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 Organizations are working in the Open system. 
 Relatively static environments and others face 
dynamic environment. 
 As the environmental complexity increases, the 
organization structure is less formalized and less 
centralized. 
 Structural design is an important tool that 
managers employ to eliminate or minimize the 
impact of environmental uncertaininity.
20 industrial firms in the U.K, to find out 
the specific links between environment 
and organization . These 20 firms were 
operating in both ,stable and dynamic 
environments. The general findings 
states that successful firms in stable 
environments were MECHANISTIC in 
structure ,whereas successful firms in 
dynamic environment tended to be more 
ORGANIC or FLEXIBLE structures.
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Mechanistic Structures Organic Structures 
1. Operate in dynamic 
environments ,characterized, by 
faster rates of changes and 
greater uncertainty. 
2. A more realistic divisional type 
of division of work,where tasks 
are not clearly defined in 
advance but are adjusted and 
redefined through employee 
interaction. 
3. Less hierarchy of authority and 
control. 
4. Decentralized 
5. Lateral communication. 
1. Operate in stable environment, 
characterized by slow 
technological and market 
changes. 
2. A functional division of work 
where tasks are broken down into 
specialized ,separate tasks. 
3. Strict hierarchy of authority and 
controls .Many rules and 
procedures. 
4. Most decisions are made at the top 
5. Communication is vertical
 Formal Vs Informal Organization 
 Formal Organization : 
 It is deliberately designed. 
 It refers to the structure of well-Defined jobs , each bearing a 
definite authority, responsibility . 
 The structure is built on 4 Pillars.( Division of labor, scalar process, structure 
and span of control) 
 Is designed by the Top Management. 
 Concentrates on the performance of the job. 
 Coordination among members is maintained through processes 
and procedures.
Refer to the natural grouping of people on the basis of 
some similarity in an organization. 
 Some sort of pattern of relationship is developed. 
 It is a natural outcome at the workplace. 
 Membership is voluntary. 
 Behavior Is coordinated by group norms .
Departmentation is a means of dividing a large 
and complex organization into smaller ,flexible 
administrative units.
A form of departmentalization in which individuals engaged in one 
functional activity (Marketing, Finance, HRM) , are grouped into one unit 
E x e c . V . P . 
F i n a n c e & A d m i n . 
S e n i o r V . P . 
S t o r e s 
S e n i o r V . P . 
L o g i s t i c s 
S e n i o r V . P . 
H u m a n R e s o u r c e 
C l a r k J o h n s o n 
C E O
Advantages: 
Clarity 
Specialization 
Coordination 
In-depth skill development 
Disadvantages : 
Effort Focus 
Sub Unit Conflicts 
Monotony
Departmentation by product is adopted in the case of a multi product 
enterprise. The organization is divided into divisions which bring 
together those who are involved with a certain type of product. 
M a n a g e r 
( A u t o m o b ile s ) 
M a n a g e r 
( R e f r ig e r a t o r s ) 
M a n a g e r 
( S p a r e P a r ts ) 
M a n a g e r 
( C o m p u t e r A c c e s s o r ie s ) 
P r e s id e n t 
V ic e P r e s id e n t 
( P r o d u c t io n )
The resources of one particular unit are deployed on the 
product. 
All the activities for a single product or purpose are brought 
under one manager. 
It becomes easy to fix accountability . 
Whenever necessary , the autonomous units can be lopped off 
with minimal effect on the entire organization.
Duplication of Resources. 
Competition crops up within the organization 
 Autonomy of divisional manager is exercised 
within limits.
Geographic Departmentation ,facilitates adaptation to territorial 
differences. Large companies that distribute products on a 
massive scale nationally, often cannot coordinate all regions 
from the headquarters. 
Each region of the country has distinct needs, tastes and facilities 
that demand coordination. 
Decisions regarding pricing and marketing may be left to the 
territorial managers who are close to customers and know their 
needs better.
President 
Vice President 
(Marketing) 
Manager 
East Zone 
Manager 
West Zone 
Manager 
South Zone 
Manager 
North Zone
Strengths: 
1. Assess the needs of Local Customers closely and serve them 
well. 
2. It is easy to pin point responsibility on Zonal Centers. 
3. Expertise in a particular area. 
4. Results in saving labor & Transportation costs. 
Weaknesses: 
1. Geographical distance gives rise to the problems of 
communication ,coordination and control especially between 
the head office and the branches. 
