Der moderne Kunde erwartet heutzutage ein nahtloses Einkaufserlebnis, durchgängig über alle unterschiedlichen Medien hinweg. Der digitale Handel muss dies als Aufforderung verstehen, dem Kunden diese gewünschte, positive Erfahrung reibungslos zur Verfügung zu stellen.
Was bedeutet diese Erwartungshaltung für Ihr Content Marketing?
Wie lässt sich der Erfolg Ihres Marketings messen?
Wie bereiten Unternehmen sich am besten auf die (technologische) Zukunft vor?
Dieses Webinar, in Zusammenarbeit mit Hippo Partner Osudio, stellt Ihnen nicht nur die Theorie, sondern auch Beispiele aus der Praxis vor.
Fred Isbell SAP Presentation at Northeastern Digital Marketing Class 10-21-16Fred Isbell
Fred Isbell was a guest presenter on 10-21-16 to Professor Yakov Bart's Marketing 4508 Digital Marketing class. We covered the evolution of "modern marketing", digital transformation, innovation adoption and management and how to successfully manage innovation technologies with a focus at the end on marketing technologies and some key areas to focus upon.
Join Mozu for a 30-minute demonstration of the most advanced commerce platform available.
Watch the replay here: http://info.mozu.com/Mozu-Product-Tour.html
Fred Isbell SAP Presentation at Northeastern Digital Marketing Class 10-21-16Fred Isbell
Fred Isbell was a guest presenter on 10-21-16 to Professor Yakov Bart's Marketing 4508 Digital Marketing class. We covered the evolution of "modern marketing", digital transformation, innovation adoption and management and how to successfully manage innovation technologies with a focus at the end on marketing technologies and some key areas to focus upon.
Join Mozu for a 30-minute demonstration of the most advanced commerce platform available.
Watch the replay here: http://info.mozu.com/Mozu-Product-Tour.html
Are you looking to enable contextual, consistent, and relevant experiences regardless of channel or device throughout the customer journey - in real-time? SAP Hybris can help! Learn more about creating your own microservices solution with yaas, by SAP Hybris.
Shoplattice ecom framework by codelatticeCodelattice
Shoplattice is an independent e-commerce platform built on microservice-based architecture enabling businesses across the globe to offer their products and services online.
Value is created in each act of engagement: subscription is back in Consumer Industries and the new data value chain needs a good monetization strategy. Discover how companies can adapt and prepare at best their business process.
MPS is a Multi service Platform System that allows you to centrally control and connect to your Sanbot robots and your Smart devices, use QIHAN Cloud and Q-link to connect business, and consumers, collect and analyze data, create an IoT ecosystem,and view your business from a new perspective.
Follow our social media:
sanbot website http://goo.gl/HmTXKz
QIHAN ALIBABA http://goo.gl/Gq67Ef
Sanbot facebook http://goo.gl/T3M0wG
Sanbot Twitter http://goo.gl/a7ppYz
sanbot youtube http://goo.gl/1ZpqNP
Sanbot linkedin http://goo.gl/Z8xMf6
Sanbot instagram http://goo.gl/Z0fmzi
Monetizing the Digital transformation with SAP Hybris BillingIsabelle Roussin
Going from products to service forces innovation on business models to monetize efficiently this digital transformation. Business processes are also impacted in order to deliver greater flexibility while managing growth and high volume of data.
Wi-Fi Analytics Deployment at Multiple Locations - A CIO's ChecklistJuly Systems
Wi-Fi analytics deployments at multiple locations are by default complex projects and have known to fail time and again. Here's a CIO's checklist for deploying Wi-Fi analytics platform at multiple venues.
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
Bank 2.0 - How to get ready for the new era of Engagement BankingBackbase
In this presentation, Jelmer de Jong presents the Backbase vision of Engagement Banking, introducing the concept of Bank 2.0, to help banks prepare for this new era.
