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Microsoft Azure And The Competitive Cloud Industry - SharePoint Fest

The document discusses the current state and competitive landscape of the cloud industry, focusing on Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). It highlights major players such as Microsoft, Amazon, and Google, emphasizing Microsoft's extensive investments and hybrid cloud capabilities. Key comparisons are made between cloud offerings, pricing models, and market strategies, indicating that public cloud is increasingly seen as the future for enterprise organizations.

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RICHARD HARBRIDGE My twitter handle is @RHarbridge, blog is http://RHarbridge.com, and I work at SPEAKER | AUTHOR | SUPER FRIENDLY
This is one of the biggest decisions for enterprise organizations today. THE CHOICE YOU MAKE IS REALLY REALLY IMPORTANT…
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
IaaS & PaaS will be our primary focus today. SaaS is important but too complex. PUBLIC CLOUD…
These vendors proved that Software as a Service (SaaS) works for enterprise orgs. SALESFORCE, WORKDAY & MANY OTHERS PROVE SAAS BACK IN 2004 AND 2005…
Introducing public cloud platform (IaaS) to enterprise organizations. AMAZON LAUNCHED AMAZON WEB SERVICES IN 2006…
At the time Microsoft was focused on PaaS. AZURE LAUNCHED IN JANUARY 2010…
Microsoft is doing more than just catching up to Amazon in the marketplace. AND YET, HERE WE ARE TALKING ABOUT IT…
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
Large Scale Players (League Of Their Own) Who are the vendors (and who matters)? VENDOR & TECHNOLOGY ANALYSIS… Notable Cloud Players Transitioning Players And many more…
DRIVERS FOR CLOUD… 40%-60% “Cooling costs will make up as much as 40% to 60% of a data center's electricity costs.” (Hype Cycle for Data Center Power and Cooling Technologies, 2014 - Gartner) 75% or More “Orgs cited ‘better in the cloud’ spam management, security reporting, less disruptions, more up to date antivirus, compliance, recovery, and efficiency keeping up to date.” 300+ People “Over 300 people focused on data privacy, including: Software Engineers, Scientists, IT Pros, Marketing and Lawyers.” - Microsoft There should be little debate that the public cloud is the eventual future for almost every organization in the world.
Without the considerable investments and scale required – vendors will lose to the emerging price war as costs continue to decrease. WHY HYPER-SCALE MATTERS… 2000+ People “Microsoft has over 2000 people in cloud infrastructure engineering and operations with 30,000+ software engineers involved in cloud- based activities.“ 19 Billion “Microsoft has invested over 19 billion dollars in global datacenter infrastructure.” 30 Regions “That’s more than AWS and Google COMBINED.” 600K Servers “We have over 600,000 servers in one of our Azure regions alone.” 1.4 Million “1.4 Million miles of fiber in the DCs, enough fiber to wrap around the globe 56 times.”
Traditional vendors have a harder time than those that started in the cloud. SERVICE MODEL CHANGES… B4B Technology Reinventing Supplier Relationships
Long term everything goes PaaS, but the timeline is further out than some wish. IAAS IS USED FAR MORE THAN PAAS (TODAY)…
42Amazon between 2008 and April 2014 as an example lowered it’s prices 42 times. Microsoft Partners Microsoft partners have a strong loyalty to Azure and often provide their own pricing or base it on discount arrangements based on pre-purchasing more Azure commitments. Customers similarly often can buy it on their EA for different discount rates while the scenario may be more optimal with how Azure prices versus Amazon (see example of SQL Azure). Between the complexity and differences in pricing calculators, enterprise discounts and the constant price cutting it is very challenging to compare pricing. DIFFICULT TO COMPARE ON COST EFFECTIVELY…
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
Let’s take a look at how IaaS has evolved according to Gartner over the years… IAAS INDUSTRY FROM 2012 TO 2015…
These are all mainly companies that provide hosting. At this point both Microsoft and Google don’t offer IaaS. AWS is classified as the undisputed IaaS leader. Let’s take a look at how IaaS has evolved according to Gartner over the years… IAAS INDUSTRY IN OCT 2012…
Microsoft began offering IaaS two months earlier AWS is further out in front Google still doesn’t offer IaaS. Note that Rackspace and HP are both visibly supporting OpenStack IBM shows up in the IaaS space, but is struggling. In 2013 Microsoft had been in the IaaS space for only 2 months. Not bad. IAAS INDUSTRY IN AUG 2013… NEW!
Keep in mind that Microsoft had been in IaaS for just a little less than a year. Microsoft makes huge strides. <1yr IBM is relevant again now that it bought SoftLayer. Google has entered the market and starts strong like MSFT. AWS leads by even more. IAAS INDUSTRY IN MAY 2014… NEW!
Amazon, MSFT, Google, & VMware all moved up/right. IBM dropped. HP gone. Microsoft is almost matching in completeness of vision. IBM/SoftLayer still struggling. Google is climbing into the leader quadrant. Not as fast as Microsoft, but could be a big leader in IaaS… AWS continues to push the boundary of the MQ. IAAS INDUSTRY IN MAY 2015… NEW! VMware enters the market starting a little weaker than Google or Microsoft did.
If IaaS is virtualized instances in the cloud… how does this space look? VIRTUALIZATION INDUSTRY FROM 2014 TO 2015…
But note that they aren’t alone. VMware has the lead when it comes to this space. This is more important than it might seem. Cloud lock in, hybrid and more… VIRTUALIZATION INDUSTRY IN JULY 2014…
A little bit forward for MSFT. A little bit back for them… This is more important than it might seem. Cloud lock in, hybrid and more… VIRTUALIZATION INDUSTRY IN JULY 2015…
Cloud storage and data services power many things like IaaS and PaaS. They are also important on their own. CLOUD STORAGE INDUSTRY FROM 2014 TO 2015…
But so is MSFT Google is a ways behind in 2014 AWS is in the Leaders Quadrant The traditional enterprise vendors Cloud storage is an important market and compliments IaaS and PaaS… CLOUD STORAGE INDUSTRY IN JULY 2014…
It’s those same three companies competing again! AWS, Microsoft and Google! CLOUD STORAGE INDUSTRY IN JUNE 2015… Microsoft becomes a little more visionary. AWS is in the Leaders Quadrant Google is catching up! IBM rises, Rackspace and AT&T fall.
