Banner Blindness & How To Avoid It - Anya Gildner at Discosloth

•

1 like•414 views

Slides from my presentation on Banner Blindness at the PaidSocialShow on April 11th 2019, a fringe event of the BrightonSEO conference in Brighton, UK.

Marketing

Banner blindness is the phenomenon of
users ignoring every ad they see - or
anything that even looks like an ad.
#PaidSocialShow | discosloth.com

People aren’t just resistant to ads - they’re becoming
resistant to anything that even feels promotional.
#PaidSocialShow | discosloth.com

Ad blocker usage is rising*
51% 49%
use ad blockers
don’t use
*Data from Discosloth survey, November 2018 https://www.discosloth.com/blog/banner-blindness-survey-ad-perceptions-in-2018.html

Organic reach is falling exponentially*
0%
1.75%
3.5%
5.25%
7%
October 2016 February 2018
Facebook YouTube Reddit Imgur Wikipedia
*Data from Rand Fishkin, https://sparktoro.com/blog/the-powerhouses-of-the-internet-are-turning-hostile-to-websites

We've gone from being exposed to
500 ads per day in the 1970s to 5,000 today.
0
1250
2500
3750
5000
1970s 2010s
#PaidSocialShow | discosloth.com

How do we combat this rise in banner blindness?
#PaidSocialShow | discosloth.com

In November 2018, Discosloth ran a survey on current
perceptions of advertising.
#PaidSocialShow | discosloth.com

How many ads per day do you think you’re exposed to?
1-49 50-99 100-199 200-999 1000+
#PaidSocialShow | discosloth.com

Which sort of ads are least annoying?
full-page magazine ad
billboard on the highway
text ad on Google SERPs
instagram product ad
radio advertisement
banner ad on website
30-sec TV spot
YouTube pre-roll ad
7.5% 15% 22.5%
1%
5%
6%
8%
9%
18%
26%
26%
#PaidSocialShow | discosloth.com

Which sort of ads are most annoying?
YouTube pre-roll ad
radio advertisement
30-sec TV spot
banner ad on website
text ad on Google SERPs
instagram product ad
billboard on the highway
full-page magazine ad
10% 20% 30%
1%
3%
8%
9%
14%
15%
17%
31%
#PaidSocialShow | discosloth.com

Time is a human’s most
valuable resource.
#PaidSocialShow | discosloth.com

Has an ad ever offended you?
48%
52%yes
no
#PaidSocialShow | discosloth.com

• opposing viewpoints
• indecency
• dishonesty
#PaidSocialShow | discosloth.com

Budweiser Allstate “Mayhem”
M&M PC vs Mac

Have you been introduced to a company or bought a
product from an ad in the past 3 months?
I'm Not Sure
21%
No
27%
Yes
52%
#PaidSocialShow | discosloth.com

How do we create top-performing ads that combat the
onset of banner blindness?
#PaidSocialShow | discosloth.com

7 rules to combat banner blindness
#PaidSocialShow | discosloth.com

1. Be creative
#PaidSocialShow | discosloth.com

2. Be funny
#PaidSocialShow | discosloth.com

3. Trigger Emotions
#PaidSocialShow | discosloth.com

4. Don’t oversell
#PaidSocialShow | discosloth.com

5. Be educational
#PaidSocialShow | discosloth.com

6. Do your research
& target accurately
#PaidSocialShow | discosloth.com

7. Be native
#PaidSocialShow | discosloth.com

The internet became our destination for entertainment
because it gave us a choice how to spend our time.
#PaidSocialShow | discosloth.com

Let’s use our influence to get companies to spend ad
dollars on relevant, targeted ads, and building
influential brands.
#PaidSocialShow | discosloth.com

Make people consider your ad as valuable & interesting
as the content they originally came online to consume.
#PaidSocialShow | discosloth.com

Banner Blindness & How To Avoid It - Anya Gildner at Discosloth

Digital advertising budgets keep increasing. Ad tech keeps getting smarter. But rising rates of adblockers point towards a consumer fatigue over the ever more invasive methods brands use to reach them. Everyone from brands, to consumers, needs a more effective marketing model: Blockchain technology has the power to put the internet back on its original path, without ads interrupting every step of the user experience.