Digitales Marketing 1 - Facebook für Unternehmen und VerbändeArmin Ingo Müller
Sie können Social Media Schulungen besuchen und teuere Trainer bezahlen. Mit dieser kostenlosen Präsentation erfahren Sie alles, was es dazu braucht eine erfolgreiche Facebook Seite aufzubauen. Sie erfahren, wie mit Bewertungen umzugehen ist, was man besser lassen sollte und Growth Hacks für mehr Reichweite. Rechtliche Erfahrungswerte runden das Komplettpaket ab.
Info:
(Beim Upload auf Slideshare hat das Template der Präsentation etwas gelitten und die Formatierung ist deshalb nicht mehr sauber.)
Are you looking to enable contextual, consistent, and relevant experiences regardless of channel or device throughout the customer journey - in real-time? SAP Hybris can help! Learn more about creating your own microservices solution with yaas, by SAP Hybris.
Shoplattice ecom framework by codelatticeCodelattice
Shoplattice is an independent e-commerce platform built on microservice-based architecture enabling businesses across the globe to offer their products and services online.
Value is created in each act of engagement: subscription is back in Consumer Industries and the new data value chain needs a good monetization strategy. Discover how companies can adapt and prepare at best their business process.
MPS is a Multi service Platform System that allows you to centrally control and connect to your Sanbot robots and your Smart devices, use QIHAN Cloud and Q-link to connect business, and consumers, collect and analyze data, create an IoT ecosystem,and view your business from a new perspective.
Follow our social media:
sanbot website http://goo.gl/HmTXKz
QIHAN ALIBABA http://goo.gl/Gq67Ef
Sanbot facebook http://goo.gl/T3M0wG
Sanbot Twitter http://goo.gl/a7ppYz
sanbot youtube http://goo.gl/1ZpqNP
Sanbot linkedin http://goo.gl/Z8xMf6
Sanbot instagram http://goo.gl/Z0fmzi
Monetizing the Digital transformation with SAP Hybris BillingIsabelle Roussin
Going from products to service forces innovation on business models to monetize efficiently this digital transformation. Business processes are also impacted in order to deliver greater flexibility while managing growth and high volume of data.
Wi-Fi Analytics Deployment at Multiple Locations - A CIO's ChecklistJuly Systems
Wi-Fi analytics deployments at multiple locations are by default complex projects and have known to fail time and again. Here's a CIO's checklist for deploying Wi-Fi analytics platform at multiple venues.
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
Bank 2.0 - How to get ready for the new era of Engagement BankingBackbase
In this presentation, Jelmer de Jong presents the Backbase vision of Engagement Banking, introducing the concept of Bank 2.0, to help banks prepare for this new era.
Digitales Marketing 1 - Facebook für Unternehmen und VerbändeArmin Ingo Müller
Sie können Social Media Schulungen besuchen und teuere Trainer bezahlen. Mit dieser kostenlosen Präsentation erfahren Sie alles, was es dazu braucht eine erfolgreiche Facebook Seite aufzubauen. Sie erfahren, wie mit Bewertungen umzugehen ist, was man besser lassen sollte und Growth Hacks für mehr Reichweite. Rechtliche Erfahrungswerte runden das Komplettpaket ab.
Info:
(Beim Upload auf Slideshare hat das Template der Präsentation etwas gelitten und die Formatierung ist deshalb nicht mehr sauber.)
'New media and Museums' talk at CUNY April 2014 (edit)Seb Chan
Slides for talk as part of New Media and Museums at CUNY, new York, April 22 2014.
"How are cultural institutions using innovations in design to capture and retain public attention? This discussion explores ways in which museums are using digital media to connect audiences with places and one another. Guests include Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art; Sebastian Chan, director of digital and emerging media at Cooper-Hewitt National Design Museum; and Sree Sreenivasan, chief digital officer at the Metropolitan Museum of Art. Moderated by the Graduate Center’s Lev Manovich"
User Experience & Visitor Experience: How to Improve Museum AppsCentralis
As part of a larger museum experience, mobile app content can help “visitors” think in new ways and engage with different perspectives. However, mobile apps should also meet “user” needs for easy and intuitive interaction. In this session from edUi 2013, Centralis' Tanya Treptow and Kathi Kaiser explored key ways for evaluating whether a museum app is meeting the needs of both users and visitors during a day at the museum.