If IaaS is virtualized instances in the cloud… how does this space look? PAAS INDUSTRY FROM 2014 TO 2015…
Note that Amazon doesn’t show up here. Salesforce and Google (again). PAAS INDUSTRY IN JANUARY 2014… Google released their version of PaaS before Microsoft released Azure PaaS. Hey Microsoft is in that leaders quadrant again… They started with PaaS… Look at this… IBM is a player in this space (Bluemix)…
One question that is important here is whether scale leads to notable price advantage. PAAS INDUSTRY IN MARCH 2015… Still classified as a challenger. Things are going better than in the IaaS space. Microsoft improves on ability to execute.
What about the broader picture? IAAS, VIRTUALIZATION, CLOUD STORAGE & PAAS INDUSTRY
Microsoft Microsoft is the only one leading across all 3 key Cloud MQ’s (plus Virtualization). Amazon leads 2, Google is working to also lead across all 3. BUT WAIT THERE’S MORE…
What about the broader data picture? DATABASE, BUSINESS INTELLIGENCE, & DATAWAREHOUSE INDUSTRY
MSFT is unquestioningly the leader in both vision and execution. Great start for Amazon. OPERATIONAL DB INDUSTRY OCTOBER 2015… Surpassed Oracle this last cycle. A strong leader for many years now. Been trending downward each year. Brand new this year…
Making progress, but still not a leader. MSFT is maintaining leadership while other vendors shift quite a bit here. Amazon lost vision but rose in execution last year… now improved vision. DATA WAREHOUSE & DATA MANAGEMENT FEBRUARY 2016… Maintaining Leadership. Been trending downward each year.
Microsoft What about Data? PaaS, IoT, and sooo much more run on Data Warehouses, BI, and DBs… BUT WAIT THERE’S MORE…
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
All compete on price and features. Scale efficiencies dictate advantage. Note the marketplace focus for both AWS & Azure. Azure 3435 vs AWS 2372… CAPABILITIES COMPARISON: IAAS… Elastic Compute Cloud (EC2) Virtual Machines Compute Compute Engine
Between Azure Stack and Azure Container Service – Microsoft has hybrid edge cloud support that Amazon, Google and others don’t have. CAPABILITIES COMPARISON: HYBRID CLOUD PLATFORM…
They offer physical and network isolation from non-U.S. government tenants, require specialized personnel screening and addresses government regulatory and compliance requirements (FedRAMP High, CJIS, ITAR, DoD Impact Levels 1-5, HIPAA). Close to equal… CAPABILITIES COMPARISON: GOVERNMENT CLOUD… GovCloud Azure Government “…FedRAMP High Security Baseline is essential in allowing agencies to migrate more high-impact level data to the cloud. Selecting Microsoft Azure Government to participate in FedRAMP’s High Impact baseline pilot and its forthcoming Provisional Authority to Operate (P-ATO) from the FedRAMP JAB are testaments to Microsoft’s ability to meet the government’s rigorous security requirements.” DoD 5? DoD East & DoD West (Azure Government)
Depends on the service. As an example: Azure Key Vault uses FIPS 140-2 Level 2 validated HSMs. Amazon does not. Difficult to compare but Amazon/MSFT are the clear leaders. (MSFT is investing on more fronts here than Amazon – SaaS – so probably leading a bit overall) CAPABILITIES COMPARISON: COMPLIANCE IN CLOUD… 16+ in US? 22+ in US? Maybe 7?
The pricing is DIFFERENT. This is the big thing to consider here. Also note that MSFT has a premium option. CAPABILITIES COMPARISON: DIRECT CONNECTIVITY… AWS Direct Connect ExpressRoute Direct Peering ExpressRoute Premium, which enables a single connection to fan out across Microsoft’s private network into many regions rather than having to have point-to-point connections into each region being used. Amazon uses VLAN (layer 2), MSFT uses BGP (layer 3) as does Google.
For distributed cloud environments. Signals and alerts based on context-correlated threat intelligence derived from vast global intelligence assets and expertise. CAPABILITIES COMPARISON: SECURITY OFFERINGS… Amazon Inspector Security Center ?
What about the PaaS offerings from competing vendors in this space? Azure Functions (Preview)… Amazon Lambda (2014)… Google Cloud Functions (Alpha)… Xamarin Test Cloud… Amazon Device Farm… Moving faster than any other space. CAPABILITIES COMPARISON: PAAS… Elastic Beanstalk Cloud Services App Engine Force.com App Logic
Blob Storage Storage wars tend to be focused on price. Hybrid has an impact here as does partner communities. CAPABILITIES COMPARISON: CLOUD STORAGE… Simple Storage Service (S3) Object Storage Cloud Storage
MSFT offers SQL IaaS instances and SQL Azure DB which is a PaaS service. Since SQL is such a significant portion of MSFTs business (and they are the largest database provider in enterprises) does this give them an advantage? CAPABILITIES COMPARISON: CLOUD RELATIONAL STORES (RDBMS)… Relational Database Service (RDS) Azure SQL Database Database Cloud SQL
SQL Data Warehouse AWS Redshift Pricing Independently adjust compute & storage. Fixed compute/ storage ratio. Elasticity Grow/Shrink in seconds. Hour to days to resize. Pause/Resume Yes. No. Hybrid Yes. No. Compatibility True SQL support No support for indexes, SQL UDFs, Stored Procedures, Constraints… SQL Data Warehouse vs Amazon Redshift (Quick Points) CAPABILITIES COMPARISON: WHICH DATA WAREHOUSE? AWS Redshift SQL Data Warehouse
In-memory Hekaton, SQL-like queries, and more differentiate DocDB – closer to Googles Cloud Datastore vs DynamoDB which is more like a ‘key-value store’ CAPABILITIES COMPARISON: CLOUD NON RELATIONAL STORES (NOSQL)… DynamoDB Cloud Datastore Force.com Database DocumentDB, Azure Tables
Microsoft and Salesforce both have identity platform offerings. Similar in approach. Microsoft is investing more on the security side with recent notable acquisitions and is still the leading identity provider (by far) for enterprises with AD on-premises today… CAPABILITIES COMPARISON: IDENTITY… Google has Identity Tools for Dev (but not a current platform player). Microsoft has more than 5 million organizations using Azure AD today.
