Stage one of Canada’s new Anti-Spam Law came into effect on July 1, 2014, creating a new regulatory framework for any organization sending Commercial Electronic Messages (CEMs) to or from Canada.
Designed to reduce spam, spyware/malware, email address harvesting and network rerouting, CASL contains some of the toughest measures of its kind in the world, with severe penalties for non-compliance including fines, criminal charges, civil charges and personal liability.
It’s a complex framework with strict requirements for all CEMs, myriad rules on consent as well as numerous full and partial exemptions. Are you confident your organization is ready for CASL? Is your technology? What about proving compliance?
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
Canada’s Anti-Spam Legislation: What Charities and Not-For Profits Need to Kn...NetSquared Vancouver
Learn how mass emails could, should or are supposed to work under the Canadian Anti-Spam Legislation.
Maanit Zemel is a Partner with the law firm of Miller Thomson LLP, practicing out of the Toronto office, where she advises businesses, non-profit organizations, charities and individuals on a variety of legal issues. Ms. Zemel has substantial experience and expertise in internet and social media law, including Canada’s Anti-Spam Legislation (“CASL”), online privacy, online defamation, cyberbullying and cyber-security. As a member of Miller Thomson’s CASL Advisory Group, she assists her clients with developing and implementing practical policies and procedures for complying with CASL.
How can marketers stay complaint with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
Canada’s Anti-Spam Legislation: What Charities and Not-For Profits Need to Kn...NetSquared Vancouver
Learn how mass emails could, should or are supposed to work under the Canadian Anti-Spam Legislation.
Maanit Zemel is a Partner with the law firm of Miller Thomson LLP, practicing out of the Toronto office, where she advises businesses, non-profit organizations, charities and individuals on a variety of legal issues. Ms. Zemel has substantial experience and expertise in internet and social media law, including Canada’s Anti-Spam Legislation (“CASL”), online privacy, online defamation, cyberbullying and cyber-security. As a member of Miller Thomson’s CASL Advisory Group, she assists her clients with developing and implementing practical policies and procedures for complying with CASL.
How can marketers stay complaint with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstandingthomasgarcia
In 2003, Congress passed the CAN-SPAM Act, a federal law that defines and regulates the sending of unsolicited
commercial email. This law became effective on January 1, 2004.
In enacting the law, Congress determined: (1) there is a substantial governmental interest in regulating
commercial electronic mail on a nationwide basis; (2) senders of commercial electronic mail should not mislead
recipients as to the source or content of such e-mail; and (3) recipients of commercial electronic mail have a right
to decline to receive additional commercial electronic mail from the same source.
Introduction to CASL | Canada's Anti Spam LawKinetix Digital
Companion CASL Readiness Toolkit now available for download at: http://ow.ly/vUbqD
When Canada's anti-spam law comes into force on July 1st, 2014, it will dramatically change how businesses can communicate with customers and prospects. Find out what you need to know, and what you should be doing right now to make sure your company is prepared.
Canada’s new Anti-Spam Legislation, known as CASL, is one of the strictest in the world. In general, CASL requires consent before sending “commercial electronic messages” and requires that all such messages meet certain form and content requirements. This seems simple, but as always, implementation can be complicated. This article explains the legislation and walks through some real-world scenarios to demonstrate compliance.
In this presentation, Gowlings partner Paul Armitage provides an overview of Canada's Anti-Spam Legislation (CASL). Topics covered include:
-What qualifies as a commercial electronic message (CEM)
-Consent - express & implied
-Content & format requirements
-Third party marketing lists
-Penalties
-Transitional period
To learn more, visit Gowlings' CASL Resources page at www.gowlings.com/casl.
Texas Lawyer Advertising: Being Strategic While Remaining in ComplianceStacey Burke
A thorough discussion of the 2021 changes to the Texas lawyer advertising rules by 20-year lawyer Stacey E. Burke to the Coastal Bend Women Lawyers Association.
Kentucky Women Trial Lawyers Marketing PresentationStacey Burke
Personal injury trial lawyer and law firm consultant Stacey Burke shares insights on maintaining compliance with Kentucky attorney advertising rules when marketing your legal services.
