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Building a Business Through Emotion and Experiences
The document discusses building a business through emotional connections and experiences, emphasizing the importance of events and offline interactions. It highlights the role of innovative marketing strategies like SEO, SEM, and social analytics in achieving growth. The author, Marino Fresch, suggests that creating emotional connections online is challenging and calls for intelligence in determining where to focus growth efforts.
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Building a Business Through Emotion and Experiences
- 1. Building a businessthrough emotion and experiences Marino Fresch Head of Marketing @mfresch
- 2. Silicon Valley Eventbrite -a quick introduction
- 3. Long tail ticketing Lowfees Innovative technology Big events High fees Antiquated technology
- 4. Let’s talk aboutbots? A global platform for any event
- 5. 200 million ticketsprocessed in 180 countries 500 employees on 4 continents €1 billion valuation
- 10. Happiness Does the growthgraph look like a hockey stick?
- 11. Happiness Does the growthgraph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product Optimisation A/B Tests Social Analytics
- 12. Happiness Does the growthgraph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
- 13. Happiness Does the growthgraph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
- 14. There is noGrowth Fairy
- 15. Happiness Does the growthgraph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
- 16. Cost Time Cost to runa start up
- 18. SEO Retargeting Banner Ads Webinars Landing pages Emails ProductOptimization Banner Ads Banner Ads Banner Ads Banner Ads Retargeting Retargeting Retargeting Retargeting Emails Emails Emails Emails Emails Product Optimization Product Optimization Product Optimization SEO SEO SEO SEO SEO SEO SEO Banner Ads Banner Ads Banner Ads Banner Ads SEO Webinars Webinars Webinars Help…
- 22. How do youcreate this emotional connection online?
- 23. You don’t. Take yourbrand offline.
- 25. “It takes 3-5touches for people to do, think, feel what you want.” - Herbert E. Krugman
- 26.
- 30. “Be fearful whenothers are greedy and greedy when others are fearful.” - Warren Buffett
- 31. 20% 80% Emails, bannerads, search, Facebook, Instagram, Twitter, landing pages, product optimization Events (or anything that stands out) Placing your growth bets
- 32.