The document discusses personal space and cultural differences in interactions. It provides a case study of a Dutch manager and Swedish manager who had different expectations for greetings that made them uncomfortable. Personal space is influenced by factors like culture, personality, gender, and situation. To resolve issues, managers need to be aware of cultural norms and expectations for different types of interactions. Perception plays an important role in business by allowing people to understand opportunities and trends. Personalities can impact how people respond to the same situations.