Orcí is a full-service Latino marketing agency founded 28 years ago by Hector and Norma Orcí. It has a track record of connecting brands to Latino consumers. The agency focuses on reaching, being relevant to, and building relationships with Latino audiences. Hector Orcí is the Chairman and his son Andrew is the CEO. One of Orcí's major clients is Honda, for whom they have run campaigns targeting young Latino consumers since 1989. One successful 2009 campaign for the Honda Civic focused on how the car represented being cool and trendy.