2. Duplication of physical facilities may increase the costs of 
operations.
The most recent approach , where a variety of industries , 
vertically integrated ,hierarchical organizations are giving way to 
loosely interconnected groups of companies with permeable 
boundaries. 
Outsourcing which means farming out certain activities has 
become a significant trend. In addition ,partnerships, alliances 
,and other complex collaborative forms are now a leading 
approach to achieving strategic goals.
The virtual network structure means that the firm 
subcontracts most of its major functions to separate 
companies and coordinates their activities from a small 
headquarters organization. 
How it Works : 
The organization can be viewed as a central hub surrounded by a 
network of outside specialists. Rather than being housed under one 
roof ,services are outsourced to separate organizations that are 
connected electronically to the central office.
Company 
core 
(HUB) 
Accounts receivable provided by 
a company in the US 
Design provided by a company in 
Canada 
Manufacturing being provided by 
a company in Asia. 
Distribution being provided by a 
company in Europe
STRIDA 
How do two people run an entire company that sells thousands of high-tech 
folding bicycles all over the world? 
Steedman Bass and Bill Bennet do it with a virtual network approach that 
outsources design ,manufacturing ,customer service, logistics ,accounting ,and 
just about everything else to other organizations. 
Bass, an avid cyclist ,got into the bicycle business when he and his partner 
Bennnet bought the struggling British company strida,which was having trouble 
making enough quality bicycles to meet even minimum orders. The partners soon 
realized why strida was struggling . The design for the folding bicycle was a 
clever engineering idea, but it was a manufacturing nightmare .Bass and Bennet 
immediately turned over production engineering and new product development 
to an American Bicycle designer, still with the intensions of building bikes at the 
Birmingham factory. However, a large order from Italy sent them looking for other 
options. Eventually ,they transferred all manufacturing to Ming Cycle company of 
Taiwan ,which builds the bikes with parts sourced from parts manufacturers in 
Taiwan and China. 
Finally, the last piece of the puzzle was to contract with the company in 
Birmingham that would take over everything else-from marketing to distribution. 
Bass and Bennet concentrate their energies on managing the partnerships that 
make the network function smoothly.
With a network structure like this ,it is difficult to 
answer the question ,” Where is the organization?”. 
In traditional terms .The different organizational parts 
may be spread all over the world. They are drawn 
together contractually and coordinated electronically 
,creating new form of organization. Much like 
building blocks,parts of the network can be added or 
taken way to meet changing need.
Some positions in an Organization are primary to the 
company’s mission, whereas others are secondary – in 
the form of support or indirect contribution.
Line Functions 
 Line Functions are those that are related directly with the attainment 
of the Organizational Objectives . E.g. Producing or selling a product 
or service. 
 A line Manager has a clear line authority. That exists between superior 
and his subordinates. 
 The direct relationship between a superior and his subordinates is 
created through the enforcement of line relationships . 
 It includes the right of the manager to issue instructions to his 
immediate subordinates, to supervise and coordinate the tasks 
assigned to them. 
Production Manager in a Manufacturing enterprise.
Production Manager 
Foreman A Foreman B Foreman C 
Workers Workers Workers
Staff positions serve the organization by 
indirectly supporting line functions. Staff 
personnel use their technical expertise to assist 
line personnel . 
e.g. Legal adviser is an example of staff manager
 Refers to a pattern in which staff specialists advice line 
managers to perform their duties . 
 Line managers requires the services of specialists which 
he himself cannot provide. 
 The staff positions or departments are purely advisory in 
nature. Indirectly support the line functions. 
 They have the right to recommend , but no authority to 
enforce their preference on the departments.
Secretary Public Relation 
General Manager 
Officer 
Manager-finance Manager-Personnel 
Manager- Production 
Production - Engineer 
Foreman 
Workers 
Manager- Marketing 
Sales Officer 
Sales Supervisor 
Salesmen
e.g The Production Manager in a manufacturing enterprise has line 
authority to make decisions on the types volumes of materials needed 
for production operations. 
Whereas the Purchase Department acts as a staff function by 
advising the Production Manager on whom to contact regarding the 
same.