CAPABILITIES COMPARISON: MACHINE LEARNING… Azure Machine Learning, Amazon Machine Learning and Googles Prediction API are all notable machine learning offerings. Amazon focuses on (narrow) supervised machine learning scenarios, MSFT on drag and drop data pipelines (broader) applied machine learning…
CAPABILITIES COMPARISON: IOT… MSFT has IoT suite approach to pricing. MSFT is making way more active on standards (device discovery & heterogeneous devices talking together). MSFT has more mature stream analytics platform, ML marketplace, data marketplace, Power BI, Azure Data Factory ETL and Azure Data Lake Store…
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
Differentiators Advantages Disadvantages • Microsoft emphasizes hybrid clouds and has a compelling hybrid story including a virtualization option that reduces Cloud Lock in risk. • Microsoft is offering the most complete Public Cloud when you look across SaaS, PaaS, IaaS and supporting services like Identity. • Microsoft has the best integration story with it’s vast partner network and enterprise credibility. • Microsoft has a very large on- premises install base (Azure Pack). • Most IT leaders place a high value on MSFT (safe bet). • Microsoft owns the only notable non open source server OS. • Microsoft has arguably made the most investments (19 billion+) in Cloud. • More compliance certs than any other cloud. • Azure Marketplace is a big opportunity (outpaced Amazon). • Only global vendor w/ License to operate in mainland China. • Microsoft was slow in offering IaaS, they truly believed PaaS was the key to the cloud. • Microsoft has to transition it’s salesforce, operations and revenue to the cloud and cloud services. So what’s the summary on Microsoft? MICROSOFT ASSESSMENT…
Differentiators Advantages Disadvantages • Amazon is all about the public cloud first and foremost. It has called private cloud “false cloud”. If your company is of a similar mindset this can be advantageous and help drive change. • Amazon got it right (in terms of demand) out of the gate with IaaS and data/storage services and is leading the marketplace still (after several years). • Amazon started in the cloud and didn’t have to transition services and offerings to the Cloud. • Amazon was the earliest to market with IaaS and data storage enabling them to control more of the market than it’s competitors. • Amazon is viewed as the market leader in the public cloud (especially in IaaS) today. • Amazon is struggling with customer support and customer relationships. • Amazon has no significant SaaS or PaaS offerings and services that enable it to compete at the level Google and Microsoft are. • Amazon’s hybrid story is weaker than Microsoft’s. So what’s the summary on Amazon? AMAZON ASSESSMENT…
Differentiators Advantages Disadvantages • They’ve said that cloud platform prices should follow Moore’s Law and have led pricing reductions. • They’ve innovated with pricing, and their automatic discounts are interesting for many customers. • Like Amazon and Microsoft they have the financial backing and datacenter presence to get a scale advantage. • Like Microsoft they have PaaS and SaaS offerings across this space. • Google has significant leadership in the mobile market which could have an impact longer term. • Like Microsoft, Google initially bet that the market wanted PaaS and was late with IaaS. • Their IaaS offering is relatively new. • Google is still developing enterprise credibility. In the startup space it’s a different story, but in enterprise this can have an impact. So what’s the summary on Google? GOOGLE ASSESSMENT…
Differentiators Advantages Disadvantages • It’s an open source project. • Some firms offer public IaaS based on OpenStack so it get’s a lot of press (across these companies). • Highly fragmented ecosystem with proprietary extensions which results in it often not being truly standardized. • Only a few vendors will most likely dominate OpenStack and it’s unclear who they’ll be. • HP’s Helion public cloud hasn’t gotten much traction. • Rackspace has left the pure IaaS market. So what’s the summary on OpenStack? OPENSTACK ASSESSMENT…
Differentiators Advantages Disadvantages • Force.com is typically sold as an adjunct to Salesforce CRM. Their identity platform similarly is tied to CRM (pricing model wise). • Some apps can be built solely with point-and-click tools. Making development more accessible. • Developers can also use Apex, a Salesforce language for more advanced efforts. • Customer self-selection: Since your customer data is in the Salesforce cloud, why not build your apps there, too? • Customer lock in is total with Force.com. The platform, language, and tools are all proprietary. • Has no IaaS offerings (different approach). It’s storage also focuses on the Non Relational data stores and it’s own services. So what’s the summary on Salesforce? SALESFORCE ASSESSMENT…
Differentiators Advantages Disadvantages • IBM bought SoftLayer for $2 billion in mid-2013. • SoftLayer was a hosting company as well as a cloud provider. • IBM highlights SoftLayer’s ability to provide both VMs and physical servers. • Private cloud positioning and physical server differentiator. • A competitor in Cloud Storage, IaaS, PaaS (not a leader, but still competing). • IBM began a number of cloud initiatives • While they have made impact in most cases they have not got much traction with customers • IBM announced a plan to spend $1.2 billion on cloud. • But it’s spread across many datacenters (scale concern) – 12 new this year. • Microsoft spends this to build a single datacenter. So what’s the summary on IBM? IBM ASSESSMENT…
