SlideShare a Scribd company logo
Headed by a rare few who are always on the go
and still buzzing with wild ideas and backed by a
bunch of young, talented, ferocious and restless
young warriors, happily afflicted with a fondness
for creative exploration.
Our forte is to create innovative yet practical
communication ideas for our clients. In short,
a perfect mix of right brain wackiness & left
brain insight.
Reach beyond the existing circle
of Target Audience through digital,
to Acquire and Engage the consumers
Thoughtful
STRATEGY
Passionate
EXECUTION
Aspirational
VISION
1
2
3
FUELLING
BUSINESS
GROWTH
Smart Web
Smart Media
Smart AppSmart Communication
Smart Reach
Smart Analytics
Smart Solutions for Smarter Clients
Communication
Approach
Competition Analysis/
Market Research
Branding and
Creative Campaigns
Media Planning/
Budgeting
Content & Context
Marketing
Test and Measure/
Reporting
Boost your Brand
• Brand Analysis
• Category Analysis
• Content & Context Marketing
• Digital Assets
Process Flow
Case Study 1: Zipato - iCasa Brief: Market penetration and acceptance of
the brand.
Solution: Thematical Champaign on how Zipato-
iCasa is helping families to have a safe and conserve
environment to live in.
Results:
• Lead generation over 200% after 15 days
• Info workshop on products set up for people
walking in through online sign ups
• ‘Tawk to’ introduced for queries for the product
demands.
Case Study 2: Shashi Sumeet Group
Brief: Re-engineer the group’s digital presence to
reflect their brands essence.
Solution: Decorative pattern embedded with functional
sophistication, to make it one of the unique
website in production category. Elegant theme
with modern responsiveness giving it more than
what they expected
Testimonial:
Partnering with Outercircle was worth it! Exceptional work
Ethics and creativity by their team to give us a beautiful
presence online. They have craft their communication very
clearly and in details about what we are to our audience.
~ Sumeet Hukamchand Mittal
Case Study 3: Hindware Appliances
Brief: Boost sales of their product in Kerala during Onam
Festival
Solution: Adaptive display ads on Facebook was targeted
only to Kerala audience and using carousel template we
could showcase almost all the products which was under
offer.
Result:
11% Click through Rate(CTR) achieved with ads
Sales boost over nearly 400% during festive month.
Testimonial:
“Dedication to the fullest and they helped to meet our
sales target with ease. Great work managing the media”
~Nidhi (Marketing Manager, HSIL)
Case Study 4: SDN Hackfest
Brief: Organize a sucessful hackathon in the field of
Software Define Networking within a short notice.
Solution: Promoted the event to the target community
on relevant digital platforms, Shortlist the participants
and conducted a 2 day event.
Results:
Over 1000 registrations
126 shortlisted for 12 projects
Video cover
Outer circle Digital Services
Outer circle Digital Services
Outer circle Digital Services

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Outer circle Digital Services

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  • 2. Headed by a rare few who are always on the go and still buzzing with wild ideas and backed by a bunch of young, talented, ferocious and restless young warriors, happily afflicted with a fondness for creative exploration. Our forte is to create innovative yet practical communication ideas for our clients. In short, a perfect mix of right brain wackiness & left brain insight.
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  • 4. Reach beyond the existing circle of Target Audience through digital, to Acquire and Engage the consumers Thoughtful STRATEGY Passionate EXECUTION Aspirational VISION 1 2 3 FUELLING BUSINESS GROWTH
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  • 6. Smart Web Smart Media Smart AppSmart Communication Smart Reach Smart Analytics Smart Solutions for Smarter Clients
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  • 8. Communication Approach Competition Analysis/ Market Research Branding and Creative Campaigns Media Planning/ Budgeting Content & Context Marketing Test and Measure/ Reporting Boost your Brand
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  • 10. • Brand Analysis • Category Analysis • Content & Context Marketing • Digital Assets Process Flow
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  • 13. Case Study 1: Zipato - iCasa Brief: Market penetration and acceptance of the brand. Solution: Thematical Champaign on how Zipato- iCasa is helping families to have a safe and conserve environment to live in. Results: • Lead generation over 200% after 15 days • Info workshop on products set up for people walking in through online sign ups • ‘Tawk to’ introduced for queries for the product demands.
  • 14. Case Study 2: Shashi Sumeet Group Brief: Re-engineer the group’s digital presence to reflect their brands essence. Solution: Decorative pattern embedded with functional sophistication, to make it one of the unique website in production category. Elegant theme with modern responsiveness giving it more than what they expected Testimonial: Partnering with Outercircle was worth it! Exceptional work Ethics and creativity by their team to give us a beautiful presence online. They have craft their communication very clearly and in details about what we are to our audience. ~ Sumeet Hukamchand Mittal
  • 15. Case Study 3: Hindware Appliances Brief: Boost sales of their product in Kerala during Onam Festival Solution: Adaptive display ads on Facebook was targeted only to Kerala audience and using carousel template we could showcase almost all the products which was under offer. Result: 11% Click through Rate(CTR) achieved with ads Sales boost over nearly 400% during festive month. Testimonial: “Dedication to the fullest and they helped to meet our sales target with ease. Great work managing the media” ~Nidhi (Marketing Manager, HSIL)
  • 16. Case Study 4: SDN Hackfest Brief: Organize a sucessful hackathon in the field of Software Define Networking within a short notice. Solution: Promoted the event to the target community on relevant digital platforms, Shortlist the participants and conducted a 2 day event. Results: Over 1000 registrations 126 shortlisted for 12 projects
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