Samples of some work over the years.

2. The Funnel Up-stream
Mid-stream
Down-stream
------------------------------------------------------------------------------------------------
*SEO
*Landing Pages
*Blog Content
• SALES AUTOMATION
• CRM
• Analytics and Reporting
• Business Analysis
• Artificial Intel
• Data segmentation/
personas
• Business Process Improvement
• WEB DEV
• CONTENT
• AR/MR/VR
• ERP
• Web/Mobile App Dev
• Application Management
• Integration and MiddleWare Dev
• All other IT Services

3. Mark Wilhelms — Team Leader
Paul Gufstafson — Team Leader
Katina Kopsias — Senior Project Manager
Darien Kruss — Chief Technologist
Jason Reeves — Digital Creative Director
Norbert Rum — Social Creative/SEO/Development
Guy Gustafson — Creative
Paul Benbrook — Developer
Dan Golden — SEO/PPC/Social Marketing

5. Website Design and Development
Digital Strategy
Social Media and Content Creation
PPC – Paid Search, Banner Creation
0
Hosting and Managed Services
Email Marketing and Landing Page Design

7. Site Design

8. Komatsu has requested that we create a mobile accessible version of
KomatsuWalkAround.com for the new 2011 Hybrid. This site will be primarily
accessed with iPhone, Android, and BlackBerry devices.

11. Site Design

12. Site Design :design2008

16. Wrigley Management Education Site

18. Mooobile group buying app!

23. Site Design :design2008

27. Wrigley Management Education Site

29. Site Design :design2008

30. 30
Real Estate Site Redesign

31. Site Design :design2008

33. Digital Media
Lead Funnel
Up-stream
Mid-stream
Down-stream
------------------------------------------------------------------------------------------------
*SEO
*Landing Pages
*Blog Content
LEADS
WEB DEV

38. Site Design :design2008

39. Brands Speak,
People Listen
Complete
Podcasting
Creation
Script creation
Production
Editing
Posting iTunes
etc…

40. SEO
Paid/PPC
Display Ads/BannerCreation
Paid and Social Campaigns
Linked In Ads and Group
targeting
You Tube Pre-Roll

43. Need Title

45. Growth in One Year
Educational Page
6,963 Followers
Corporate Page
1,279 Followers
Page & Post Views
10,014 Views
Fan Page
1,112 Likes
Followers
595 Followers
SOCIAL

46. 1,433,000 Impressions since January 2014
Growth by over 70% since 2013
47,700 Clicks on links since March 1, 2014
78% Influence
Increased from 53% in March 2014
56% Engagement
Increased from 24% in January 2014
Our Twitter Snapshot
SOCIAL

47. Who are our Followers?
Men between the ages of 35-44 appear to be the leading force among your followers.
SOCIAL
Public Location of the followers

48. What are our Followers discussing?
SOCIAL

49. Against our online competitors
Engagement & Influence
In the last 90 days @LFGSM has gained 78% influence from 53% in March. This increase has now been
gaining and reaching same levels as schools with twice the amount of followers or more.
SOCIAL

50. 75,000 Impressions since August 2014
56,000 Organic Impressions on Posts
23,000 Viral Impressions in the last 90 days
Our Facebook Snapshot
Alumni & Student
Initiative with Johanna

51. Who are our Likes?
An equal level of men and women between the ages 25-34 are looking at our posts. The
sharing of posts by either recommending the fan page or sharing a specific post is greater
by fans who are over the age of 35.
SOCIAL

52. What Posts Worked?
20% Engagement!19% Engagement!23% Engagement!
SOCIAL

53. What Posts Worked?
15% Engagement!18% Engagement!
SOCIAL

54. 1,273 Followers on our corporate page
245 Impressions on average for posts
Our LinkedIn Corporate Snapshot
SOCIAL

55. 6,964 Followers on our corporate page
5,978 Engaged users connected to LFGSM Posts
Our LinkedIn Educational Snapshot
SOCIAL

