5. The world travels
to experience
difference
There’s nothing like australia
6. The world travels Word of
to experience mouth is
difference all powerful
There’s nothing like australia
7.
8. "....a person serving many masters
with conflicting interests, while
attempting to market an intangible
product without having any control
over any part of that product"
- Robert Ford and Bill Peeper in
Managing Destination Marketing Organisations
31. 28,000bc
Oldest cave paintings
22,000bc
hISTORY OF HUMANITY
16,000bc
10,000 BC
Chinese script
Telegram
4,000bc alphabet telephone
printing press television
web
today
32. #1 Issue:
People are applying the ways
they work with existing media,
to the new medium.