Differentiators Advantages Disadvantages • Significant private cloud customer base. • Currently offer vCloud Air themselves. • Still has significant portion of Virtualization marketplace. • It provides IaaS based on vSphere in VMware datacenters. • Has a decent volume of specialists and experts in the marketplace (skill transference). • Initially encouraged hosters to offer IaaS with vCloud. • This saw low uptake and interest. • vCloud Air isn’t a complete public cloud platform. • It’s mostly VMs • Customers can also buy some Google Cloud Platform services through vCloud Air, e.g., blobs. • VMware has no significant SaaS, PaaS, or storage/data offerings and services. So what’s the summary on VMware? VMWARE ASSESSMENT…
The players that matter (today) were covered. Everyone else is evolving. RACKSPACE? HP? ASSESSMENT…
WHAT WE WILL TALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
They all matter. Knowing their strengths and weaknesses also is important. However there is one leader in the cloud AND in the enterprise (today): MSFT. SUMMARY… + Enterprise Credibility ++ Industry Leader (IaaS) + Industry Leader (Cloud Storage) + Relevant In Machine Learning ++ Enterprise Credibility + Industry Leader (IaaS) + Industry Leader (Cloud Storage) + Relevant In Machine Learning + Industry Leader (PaaS) + Industry Leader (SaaS) What else? + Industry Leader (Compliance) + Industry Leader (Virtualization) + Industry Leader (Cloud Identity) + Industry Leader (Security Center Offering) ++ IoT Leader ++ Government Cloud (IaaS, PaaS, SaaS) + Enterprise Credibility + Industry Leader (IaaS) + Industry Leader (Cloud Storage) + Relevant In Machine Learning + Industry Challenger (PaaS) + Industry Leader (SaaS) P.S. - IBM offers IoT Foundation Services within Bluemix and has some relevance in certain areas. + IoT Leader + Industry Leader (Compliance) + Government Cloud (IaaS, ~PaaS) + Government Cloud (SaaS)
Consumption economics, B4B, Gartner’s reports, and go test each platform. RECOMMENDED READING & NEXT STEPS… Try it out yourself. Pick a simple workload, find an experienced partner (like 2toLead), and implement IaaS, PaaS or SaaS and see how it can help reduce costs, improve enterprise agility and provide significant benefit. 
Thank You! Organizers, SponsorsandYouformakingthispossible. 100+SharepointPresentationsAt.. Slideshare.Net/RHarbridge WhenToUseWhatWhitepaper.. WhenToUseWhat.com AzureCodeSamplesGallery.. https://azure.microsoft.com/en- us/documentation/samples/ Message Me On LinkedIn or Email Richard@2toLead.com SPEAKER | AUTHOR | SUPER FRIENDLY Twitter: @RHarbridge. More to come on our blog at http://2toLead.com.

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Microsoft Azure And The Competitive Cloud Industry - SharePoint Fest

  • 2.
    RICHARD HARBRIDGE My twitter handleis @RHarbridge, blog is http://RHarbridge.com, and I work at SPEAKER | AUTHOR | SUPER FRIENDLY
  • 3.
    This is oneof the biggest decisions for enterprise organizations today. THE CHOICE YOU MAKE IS REALLY REALLY IMPORTANT…
  • 4.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 5.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 6.
    IaaS & PaaSwill be our primary focus today. SaaS is important but too complex. PUBLIC CLOUD…
  • 7.
    These vendors provedthat Software as a Service (SaaS) works for enterprise orgs. SALESFORCE, WORKDAY & MANY OTHERS PROVE SAAS BACK IN 2004 AND 2005…
  • 8.
    Introducing public cloudplatform (IaaS) to enterprise organizations. AMAZON LAUNCHED AMAZON WEB SERVICES IN 2006…
  • 9.
    At the timeMicrosoft was focused on PaaS. AZURE LAUNCHED IN JANUARY 2010…
  • 10.
    Microsoft is doingmore than just catching up to Amazon in the marketplace. AND YET, HERE WE ARE TALKING ABOUT IT…
  • 11.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 12.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 13.
    Large Scale Players(League Of Their Own) Who are the vendors (and who matters)? VENDOR & TECHNOLOGY ANALYSIS… Notable Cloud Players Transitioning Players And many more…
  • 14.
    DRIVERS FOR CLOUD… 40%-60% “Cooling costswill make up as much as 40% to 60% of a data center's electricity costs.” (Hype Cycle for Data Center Power and Cooling Technologies, 2014 - Gartner) 75% or More “Orgs cited ‘better in the cloud’ spam management, security reporting, less disruptions, more up to date antivirus, compliance, recovery, and efficiency keeping up to date.” 300+ People “Over 300 people focused on data privacy, including: Software Engineers, Scientists, IT Pros, Marketing and Lawyers.” - Microsoft There should be little debate that the public cloud is the eventual future for almost every organization in the world.
  • 15.
    Without the considerableinvestments and scale required – vendors will lose to the emerging price war as costs continue to decrease. WHY HYPER-SCALE MATTERS… 2000+ People “Microsoft has over 2000 people in cloud infrastructure engineering and operations with 30,000+ software engineers involved in cloud- based activities.“ 19 Billion “Microsoft has invested over 19 billion dollars in global datacenter infrastructure.” 30 Regions “That’s more than AWS and Google COMBINED.” 600K Servers “We have over 600,000 servers in one of our Azure regions alone.” 1.4 Million “1.4 Million miles of fiber in the DCs, enough fiber to wrap around the globe 56 times.”
  • 16.
    Traditional vendors havea harder time than those that started in the cloud. SERVICE MODEL CHANGES… B4B Technology Reinventing Supplier Relationships
  • 17.
    Long term everythinggoes PaaS, but the timeline is further out than some wish. IAAS IS USED FAR MORE THAN PAAS (TODAY)…
  • 18.