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
IoT Meets Exhibition Areas: a Modular Architecture to Improve Proximity Inter...Teodoro Montanaro
Presentation given at the 3rd International Conference on Future Internet of Things and Cloud (FiCloud 2015)
August 26, 2015, Rome, Italy
The paper is available on the PORTO open access repositor of Politecnico di Torino: http://porto.polito.it/2610554/
http://www.exhibition.theincrediblepublishers.com/
Exhibition Multiply Return is all about how to multiply return from exhibition. It is prepared based on years of experience and covers different aspects of exhibition planning from start. Most of the decision making comes from the real time market research
From Interaction & Exhibition Design to Service Design in MuseumsSeb Chan
Presented at UX Australia's Service Design 2016, Melbourne, March 2016 and covering work previously done for Powerhouse Museum (Sydney), Cooper Hewitt (NYC), and at ACMI (Melbourne).
Die Vernetzung der Touchpoints - wie komplex ist die Customer Journey?Niklas Mahrdt
Prof. Niklas Mahrdt mit Kongress-Vortrag. Die Präsentation hat folgende Schwerpunkte:
- Big Data: Das Aufgabenfeld der Marketingleitung erweitert sich um E-Commerce/IT-Kompetenzen
- Aufgaben der Customer Journey
- Beispiele von Customer Journeys (Converse / Chucks und Macys)
- Abgrenzung: Multichannel, Cross-Channel, Omnichannel, NoLine
- Multichannel Services (Click & Collect, Return & Collect, ...)
- Parallele Mediennutzung, mobile Mediennutzung, Smartphone Mediennutzung
- Multichannel Tracking
- Crossmedia
Understanding Hippo onDemand and V11: Technology Deep DiveHippo
In July 2016, Hippo released its latest version, which lies at the heart of its new cloud platform, Hippo onDemand.
In this webinar, Hippo's Product Manager Adrian Collier will showcase the Hippo platform and discuss the technology that underlies our latest release and our new cloud-based service.
Like this video? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
To learn more about Hippo CMS, and to try it for yourself, visit onehippo.com/en
Twitter: twitter.com/OneHippo
Facebook: facebook.com/hippocms
Watch the video on www.onehippo.com/en/resources/videos/introducing-hippo-cms-10-2.html
Mark Peerdeman, Hippo's Director of Product Management, explains why it is essential to have one central platform from which you can deliver content and gain insights across all your channels and why Hippo CMS 10.2 just made that part of your life a little easier.
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Visit www.onehippo.com for more.
SAP-Skybuffer webinar :: Transforming IT Landscape into Intelligent Enterpris...Tatiana Kojar
On March 18, 2020 Skybuffer held a webinar jointly with SAP showing the way IT landscapes can be transformed into Intelligent Enterprise with SAP Conversational AI platform and Skybuffer unique AI content built on top of it. 400+ business scenarios, embedded into any number of backend systems, speaking any language, patched into any communcation channel and executing smart actions 24/7/365 both autonomously and involving targeted human expertise on demand to reinforce cognitive automation skills - Skybuffer's cognitive solution is more than an AI solution, it is a transformation-based service that handles the organization’s challenges and extend employees’ and business partners’ capabilities.
[WSO2 Integration Summit Madrid 2019] Emerging Architecture Patterns: API-cen...WSO2
This deck introduces "cell-based" reference architecture, which is API-centric, cloud-native, and microservices-friendly. Further explains the role of APIs in the cell-based approach, as well as examine how real applications are built as cells. The deck covers metrics and approaches that can be used to measure the effectiveness of the architecture and explore how organizations can implement the cell approach.
