Ormita addresses the issue of $9.3 trillion in unproductive assets by enabling businesses to barter goods and services, thereby converting idle resources into needed capital. They provide a platform for marketing, sourcing, and transaction recording, allowing businesses to offset cash expenses and generate new sales through barter credits. Established in 2001 and operating in 23 countries, Ormita facilitates over $3.4 billion in annual trade for 220,000 companies worldwide.