These are the slides for my Webinar about the Canadian Anti-SPAM Legislation. Please find more information on this topic at http://businessbluebird.com/blog
Canada's New Anti-Spam Legislation (CASL): What You Need to Know Webinar | Zo...ZoomInfo
As of July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL) with steep fines for violators. In this webinar, learn how CASL is going to change the way the business world communicates electronically with recipients accessing their messages in Canada and steps you can take to help keep your organization out of trouble.
Canadian Anti-Spam Legislation (CASL) OverviewKen Knitter
High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists.
CAN-SPAM for B2B-Marketers the-Opt-In-Misunderstandingthomasgarcia
In 2003, Congress passed the CAN-SPAM Act, a federal law that defines and regulates the sending of unsolicited
commercial email. This law became effective on January 1, 2004.
In enacting the law, Congress determined: (1) there is a substantial governmental interest in regulating
commercial electronic mail on a nationwide basis; (2) senders of commercial electronic mail should not mislead
recipients as to the source or content of such e-mail; and (3) recipients of commercial electronic mail have a right
to decline to receive additional commercial electronic mail from the same source.
Introduction to CASL | Canada's Anti Spam LawKinetix Digital
Companion CASL Readiness Toolkit now available for download at: http://ow.ly/vUbqD
When Canada's anti-spam law comes into force on July 1st, 2014, it will dramatically change how businesses can communicate with customers and prospects. Find out what you need to know, and what you should be doing right now to make sure your company is prepared.
Canada’s new Anti-Spam Legislation, known as CASL, is one of the strictest in the world. In general, CASL requires consent before sending “commercial electronic messages” and requires that all such messages meet certain form and content requirements. This seems simple, but as always, implementation can be complicated. This article explains the legislation and walks through some real-world scenarios to demonstrate compliance.
In this presentation, Gowlings partner Paul Armitage provides an overview of Canada's Anti-Spam Legislation (CASL). Topics covered include:
-What qualifies as a commercial electronic message (CEM)
-Consent - express & implied
-Content & format requirements
-Third party marketing lists
-Penalties
-Transitional period
To learn more, visit Gowlings' CASL Resources page at www.gowlings.com/casl.
Texas Lawyer Advertising: Being Strategic While Remaining in ComplianceStacey Burke
A thorough discussion of the 2021 changes to the Texas lawyer advertising rules by 20-year lawyer Stacey E. Burke to the Coastal Bend Women Lawyers Association.
Kentucky Women Trial Lawyers Marketing PresentationStacey Burke
Personal injury trial lawyer and law firm consultant Stacey Burke shares insights on maintaining compliance with Kentucky attorney advertising rules when marketing your legal services.
These are the slides for my Webinar about the Canadian Anti-SPAM Legislation. Please find more information on this topic at http://businessbluebird.com/blog
Canada's New Anti-Spam Legislation (CASL): What You Need to Know Webinar | Zo...ZoomInfo
As of July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL) with steep fines for violators. In this webinar, learn how CASL is going to change the way the business world communicates electronically with recipients accessing their messages in Canada and steps you can take to help keep your organization out of trouble.
Canadian Anti-Spam Legislation (CASL) OverviewKen Knitter
High-level overview of the Canadian Anti-Spam Legislation (CASL) for marketers and communicators. Provides a simplified Commercial Electronic Message (CEM) requirements map. The presentation also provides a manual process for managing unsubscribe requests across decentralized contact lists.
The new Canadian Anti-Spam Legislation (CASL) is shaking things up for marketers, recruiters, and higher education professionals. Starting July 1st, 2014, new laws about commercial electronic messages (CEM) will be enforced to ensure consent, identification, and the presence of unsubscribe mechanisms.
As a trusted higher education leader, EDge Interactive held a free online webinar to provide an overview of the legislation as well as useful tips to ensure compliance.
Presentation from IAPP Canada 2011 Conference.
Presented by Shaun Brown - (http://nnovation.com), and Matthew Vernhout (http://www.transcontinental-interactive.com).
Canada's Anti-Spam Legislation (CASL): Everything You Need to Know | ZoomInfoZoomInfo
Beginning on July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL). Check out this presentation by ZoomInfo and learn how CASL is going to change the way the business world communicates electronically with recipients accessing their messages in Canada and steps you can take to help keep your organization out of trouble.
