This document discusses how hotels can generate revenue from unused rooms by bartering them for advertising through a company called Ormita. Bartering rooms for advertising allows hotels to maintain their advertising budgets without spending cash, reach new potential customers, and receive referrals. The process involves hotels providing empty rooms to Ormita in exchange for advertising placements. Ormita then finds businesses that can use the rooms and any profits beyond the room costs go to the hotel. This allows hotels to gain new customers and visibility without discounting rates or spending cash on advertising.

1. GENERATE REVENUES FROM LAST NIGHTS EMPTY ROOMS

3. Maximize occupancy

4. Grow income

5. Increase profitability

6. Enhance brand image / value

7. Remain competitivewww.ormita.hk

9. Your occupancy rate is limited by the number of people who see you or hear about youwww.ormita.hk

10. DISCOUNTINGIS NOT THE ONLY ANSWER

12. Competitors with bigger pockets could out-discount you

13. Becoming known for discounting will destroy brand imagewww.ormita.hk

14. USING YOUR EMPTY HOTEL ROOMS TO BUY ADVERTISING

15. SWAP YOUR EMPTY ROOMS FOR ADVERTISING IN… www.ormita.hk

17. Allows you to maintain advertising budget regardless of cash sales

18. Lets you test new markets where putting cash on the line may be a riskwww.ormita.hk

20. You pay for your advertising using hotel rooms – not cash.www.ormita.hk

22. E.g. You barter a $100 gift voucher but a one night stay may be worth $90.

23. No refund is given on an unused portion of a voucher

24. Customers will often pay you extra cash if the voucher is slightly less than the total bill

25. E.g. You barter a $100 gift voucher but a one night stay may be worth $110.www.ormita.hk

27. Travellers often view referral information before making online bookings

28. Builds consumer trust

29. May lead to additional cash business (and often - repeat business) www.ormita.hk

30. TYPICAL CONCERNS ABOUT BARTERING

31. DO I HAVE TO SELL FIRST? No : You can buy media first and sell your hotel room nights later Our line of credit is interest-free www.ormita.hk

32. WILL I LOOSE CASH CUSTOMERS? No : Contractual provisions to only send guests during certain times of year (e.g. when you are less busy) If one of our customers has stayed with you in the past 12 months then you have the right to decline them on barter www.ormita.hk

33. WHAT TYPE OF GUESTS WILL YOU SEND ME? Ormita operates a “business to business” barter exchange network so guests will typically be corporate business travellers and/or company owners & managers who are on vacation Contractual provisions can be put into place regarding quality of the guests www.ormita.hk

34. WHAT HAPPENS TO THE EXTRA THINGS THESE PEOPLE WANT? A customer still guarantees their room and extras with a credit card Extra expenses on a customers bill are settled directly by the customer with cash or credit (room service, phone calls, gift shop purchases etc) www.ormita.hk

35. IS IT DIFFICULT FOR MY STAFF TO MANAGE? No : You can send end-users electronic or printed gift vouchers to present at your reception Typically: a minimum 7 days advance notice is given to you for guest bookings www.ormita.hk

36. IS RECORD KEEPING EASY? Yes: You receive a monthly statement which shows all purchases and expenses Works just like a bank account! You set up a “barter” bank account Expenses paid using barter dollars are debited from this account Sales made on barter are credited to this account www.ormita.hk

37. Ormita Barter Process www.ormita.hk

38. Recent Trade StoriesDec 2010 – Jan 2011 BlueScope Steel Purchase: AUD25,000 hotel vouchers Sell: Remaining steel Steel was sold to non-cash customers of BlueScope Won customers from competitors M.A.C. Cosmetics Purchase: €68,175 Advertising Sell: Obsolete Stocks in warehouse Attract more cash customers without spending cash Nokia Electronics Purchase: USD89,715 Printing and Packaging services Sell: Incorrect packaging and product backlog Turn “dead capital” into useful resources www.ormita.hk

40. Contact Alex Wong Tel.: 9752 4863 Email: alex.wong@ormita.hk Byron Fan Tel.: 6574 0715 Email: byron.fan@ormita.hk Freeman Ho Tel.: 6141 9020 Email: freeman.ho@ormita.hk Wendy Mok Tel.: 6231 6638 Email: wendy.mok@ormita.hk www.ormita.hk