The document discusses determining the target audience for an advertising campaign. The primary audience is identified as late teens aged 18-20, as this age group frequently attends parties and clubs. Their typical budget would be limited, as many are starting university or working jobs. The secondary audience is young adults aged 20-30, who are still actively socializing. The gender of the audience is not a main focus, as only male voices will be used in the ad.

1. Our Audience
When researching into who our targeted audience would be for this advert we had to
think mainly about what’s going to be happening in our advert and who’s going to be
viewing it the most.
We had to take into consideration that out advert is set at a party and what age group
attends parties the most, so we decided that it would be set for late teen’s this is
because this age group visit clubs and go to parties the most out of any other age
group. Late teens are from 18-20 just before they are considered to be an adult. We
also had to think of what most people this age budget is so we can connect with them
the most and not make it look over budget or under. We found out that 18 years old
either will ever going off to university or be working so they will not have to much
money to be spending so some of the products that are seen in the advert should cheap
supermarket products, but then this depends on if it’s a home party or a club, so we
decided that it would be more middle class who would be able to relate to this advert
the most. We also decided this audience because they are still young and its easier to
try and put new ideas in young minds than older ones and also because if they do
what we are trying to get across and then they can influence the next generation.
Our secondary audience would be the young adult of the age 20-30 this is because this
age group are still considered to be into partying and having a good time out of a
night. The income we decided would be more lower classes this is because when you
think of upper class we think of them being elegant and going to more upper market
places of a night, but by saying that all we are doing is stereotyping a class.
Deciding if are targeted audience is male or female is also broadcasted thought out the
advert, this would be done thought what bottles we use weather the bottles or cups are
look masculine or femeine, but that would depend on if we had a male and a female
voice on the cup and bottle, but we are only have male voices and doesn’t matter, but
this is something that would have to be considered if we were using a male and
female voice.