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Organization Behavior
JITHUJIFFY
Du Telecom and Huawei Technologies
Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunications
equipment and services company headquartered in Shenzhen, Guangdong. It is the largest
telecommunications equipment manufacturer in the world, having overtaken Ericsson in 2012.
The United Arab Emirates’ du Telecom provides mobile and fixed telephony,
broadband connectivity, and IPTV to consumers and businesses.
The company began operating in 2006 in a highly competitive market. By
2010, du had acquired almost 40% of the region’s market share, and it was
able to maintain a growth rate of over 32%
Organization Change
• In 2013, du Telecom signed a Memorandum of Understanding (MoU) with
China’s Huawei Technologies Co. Ltd.
• The UAE telecommunications firm wanted to improve its project
management capabilities, and du’s leaders knew that Huawei had the
expertise to help them.
• Takeaway
• Since signing the MoU with Huawei, du Telecom has achieved:
1. A reduction in project failure
2. A reduction in the number of employees needed per project
3. Lower costs, tighter time frames and projects that cost less than
predicted.
What can other companies learn from this partnership?
• Organization Change is sometimes better when you’ve got a partner
to see you through. Don’t be afraid to ask for help. Outside assistance
could be what gives your firm the boost it needs to be even more
profitable.

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Organization change

  • 2. Du Telecom and Huawei Technologies Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment manufacturer in the world, having overtaken Ericsson in 2012. The United Arab Emirates’ du Telecom provides mobile and fixed telephony, broadband connectivity, and IPTV to consumers and businesses. The company began operating in 2006 in a highly competitive market. By 2010, du had acquired almost 40% of the region’s market share, and it was able to maintain a growth rate of over 32%
  • 3. Organization Change • In 2013, du Telecom signed a Memorandum of Understanding (MoU) with China’s Huawei Technologies Co. Ltd. • The UAE telecommunications firm wanted to improve its project management capabilities, and du’s leaders knew that Huawei had the expertise to help them. • Takeaway • Since signing the MoU with Huawei, du Telecom has achieved: 1. A reduction in project failure 2. A reduction in the number of employees needed per project 3. Lower costs, tighter time frames and projects that cost less than predicted.
  • 4. What can other companies learn from this partnership? • Organization Change is sometimes better when you’ve got a partner to see you through. Don’t be afraid to ask for help. Outside assistance could be what gives your firm the boost it needs to be even more profitable.