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This podcast discusses the findings of a study about multicultural consumers' participation in the sharing economy. The study surveyed Hispanics, African Americans, Asians, and non-Hispanic whites about their use of major sharing platforms like Uber and Airbnb. Roy and Mario discuss the results and insights into growth opportunities for peer-to-peer brands among these demographic groups. A full report on the study can be downloaded from the link provided.
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![[Podcast] Sharing Economy Report 2016
Are Multicultural Consumers Buying Into The Sharing
Economy?
Back in March, we started a conversation about the sharing economy. Industry
disruptors like Uber and Airbnb have used technology and a non-traditional business
model to redefine how consumers purchase goods and services.
The heartbeat of the sharing economy is the consumers themselves, now
empowered by a model that allows them to rent services from one another. And
while the regulatory uncertainties persist for brands like Uber and Airbnb,
“collaborative consumption,” is still booming and shows no sign of slowing down.
As these companies continue to forge new roads for the average consumer, we
wanted to better understand what degree of this growing movement impacts
multicultural consumers, hopefully shedding light on growth opportunities for these
peer to peer brands.
We took a representative sample of U.S. Hispanics, African-Americans Market
Research, Asians, and non-Hispanic whites, and asked several questions regarding
the sharing economy, its major players, and its use among these cohorts.
Listen in as Roy and Mario discuss the findings of this study:
You can download the full report below:
Download This Study
Download the full detailed report for free. Please click the link below to get your copy
now.
DOWNLOAD NOW
July 14th, 2016
About the Author: Roy Eduardo Kokoyachuk](https://image.slidesharecdn.com/podcast1-160715174741/85/Podcast1-1-320.jpg)
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Podcast1
- 1. [Podcast] Sharing Economy Report 2016 Are Multicultural Consumers Buying Into The Sharing Economy? Back in March, we started a conversation about the sharing economy. Industry disruptors like Uber and Airbnb have used technology and a non-traditional business model to redefine how consumers purchase goods and services. The heartbeat of the sharing economy is the consumers themselves, now empowered by a model that allows them to rent services from one another. And while the regulatory uncertainties persist for brands like Uber and Airbnb, “collaborative consumption,” is still booming and shows no sign of slowing down. As these companies continue to forge new roads for the average consumer, we wanted to better understand what degree of this growing movement impacts multicultural consumers, hopefully shedding light on growth opportunities for these peer to peer brands. We took a representative sample of U.S. Hispanics, African-Americans Market Research, Asians, and non-Hispanic whites, and asked several questions regarding the sharing economy, its major players, and its use among these cohorts. Listen in as Roy and Mario discuss the findings of this study: You can download the full report below: Download This Study Download the full detailed report for free. Please click the link below to get your copy now. DOWNLOAD NOW July 14th, 2016 About the Author: Roy Eduardo Kokoyachuk
- 2. Roy is a Managing Partner at ThinkNow Research. He started his career at Warner Bros. Media Research. A desire to pursue multicultural market research full-time led him to join a full service Hispanic & multicultural market research company, in 2003 as Vice President of Advertising Research. He became Executive Vice President in 2006 and opened an operations center in Tijuana, Mexico and directed the company’s entry into online research. In 2009 he initiated the creation of the first nationally representative opt-in market research panel of U.S. Hispanics - CadaCabeza. This panel broke new ground in panel building by focusing on the recruitment of Spanish speaking Hispanics as well as the English speakers typically found on online panels. He co-founded ThinkNow Research to further pursue his passion for multicultural consumer insights.