Ormita is a capacity exchange network that allows businesses to trade their excess production capacity and services for other goods and services they need, without using cash. This helps businesses increase sales and reduce costs by utilizing surplus resources. Ormita records transactions in a central ledger and sources new customers for participating businesses. A wide range of capacities can be traded, including advertising, IT services, equipment, facilities maintenance and more.

1. RECOVERING FULL VALUE
From unsold products and/or time
www.ormita.com

2. THE CURRENT
SITUATION

3. Business Today
• There are not enough customers (with money)
to go around
• Liquidity is still an issue for many businesses
• Market competition created by a lack of
customers can cause overall price reduction
• There is pressure from those with lower labour
and material costs
• Few of us have cash to invest in the future …
(even if we really wanted to)

4. Ja
0
50
100
150
200
250
G pan
re
e
Ic ce
el
an
d
Si I
ng ta
a ly
U B po
ni e re
te lg
d iu
St m
countries
at
e
developed
Ire s
la
Fr nd
a
Primarily highly
Po nc
rtu e
g
Source: CIA World Fact Book 2011
Eg al
H yp
un t
G ga
U er ry
m
ni
te an
d y
K Isr
in a
gd el
o
N A m
et u
he st
rla ria
nd
s
Sp
a
B in
ra
Po zil
as a % of GDP
la
Government Debt
Tu nd
r
N key
or
D w
en ay
m
a
M rk
ex
So Ca ico
n
N uth ad
ew A a
Ze fric
al a
rapidly
an
Sa d
countries
Primarily
ud C
developing
i Ahin
ra a
b
R ia
us
Es sia
to
ni
developed countries have an ever increasing amount of debt
a
The Future Isn’t So Good

5. The Future Isn’t So Good
for the last 60 years (approx) virtually all highly developed
countries have had imports exceeding their exports
3,000,000
USA Imports
2,500,000
USA Exports
2,000,000
1,500,000
1,000,000
500,000
0
92
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
08
09
10
19
19
19
19
19
19
19
19
20
20
20
20
20
20
20
20
20
20
20
Source: U.S. Census Bureau, Foreign Trade Division. March 2011

6. HOW DID WE GET
HERE?

7. consumer demand
new technologies
we forgot about the foreign cost of production
changes public debt
labour costs
in local money flows
importing more than exporting
falling asset prices

8. we will continue to spend on
imported &
less expensive
products from other places

9. 0
5
10
15
20
25
Sp
Ire ain
la
Sa G nd
ud ree
i A ce
ra
Tu bi a
rk
Po ey
U la
ni Fr nd
growing
te an
d
St ce
at
es
It
In almost all highly
U Fi aly
developed countries
ni nl
te Sw and
d
unemployment levels are
Ki ede
ng n
d
Be om
lg
C i um
an
a
Ic d a
el
a
Ru nd
D s
N en sia
ew m
Ze ark
G alan
er d
m
an
Is y
2010 UNEMPLOYMENT FIGURES
M rael
e
Au xic
st o
ra
Ja lia
pa
C n
M hin
al a
a
levels are shrinking
Th ysi
ai a
la
nd
countries unemployment
In most rapidly developing

10. surplus capacity
extra production capacity
underutilised facilities
depreciating inventory
the surplus labour force
empty hotel rooms
unsold media space
result Idle rental capacity
spare time
lost manufacturing capacity
lack of local market demand

11. The
developed
world is
sitting on
an
endless
pile of
debt

12. which
means the supply of money
is actually less than
the amount of
available goods and
services in the global
economy

13. 6 TRILLION DOLLARS
WORTH OF UNSOLD
GOODS AND SERVICES IS
WASTED EVERY DAY

14. Doing the same thing
over and over, yet
expecting different
results, is the
definition
of crazy. - Anon

15. Summary
• Developing markets are rapidly growing in
power and wealth
• The current systems are creating the need
financial change faster than most businesses
can keep up with
• More than 73% of the worlds customers are
outside of highly developed countries
• It's time for a change