Meet us at a city near you - https://wso2.com/integration-summits-2019/
[WSO2 Integration Summit Paris 2019] Emerging Architecture Patterns API-centr...WSO2
This deck introduces "cell-based" reference architecture, which is API-centric, cloud-native, and microservices-friendly. Further explains the role of APIs in the cell-based approach, as well as examine how real applications are built as cells. The deck covers metrics and approaches that can be used to measure the effectiveness of the architecture and explore how organizations can implement the cell approach.
Meet us at a city near you - https://wso2.com/integration-summits-2019/
This deck introduces "cell-based" reference architecture, which is API-centric, cloud-native, and microservices-friendly. Further explains the role of APIs in the cell-based approach, as well as examine how real applications are built as cells. The deck covers metrics and approaches that can be used to measure the effectiveness of the architecture and explore how organizations can implement the cell approach.
This deck introduces "cell-based" reference architecture, which is API-centric, cloud-native, and microservices-friendly. Further explains the role of APIs in the cell-based approach, as well as examine how real applications are built as cells. The deck covers metrics and approaches that can be used to measure the effectiveness of the architecture and explore how organizations can implement the cell approach.
Meet us at a city near you - https://wso2.com/integration-summits-2019/
CWIN17 Toulouse / Mulesoft and airbus accelerating digital transformation thr...Capgemini
Airbus is one of the world largest commercial jet maker, carrying over 3 billion
passengers every year. During this session, we will present how MuleSoft’s
unique API-led connectivity approach is enabling Airbus to scale up its digital
transformation and remain competitive in the face of market disruption
IBM Cloud Services - Strategic Solutions for the API EconomyCarol Wingfield
From briefings, quick-starts and discover & planning workshops - right through to managed services, there's an API Economy entry point offering to help you on your way! Check out the IBM API offering summary here.
MuleSoft London Community August 2019 - MuleSoft with Workday Pace Integration
Our latest Meetup in London covered MuleSoft with Workday. Workday is a leading SaaS application focused on HR, ERP and Finance. Our presenters will explain how API Led Connectivity can be used to improve HR data federation across the landscape.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Wissen Sie, was Ihre Kunden wollen? Sinn und Zweck von Digital Commerce und Content Marketing (Teil2- Hippo)
1. Webinar
Hippo in Kürze
1
Hippo is on a mission to make the digital experience more personable for every visitor. We offer a
new vision for the digital experience platform space by engineering the world’s most advanced
content performance platform, designed to help businesses understand their visitors – whether
they are known or anonymous – and deliver the content they value in any context on any device.
1999 2008 20122002 2016
OmniChannel
Ausrichtung
Microservice
basierende
Architektur
Persona
Targeting
Content
Performance
& Hybrid
Content Delivery
Sonja Kotrotsos
Produkt Marketing bei Hippo CMS
Obsessed with digital experience innovation,
eighteen years digital experience in client,
consultant, sales & strategic marketing roles.
2. <topic>
“In 2015, 76% of retail IT professionals ranked integrating selling channels to
create an omnichannel “face to the customer” as a top priority.”
Forrester Research Inc
2
4. Powered by Hippo CMS
phase 3
Technical migration
phase 2
Smart refactoring
phase 1
don’t look back
10 weeks
from start to finish
and flexibility for
continuous optimization
3 platforms
online | account | app
1 platform
campaigns distributed
from Hippo CMS
across all platforms
“In order to meet the
expectations of younger
people, we need to be digital.
And people need to be happy
with their digital experience and
receive relevant offers.”
The best loyalty program
For the young in a digital society
AirMiles is the leading loyalty program in the
Netherlands, serving over 4 million members
in partnership with leading Dutch retail brands.
For AirMiles digital business transformation
was not just a new program but crucial for
activating the younger audience in today’s
digital society.
In 2015, the company engaged Hippo partner
Incentro to launch a new digital experience
platform whilst utilizing their existing SAP CRM
infrastructure.
