This document provides information about advertising in elevator spaces in China. It details the standard size of posters used, notes that the enclosed indoor space of elevators provides a controlled environment for repeated messaging. Statistics show that elevator advertising reaches over 200 million people across 61 cities in China and has a very low cost per person exposed compared to other advertising mediums such as magazines, newspapers, television and outdoor billboards. The document lists many major cities in China that elevator advertising covers and examples of current companies utilizing this advertising approach.

1. PRC Advertising Spaces- Lifts

2. Display examplePosters Inside LiftsStandard Size (420mm×570mm)

3. Marble Stone photo frameCommercial and ResidentialCommercial onlyHigh-end residentialwww.ormita.hk

4. Passive visionEnclosed indoor spaceControlled environmentRepeated memoryLow interferencePosters Inside LiftsHigh deliverable ratewww.ormita.hk

5. Posters Inside LiftsMandatoryThe-only-wayBoring timesTarget-orientedSelection of buildingReach the targetEffectiveness-orientedVariousinformationFlexibility increasedwww.ormita.hk

6. 243155955334301586magazinesNewspaperTV commercialLCD in buildingsLightboxes in MTRPosters in liftsOutdoor billboardFM advertisingLightboxes on streetsLow Marketing Cost Per HeadCost per head：（basis heads in major cities in 2009）Advertising cost per day：RMB1720/board/month÷30 days＝RMB57/dayHeads per day： 1654

7. CPM：RMB571654Cost per thousand heads×1000 ＝RMB34Cost per head = 0.03元www.ormita.hk

8. Posters Inside Lifts - Market Coverage61 cities in China