Reaching Women via Social Media

Aliza Sherman

Everything Marketers Need to Know About Generation Z

Vision Critical

The rise of the blockchain enabled participation economy

Better_Ventures

The Participation Economy is here. IOVIA™ is here to change everything. By leveraging blockchain-enabled technologies, IOVIA will democratise the way value is created and shared. People will be empowered to achieve the liquidity they need for their ventures, causes and ambitions while anyone around the world can make it possible by providing them funding. It’s a bold vision and a new model that isn’t dependent on the establishment. It’s powered by all of us.

The Day Social Media Blew Up The World - Sask Summit 3.0

Jeph Maystruck

The Day Social Media Blew Up The World was presented at the Sask Summit 3.0 in Regina Saskatchewan in April 2012. The presentation was on how social media didn't actually blow up the world but how our interconnected world has only made word-of-mouth marketing more and more important. Combine the power of word-of-mouth with the ease of use of tools such as Twitter and you have a very powerful combination. I use examples from local and other Twitter and Facebook accounts to show how we are communicating and how fast word spreads. If you ever want to understand more or see the presentation given in it’s original form contact Jeph on Twitter - @jephmaystruck or e-mail JephMaystruck(at)gmail.com

Our Skip Button Love Affair | SXSW 2017

Christopher Ferrel

Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer. By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years. Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies. SXSW 2017 Our Skip Button Love Affair Speaker: Christopher Ferrel Digital Strategy Director The Richards Group Hyatt Regency Austin Zilker Ballroom 1 March 14, 2017 11:00 AM Primary Access: Platinum Badge, Interactive Badge Secondary Access: Film Badge, Music Badge, Artist Wristband Format: Solo Event Type: Sessions Track: Brands & Marketing Level: Intermediate

Indian consumer and the content they consume on digital

Summey Hanshika

The Eclipse Of Advertising And What It Means To Your Content Strategy

G3 Communications

Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex. But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys. Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success. Key Takeaways - How do you create a digital and content framework that can scale globally, but enable you to react locally with agility? - How do you leverage cross-team coordination to deliver an exceptional customer experience? - How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?

Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx

jasoninnes20

Benefits of SOCIAL MEDIA MARKETING You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day. Where does Social Media fit in the Marketing Mix? https://www.youtube.com/watch?v=21cKRwC_h38&t=5s https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years! https://www.youtube.com/watch?v=sOfHtANrmbI Create a holistic strategy focused on all three media types. Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts) Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts) The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns, search and display advertising, social media advertising) Earned Media Blogger decides to review your product or service. Social Media followers share an influencer or brand’s post. Press mentions Organic searches results in higher rankings on Google, Bing and Yahoo! Continuous Engagement = Consistent Message dissemination 11 11 BENEFITS OF SOCIAL MEDIA MARKETING • Brand awareness Increased Exposure / Brand Awareness Social media allows message sharing to a wide audience, making brands more accessible for new customers and more recognizable for existing customers The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice. Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products. They use Facebook video ads to help tell the story of what separates their products from everyone else. BENEFITS OF SOCIAL MEDIA MARKETING • Increased traffic Improved Conversions! Increased Traffic Every like, comment, share or reaction may lead to a click and eventually a conversion 78% of businesses said social media has increased website traffic Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...

Social Influence Marketing at InBound Marketing Summit

Shiv Singh

Matt McAllister - Content for People

multifamily-social-media

Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral

Corporate College

ROI Case For Solving Digital Ad Fraud by Ted McConnell Augustine Fou

Dr. Augustine Fou - Independent Ad Fraud Researcher

My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA Inter...

Peter Szanto

Advertising Trends in Digital and Traditional Media Channels

Can J. Ogan

Facebook for Business - BoQ

TwoCents Group

Social Media Marketing

Ami Sampath

Creating Content That Stands Out

Nikki Little

Creativity and science behind creative testing. creative testing framework an...

