Steve Jobs was interviewed in 1985 at age 29 about why the computer field was dominated by young people. He said that as people get older, their minds get stuck in patterns like grooves in a record and they have difficulty thinking differently. It's rare for older artists or innovators to contribute something truly amazing. In 1996 after leaving Apple, Jobs described his new company NeXT and his views that while technology can improve lives, it often isn't as revolutionary as claimed and won't fundamentally change human existence which begins, lives briefly, and ends in death.
NCSU College of Textiles
TTM 582 Marketing Final Presentation
Marketing Campaign designed for the release of the Levi's Commuter x Jacquard by Google Trucker Jacket
draft presentation on the unique dynamics that characterize social media, distinct from communications or media themselves. thanks to michelle hamilton and rudi omeara for helping.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
The first presentation I wrote on the subject.
We seek to create not just work that earns pay, but meaning in what we do. Somewhere down the line, we realize that this is what advertising and brands should be about, too. Creating meaning, enabling people do things in life, making people aspire to the highest goals and showing them how to achieve it.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
Slides from a short tutorial on querying Chado dabatases using SQL, given for the Pathogen Genomics group at the Wellcome Trust Sanger Institute on 12th February 2009.
NCSU College of Textiles
TTM 582 Marketing Final Presentation
Marketing Campaign designed for the release of the Levi's Commuter x Jacquard by Google Trucker Jacket
draft presentation on the unique dynamics that characterize social media, distinct from communications or media themselves. thanks to michelle hamilton and rudi omeara for helping.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
How The Love of Music has changed our Business WorldThorsten Faltings
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
The first presentation I wrote on the subject.
We seek to create not just work that earns pay, but meaning in what we do. Somewhere down the line, we realize that this is what advertising and brands should be about, too. Creating meaning, enabling people do things in life, making people aspire to the highest goals and showing them how to achieve it.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
Slides from a short tutorial on querying Chado dabatases using SQL, given for the Pathogen Genomics group at the Wellcome Trust Sanger Institute on 12th February 2009.
Pictures of the new designed Savonet Museum, on Curaçao. Concept by Felix de Rooy en Atelier Argos. Design by Atelier Argos, Felix de Rooy en Lucien Guljé
“We’re here to put a dent in the universe,” said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Today, all personal computers incorporate a version of the mouse-driven graphical user interface that Jobs perfected and popularized. The guiding spirit behind the Macintosh computer, iPod, iPad, iPhone and iTunes, Jobs is an American corporate legend. Few people worked more closely with him than Jay Elliot, a former senior vice president at Apple. In this business biography, written before Jobs died, Elliot and co-author William L. Simon detail
Jobs’s corporate achievements, his attention to product detail and his visionary leadership. Their revealing profile to those compelled by or curious about the genius of Jobs.
Is The Platform Of Wholesale Distribution Burning?Dirk Beveridge
Distributors of all sizes are facing transformational market forces that have the ability to force once strong and proud businesses to to take leaps they are not prepared to take.
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IABC: 2012, The Year to Quit Messing Around With Social MediaSmirk New Media
Mike Koehler, president of Smirk New Media, explains why 2012 is a watershed year for deciding whether your company's marketing plan should include social media, new media,Google+, Pinterest and other online social platforms.
The 3rd issue of the 1st volume of Magma. This issue covers Government bans export of cotton, Android market rebranded as Google Play, Nokia’s new 41 MP camera phone, IPL Carnival, Winners’ Loss, Innovating for the Community, The second P: Price.
(mobileYouth) Influence - A Marketer's guide (Free Ebook Download)Graham Brown
Influence - the new science of marketing. In this guide mobileYouth's Graham Brown and Ghani Kunto share with you how to create influence and what the new rules are for recommendation in the post-advertising economy. Download it free.
While there is no blueprint or checklist that one can follow to gu.docxalanfhall8953
While there is no blueprint or checklist that one can follow to guarantee the success of a business, much can be learned from analyzing those that have failed and those that have flourished during the same time period and under similar circumstances.
Write a paper of no more than 2,000 words.
Part 1: Business Failure Analysis
Select a business that failed and one that succeeded within the last 5 years.
Identify each organization’s objectives, vision, and mission.
Determine the indicators of the business failure and success from research. These may include aspects of the leadership style, communication, structure, and so forth.
Describe how specific organizational behavior theories could have predicted or explained the company’s failure or success.