    42Amazon between 2008and April 2014 as an example lowered it’s prices 42 times. Microsoft Partners Microsoft partners have a strong loyalty to Azure and often provide their own pricing or base it on discount arrangements based on pre-purchasing more Azure commitments. Customers similarly often can buy it on their EA for different discount rates while the scenario may be more optimal with how Azure prices versus Amazon (see example of SQL Azure). Between the complexity and differences in pricing calculators, enterprise discounts and the constant price cutting it is very challenging to compare pricing. DIFFICULT TO COMPARE ON COST EFFECTIVELY…
  • 19.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 20.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 21.
    Let’s take alook at how IaaS has evolved according to Gartner over the years… IAAS INDUSTRY FROM 2012 TO 2015…
  • 22.
    These are allmainly companies that provide hosting. At this point both Microsoft and Google don’t offer IaaS. AWS is classified as the undisputed IaaS leader. Let’s take a look at how IaaS has evolved according to Gartner over the years… IAAS INDUSTRY IN OCT 2012…
  • 23.
    Microsoft began offering IaaStwo months earlier AWS is further out in front Google still doesn’t offer IaaS. Note that Rackspace and HP are both visibly supporting OpenStack IBM shows up in the IaaS space, but is struggling. In 2013 Microsoft had been in the IaaS space for only 2 months. Not bad. IAAS INDUSTRY IN AUG 2013… NEW!
  • 24.
    Keep in mindthat Microsoft had been in IaaS for just a little less than a year. Microsoft makes huge strides. <1yr IBM is relevant again now that it bought SoftLayer. Google has entered the market and starts strong like MSFT. AWS leads by even more. IAAS INDUSTRY IN MAY 2014… NEW!
  • 25.
    Amazon, MSFT, Google,& VMware all moved up/right. IBM dropped. HP gone. Microsoft is almost matching in completeness of vision. IBM/SoftLayer still struggling. Google is climbing into the leader quadrant. Not as fast as Microsoft, but could be a big leader in IaaS… AWS continues to push the boundary of the MQ. IAAS INDUSTRY IN MAY 2015… NEW! VMware enters the market starting a little weaker than Google or Microsoft did.
  • 26.
    If IaaS isvirtualized instances in the cloud… how does this space look? VIRTUALIZATION INDUSTRY FROM 2014 TO 2015…
  • 27.
    But note that theyaren’t alone. VMware has the lead when it comes to this space. This is more important than it might seem. Cloud lock in, hybrid and more… VIRTUALIZATION INDUSTRY IN JULY 2014…
  • 28.
    A little bit forwardfor MSFT. A little bit back for them… This is more important than it might seem. Cloud lock in, hybrid and more… VIRTUALIZATION INDUSTRY IN JULY 2015…
  • 29.
    Cloud storage anddata services power many things like IaaS and PaaS. They are also important on their own. CLOUD STORAGE INDUSTRY FROM 2014 TO 2015…
  • 30.
    But so isMSFT Google is a ways behind in 2014 AWS is in the Leaders Quadrant The traditional enterprise vendors Cloud storage is an important market and compliments IaaS and PaaS… CLOUD STORAGE INDUSTRY IN JULY 2014…
  • 31.
    It’s those samethree companies competing again! AWS, Microsoft and Google! CLOUD STORAGE INDUSTRY IN JUNE 2015… Microsoft becomes a little more visionary. AWS is in the Leaders Quadrant Google is catching up! IBM rises, Rackspace and AT&T fall.
  • 32.
    If IaaS isvirtualized instances in the cloud… how does this space look? PAAS INDUSTRY FROM 2014 TO 2015…
  • 33.
    Note that Amazondoesn’t show up here. Salesforce and Google (again). PAAS INDUSTRY IN JANUARY 2014… Google released their version of PaaS before Microsoft released Azure PaaS. Hey Microsoft is in that leaders quadrant again… They started with PaaS… Look at this… IBM is a player in this space (Bluemix)…
  • 34.
    One question thatis important here is whether scale leads to notable price advantage. PAAS INDUSTRY IN MARCH 2015… Still classified as a challenger. Things are going better than in the IaaS space. Microsoft improves on ability to execute.
  • 35.
    What about thebroader picture? IAAS, VIRTUALIZATION, CLOUD STORAGE & PAAS INDUSTRY
  • 36.
    Microsoft Microsoft is theonly one leading across all 3 key Cloud MQ’s (plus Virtualization). Amazon leads 2, Google is working to also lead across all 3. BUT WAIT THERE’S MORE…
  • 37.
    What about thebroader data picture? DATABASE, BUSINESS INTELLIGENCE, & DATAWAREHOUSE INDUSTRY
  • 38.
    MSFT is unquestioninglythe leader in both vision and execution. Great start for Amazon. OPERATIONAL DB INDUSTRY OCTOBER 2015… Surpassed Oracle this last cycle. A strong leader for many years now. Been trending downward each year. Brand new this year…
  • 39.
    Making progress, but stillnot a leader. MSFT is maintaining leadership while other vendors shift quite a bit here. Amazon lost vision but rose in execution last year… now improved vision. DATA WAREHOUSE & DATA MANAGEMENT FEBRUARY 2016… Maintaining Leadership. Been trending downward each year.
  • 40.
    Microsoft What about Data?PaaS, IoT, and sooo much more run on Data Warehouses, BI, and DBs… BUT WAIT THERE’S MORE…
  • 41.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 42.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 43.
    All compete onprice and features. Scale efficiencies dictate advantage. Note the marketplace focus for both AWS & Azure. Azure 3435 vs AWS 2372… CAPABILITIES COMPARISON: IAAS… Elastic Compute Cloud (EC2) Virtual Machines Compute Compute Engine
  • 44.
