SlideShare a Scribd company logo
PRC Advertising Spaces- Lifts
Display example Posters Inside Lifts ,[object Object]
Marble Stone photo frameCommercial and Residential Commercial only High-end residential www.ormita.hk
Passive vision Enclosed indoor space Controlled environment Repeated memory Low interference Posters Inside Lifts ,[object Object],www.ormita.hk
Posters Inside Lifts Mandatory The-only-way Boring times Target-oriented Selection of building Reach the target Effectiveness-oriented Various information Flexibility increased www.ormita.hk
243 155 95 53 34 30 15 8 6 magazines Newspaper TV commercial LCD in buildings Lightboxes in MTR Posters in lifts Outdoor billboard FM  advertising Lightboxes on streets Low Marketing Cost Per Head Cost per head: (basis heads in major cities in 2009) ,[object Object],RMB1720/board/month÷30 days=RMB57/day ,[object Object]
CPM:RMB57 1654 Cost per thousand heads ×1000 =RMB34 Cost per head = 0.03元 www.ormita.hk
Posters Inside Lifts  - Market Coverage ,[object Object]

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