Describe the role of leadership, management, organizational structure, and the culture of the organization and its departments in the failure and success of the businesses.
Part 2: Leading Organizational Change
Imagine that you are the CEO of the failed organization before the business failure took place. You now have the opportunity to lead the organization in a change process to prevent the impending failure.
Identify the most vital areas for change.
Identify the potential barriers you will face during the change process.
Evaluate the power and political issues within the organization and describe how you will address these issues.
Describe the steps you will follow to implement the organizational change based on John Kotter’s 8-step plan for implementing change.
Include at least two peer-reviewed articles from the University of Phoenix Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Failure analysis
Contrasting Companies:
1. Sharper Image (losing Company)
2. Apple Inc.
When it was founded:
1. 1977
2. April 1, 1976
Founder:
1. Richard Thalheimer
2. Steve Jobs
Quick Description
1. Sharper image became of the pioneers stores of high end electronic products, it became famous for its high end electronic shinny products made in japan. It grew to a $760 million publically traded company with 196 stores in the most expensive malls in America and overseas. High competition from other local stores like Apple Stores, Bookstone, Radio Shack, Macys, and a law suit from Consumer Reports finally took the company in 2009 to file bankruptcy and eventually liquidate.
Sharper image made its debut as a small mail order business in 1977 while Thalheimer was going to law school. He took $ 1000 us investment and started marketing a line of high tech digital watches targeted to runners. He sold out his stock before his credit card payment was due. He liked the idea and keep advertising and using short credit lines to finance this start up. Within years he was mailing eye catching catalogs of products that were interesting and must haves for the growing upscale man between 25-44 years old.
Sharper image iconic air filter was the product that t.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Dennis Loos A Case study of Brand Hacking.pdfdennis loos
I’m always asked, “what’s the difference between one brand and another, Dennis Loos?” Why does something work for one brand yet, doesn’t stick when it comes to the other. Why does Levi make it big, while the likes of Wrangler have to inch their way into the market?
The need of innovation and knowledge as the most valuable asset in the processKoenraad Seys
The pressure is on innovative capacity. Everybody agrees. Trends indicate shorter product or service life cycles. Customer satisfaction is short lived. Earlier than ever they want something new. Building on experience or a long lasting competitive advantage is less an option. However innovation can only be realised and delivered with a motivated team of knowledgeable people having sufficient entrepreneurial blood so they want to go and explore. They will explore the fundamental needs of existing and potential customers, but also their capacity to be creative and learn new skills and techniques and optimise team interaction. Younger employees tend to have higher education than previous generations. They are skilled in new technology however lack experience.
Learning and knowledge exchange or sharing patterns will need an upgrade. Not only is experience still an asset, existing workforce will need to work longer careers than previous generations. Increasing age and life expectance, decreasing numbers of younger people will require all of us to make longer careers. Understanding added value of all team members will become key differentiator for teams, groups and companies to maintain their market postion. We summarised the reasons for investing in innovation, knowledge creation sharing and new approaches to come to products and services in a slide doc stuffed with facts and figures about the need for investing in what is most probably the strongest sustainable asset you will ever have.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Big Brands and Epic Fails
1. the big brand issue
Ornico’s KNOW HOW TO GROW
issue 3 • november 2011
2. inside Ornico‘s KNOW HOW TO GROW
Editorial – Oresti Patricios
BlackBerry’s Big Brand Bluster
Tribute to a brand giant
issue 3 – november2011
3
4
6
10 ways to improve your PR 11
Media 13
Social Media Insights 14
Social Media by the numbers (Infographic) 15
the big brand issue page 2
3. big brands
It has been an interesting couple of weeks on the brand and
reputation front. Malema marched with the ANCYL from
Johannesburg to Pretoria in an effort that many say won the youth
leader new respect. But the media coverage of the event was very
mixed. Our President Jacob Zuma flexed his own brand muscles and
reinvigorated his perceptions by taking decisive action on erring
government ministers and putting police chief Bheki Cele on
suspension.
There was politicking in the advertising world as well, but this time
it was about religiousity. The Axe advertising featuring those angels
got the chopped after one complaint to the Advertising Standards
Authority. The reason given was that the commercial was insulting
to Christians. The ASA bowed to that one mere complaint, the ad
became history and SA‘s advertising conservatism became global
marketing news.