1. Poor Human Relations 
2. Overlapping authority and responsibility 
Line View 
1. Dilution and Usurpation of Authority 
2. Ivory Tower Theoreticians 
3. Steals Credit 
Staff View 
1. Line does not make proper use of staff 
2. Line resists new ideas 
3. Line does not give staff enough authority
A) Clarity in relationships. 
B) Acceptance of staff advice 
C) An informed staff 
D) Completed staff work ( A careful study of the problem, listing of possible 
alternatives and clear recommendations)
A Permanent organization designed to achieve specific results by 
using teams of specialists from different functional areas in the 
organization is a matrix organization. 
Maintaining a balance between Technical Expertise and Customer 
Requirement. 
Breaks the application of the concept Unity Of Command
1. Conflicting Environmental pressures 
Maintaining Technical Excellence and also to meet unique customer 
requirement. 
2. High Information Processing 
Are found in organizations which demand responses to rapid change 
in markets and technology which face uncertainties that generate 
high information processing requirements. 
3. The need for better resource use 
Matrix form provides an excellent opportunity for extra performers 
and possessors of rare skill to contribute to more than one project or 
to more than one functional department.
The matrix organization is an attempt to combine the advantages of the 
pure functional structure and the product organizational structure. This 
form is identically suited for companies, such as construction, that are 
“project-driven”. The figure below shows a typical Matrix organization. 
a matrix organization, each project manager reports directly to the 
vice president and the general manager. Since each project represents 
a potential profit centre, the power and authority used by the project 
manager come directly from the general manager.
A matrix organization eliminates this duplication of skills and 
responsibilities by identifying functions or common components that are 
shared by multiple divisions, projects, or products. An organizational 
chart that allocates skills or resources across the sectors or divisional 
components as needed portrays the cross-functional nature of this 
organizational design. It creates a multi-functional team approach rather 
than a group of somewhat redundant functional skill sets.
Allow more efficient allocation of specialized skills across the entire business. 
By taking advantage of the shared services and skills and not having to 
develop and manage those skills themselves, the divisional or product line 
organizations can better focus on their core business objectives. This last 
point was one of the original driving forces behind the development and 
popularization of matrix organizations. Today, matrix organizations are used 
to describe more than just the product-based organization shown in these 
examples. For example, many IT project managers use smaller matrix-style 
structures for project and team organizations to track skills, tasks, and 
resources across multiple projects to ensure skills and resources are used 
properly
FEATURES 
1. It is a hybrid structure. 
2. In the matrix structure, project managers are assigned a variety of 
projects-rather than a single one. 
3. The matrix breaks the Unity of command concept. 
USAGE 
1. INDUSTRIAL PRODUCTS 
2. BANKING PRODUCTS 
3. ADVERTISING 
4. HOSPITALS
Board Chairman 
PRESIDENT 
Cost Centers 
Business. 
No 1 
Business.No 2 
Business 
No 3 
Business 
No. 4 
Future 
Other Services 
Mktg Mgr Mfg Mgr T&D Mgr Eval Control 
Business 
Board 
Functional 
Professionalism
General Manager 
Manufacturing Design Marketing 
Top Leadership 
Products (Outputs) 
Outerwear Product 
Manager 
Managers of Shoe 
Manufacture’s Plant 
Matrix Bosses 
Footwear Product 
Manager 
Two Boss Manager 
Functions (Resources) 
Fabrication 
Procurement Quality Packaging
Organization structure

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Organization structure

  • 1.  Organizations are working in the Open system.  Relatively static environments and others face dynamic environment.  As the environmental complexity increases, the organization structure is less formalized and less centralized.  Structural design is an important tool that managers employ to eliminate or minimize the impact of environmental uncertaininity.
  • 2. 20 industrial firms in the U.K, to find out the specific links between environment and organization . These 20 firms were operating in both ,stable and dynamic environments. The general findings states that successful firms in stable environments were MECHANISTIC in structure ,whereas successful firms in dynamic environment tended to be more ORGANIC or FLEXIBLE structures.