    Between Azure Stackand Azure Container Service – Microsoft has hybrid edge cloud support that Amazon, Google and others don’t have. CAPABILITIES COMPARISON: HYBRID CLOUD PLATFORM…
  • 45.
    They offer physicaland network isolation from non-U.S. government tenants, require specialized personnel screening and addresses government regulatory and compliance requirements (FedRAMP High, CJIS, ITAR, DoD Impact Levels 1-5, HIPAA). Close to equal… CAPABILITIES COMPARISON: GOVERNMENT CLOUD… GovCloud Azure Government “…FedRAMP High Security Baseline is essential in allowing agencies to migrate more high-impact level data to the cloud. Selecting Microsoft Azure Government to participate in FedRAMP’s High Impact baseline pilot and its forthcoming Provisional Authority to Operate (P-ATO) from the FedRAMP JAB are testaments to Microsoft’s ability to meet the government’s rigorous security requirements.” DoD 5? DoD East & DoD West (Azure Government)
  • 46.
    Depends on theservice. As an example: Azure Key Vault uses FIPS 140-2 Level 2 validated HSMs. Amazon does not. Difficult to compare but Amazon/MSFT are the clear leaders. (MSFT is investing on more fronts here than Amazon – SaaS – so probably leading a bit overall) CAPABILITIES COMPARISON: COMPLIANCE IN CLOUD… 16+ in US? 22+ in US? Maybe 7?
  • 47.
    The pricing isDIFFERENT. This is the big thing to consider here. Also note that MSFT has a premium option. CAPABILITIES COMPARISON: DIRECT CONNECTIVITY… AWS Direct Connect ExpressRoute Direct Peering ExpressRoute Premium, which enables a single connection to fan out across Microsoft’s private network into many regions rather than having to have point-to-point connections into each region being used. Amazon uses VLAN (layer 2), MSFT uses BGP (layer 3) as does Google.
  • 48.
    For distributed cloudenvironments. Signals and alerts based on context-correlated threat intelligence derived from vast global intelligence assets and expertise. CAPABILITIES COMPARISON: SECURITY OFFERINGS… Amazon Inspector Security Center ?
  • 49.
    What about thePaaS offerings from competing vendors in this space? Azure Functions (Preview)… Amazon Lambda (2014)… Google Cloud Functions (Alpha)… Xamarin Test Cloud… Amazon Device Farm… Moving faster than any other space. CAPABILITIES COMPARISON: PAAS… Elastic Beanstalk Cloud Services App Engine Force.com App Logic
  • 50.
    Blob Storage Storage warstend to be focused on price. Hybrid has an impact here as does partner communities. CAPABILITIES COMPARISON: CLOUD STORAGE… Simple Storage Service (S3) Object Storage Cloud Storage
  • 51.
    MSFT offers SQLIaaS instances and SQL Azure DB which is a PaaS service. Since SQL is such a significant portion of MSFTs business (and they are the largest database provider in enterprises) does this give them an advantage? CAPABILITIES COMPARISON: CLOUD RELATIONAL STORES (RDBMS)… Relational Database Service (RDS) Azure SQL Database Database Cloud SQL
  • 52.
    SQL Data WarehouseAWS Redshift Pricing Independently adjust compute & storage. Fixed compute/ storage ratio. Elasticity Grow/Shrink in seconds. Hour to days to resize. Pause/Resume Yes. No. Hybrid Yes. No. Compatibility True SQL support No support for indexes, SQL UDFs, Stored Procedures, Constraints… SQL Data Warehouse vs Amazon Redshift (Quick Points) CAPABILITIES COMPARISON: WHICH DATA WAREHOUSE? AWS Redshift SQL Data Warehouse
  • 53.
    In-memory Hekaton, SQL-likequeries, and more differentiate DocDB – closer to Googles Cloud Datastore vs DynamoDB which is more like a ‘key-value store’ CAPABILITIES COMPARISON: CLOUD NON RELATIONAL STORES (NOSQL)… DynamoDB Cloud Datastore Force.com Database DocumentDB, Azure Tables
  • 54.
    Microsoft and Salesforceboth have identity platform offerings. Similar in approach. Microsoft is investing more on the security side with recent notable acquisitions and is still the leading identity provider (by far) for enterprises with AD on-premises today… CAPABILITIES COMPARISON: IDENTITY… Google has Identity Tools for Dev (but not a current platform player). Microsoft has more than 5 million organizations using Azure AD today.
  • 55.
    CAPABILITIES COMPARISON: MACHINE LEARNING… AzureMachine Learning, Amazon Machine Learning and Googles Prediction API are all notable machine learning offerings. Amazon focuses on (narrow) supervised machine learning scenarios, MSFT on drag and drop data pipelines (broader) applied machine learning…
  • 56.
    CAPABILITIES COMPARISON: IOT… MSFT hasIoT suite approach to pricing. MSFT is making way more active on standards (device discovery & heterogeneous devices talking together). MSFT has more mature stream analytics platform, ML marketplace, data marketplace, Power BI, Azure Data Factory ETL and Azure Data Lake Store…
  • 57.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 58.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 59.
    Differentiators Advantages Disadvantages •Microsoft emphasizes hybrid clouds and has a compelling hybrid story including a virtualization option that reduces Cloud Lock in risk. • Microsoft is offering the most complete Public Cloud when you look across SaaS, PaaS, IaaS and supporting services like Identity. • Microsoft has the best integration story with it’s vast partner network and enterprise credibility. • Microsoft has a very large on- premises install base (Azure Pack). • Most IT leaders place a high value on MSFT (safe bet). • Microsoft owns the only notable non open source server OS. • Microsoft has arguably made the most investments (19 billion+) in Cloud. • More compliance certs than any other cloud. • Azure Marketplace is a big opportunity (outpaced Amazon). • Only global vendor w/ License to operate in mainland China. • Microsoft was slow in offering IaaS, they truly believed PaaS was the key to the cloud. • Microsoft has to transition it’s salesforce, operations and revenue to the cloud and cloud services. So what’s the summary on Microsoft? MICROSOFT ASSESSMENT…
  • 60.