But the biggest brand blowout this month of course was caused by
Blackberry. A global outage that deprived half of the brand‘s users –
some 70 million people – of services. That‘s 70 million badmouthing
brand ambassadors that included high profile opinion leaders that
stuck it to Blackberry. Unfortunately the mobile brand didn‘t handle
the outage well from a reputation perspective. Read all about that in
this issue of Ornico‘s Know How to Grow.
Lastly the world was expecting the passing of Steve Jobs, but it still
came as a massive shock. Hamba kahle to this global giant that built
the Apple brand.
Oresti Patricios
CEO : Ornico
Read Oresti‘s Tumblr blog
Follow Oresti on Twitter
Find Oresti on Facebook
page 3
4. Gizmodo said it all right. ―BlackBerry Picked the Wrong Day
to Die‖.
In the week that every newspaper around the world was
mourning the wizard of Apple, the late great Steve Jobs, and
Apple Inc‘s iPhone 4S made its debut, RIM froze. Stopped.
Went down. And took half the world with it.
Half the world‘s BlackBerry using population is a lot. More
than a lot. Particularly given most of them are influential, peer
modifying, vocal… and at the time of RIMS service outage,
angry consumers. This has enabled Apple to make one of its
strongest plays for dominance in the handset and mobile
device market.
Blackberry was already hurting following a dismal Playbook
launch. The Playbook was meant to be Blackberry‘s answer to
the iPad. Except it was nowhere close to the Apple tablet and
it appears that the company that Steve Jobs built is cleaning
up that market too. Blackberry Playbook‘s are now being
flogged in the US for discount prices.
BlackBerry‘s Big Brand Bluster page 4
5. But back to Blackberry‘s outage which put an estimated 70 million Long after BlackBerry‘s crisis had come and gone and
people in the dark. consumers for the most part had moved on, users got an email
from Reasearch In Motion‘s (RIM) joint CEOs to say how
As Gizmodo puts it: ―Every last bit of data that flows to and from a sorry they were for the outage.
BlackBerry does so through RIM's vast expanse of servers. When
those servers go kaput? So do the phones.‖ The tone was formal, the message was corporate and it was
too little too late for frustrated consumers. When people are
The problem with Blackberry‘s communication has been the test angry and upset, they want to be heard. BlackBerry‘s missive
pattern effect. All that‘s really been coming from the mobile brand is: came at a time when the emotion had passed, and probably
―Please be patient. We have a problem‖. Take a look at BlackBerry‘s only served to remind people of how bad Research In Motion‘s
service updates by way of example. communication had been during the crisis.
Yes. 70 million people around the world knew that the mobile brand For brands like BlackBerry the service is the brand. That‘s it.
was having a problem. That‘s because they‘ve went without Twitter, That‘s as simple and as complex as it gets. The big lesson for
email on their mobiles, Facebook and the hundreds of other apps BlackBerry now is how does it ensure this kind of outage never
and internet powered services that make BlackBerry such addictive happens again.
devices.
Then how does it try to unbundle corporate brand guidelines
A mobile brand is brilliant when it is working because it is such an that keep RIM inflexible, a massive monolith. How does it
integral part of our lives. It is perhaps one of the most intimate make the brand more approachable and reflexive? Sadly this
brands in that it insinuates itself into every part of our experience. global #BrandFail comes only months after BlackBerry was
But boy oh boy when things go wrong that love turns to hate very chosen as one of SA‘s top youth brands.
quickly.
It is fine and well having brand guidelines, but they are
The other lesson that BlackBerry taught the world was that supposed to help, not hinder. When brand tomes become
communication is everything when there‘s a crisis as big as BB‘s constructs that obstruct quick, fluid consumer
outage which touches such a massive market. communications in a social age of what help are they?
BlackBerry‘s Big Brand Bluster page 5
7. tribute to a brand legend
One of the world‘s greatest CEOs, it is
difficult to even comprehend Apple
without Steven Paul Jobs who died on the
5th of October this year.
Millions of tributes have poured forth on
blogs, at iStores, in newspapers, on
Twitter and televisions shows for a man
who was a business legend.
To commemorate the passing we can
think of no better way to salute Steve
Jobs, than through his own words, thanks
to Longform.org
page 7
8. tribute to a brand legend
Playboy Interview: Steven Jobs Steve Jobs: The Next Insanely Great Thing
By David Sheff • Playboy • February 1985 Gary Wolf • Wired • February 1996
A 29-year-old Jobs on the culture that gave birth to Apple: Having departed Apple, a slightly disillusioned Jobs describes
―Playboy: Why is the computer field dominated by people so young? his new project, NeXT, and his views on the future of
The average age of Apple employees is 29. technology:
Jobs: It‘s often the same with any new, revolutionary thing. People ―Having children really changes your view on these things.
get stuck as they get older. Our minds are sort of electrochemical We're born, we live for a brief instant, and we die. It's been
computers. Your thoughts construct patterns like scaffolding in your happening for a long time. Technology is not changing it
mind. You are really etching chemical patterns. much—if at all.