  • 3.  Regardless ooff tthhee ttyyppee ooff ssttrruuccttuurree ccuurrrreennttllyy iinn ppllaaccee,, aass eennvviirroonnmmeennttss bbeeccoommee mmoorree ddyynnaammiicc,, tthhrreeaatteenniinngg aanndd ccoommpplleexx,, oorrggaanniizzaattiioonnss ffiinndd tthhaatt ccoommppeettiittiivvee ssuurrvviivvaall ffoorrcceess tthheemm ttoo bbeeccoommee mmoorree eennttrreepprreenneeuurriiaall.. TThhiiss,, iinn ttuurrnn,, mmeeaannss tthheeyy mmuusstt ffiinndd wwaayyss ttoo mmoovvee tthhee ccoommppaannyy ttoowwaarrddss mmoorree oorrggaanniicc ssttrruuccttuurreess..
  • 4. • Operating SSttyylleess –– mmuusstt bbee uunniiffoorrmm aanndd rreessttrriicctteedd • RReelluuccttaanntt aaddaappttaattiioonn –– wwiitthh iinnssiisstteennccee oonn hhoollddiinngg ffaasstt ttoo ttrriieedd--aanndd--ttrruuee mmaannaaggeemmeenntt pprriinncciipplleess ddeessppiittee cchhaannggeess iinn bbuussiinneessss ccoonnddiittiioonnss • TTiigghhtt ccoonnttrrooll –– tthhrroouugghh ssoopphhiissttiiccaatteedd ccoonnttrrooll ssyysstteemmss
  • 5. More benign or ccoonnttrroollllaabbllee eexxtteerrnnaall eennvviirroonnmmeenntt CCoonnsseerrvvaattiivvee mmaannaaggeemmeenntt ssttyyllee iiss mmoorree aapppprroopprriiaattee MMeecchhaanniissttiicc//bbuurreeaauuccrraattiicc ssttrruuccttuurree iiss eeffffeeccttiivvee
  • 6. • OOppeerraattiinngg ssttyylleess –– aalllloowweedd ttoo vvaarryy ffrreeeellyy • FFrreeee aaddaappttaattiioonn –– bbyy tthhee oorrggaanniizzaattiioonn ttoo cchhaannggiinngg cciirrccuummssttaanncceess • LLoooossee,, iinnffoorrmmaall ccoonnttrrooll –– wwiitthh eemmpphhaassiiss oonn nnoorrmm ooff ccooooppeerraattiioonn
  • 7. More hostile eexxtteerrnnaall eennvviirroonnmmeenntt MMaannaaggeemmeenntt ssttyyllee mmuusstt bbee mmoorree eennttrreepprreenneeuurriiaall OOrrggaanniicc ssttrruuccttuurree iiss nneeeeddeedd ttoo ffaacciilliittaattee eennttrreepprreenneeuurrsshhiipp
  • 8. Mechanistic Structures Organic Structures 1. Operate in dynamic environments ,characterized, by faster rates of changes and greater uncertainty. 2. A more realistic divisional type of division of work,where tasks are not clearly defined in advance but are adjusted and redefined through employee interaction. 3. Less hierarchy of authority and control. 4. Decentralized 5. Lateral communication. 1. Operate in stable environment, characterized by slow technological and market changes. 2. A functional division of work where tasks are broken down into specialized ,separate tasks. 3. Strict hierarchy of authority and controls .Many rules and procedures. 4. Most decisions are made at the top 5. Communication is vertical
  • 9.  Formal Vs Informal Organization  Formal Organization :  It is deliberately designed.  It refers to the structure of well-Defined jobs , each bearing a definite authority, responsibility .  The structure is built on 4 Pillars.( Division of labor, scalar process, structure and span of control)  Is designed by the Top Management.  Concentrates on the performance of the job.  Coordination among members is maintained through processes and procedures.
  • 10. Refer to the natural grouping of people on the basis of some similarity in an organization.  Some sort of pattern of relationship is developed.  It is a natural outcome at the workplace.  Membership is voluntary.  Behavior Is coordinated by group norms .
  • 11. Departmentation is a means of dividing a large and complex organization into smaller ,flexible administrative units.