Canada’s Anti-Spam Legislation goes into effect July 1, and marketers who believe that compliance with the United States’ CAN-SPAM Act also will cover their activities in Canada could be setting themselves up for a rude and expensive surprise. Unlike the opt-out approach of the United States’ CAN-SPAM Act, CASL’s opt-in orientation prohibits all commercial electronic messages (CEMs) that are sent without proper consumer consent, including e-mail, text, social media, sound and image messages.
Preparing for Canada’s Anti-Spam Legislation: Conducting a compliance auditMatt Vernhout
Canada’s Anti-Spam Legislation establishes complex new rules for anyone sending email or other forms of electronic messaging, which is reinforced with significant penalties for non-compliance. Now that regulations under the legislation are nearly finalized, it is time for organizations to begin preparing by conducting an audit of existing and future practices, identifying risks, and developing a compliance program.
Originally presented at the 2013 IAPP Canada Privacy Symposium held in Toronto, On on May 23, 2012
“Canada's new Anti-Spam Law comes into force on July 1, 2014 and will cover all electronic messages including: email, social networking accounts and text messages - plus much more.
What does it mean for you as a business owner when communicating with current and potential clients? What are the guidelines and penalties? What do you need to know and how should you prepare?”
Debbie Lapointe is a small business owner who began educating herself on the Canadian Government’s new Anti-Spam law a year ago, when the spam received in her inbox became a daily source of frustration. She is not associated with the new Anti-Spam program, but happily shares what she’s learned with other business owners, who will be impacted by the changes.
The new anti-spam legislation took effect July 1, 2014. Find out what this means for your business by viewing our presentation created by Shaun Brown LLP.
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
Canadian Anti-Spam Legislation - What you need to know in 2014 - GrowthFusionRajesh Kadam
This presentation provides an overview of the Canadian Anti-Spam Law, implications for marketers deploying inbound email campaigns to Canadians, actions that companies should consider, and how GrowthFusion can assist in the transition
Jeff Kahane of the Kahane Law Office will explain exactly what you need to know to comply with Canada's Anti-Spam Legislation. Is your marketing plan with permission and within the law? Post presentation, Jeff will answer audience questions in an interactive Q&A.
Les changements, souvent accélérés, que nous avons mis en lumière dans les prédictions des technologies, médias et télécommunications de 2019 sont nouveaux, importants et, de façon générale, ne font pas l’unanimité.
The changes—often rapid changes—we track in this year’s Technology, Media and Telecommunications Predictions report are new, important, and usually counter-consensus.
Tendances financières Moderniser la fonction finance dans les sociétés privéesDeloitte Canada
Le rapport Tendances financières : moderniser la fonction finance dans les sociétés privées s’appuie sur un sondage effectué auprès des chefs des finances et des leaders de la fonction finance au cours de l’été 2016. Ce rapport examine les rôles actuels de la fonction finance ainsi que les capacités auxquelles les chefs de la direction, les chefs des finances et les leaders de la fonction finance s’attendront de la part de leurs équipes des finances au cours des prochaines années. Le rapport offre également un cadre de travail pour aider les chefs des finances à évaluer les capacités actuelles de leurs équipes des finances et à déterminer les compétences de base qu’elles devront avoir pour soutenir l’entreprise dans sa gestion d’événements perturbateurs.
Finance trends Modernizing finance in private companiesDeloitte Canada
Finance trends: Modernizing finance in private companies is based on a survey of Canadian CFOs and finance leaders conducted in the summer of 2016. The report examines the current roles of finance, and the capabilities both CEOs and CFOs expect their finance teams to have within the next few years. The report also offers a framework to help CFOs evaluate their finance teams' current capabilities and identify the core competencies they will need to help their companies successfully manage a disruptive event.
Les véhicules à freinage automatique, l’apprentissage machine sur les appareils mobiles, la biométrie sur votre téléphone intelligent, et le système de navigation intérieure précis sur plusieurs mètres sont quelques-unes des innovations et perturbations qui transformeront le monde en 2017 et pour les années à venir.
Les Prédictions annuelles TMT de Deloitte identifient les principales tendances en matière de technologies, de médias et de télécommunications qui auront une incidence marquée au cours des 12 à 18 prochains mois.
Self-braking cars, machine learning on mobile devices, biometrics on your smartphone, and indoor navigation accurate up to a few metres are some of the innovations and disruptive changes set to transform the world in 2017 and beyond.