16. GETTING RETURNS
FROM EXCESS
CAPACITY

17. More than 30% of all global
trade, is non-cash, including: 1
• 70% of all fortune 500 companies 2
• Eight out of ten media companies 3
• 65% of all New York Stock Exchange listed firms 4
• More than 129 governments 5
• Nearly 400,000 businesses in the USA 6
• $6 billion USD value each year in Switzerland 7
• 18% of the Argentina economy in 1995 8
• Most start-ups boot-strap themselves with barter
• Frequent-flyer points
1. (2004)., Department of Commerce Fact Sheet. USA DOC.
2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., International Journal of Hospitality Management
3. American Association of Advertising Agencies. (2003).
4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.
5. United Nations Commission on International Trade Law. Vol XIX. (Yearbook). A/CN.9/302
6. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at Hartford, Hartford CT.
7. Studer, T (1998)., WIR and the Swiss National Economy
8. Pearson, R. (2003)., Argentina's Barter Network: New Currency for New Times., Bulletin of Latin American Research

18. Use surplus
capacity to
pay for what
we need
Shortage of
money &
oversupply of
capacities
the solution

19. What the Media Says …

20. What If Your Excess Capacity
Could Purchase …
• Advertising & Media
• Essential Goods & Services
• Fixed Assets
• Gifts & Rewards
• Healthcare
• Investments
• Products & Services
• Travel & Entertainment
• Wholesale Commodity Items *
* Available to qualified corporate traders and governmental customers only

21. in·no·va·tion /ˌinəˈvāSHən/
noun
the introduction of
something new.
Oxford English Dictionary

22. Creating Value from Under-
performing Assets
• Reduces existing cash outlay
• Buying using your own goods or services as payment is a
lower-cost option than purchasing using cash
• Helps expand (or maintain) market share
• Increase sales
• Sidesteps liquidity problems
• Cleans up bad debt situations
• Offers interest-free credit
• Credit is based on unsold capacity versus cash credit
which is based on pre-sold capacity

23. UNFORTUNATELY
DIRECT BARTER
RARELY WORKS

24. You may need someone
Radio Station
They may not need you Accounting Firm
Your
business

25. $100,000
You may want more value from them
Radio Station
They may want less value from you Accounting Firm
$10,000
Your
business

26. You may want them in 6
months time
Radio Station
They may want you now Accounting Firm
Your
business

27. HOW CAPACITY
EXCHANGE WORKS

28. Basic Principles:
1. Ormita will never devalue your current cash market
2. Ormita will only offer your service for exchange into
markets where it does not currently exist and/or where
there is low brand awareness
3. Customers who acquire your product or service
through exchange are more likely to give positive
feedback
4. The cost for you to service an additional customer may
be nominal versus what you gain in return

29. Retail Shop Manufacturer
Direct exchange
is not necessary
Radio Station Accounting Firm
Your
business
Hospital Hotel

30. You wish to
buy from these
companies
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel

31. These people
could buy from
others in the
network
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel

32. These
businesses
could buy from
you
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel

33. To make the transactions work
this needs to happen
Retail Shop Manufacturer
Radio Station Accounting Firm
Your
business
Hospital Hotel

34. When you sell your account is credited
(for the same value as if you sold your spare time / capacity for cash)
$3,000
$2,000
$1,000
$0
Made sale worth
$3,000

35. When you buy your account is debited
(for the same value as if you purchased using cash)
$3,000
$2,000
$1,000
$0
Made purchase
worth $2,500 -$1,000
-$2,000

36. Accounts balance over a period of time
(you do not buy and sell at the same time)
$3,000
$2,000
Balance left
in account
$1,000 = $500
$0
-$1,000
-$2,000

37. Transactions are recorded in a central
ledger (like a bank statement)

38. Ormita :
• Sources new customers for you
• Records the value of each transaction when it
takes place
• Acts as a third-party to mediate between
delivery of goods and services
• Finds alternative (non-cash) suppliers for you
to make purchases from

39. Generating New Revenue
1. Ormita customers do not replace existing cash
customers
2. Ormita brings new you only new customers
3. These customers generate new revenue
4. Your businesses uses this revenue to pay for:
- advertising
- existing fixed costs
- brand development
- business expansion
- new acquisitions
- business investments