  • 12. A form of departmentalization in which individuals engaged in one functional activity (Marketing, Finance, HRM) , are grouped into one unit E x e c . V . P . F i n a n c e & A d m i n . S e n i o r V . P . S t o r e s S e n i o r V . P . L o g i s t i c s S e n i o r V . P . H u m a n R e s o u r c e C l a r k J o h n s o n C E O
  • 13. Advantages: Clarity Specialization Coordination In-depth skill development Disadvantages : Effort Focus Sub Unit Conflicts Monotony
  • 14. Departmentation by product is adopted in the case of a multi product enterprise. The organization is divided into divisions which bring together those who are involved with a certain type of product. M a n a g e r ( A u t o m o b ile s ) M a n a g e r ( R e f r ig e r a t o r s ) M a n a g e r ( S p a r e P a r ts ) M a n a g e r ( C o m p u t e r A c c e s s o r ie s ) P r e s id e n t V ic e P r e s id e n t ( P r o d u c t io n )
  • 15. The resources of one particular unit are deployed on the product. All the activities for a single product or purpose are brought under one manager. It becomes easy to fix accountability . Whenever necessary , the autonomous units can be lopped off with minimal effect on the entire organization.
  • 16. Duplication of Resources. Competition crops up within the organization  Autonomy of divisional manager is exercised within limits.
  • 17. Geographic Departmentation ,facilitates adaptation to territorial differences. Large companies that distribute products on a massive scale nationally, often cannot coordinate all regions from the headquarters. Each region of the country has distinct needs, tastes and facilities that demand coordination. Decisions regarding pricing and marketing may be left to the territorial managers who are close to customers and know their needs better.
  • 18. President Vice President (Marketing) Manager East Zone Manager West Zone Manager South Zone Manager North Zone
  • 19. Strengths: 1. Assess the needs of Local Customers closely and serve them well. 2. It is easy to pin point responsibility on Zonal Centers. 3. Expertise in a particular area. 4. Results in saving labor & Transportation costs. Weaknesses: 1. Geographical distance gives rise to the problems of communication ,coordination and control especially between the head office and the branches. 2. Duplication of physical facilities may increase the costs of operations.
  • 20. The most recent approach , where a variety of industries , vertically integrated ,hierarchical organizations are giving way to loosely interconnected groups of companies with permeable boundaries. Outsourcing which means farming out certain activities has become a significant trend. In addition ,partnerships, alliances ,and other complex collaborative forms are now a leading approach to achieving strategic goals.
  • 21. The virtual network structure means that the firm subcontracts most of its major functions to separate companies and coordinates their activities from a small headquarters organization. How it Works : The organization can be viewed as a central hub surrounded by a network of outside specialists. Rather than being housed under one roof ,services are outsourced to separate organizations that are connected electronically to the central office.
  • 22. Company core (HUB) Accounts receivable provided by a company in the US Design provided by a company in Canada Manufacturing being provided by a company in Asia. Distribution being provided by a company in Europe
  • 23. STRIDA How do two people run an entire company that sells thousands of high-tech folding bicycles all over the world? Steedman Bass and Bill Bennet do it with a virtual network approach that outsources design ,manufacturing ,customer service, logistics ,accounting ,and just about everything else to other organizations. Bass, an avid cyclist ,got into the bicycle business when he and his partner Bennnet bought the struggling British company strida,which was having trouble making enough quality bicycles to meet even minimum orders. The partners soon realized why strida was struggling . The design for the folding bicycle was a clever engineering idea, but it was a manufacturing nightmare .Bass and Bennet immediately turned over production engineering and new product development to an American Bicycle designer, still with the intensions of building bikes at the Birmingham factory. However, a large order from Italy sent them looking for other options. Eventually ,they transferred all manufacturing to Ming Cycle company of Taiwan ,which builds the bikes with parts sourced from parts manufacturers in Taiwan and China. Finally, the last piece of the puzzle was to contract with the company in Birmingham that would take over everything else-from marketing to distribution. Bass and Bennet concentrate their energies on managing the partnerships that make the network function smoothly.
  • 24. With a network structure like this ,it is difficult to answer the question ,” Where is the organization?”. In traditional terms .The different organizational parts may be spread all over the world. They are drawn together contractually and coordinated electronically ,creating new form of organization. Much like building blocks,parts of the network can be added or taken way to meet changing need.
  • 25. Some positions in an Organization are primary to the company’s mission, whereas others are secondary – in the form of support or indirect contribution.
  • 26. Line Functions  Line Functions are those that are related directly with the attainment of the Organizational Objectives . E.g. Producing or selling a product or service.  A line Manager has a clear line authority. That exists between superior and his subordinates.  The direct relationship between a superior and his subordinates is created through the enforcement of line relationships .  It includes the right of the manager to issue instructions to his immediate subordinates, to supervise and coordinate the tasks assigned to them. Production Manager in a Manufacturing enterprise.