    Differentiators Advantages Disadvantages •Amazon is all about the public cloud first and foremost. It has called private cloud “false cloud”. If your company is of a similar mindset this can be advantageous and help drive change. • Amazon got it right (in terms of demand) out of the gate with IaaS and data/storage services and is leading the marketplace still (after several years). • Amazon started in the cloud and didn’t have to transition services and offerings to the Cloud. • Amazon was the earliest to market with IaaS and data storage enabling them to control more of the market than it’s competitors. • Amazon is viewed as the market leader in the public cloud (especially in IaaS) today. • Amazon is struggling with customer support and customer relationships. • Amazon has no significant SaaS or PaaS offerings and services that enable it to compete at the level Google and Microsoft are. • Amazon’s hybrid story is weaker than Microsoft’s. So what’s the summary on Amazon? AMAZON ASSESSMENT…
  • 61.
    Differentiators Advantages Disadvantages •They’ve said that cloud platform prices should follow Moore’s Law and have led pricing reductions. • They’ve innovated with pricing, and their automatic discounts are interesting for many customers. • Like Amazon and Microsoft they have the financial backing and datacenter presence to get a scale advantage. • Like Microsoft they have PaaS and SaaS offerings across this space. • Google has significant leadership in the mobile market which could have an impact longer term. • Like Microsoft, Google initially bet that the market wanted PaaS and was late with IaaS. • Their IaaS offering is relatively new. • Google is still developing enterprise credibility. In the startup space it’s a different story, but in enterprise this can have an impact. So what’s the summary on Google? GOOGLE ASSESSMENT…
  • 62.
    Differentiators Advantages Disadvantages •It’s an open source project. • Some firms offer public IaaS based on OpenStack so it get’s a lot of press (across these companies). • Highly fragmented ecosystem with proprietary extensions which results in it often not being truly standardized. • Only a few vendors will most likely dominate OpenStack and it’s unclear who they’ll be. • HP’s Helion public cloud hasn’t gotten much traction. • Rackspace has left the pure IaaS market. So what’s the summary on OpenStack? OPENSTACK ASSESSMENT…
  • 63.
    Differentiators Advantages Disadvantages •Force.com is typically sold as an adjunct to Salesforce CRM. Their identity platform similarly is tied to CRM (pricing model wise). • Some apps can be built solely with point-and-click tools. Making development more accessible. • Developers can also use Apex, a Salesforce language for more advanced efforts. • Customer self-selection: Since your customer data is in the Salesforce cloud, why not build your apps there, too? • Customer lock in is total with Force.com. The platform, language, and tools are all proprietary. • Has no IaaS offerings (different approach). It’s storage also focuses on the Non Relational data stores and it’s own services. So what’s the summary on Salesforce? SALESFORCE ASSESSMENT…
  • 64.
    Differentiators Advantages Disadvantages •IBM bought SoftLayer for $2 billion in mid-2013. • SoftLayer was a hosting company as well as a cloud provider. • IBM highlights SoftLayer’s ability to provide both VMs and physical servers. • Private cloud positioning and physical server differentiator. • A competitor in Cloud Storage, IaaS, PaaS (not a leader, but still competing). • IBM began a number of cloud initiatives • While they have made impact in most cases they have not got much traction with customers • IBM announced a plan to spend $1.2 billion on cloud. • But it’s spread across many datacenters (scale concern) – 12 new this year. • Microsoft spends this to build a single datacenter. So what’s the summary on IBM? IBM ASSESSMENT…
  • 65.
    Differentiators Advantages Disadvantages •Significant private cloud customer base. • Currently offer vCloud Air themselves. • Still has significant portion of Virtualization marketplace. • It provides IaaS based on vSphere in VMware datacenters. • Has a decent volume of specialists and experts in the marketplace (skill transference). • Initially encouraged hosters to offer IaaS with vCloud. • This saw low uptake and interest. • vCloud Air isn’t a complete public cloud platform. • It’s mostly VMs • Customers can also buy some Google Cloud Platform services through vCloud Air, e.g., blobs. • VMware has no significant SaaS, PaaS, or storage/data offerings and services. So what’s the summary on VMware? VMWARE ASSESSMENT…
  • 66.
    The players thatmatter (today) were covered. Everyone else is evolving. RACKSPACE? HP? ASSESSMENT…
  • 67.
    WHAT WE WILLTALK ABOUT TODAY… 1.What Is The Cloud Industry? 2.Key Considerations 3.Competitive Industry Analysis 4.Key Cloud Capabilities Comparison 5.Competitive Assessments & Summaries
  • 68.
    They all matter.Knowing their strengths and weaknesses also is important. However there is one leader in the cloud AND in the enterprise (today): MSFT. SUMMARY… + Enterprise Credibility ++ Industry Leader (IaaS) + Industry Leader (Cloud Storage) + Relevant In Machine Learning ++ Enterprise Credibility + Industry Leader (IaaS) + Industry Leader (Cloud Storage) + Relevant In Machine Learning + Industry Leader (PaaS) + Industry Leader (SaaS) What else? + Industry Leader (Compliance) + Industry Leader (Virtualization) + Industry Leader (Cloud Identity) + Industry Leader (Security Center Offering) ++ IoT Leader ++ Government Cloud (IaaS, PaaS, SaaS) + Enterprise Credibility + Industry Leader (IaaS) + Industry Leader (Cloud Storage) + Relevant In Machine Learning + Industry Challenger (PaaS) + Industry Leader (SaaS) P.S. - IBM offers IoT Foundation Services within Bluemix and has some relevance in certain areas. + IoT Leader + Industry Leader (Compliance) + Government Cloud (IaaS, ~PaaS) + Government Cloud (SaaS)
  • 69.
