Our 45 Day Launch Plan of a New Domain in a Foreign Land
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Graham Kinsella, General Manager at Lovin Dublin presented "Our 45 Day Launch Plan of a New Domain in a Foreign Land" at Growth Hack Talks. For more info see: http://growthhacktalks.com/ http://bit.ly/1KIPaTX
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Our 45 Day Launch Plan of a New Domain in a Foreign Land
- 2. The Lovin Group Mission “HELPINGPEOPLE REDISCOVERANDLOVETHE CITYTHEYAREIN.”
- 4. 2MILLIONpageviews every month 2+pages on each visit 3MINaverage page duration Our CoreAudience - Lovin Dublin MOBILE75% of traffic 60%aged between 18-34 BRUNCHmost searched term
- 6. Key Demographics The People Everyone Wants!
- 7. W E B S T A T S S U M M A R Y Mobile Growth 2014 2015 (YTD) 27% 39% 8% 8% 65% 53% Mobile Tablet Desktop The majority of our visitors use a mobile to browse our site. We have more traffic in 2015 to date then all of 2014. We have planned to double traffic year on year. 0 1750000 3500000 5250000 7000000 2014 2015 (YTD) Pageviews Users Sessions Pageviews Users Sessions 4M 3M 2M 1M 7M6M 2014 2015 (YTD) Pageviews Users Sessions Pageviews Users Sessions 918K 161K 760K 108K 1M 161K LOVIN DUBLIN LOVIN TRENDS
- 8. S O C I A L R E A C H WEEKLY REACH 1.9M+ LIKES 66,000+ WEEKLY ENGAGEMENT 167,000+ FOLLOWERS 64,000+ WEEKLY 3,600,000 FOLLOWERS 54,000+ HASHTAG USAGE 48,000+
- 11. KEY DRIVERS OF TRAFFIC face flipboard CURRENT FUTURE snapchat facebook publisher
- 12. WE HAVE WORKED WITH THE FOLLOWING BRANDS IN 2015
- 16. Why Dubai?
- 24. ULTRAFAST