
path to the extraordinary.
“Believe in yourself, and the impossible will most certainly become, possible.”
National Vice President,
Marketing and Communications 13-14