56. Traffic to LakeForestMBA.edu from Social
613 Visits
355 Visits
61 Visits 60 Days
SOCIAL

57. How the Blog is growing!
SOCIAL
Growth Since Launching Lake Effects Blog
Traffic from September 1st to November 8th Vs. June 24th to August 31st

58. How the Blog impact Search!
SOCIAL
Social Media at the workplace Impact Blog Inspiring innovation at the Workplace Blog

59. First Steps – Fill the Funnel with Leads
Transaction Business
Generate Leads/Drive Conversion

60. Year-to-Date Comparisons
Jan 1 – June 19th
This Year Last Year Change
Returning
Users New
Revenue (in 000’s) $5,451 $4,925 11% Up 6% Up 45%
Conversion Rate* 9.94% 10.20% -3% Down 14% Up 18%
Sessions 75K 65K 14% Up 29% Down 2%
Users 32.2K 32.6K -1%
Page Views 1.1M 903K 22%
Page/ Sessions 14.7 13.7 7%
Session Duration (minutes) 30 20 50%
Bounce Rate 24.0% 20.7% 16% Up 40% Up 22%
Transactions 7458 6691 11% Up 11% Up 16%
New Users (as % of Total) 39.7% 46.4% -14%
Returning Users 60.3% 53.6% 13%

61. Quarterly Review
First Quarter Comparison
Q1 2016 Q1 2015 Difference
Total Sessions 37047 34348 8%
Revenue (in 000’s) $2,735 $2,416 13%
Transactions 3964 3397 17%
Conversion Rate 10.70% 9.89% 8%
Unique Users 17000 18400 -8%
Average Order Value $690 $711 -3%
Product Quantity 138K NA
Registrations 975 218 347%
New Users 74% 77% -4%
Returning Users 26% 23% 13%

62. Where Traffic/Revenue is Coming From
REVENUE
SOURCES
Q1
2016 Q1 2015 Difference
Q2
2016 Q2 2015 Difference
YTD
2016
Last
Year Difference
Direct $1,914 $1,777 8% $1,908 $1,612 18% $3,822 $3,389 13%
Google $496 $372 33% $386 $431 -10% $882 $803 10%
Bing $197 $165 19% $247 $254 -3% $444 $419 6%
Referral $73 $45 62% $75
Direct
Google
Bing Referral
TRAFFIC REPORT
Q2 2016

63. What Online Customers are Buying
PRODUCTS Q1 2016 Revenue*
% of Total
Revenue
Q2 2016
Revenue**
% of Total
Revenue
Toner $652 24% $577 21%
Towels/Tissue $133 5% $286 10%
Writing Supplies $124 5% $106 4%
Copy Paper $112 4% $88 3%
File Folders/Storage $100 4% $91 3%
Loose Paper $87 3% $128 5%
Notebooks $86 3% $86 3%
Office Machines $82 3% $109 4%
Presentation Boards $76 3% NA
Labels $68 2% $72 3%
*Revenue in (000’s)
**Revenue from April 1 – June 19th
Toner
Towels/Tis
sue
Writing
Supplies
Copy
Paper
File
Folders/St
orage
Loose
Paper
Notebooks
Office
Machines
Labels
Q2 2016 Product Revenue

64. Engagement
2016 Year-to-Date Stats
0 - 10
Seconds
11 - 60
Seconds
1 - 3
Minutes
3 - 10
Minutes
10-30
Minutes
Over 30
Minutes
0 - 10
Seconds
11 - 60
Seconds
1 - 3
Minutes
3 - 10
Minutes
10-30
Minutes
Over 30
Minutes
SESSION TIMES PAGE VIEWS

65. Generate Leads/Drive Converstion
Up-stream
Mid-stream
Down-stream
------------------------------------------------------------------------------------------------
*SEO
*Landing Pages
*Blog Content
CRM/Salesforce.com
WEB and BSC Traffic