40. Never before in history has
innovation offered promise
of so much to
so many in
so short a time.
~ Bill Gates

41. We Launch Media First
• Media can barter with media
- a magazine might advertise on the radio
- a newspaper might advertise on television etc
This lets them acquire more audience for themselves and, in return,
sell more advertising for cash
• Media can invest in new start-up
business
OR
- media can exchange advertising space for shares in new start-ups
- these investments should return dividends (in cash)
• We charge no fees to media
companies

42. We then sell media to our
other customers
This is designed to bring more cash customers
to the media buyer while letting them save cash
on their existing media budgets
• International media
• National media
• Regional media

43. Those customers then also
start selling back to media
The new customers then
start the next layer of the
network, selling to one
another and also to the
media.
And so the network gets
larger with everyone's
needs being met…
It’s actually a bit more complex than this but you get the idea …

44. WHAT CAPACITIES
CAN BE TRADED?

45. ADVERTISING AMENITIES AUTOMOTIVE
- Ad Specialty - Awnings - Air Conditioning
- Billboards - Building Inspection - Brakes
- Blimps - Building Maintenance - Detailing
- Coupons - Electricians
- Direct Mail / Flyers - Glass Repair
- Fax Broadcasting - Elevator Maintenance - Muffler and Exhaust
- Internet Advertising - Engineering - Painting
- Magazine - Equipment Rental - Parts and Accessories
- Messages on Hold - Gardening
- Newsletters - Repair and Maintenance
- Newspaper - Gas Installation - Stereo and Alarm
- PR Management - Gas Repairs and Maintenance - Tires
- Printing - General Contractors - Towing
- Radio - Glass & Mirror Installation
- Sidewalk - Transmission Repair
- Signage - Glass Tinting - Truck Lease
- Telemarketing - Grading & Excavation - Truck Purchase
- Television - Heating Repairs and Maintenance - Warrants / Permits
- Trade Show Exhibits - Hot Water Repairs & Maintenance
- Videos - Window Tinting
- Landscaping - Vehicle Lease
- Light Fittings & bulbs - Vehicle Purchase
ADVERTISING SPECIALTY - Locksmiths
- Audio Visual Prod - Painting & Decorating
- Graphic Design COMMUNICATIONS
- Desktop Publishing - Parking Lot Maintenance - Line Rental
- Engraving - Pest Control - Long Distance Services
- Silk-screening - Plumbing Repairs & Maintenance - PABX Purchase/Upgrade
- Film Separation - Roofing
- Photography - PABX Rental
- Printing - Snow Removal - Telephone Answering
- Publishing - Tree Removal & Trimming - Telephone on Hold
- Recording Studio - Ventilation - Telephone Repair
- Web Page Design - Window Cleaning - VOIP Solutions
- Window Tinting

46. COMPUTERS & NETWORKING EMPLOYEE HEALTH HUMAN RESOURCES
- Audit - Addiction Recovery - Catering
- Computer Cabling - Chiropractors - Data Entry
- Computer Hardware - Dentist - Employee Testing
- Computer Repair - General Practitioners - Employee Training
- Consulting - Massage Therapy - Employment Recruiting
- Hardware - Optometry - First Aid
- Internet Access - Orthodontist - HR Consulting
- Network Installation - Psychiatry - Newsletters
- Network Maintenance - Surgery - Secretarial Services
- Network Monitoring - Seminars & Trade Shows
- Network Support EQUIPMENT - Temporary Services
- Printer Repair - Art & Art Hire - Trophies & Awards
- Printer Toner - Books
- Security - Computers OFFICE SERVICES
- Software - Electronic Equipment - Carpentry
- Training - Equipment Lease - Carpet Cleaning
- Website Design - Equipment Repair - Cleaning Supplies
- Website Hosting - Food Handling Equipment - Drapery Cleaning
- Furniture - Dry Cleaning
CONSULTANTS - Indoor Plant Rentals - Furniture Cleaning
- Communications - Machinery - Janitorial Services
- Food - Medical Equipment & Supplies - Repairs and Maintenance
- Health - Mining Machinery - Upholstery Cleaning
- Human Resources - Office Furniture
- Market Research - POS Equipment
- PR & Marketing - Shelving
- Sales - Specialist Products
- Special Events - Stationery Supplies
- Training