GameCamp

Presentation of Claire Rozain (from Product Madness) delivered at one of GameCamp webinars dedicated to Creative testing and optimisation (www.gamecamp.io). How to combine creative and data approach in creative testing? How to make it as the process and learning loop and not one-off? Presentation based on examples and learnings from different campaigns and traffic sources. Blog of Claire Rozain: https://ClaireRozain.fr.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Similar to Banner Blindness & How To Avoid It - Anya Gildner at Discosloth

10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...

Julia Campbell

How Businesses Connect In The Connected Consumer World

Ramsey Mohsen

Social listening & Social Analytics for Insight Professionals

Michalis A. Michael

How to Run Social Media and Digital Marketing Campaigns

Royal Holloway, University of London

Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria

Working Women of Dallas Social Media Panel

Lisa DuBois Low

Why Social Media Matters in an Economic Downturn

Eric Anderson

How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...

RankSol

How a Killer Customer Experience Drove One of IBM's Most Successful Global La...

Taylor Stockwell

Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx

jasoninnes20

Social Influence Marketing at InBound Marketing Summit

Shiv Singh

Matt McAllister - Content for People

multifamily-social-media

Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral

Corporate College

ROI Case For Solving Digital Ad Fraud by Ted McConnell Augustine Fou

Dr. Augustine Fou - Independent Ad Fraud Researcher

My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA Inter...

Peter Szanto

Advertising Trends in Digital and Traditional Media Channels

Can J. Ogan

Facebook for Business - BoQ

TwoCents Group

Social Media Marketing

Ami Sampath

Creating Content That Stands Out

Nikki Little

Creativity and science behind creative testing. creative testing framework an...

GameCamp

Similar to Banner Blindness & How To Avoid It - Anya Gildner at Discosloth (20)

10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...

How Businesses Connect In The Connected Consumer World

Social listening & Social Analytics for Insight Professionals

How to Run Social Media and Digital Marketing Campaigns

Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea

Working Women of Dallas Social Media Panel

Why Social Media Matters in an Economic Downturn

How Guerrilla Advertising Or Gorilla Online Marketing Can Transform Your Bu...

How a Killer Customer Experience Drove One of IBM's Most Successful Global La...

Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx

Social Influence Marketing at InBound Marketing Summit

Matt McAllister - Content for People

Social Media For Small Business_eMarketing Techniques 2009_ Jim Kukral

ROI Case For Solving Digital Ad Fraud by Ted McConnell Augustine Fou

My Social Media and Babies. Guest lecture at BCE Corvinus at BA and MBA Inter...

Advertising Trends in Digital and Traditional Media Channels

Facebook for Business - BoQ

Social Media Marketing

Creating Content That Stands Out

Creativity and science behind creative testing. creative testing framework an...

Recently uploaded

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Digital Marketing Training In Bangalore

Honey385968

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Top digital marketing institutein noida

aditisingh6607

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

What is digital marketing And why is it used?

125albina

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Checkout Abandonment - CRO School by Mailmodo

saba771143

Fear of abandonment’ means a whole different thing in eCommerce. Because the loss is tangible. And felt right in your pocket. But that also means there are real things you could fix. One of the final stages of shopping abandonment occurs is the checkout page. Which means it impacts your bottom line directly. So here’s a rundown of: → Reasons shoppers abandon the checkout process → How other brands cope with these issues → Actionables to fix your checkout flow Do it right, and you’ll feel the change in your revenue. This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store. Sign up for CRO School and get these insights right in your inbox (Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare ) #ecommerce #cro #cart #abandonement #checkout #email #course #conversion

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Digital Marketing Training In Bangalore

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Top digital marketing institutein noida

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Assignment 2 Task 1: Digital Marketing Course

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

The Good the Bad and The Ugly of Marketing Measurement

What is digital marketing And why is it used?

