The University of Plymouth ran an ORCiD advocacy campaign in 2017 to increase researcher profiles in preparation for the REF. Through drop-in events, digital advertisements, and support from library staff, faculty heads, and bulletins, over 99% of University staff submitted to the REF connected their ORCiD profiles to the research management system. The campaign emphasized the importance of ORCiD compliance through hints that it would be mandated for the REF submission.

1. University of Plymouth ORCiD campaign 2017 (REF Readiness)
• 99% of staff submitted to REF had connected their ORCiD to
Symplectic Elements
• New DVC for Research put his name to a mandate with a
deadline for compliance
• Library advocacy campaign:
• Foyer drop in events (Library and Faculty buildings)
• Information Specialists attended Away Days with lunchtime laptop clinics
• Poster and digital adverts
• Supported by:
• Staff Bulletin weekly count down (competition leader board!)
• Heads of Schools were sent lists of outstanding staff to chase
• Hints that it would be mandated for REF!
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