47. POSTAGE & FREIGHT PROFESSIONAL SERVICES TRAVEL
- Air Freight - Accounting & Audit - Air Fares
- Bulk Mailing - Customers / Freight Brokers - Airport Transfers
- Container Hire - Financial Planning - Backpacker / Hostels
- Container Storage - Legal Professionals - Car Rentals
- Couriers (Local) - Management Consultants - Conference Rooms
- Envelopes - Security Specialists - Hotels
- Freight Logistics Management - Taxation Specialists - Interpreters
- Freight Storage - Telecommunications Consultants - Long Term Corporate Suites
- International Freight - Translation - Luggage
- Long Distance Freight - Restaurants
- Mail Handing Equipment STATIONARY - Taxi Fares
- Mail Handling Supplies - Binding Equipment
- Moving Service - Binding Supplies OTHERS
- Offsite Storage - Cleaning Products - Equipment Rental
- Packaging Services - Coffee & Beverages - Food Items
- Packaging Materials - Filing Materials - Furnishings
- Pallets - Lamination - Imported Goods
- Rail Freight - Office Misc. - Machinery
- Sea Freight / Containers - Office Supplies - Minerals
- Truck Rental - Paper Supplies - Office Rental
Pens / Pencils - Raw Materials
SECURITY
Photocopy Services - Real Estate
- Alarm Installation & Monitoring
Printing - Tools
- Fire Audit & Control Systems
Water Coolers
- Investigations
Water Filters
- Security Audit and Equipment
- Security Patrols
… and much more

48. WHAT MAKES
ORMITA DIFFERENT?

49. Unique Offerings
• Media available on barter in 16 countries
• Access to resorts and hotels internationally
• Investment in start-ups (without using any cash)
• Wholesale commodities for import *
• Free export assistance
• Countertrade agreements with Governments
• Business to business barter
We have zero debts and maintain a fully balanced barter
system with no deficits.
* Available to qualified companies only

50. End-To-End Supply Chain
End-User
Retailers
Manufacturers
Raw
Materials

51. Multiple Facets of Barter
Alternative
Tolling Funding Barter
Switch Community
Trading Currencies
Offset Counter-
Trade trade
Monetising Debt
Surpluses swaps
Media
Green Government
Barter Trade
Initiatives

52. WHO IS
ORMITA ?

53. Our Leadership Team
Sjaak Adriaanse Hans-Werner Lynnea Bylund Chris Cook Daniel Evans Marc Gauvin Max Giannopoulos
Netherlands Alpermann USA UK New Zealand Spain Greece
Germany
Jim Gielarowski Kevin Hau Benny Hui Primo Ibarra Amr Kandil Jonas Lagander Rohit Mahajan
USA China Hong Kong Mexico Egypt Sweden India
Marian Malczyk Yucel Olcay Miriam Worsnop Michael Xie Sadegh Yazdani
Poland Turkey Australia China Iran

54. Our Network
Germany Poland
UK
Greece
China
Hong Kong
Canada
United States Iran
South Africa
India
Turkey
Australia
New Zealand
Egypt

55. People & Facilities

56. People & Facilities

57. Contacting Us
www.ormita.com info@ormita.com
+61 7 3121 9657 Australia
+1 514 316 1025
+86 755 3301 1789
+20 10 049 4600
Canada
China
Egypt
Offices in 16
+49 931 3069 9928
+30 211 198 2720
Germany
Greece countries
+852 3051 9895 Hong Kong
+91 120 4141 000 India
+98 218 850 2193-4
+64 9 974 9159
Iran
New Zealand Customers in
+48 32 444 9155 Poland
+27 21 300 2810
+46 8 4083 9907
South Africa
Sweden
52 countries
+90 544 294 5447 Turkey
+44 203 355 1381 UK
+1 412 360 8450 USA More than 2
billion USD in
trade