Content marketing for brand curiosity

1. The Bull’s Eye
# Main Target

2. # Agenda
• Introduction
• About Content Marketing
• Content Marketing vs. Advertising
• Step-By-Step Content Marketing
• Samples of Content Marketing
• Application
• Conclusion

5. # Proposal on a First Date

6. # Content Marketing

7. # Content Marketing?
# Storytelling of an interesting, relevant and
useful content to a clearly-defined audience

8. # Content Marketing?
# Tension
# Follows You instead of Me

9. # Content Marketing?
# Pull instead of Push

10. # Content Marketing?
# Creates Passive Income

11. # Content Marketing?
# Is Like Dating

12. # Content Marketing?
# Is Like Friendship

13. # Content Marketing?
# Is Like our Family

14. # Content Marketing?
# A talk of a personal call

15. # Native Advertising vs.Content
Marketing

16. #Step-by-Step CM
Goal Setting
Audience
Mapping
Ideation &
Planning
Creation
Distribution
Amplification
Evaluation
Improvement

17. #Step-by-Step CM
# Goal Setting # Audience Mapping

18. #Step-by-Step CM
# Content Ideation &
Planning # Content Creation

19. #Step-by-Step CM
# Content Distribution # Content Amplification

20. # Step-by-Step CM
# Content Marketing
Evaluation
# Content Marketing
Improvement

21. # Samples of CM

22. # Samples of CM

23. # Samples of CM

24. # Application
1. What is the content that you think will
be valuable to your customers?
2. How the content tell a story about your
brand?
3. How do you plan to execute your
content-marketing strategy?

26. # Conclusion
• In Content marketing is actually getting to
know deeper your customers-their interests,
wants, needs, desires and even anxieties.
• By understanding your customers, you’re
now in a position to guide and empower
them to solve the problem with you.

27. # Conclusion
• It is a continuous activity and process
• What you say matters most and What you
say in advertising is more important than
how you say it.”(David Ogilvy)
• You can choose to rush things and lose, or
travel alongside the prospect and eventually
win.