Oracle Corporation is a global technology company that develops and markets enterprise software and hardware systems, with over 390,000 customers in more than 145 countries. It offers a variety of products including databases, middleware, applications for industries like finance and human resources, and hardware such as servers and storage. Key executives include Larry Ellison as Chairman and CTO, and CEOs Safra Catz and Mark Hurd, and the company has over 135,000 employees and annual revenue of over $38 billion.

1. ORACLE
CORPORATION
WWW.ORACLE.COM
INTRODUCTION
Oracle Corporation is a computer technology corporation
specialized in developing and marketing enterprise
software products and computer hardwaresystems. Ithas
more than 390000 customers, it has deployment across a
wide variety of industries in more than 145 countries
around the globe .
NASEEM ALI
2014-2016

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INTRODUCTION
Oracle Corporation is an American global technology corporation, Ellison Co-founded Oracle
Corporation in 16 JUNE 1977 with Bob Miner and Ed Oates under the name Software Development
Laboratories (SDL) Headquartered in Redwood City,
Oracle designs, manufactures and sells both Software and hardware products, as well as offers
services complementing them (such as Financing, training, consulting, and hosting services, many
productstheyaddedthroughtheir acquisitions,they deal in World Wide with various products like
1.Oracle Application
2.Oracle Database
3.Oracle Enterprise Manager
4.Oracle FusionMiddleware Servers
5.Workstations
6.Cloudstorage
Etc.….
KEY PEOPLE
LARRY ELLISON - CHAIRMAN & CTO
JEFF HENLEY - VICE CHAIRMAN
SAFRA CATZ - CEO
MARK HURD - CEO
TOTAL ASSETS - US $ 110.90 BILION (2015)
TOTAL REVENUE - US $ 38.23 BILION (2015)
NUMBER OF EMPLOYEES: 135070 (2016)
LARRY ELLISON JEFF HENLEY SAFRA CATZ MARK HURD
(CHAIRMAN& CTO) (VICECHAIRMAN) (CEO) (CEO)

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COMPETITORS
Oracle corporation has got mainly 4 competitors. SAP is the one of the competitor, but oracle don’t
see themmuch in theircloudor industryspecificareas.Salesforce.comhasundoubtedlybeenatthe
forefront. In a reasonably short space of time oracle are in number two with over a billion dollars in
businessthroughthe cloud.IBMhas beena long-time competitor,butoracle maintainaco-opetition
withthem.As oracle release variousproducts like Exadata,itindirectlycompeteswithEMC.Oracle is
tryingto stay relevantinaworldthat has quicklymovedfromsoftware downloadedontomainframe
computers. Instead of operating the necessary infrastructure in-house, business customers are
increasingly handing off the job to another company and merely connecting to their data via the
Internet. To show that Oracle gets it, Ellison, now the company’s executive chairman and chief
technologyofficer,gave anupdateonOracle’sbigpushintotheworldof cloudcomputingbyunveiling
over24 newproductsthathe feelsdistinguishesthe companyfromcloud-basedrivalslikeGoogle and
Microsoft 2.64%.
Oracle hasbeenbusytryingtomake aname foritselfinthe worldof cloudcomputingbyhiringlegions
of cloud engineers in the past few months. Its desire to become a big cloud player coincides with a
steadydecline initssale of newcustomer software licenses,akeymetric for the company. With the
intense focus on the cloud, Ellison tried to make the case that Oracle has an entirely new list of
competitors. The way he explained it, Oracle is no longer duelling with old-line giants SAP and IBM
2.74% in selling software and hardware
Oracle now sees its primary competition as Salesforce CRM 6.31% and Workday, which sell cloud
services for sales teams and human resources. As Fortune’s Barb Darrow reported, Oracle is
threatened by Salesforce’s enterprise software, and part of the reason Oracle is building a cloud
infrastructure is to counter the challenge. While Oracle competes with Salesforce and Workday in
selling software services,Ellison said Oracle ORCL 2.61% is also fighting with Amazonand Microsoft,
which sell access to data centre services like networking and storage.
“Theyare not a bookstore onlyanymore,”Ellisonjoked,referringtoAmazonbecomingamajorcloud
provider.
Oracle has a handful of new services including new e-commerce software, human resource
applications, and support for the open-source data technologies Hadoop and Spark, among others.
With all of this, Ellison claimed that the company now has more to offer customers than Amazon,
which he said only sells storage, computing, and networking services.
The general theme around the event was that Oracle’s cloud is now “complete,” with all that is
necessary for creating and managing business software. But it’s unclear whether that’s enough.
Cloudproviderslike AmazonandGoogle GOOG 2.52% have beenbusybuildingouttheirbusinesses
for years.You have to wonderjusthow well this“complete”versionof the Oracle cloudwill be able
to compete given how long it has takento create.To counter competition, Oracle have a focused on
their sales-team where some teams sell only CRM to beat Salesforce. Similarly, oracle have other
teams dedicated to different domains. Oracle introduced specialization within OPN (Oracle Partner
Network) to work with competent go-to partners.

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COMPETITORS OF ORACLE CORPORATION
Fortune 500 rank
Year: 2013-2014:Rank 82
Year: 2014- 2015: Rank 81

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Competitive advantages of Oracle Corporation
1.Cloud Computing
Larry Ellison, Oracle corporation CEO, said that “when the internet was first started ,the primary
device connected to it was the personal computer .Now we have migrated that complexity off the
desktop and moved it to internet servers .That has been recast as Cloud computing”.
Rather than view the cloud just as a cost saving platform, CFOs recognize the strategic benefits that
the cloud delivers to get critical growth initiatives up and running quickly, whether that’s using the
cloudto quickly,whetherthat’susingthe cloudquicklyupgrade to a new application,ora delivering
newmobile oranalytical capabilitiestoemployees.Recentresearchconfirmsthat35% of companies
that have ventured into the cloud have been able to cut costs as a result.
2.Reseach and development
The success of software companies depends primarily on technical expertise and marketing.
Researchanddevelopmenthavealwaysbeenakeyfocusat oracle.As aresult,forfiscal fourthquarter
2013, oracle spends 12%of its revenue on its research and development. Oracle develops core
competencies that lead to higher levels of customer satisfaction.
3. Marketing and sales
The marketing in oracle allows the firm to engage its customers face to face and to learn and
understandcustomerorganization,processesandspecific requirements.oracle hasmore than 10000
consultants worldwide with the knowledge of how to implement oracle technology and oracle
applications.
4.Financial strength
5.Management

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PRODUCTS OF ORACLE CORPORATION
Software
Databases
Middleware
Oracle Secure Enterprise Search
Oracle Beehive
Applications
 Oracle Fusion Applications
 Oracle Social Engagement and Monitoring (SEM)
 PeopleSoft Enterprise
 Siebel
 JD Edwards EnterpriseOne
 JD Edwards World
 Merchandise Operations Management (Formerly Retek)
 Planning & Optimisation
 Store Operation
Third-party applications
Enterprise management
Development software
Operating systems
Hardware
Services

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