  • 27. Production Manager Foreman A Foreman B Foreman C Workers Workers Workers
  • 28. Staff positions serve the organization by indirectly supporting line functions. Staff personnel use their technical expertise to assist line personnel . e.g. Legal adviser is an example of staff manager
  • 29.  Refers to a pattern in which staff specialists advice line managers to perform their duties .  Line managers requires the services of specialists which he himself cannot provide.  The staff positions or departments are purely advisory in nature. Indirectly support the line functions.  They have the right to recommend , but no authority to enforce their preference on the departments.
  • 30. Secretary Public Relation General Manager Officer Manager-finance Manager-Personnel Manager- Production Production - Engineer Foreman Workers Manager- Marketing Sales Officer Sales Supervisor Salesmen
  • 31. e.g The Production Manager in a manufacturing enterprise has line authority to make decisions on the types volumes of materials needed for production operations. Whereas the Purchase Department acts as a staff function by advising the Production Manager on whom to contact regarding the same.
  • 32. 1. Poor Human Relations 2. Overlapping authority and responsibility Line View 1. Dilution and Usurpation of Authority 2. Ivory Tower Theoreticians 3. Steals Credit Staff View 1. Line does not make proper use of staff 2. Line resists new ideas 3. Line does not give staff enough authority
  • 33. A) Clarity in relationships. B) Acceptance of staff advice C) An informed staff D) Completed staff work ( A careful study of the problem, listing of possible alternatives and clear recommendations)
  • 34. A Permanent organization designed to achieve specific results by using teams of specialists from different functional areas in the organization is a matrix organization. Maintaining a balance between Technical Expertise and Customer Requirement. Breaks the application of the concept Unity Of Command
  • 35. 1. Conflicting Environmental pressures Maintaining Technical Excellence and also to meet unique customer requirement. 2. High Information Processing Are found in organizations which demand responses to rapid change in markets and technology which face uncertainties that generate high information processing requirements. 3. The need for better resource use Matrix form provides an excellent opportunity for extra performers and possessors of rare skill to contribute to more than one project or to more than one functional department.
  • 36. The matrix organization is an attempt to combine the advantages of the pure functional structure and the product organizational structure. This form is identically suited for companies, such as construction, that are “project-driven”. The figure below shows a typical Matrix organization. a matrix organization, each project manager reports directly to the vice president and the general manager. Since each project represents a potential profit centre, the power and authority used by the project manager come directly from the general manager.
  • 37. A matrix organization eliminates this duplication of skills and responsibilities by identifying functions or common components that are shared by multiple divisions, projects, or products. An organizational chart that allocates skills or resources across the sectors or divisional components as needed portrays the cross-functional nature of this organizational design. It creates a multi-functional team approach rather than a group of somewhat redundant functional skill sets.
  • 38. Allow more efficient allocation of specialized skills across the entire business. By taking advantage of the shared services and skills and not having to develop and manage those skills themselves, the divisional or product line organizations can better focus on their core business objectives. This last point was one of the original driving forces behind the development and popularization of matrix organizations. Today, matrix organizations are used to describe more than just the product-based organization shown in these examples. For example, many IT project managers use smaller matrix-style structures for project and team organizations to track skills, tasks, and resources across multiple projects to ensure skills and resources are used properly
  • 39. FEATURES 1. It is a hybrid structure. 2. In the matrix structure, project managers are assigned a variety of projects-rather than a single one. 3. The matrix breaks the Unity of command concept. USAGE 1. INDUSTRIAL PRODUCTS 2. BANKING PRODUCTS 3. ADVERTISING 4. HOSPITALS
  • 40. Board Chairman PRESIDENT Cost Centers Business. No 1 Business.No 2 Business No 3 Business No. 4 Future Other Services Mktg Mgr Mfg Mgr T&D Mgr Eval Control Business Board Functional Professionalism
  • 41. General Manager Manufacturing Design Marketing Top Leadership Products (Outputs) Outerwear Product Manager Managers of Shoe Manufacture’s Plant Matrix Bosses Footwear Product Manager Two Boss Manager Functions (Resources) Fabrication Procurement Quality Packaging