In most cases, people get stuck in those patterns, just like grooves in These technologies can make life easier, can let us touch
a record, and they never get out of them. It‘s a rare person who people we might not otherwise. You may have a child with a
etches grooves that are other than a specific way of looking at things, birth defect and be able to get in touch with other parents and
a specific way of questioning things. It‘s rare that you see an artist in support groups, get medical information, the latest
his 30s or 40s able to really contribute something amazing. Of experimental drugs. These things can profoundly influence
course, there are some people who are innately curious, forever little life. I'm not downplaying that. But it's a disservice to
kids in their awe of life, but they‘re rare.‖ constantly put things in this radical new light—that it's going
to change everything. Things don't have to change the world to
be important.
The Web is going to be very important. Is it going to be a life-
changing event for millions of people? No. I mean, maybe. But
it's not an assured Yes at this point. And it'll probably creep up
on people.‖
page 8
9. tribute to a brand legend
"You've got to find what you love": Stanford Commencement
Address
Steve Jobs • June 2005
Jobs, having been diagnosed with pancreatic cancer, addresses
the graduating class of 2005:
―No one wants to die. Even people who want to go to heaven don't
want to die to get there. And yet death is the destination we all
share. No one has ever escaped it. And that is as it should be,
because Death is very likely the single best invention of Life. It is
Life's change agent. It clears out the old to make way for the new.
Right now the new is you, but someday not too long from now,
you will gradually become the old and be cleared away. Sorry to
be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life.
Don't be trapped by dogma—which is living with the results of
other people's thinking. Don't let the noise of others' opinions
drown out your own inner voice. And most important, have the
courage to follow your heart and intuition. They somehow already
know what you truly want to become. Everything else is
secondary.‖
Steve Jobs (February 24, 1955 – October 5, 2011) American
inventor, entrepreneur. Co-founder, chairman, and chief
executive officer of Apple Inc.
page 9
11. 10 easy ways to improve your PR
• Make the reporter or blogger's life easy. Reporters and
By Wendy Marx, in FastCompany bloggers, like all of us, are super busy. Provide the facts
straight up. Don‘t have a long windup before you get to the
―I want to get my company known and be perceived as a leader.‖ I point, unless you want your note trashed. Simply tell them
hear that request a lot from potential clients looking for PR, along why they should care and the value of what you‘re doing.
with people thinking there is some magic bullet to getting buzz. So
let me set the record straight and also share with you some easy ways • Keep it real. Nothing turns someone off more than
to get your company (or yourself) better known. exaggerating what you‘re doing. Most of what is said to be
unique, first of its kind, or leading, is hyperbole. The only
• Communicate what you do succinctly and simply. Too often person who believes it is you.
people try to explain what they do with five dollar words and a lot
of jargon, using words like ideate, holistic, endemic, and scalable, • Be on point. I sometimes get pitches that have absolutely
that simply gum up the mouth. They repel, not attract. Instead, nothing to do with my business. Why would I care?
in basic English, explain what your product or service makes it Understand what the person you want to cover your
possible for someone to do. Pretend you‘re talking to a 10-year- business writes about and personalize your note
old. I don‘t care how complicated and high falutin‘ your product accordingly. You might want to reference a previous article
or service is. No one has the time or patience today to try to a reporter wrote and say that you enjoyed that piece and
figure out what you mean. And that goes double for reporters have a related, but different, story idea.
and bloggers.
• Personalize. Reach out individually to reporters or
• Tout why anyone should care. Most people can‘t be bothered to bloggers you believe would be interested in what you‘re
know how something works, nice as that can be. They want to doing. Ideally, get to know them first. Read their articles or
know what it will do for them. Will it save time? Make you more posts, comment on these where you think it adds value or
money? Save you money? Let them know. can extend the conversation. Help them even when it does
nothing ostensibly for your company. Think of it as
• A good picture says it all. Sometimes what you do can be relationship building.
explained much more clearly in words. I can read, for example,
that the iPhone 4S has an 8-megapixel camera but when I see
magnificent images, I suddenly know what that means.
page 11
12. 10 easy ways to improve your PR
• Be your own best promoter. Content is the new thought leadership currency. If you have
time to write at least once a week or have someone in your company who can do so, blog.
