The document presents a competitive analysis of major ERP companies including SAP, Oracle, Microsoft, Infor, and Sage, highlighting their rankings in workplace equality and brand recognition for 2019. It summarizes their market shares, growth rates, product offerings, strengths, weaknesses, opportunities, and threats, emphasizing the need for strategic adaptations to maintain competitiveness against emerging players. Key insights include SAP's leading market position and the potential for AI-enabled product development as an opportunity for growth.

1. Competitive Analysis
SAP Oracle Microsoft Infor Sage
Accolades - 2019
Company
Highlights
Gender Equality, #1 in Great Place To Work
– India, LGBTQ Equality, Best Place to work
for woman 2019, Top Employer, Flexi
working ours, Insurance
Global recognitions
Top 50 Employer100 best corporate
citizens Word's most admired
company
Fortune 500Global
Randstad award
NA NA
Glass door ratings 4.4 3.5 4.2 3.8 3.5
Gartner Rating 76% 54% 50% 53% NA
Market share Market
information
26.6 % 13.7% 3-4% 2.3% 3-4%
Growth rate 11.2% 8.1% 1-2% 17.4% NA
Product and
service
Product
information
Enterprise product- SAP
HANA,CRM,SCM,SRM,PLM,ERP
Enterprise product: Oracle EBS,
PeopleSoft, NetSuite, Migrating on
premise to cloud
Enterprise product:
Microsoft Dynamics AX,
Navision
Cloud Suite, Xi, ION,
Mongoose
Sage 100, 300, and X3
Strength
SWOT
information
Brand equity, Acquisition, High flexibility ,
scalability and low investment, R&D
Acquisition, Enterprise Database,
penetration, cash cow, Largest
competitor to SAP
Diverse business
portfolio, User friendly
UI,
Global presence,
Industry specific tool set,
fastest growing
competitor to SAP
Good hold on mainly on
North America, EMEA
and AFR region; SME
solution
Weakness
Lesser diversification compared to
Microsoft and Oracle
Oracle has a limited number of
connectors
Diverse portfolio, lesser
focus on Enterprise
solutions
No Legacy enterprise
product. Integration with
established ERP
No global presence
Opportunity
Capitalize on AI enabled products to
maintain cutting edge
Flexible products. Should capitalize
market share by retention
Should utilize Market
penetration by cross sell
or up sell
Alternate to SAP or
Oracle for Lower budget
Increase presence by
Acquisition strategy.
Threats
Has to maintain competitiveness to keep
entry barriers to potential new players like
workday and salesforce
Stagnant Growth rate.
Declining growth rate in
ERP, Data Security
No cash cows as
established in 2002
Region specific slow
down may damage.