    Consumption economics, B4B,Gartner’s reports, and go test each platform. RECOMMENDED READING & NEXT STEPS… Try it out yourself. Pick a simple workload, find an experienced partner (like 2toLead), and implement IaaS, PaaS or SaaS and see how it can help reduce costs, improve enterprise agility and provide significant benefit. 
  • 70.
    Thank You! Organizers, SponsorsandYouformakingthispossible. 100+SharepointPresentationsAt..Slideshare.Net/RHarbridge WhenToUseWhatWhitepaper.. WhenToUseWhat.com AzureCodeSamplesGallery.. https://azure.microsoft.com/en- us/documentation/samples/ Message Me On LinkedIn or Email Richard@2toLead.com SPEAKER | AUTHOR | SUPER FRIENDLY Twitter: @RHarbridge. More to come on our blog at http://2toLead.com.

Editor's Notes

  • #4 The cloud powers modern enterprise experiences. In many cases the technology in an enterprise can be a differentiator or competitive advantage. There is no lock in like cloud lock in.
  • #19 Where would you run most existing websites? Where would you run most packaged applications or custom applications? Where would you run most relational databases? Where would you do development and test scaling (that fits how you dev now?). Where would you do lower hanging solutions like storage scaling or DR rapid deployment?
  • #32 Storage options for Azure and AWS users are varied. Both AWS and Azure offerings are roughly equivalent to each other. Azure users have choices of Block blob, File, Page blob and disk, and table and queue storage types. And for data redundancy, you have locally redundant storage (LRS), geo-redundant storage (GRS), Read Access GRS (RA-GRS), or Zone Redundant Storage (ZRS) from which to choose. The data redundancy type options are based upon which storage type you select. You can also select your storage geographic region from a dropdown list, but be aware that some regions and redundancy types are more expensive than others. AWS customers have several storage options and multiple choices to make. Amazon’s Simple Storage Service (S3) is a very popular choice for storing and retrieving data from anywhere on the web and is the basis for many third party commercial cloud storage services such as Dropbox. AWS also offers CloudFront to distribute your static and dynamic web content. AWS Elastic Block Store (EBS) is block storage that’s appropriate for database workloads. You can also encrypt this block-level storage as an added feature. Amazon Elastic File System (EFS) is in preview, but it is a file storage for EC2 virtual machines (VMs) that allows you to create, mount to your EC2 instances, and then read and write data from your VMs and to and from your filesystem.
  • #51 Up until this point, federal agencies could only migrate low and moderate impact workloads. Now, Azure Government has controls in place to securely process high-impact level data—that is, data that, if leaked or improperly protected, could have a severe adverse effect on organizational operations or, assets, or individuals. To further extend our commitment to providing high levels of security controls and compliance required for government data, Azure Government is adding two new regions for US Department of Defense data, designed to meet DISA Impact Level 5. A first of their kind, these regions, to be designated US DoD East and US DoD West, are architected to meet stringent DoD security controls and compliance requirements, and will be specifically dedicated to DoD workloads and data at Level 5.
  • #53 What’s the same All of the services offer a means to connect private networks to cloud networks over a leased line rather than using the Internet. That’s pretty much where the similarity ends. What’s different – AWS Direct Connect is a 802.1q VLAN (layer 2) based service[3]. There’s an hourly charge for the port (that varies by the port speed), and also per GB egress charges that vary by location (ingress is free, just like on the Internet). What’s different – Azure ExpressRoute is a BGP (layer 3) based service, and it too charges by port speed, but the price is monthly (although it’s prorated hourly), and there are no further ingress/egress charges. An interesting recent addition to the portfolio is ExpressRoute Premium, which enables a single connection to fan out across Microsoft’s private network into many regions rather than having to have point-to-point connections into each region being used. What’s different – Google Direct Peering is a BGP (layer 3) based service. The connection itself is free, with no port or per hour charges. Egress is charged for per GB, and varies by region. Summary table Cloud Type Port Egress Amazon VLAN $ $ Microsoft BGP $ Google BGP $
  • #55 MSFT bought Xamarin,
  • #59 Secondary Indeces... Server-side scripts in JavaScript, Triggers, Bounded Staleness, Session Consistency, ACID transactions within a collection through stored procedures, Access rights can be defined down to the document level
  • #61 There is no clear winner for now, as each service has its strengths and weaknesses. MS Azure supports the widest variety of data sources and formats. I would argue MSFT has the best Data Preprocessing coverage… They have the best variety on data sourcing and more flexibility IMO on data preprocessing. This also allows me to transform the data using MS Azure quickly – but in most cases I would do my own transformation using my own tools. Azure gives me full, control and allows me to exploit my data’s specific traits to perform operations in the most efficient way. Google has incremental training. So if you have tons of data that might be very appealing. In essence it allows you to use virtually infinite data. Taking the effort of assessing when to retrain a model away (or at least simplifying it). Azure also has the widest range of model choices. AWS is linear model only and Google is similar (by choice).
  • #62 Microsoft Azure edges Amazon AWS primarily due to the following factors: A more mature stream analytics platform that supports SQL based analysis of stream data (Amazon's version is not too far) A Machine Learning Algorithm marketplace along with a data marketplace A mature data visualization service in PowerBI (Amazon's QuickSight is in preview currently) A robust ETL framework in Azure Data Factory The existence of Azure Data Lake Store which is a brand new HDFS compatible hyper scale repository and can be used natively by a wide variety of cloud data services without having to move data around (as would need to be done say if I choose to store data in S3 and use Redshift)
  • #66 Available globally starting Dec. 1, Azure Compute Pre-Purchase Plan allows customers to pay for their Azure compute capacity for an entire one year at a discount of up to 63 percent. This makes sense for customers with steady state, predictable workloads on Azure.