Nothing engages more than your speaking conversationally about what you do. According to
Hubspot, companies with blogs attract 55% more website visitors than those that don‘t have
them. If you don‘t have time to blog, start engaging with customers and prospects on social
media. Listen first and understand the rules of engagement before you start actively posting.
Too many companies broadcast rather than have conversations on social media.
• Contribute articles. Trade publications today are always in the market for good content.
Read the publications and understand the type of articles they publish. A quick call to the
publication will let you know whom to pitch. Send a brief note explaining what you want to
write about, why the readers would be interested, and a few sentences about you and your
company.
• Create word of mouth. Nothing beats a happy customer touting what you can do. And if your
customers don‘t want their names attached to a quote or case study, don‘t forgo this.
Instead, refer to the company in a generic way, such as a major retailer or manufacturer. At
least you‘re providing an outside perspective on what you can do.
And finally, an oldie but goodie: Issue a press release. This old workhorse is still effective. Just
keep it brief, avoid hyperbole and make it easy to understand. Focus on a new initiative your
audience will care about. Include key words that prospects are likely to search.
If all of this sounds like too much, begin slowly. Carve out a few areas to focus on. I would start
with your making your communications easy to understand. And then work on creating a little
content, be it a blog or contributed article. After all, you don‘t have to be famous in a day. Just
get a little better known each day.
Author Wendy Marx is a B2B PR and Marketing Specialist, Marx Communications
page 12
13. media
City Press's new magazine the talk of the town
By: Oresti Patricios
Hot off the back of a strategy lead by editor Ferial Haffajee,
City Press is investing heavily in ensuring it becomes the
most noticeable and noted Sunday media brand. The latest
accent in that drive to own the Sunday newspaper market is
a magazine that Media24's publication has simply called i
magazine. Read the full insight here:
How the F-bomb made an obscure newsreader an
overnight viral celeb
Former newsreader Mark Esterhuysen has become an
overnight celebrity on social networks after swearing on the
air, but the question is how did it all happen? Because
Ornico monitors most, if not all, major news media the
brand and reputation research company was able to decode
Esterhuysen‘s viral effect. Here‘s more on the F-bomb by
the numbers and the social media swell that made
Esterhuisen a new media hit. Read the full article.
Innovating new brand markets.
How do you break into new markets and develop innovative
strategies that help grow emerging market share. Ornico
CEO, Oresti Patricios joined Urs Honegger, publisher/MD
of Panorama Publications on the Bizcommunity/Chai FM
Media & Marketing radio show. Listen to the podcast of that
show here.
page 13
14. social media insight
Reasons why people drop brands on Facebook
by Jonathan Cherry of CherryFlava
Shame – realizing that people spend some time on things
like Facebook and Twitter, brands have hired fancy social
media consultants and people like that to help get them a
‗presence‘ on these platforms. Read the full story.
Are Corporations Giving Up on Social Media?
Terms like ―blogging,‖ ―tweeting‖ and ―liking‖ are continuing
to gain traction in the lexicon of the marketing industry –or
so it seems. New research from the University of
Massachusetts at Dartmouth shows that the use of blogs,
Twitter and Facebook among the Fortune 500 actually
leveled off in 2011, and the results have me wondering: Are
the nation‘s largest companies giving up on social media?
Read more.
Twitter stories show social media’s impact
In its five-year history, Twitter‘s been used for inane updates
on what was breakfast, as a vehicle for real-time news and as
a way to spread revolutionary social ideas. On Tuesday, the
service launched a new site, ―Twitter Stories,‖ to share a
handful of stunning ways that the micro-blogging service has
made a positive impact on people‘s lives. The stories range
from the heartwarming story of a son who saved his mother‘s
bookstore with a tweet, to the bone-chilling tale of a man
who relied on Twitter for help when snipers entered his
backyard in Tunisia. The site even features the story of one
man who found a kidney donor after tweeting, ―[expletive], I
need a kidney.‖ Read the story.
page 14
16. The four letter word we most often use …
Reputation tracking and analysis
services that give you the know how to
grow. Call us to get the know how.
T/ +27 11 884-5041
E/ clientservice@ornicogroup.co.za
W/ www.ornico.co.za