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Email Marketing Master Class - Chris Ferris

Checkout Abandonment - CRO School by Mailmodo

Winning local SEO in the Age of AI - Dennis Yu

De-risk Your Digital Evolution - Hannah Grap

Banner Blindness & How To Avoid It - Anya Gildner at Discosloth

2. Banner blindness is the phenomenon of users ignoring every ad they see - or anything that even looks like an ad. #PaidSocialShow | discosloth.com

3. #PaidSocialShow | discosloth.com

5. People aren’t just resistant to ads - they’re becoming resistant to anything that even feels promotional. #PaidSocialShow | discosloth.com

6. Ad blocker usage is rising* 51% 49% use ad blockers don’t use *Data from Discosloth survey, November 2018 https://www.discosloth.com/blog/banner-blindness-survey-ad-perceptions-in-2018.html

7. Organic reach is falling exponentially* 0% 1.75% 3.5% 5.25% 7% October 2016 February 2018 Facebook YouTube Reddit Imgur Wikipedia *Data from Rand Fishkin, https://sparktoro.com/blog/the-powerhouses-of-the-internet-are-turning-hostile-to-websites

8. We've gone from being exposed to 500 ads per day in the 1970s to 5,000 today. 0 1250 2500 3750 5000 1970s 2010s #PaidSocialShow | discosloth.com

9. How do we combat this rise in banner blindness? #PaidSocialShow | discosloth.com

10. In November 2018, Discosloth ran a survey on current perceptions of advertising. #PaidSocialShow | discosloth.com

11. How many ads per day do you think you’re exposed to? 1-49 50-99 100-199 200-999 1000+ #PaidSocialShow | discosloth.com

12. Which sort of ads are least annoying? full-page magazine ad billboard on the highway text ad on Google SERPs instagram product ad radio advertisement banner ad on website 30-sec TV spot YouTube pre-roll ad 7.5% 15% 22.5% 1% 5% 6% 8% 9% 18% 26% 26% #PaidSocialShow | discosloth.com

13. Which sort of ads are most annoying? YouTube pre-roll ad radio advertisement 30-sec TV spot banner ad on website text ad on Google SERPs instagram product ad billboard on the highway full-page magazine ad 10% 20% 30% 1% 3% 8% 9% 14% 15% 17% 31% #PaidSocialShow | discosloth.com

14. Time is a human’s most valuable resource. #PaidSocialShow | discosloth.com

15. Has an ad ever offended you? 48% 52%yes no #PaidSocialShow | discosloth.com

16. • opposing viewpoints • indecency • dishonesty #PaidSocialShow | discosloth.com

17. Budweiser Allstate “Mayhem” M&M PC vs Mac

18. Have you been introduced to a company or bought a product from an ad in the past 3 months? I'm Not Sure 21% No 27% Yes 52% #PaidSocialShow | discosloth.com

19. How do we create top-performing ads that combat the onset of banner blindness? #PaidSocialShow | discosloth.com

20. 7 rules to combat banner blindness #PaidSocialShow | discosloth.com

21. 1. Be creative #PaidSocialShow | discosloth.com

22. #PaidSocialShow | discosloth.com

23. #PaidSocialShow | discosloth.com

24. 2. Be funny #PaidSocialShow | discosloth.com

25.

26. #PaidSocialShow | discosloth.com

27. 3. Trigger Emotions #PaidSocialShow | discosloth.com

28. #PaidSocialShow | discosloth.com

29. 4. Don’t oversell #PaidSocialShow | discosloth.com

30. 5. Be educational #PaidSocialShow | discosloth.com

31. 6. Do your research & target accurately #PaidSocialShow | discosloth.com

32.

33. 7. Be native #PaidSocialShow | discosloth.com

34. The internet became our destination for entertainment because it gave us a choice how to spend our time. #PaidSocialShow | discosloth.com

35. Let’s use our influence to get companies to spend ad dollars on relevant, targeted ads, and building influential brands. #PaidSocialShow | discosloth.com

36. Make people consider your ad as valuable & interesting as the content they originally came online to consume. #PaidSocialShow | discosloth.com

Banner Blindness & How To Avoid It - Anya Gildner at Discosloth

Recommended

Recommended

More Related Content

Similar to Banner Blindness & How To Avoid It - Anya Gildner at Discosloth

Similar to Banner Blindness & How To Avoid It - Anya Gildner at Discosloth (20)

Recently uploaded

Recently uploaded (20)

Banner Blindness & How To Avoid It - Anya Gildner at Discosloth