5. Record Time to Market
Due to interoperability advantage
AirMiles chose Hippo CMS for its high degree of
interoperability, which allowed AirMiles and
Hippo partner Incentro to relaunch a new digital
experience platform in only 10 weeks including
a fully fledged SAP CRM integration driving
personalized offers for 4 million customers.
Moreover, the continued flexibility allows
AirMiles to operate in an agile way and to
continuously roll-out new functionality.
Omni-Channel experience across web & apps
Interoperability with SAP CRM
Highly targeted and personalized offers
Powered by Hippo CMS
Integrated app platform mendix
Only 10 weeks implementation time
Consolidating offers of 5 leading brands
My-AirMiles customer portal
15. Webinar
15
Mehr Besucher, mehr Kundenbindung,
schafft Kundentreue und Fans
Transaktionen
und Prozesse
WorldOfMusic
Online Store
Musikanten der
Welt Blog
Musikalische
Erziehung für
die Kleinen
Guitar Heroes
Facebook Seiten
Mehr Reach
mit Content Marketing
Hier geht es darum
ein Instrument zu
kaufen
Hier geht es um
die Musik und das
Musizieren
19. Webinar
19
Relevanz schaffen5
4
Persona
Definition
Targetingkriterien definieren
Besucher
Analyse
Neue Erkentnisse gewinnen3
2 Information synchronisieren
Andere Systeme mit
Kundendaten
Wie CRMs, Marketing Automation,
Loyalty Systems, Callcenter, ...
Shop betrieben mit
eCommerce System
Content Marketing und Campaign Auftritte
betrieben mit Hippo CMS
Legacy Auftritte
aus Drittssytemen
Relevance
Store
Besucherdaten sammeln1
ROI
25. Omnichannel Experience
Putting the right folks in charge
Using Hippo CMS, Greetz puts the right
people in control of the various steps in their
customer journey - across all channels.
Powered by Hippo CMS
Offers & Campaigns Advisory Content Product Content Personalization & Ordering
Explore Inform Choose SurpriseCustomer
Journey
run by
updated
marketing
business
& experts
product information
management system development
ad hoc ad hoc automatically agile, bi-weekly
concept page-driven content-driven integration-driven REST & AngularJS
IT innovates on modern open architecture
5 million happy recipients
eCommerce & PIM interoperability
Business & Marketing in channel control
Optimized experience every two weeks
“Receiving a present is
an experience. But giving
one, should be an
experience too.”
Jan van der Veen
AngularJS app consuming content
26. Webinar
Agile Microservices Architecture
26
1) Forrester Research, Make The Cloud A Foundation Of Your Digital Experience Platform Strategy, Aug 2015
2) Gartner Inc., Critical Capabilities for Web Content Management 2015, July 2015
Software vendors will refactor their ancient
architectures or be left behind. The old world of
closed, proprietary stacks is dead software
walking. In the age of the customer, where
business responsiveness trumps technology
coherence and the cycle times of improvement
are measured in days, not years, the software
industry en masse is embracing Jeff Bezos’
mandate to make everything a decoupled service
linked by APIs. Hippo, [... is…] doing this already in
web content management [...].1
Forrester mentions Hippo as an
example for modern architecture
Hippo CMS uses the Apache Jackrabbit Content
Repository API for Java platform to provide a
well designed, feature-rich option for all of our
use cases and in many sectors. [...] It has a high
level of interoperability and is suitable for
complex environments where coupling with
many additional components is a requirement.2
Gartner highlights Hippo’s
high level of interoperability
27. Webinar
27
Warum Content Marketing?
27
Mehr Umsatz
Durch Shop Conversion,
höhere Reichweite und
bessere Entscheidungen
Mehr Traffic
Zielgerichtete Inhalte
bedeuten bessere
SEO und SEM
Mehr Einblick
Digitale Markt-
Forschung als Basis für
data-driven Business
Mehr Bindung
Kunden eher im Buyer
Journey erreichen
und Berater werden
Kanal-
übergreifend
ROI Metrics
und Analyse
Reaktionsge-
schwindigkeit
Interoperabilität
& Flexbilität