Deloitte’s annual Technology, Media and Telecommunications (TMT) Predictions report identifies the key market developments and trends expected to impact the market over the next 12-18 months.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
6. Spam statistics
One Canadian FSI reported that it deletes around
SPAM emails per hour during peak email times
150,000
7. Spam statistics
The same Canadian FSI deletes approximately
spam messages in a typical day
2 million
8. Canada’s Anti-Spam Law (CASL) is a new
regulation designed to reduce spam, spyware/
malware, email address harvesting and network
rerouting.
So, what is CASL?
9. CASL applies to all commercial electronic messages
(CEMs) in Canada.
These include:
• Commercial emails
• Text messages
• Social media messages
Which communications does
CASL cover?
10. What constitutes a CEM?
Simply put, for a piece of communication to be
considered a CEM, it has to have two components:
It must be sent to or from an electronic address
Its content, hyperlinks or contact information
must be designed to sell, promote or advertise a
product or service
CASL also applies to global organizations that send
CEMs to Canada.
1
2
11. CASL applies to any organization that sends
commercial emails, text messages and social
media messages from or to an electronic device in
Canada.
These include:
• Businesses
• Non-profits
• Trade associations
• Schools, universities
Which organizations does CASL
impact?
12. What are the timelines for CASL?
CASL will be rolled out in three stages:
• July 1, 2014 – All CEMs must meet CASL’s
anti-spam requirements
• January 15, 2015 – Consent is required to
install spyware or software on another person’s
computer
• July 1, 2017 – Organizations that violate CASL
can be sued for actual or statutory damages
under a private right of action
13. Do penalties exist for
non-compliance?
Penalties for non-compliance are severe and
include:
• Hefty fines
• Criminal charges
• Civil charges
• Personal liability
14. CASL rules, simplified
Consent.
The sender must have implied or express consent to
send a CEM.
Identification.
CEMs must identify the sender and include contact
information.
Unsubscribe.
Every CEM must include an option to unsubscribe or
opt-out.
Unless exempt, all CEMs accessed on a computer system
or electronic device must include all of the above.
1
CASL demands that all CEMs meet three basic
requirements. These are:
2
3
15. Are there exemptions?
The list of exemptions is long – and it’s always best
to read the fine print. There are both full and partial
exemptions that exist under CASL.
The following pages detail summaries of both the
full and partial exemptions that exist under CASL.
16. Full exemptions
Full exemptions fall into five categories:
• Family or business relationships
• Business inquiries
• Legal
• Closed loop or secure messaging
• Designated groups
17. Family or business relationship
exemptions
Full exemptions for:
• CEMs exchanged between family and friends
• CEMs exchanged within or between
organizations, provided they have an existing
relationship and the CEM concerns the activities
of an organization
18. Business inquiry exemption
Full exemptions for:
CEMs providing a response to a request, inquiry
or complaint (provided there is no upselling)
19. Legal exemptions
Full exemptions for:
• CEMs sent to satisfy or enforce a legal obligation
• CEMs sent to listed foreign countries, where it
is reasonable to believe that the message will be
opened in a listed foreign state
20. Closed loop or secure messaging
exemptions
Full exemptions for:
• CEMs sent from messaging platforms (e.g.
BBM messenger, LinkedIn) where the required
identification and unsubscribe mechanisms are
clearly published on the user interface
• CEMs sent and received within limited-access
secure accounts (e.g. banking portals)
21. Designated group exemptions
Full exemptions for:
• CEMs sent by or on behalf of a registered charity
for the primary purpose of fundraising
• CEMs sent by or on behalf of political parties
seeking contributions
22. Partial exemptions
Partial exemptions can be classified in three parts
including:
• Customer-initiated interactions
• Information about an existing business
relationship
• Third-party referrals
23. Customer-initiated interactions
Partial exemptions:
You do not need consent for a CEM that is sent to
fulfil the request of a recipient, such as:
• Providing a quote
• Facilitating a commercial transaction
• Delivering a product or service
For more information on the electronic commerce
protection regulations and its exemptions, read our
FAQ
24. Partial exemptions:
CEMs can be sent if they provide information about
an ongoing business relationship, such as:
• Warranty, product recall or safety alerts
• Factual information about the ongoing use of a
product/service
• Information about an existing employment
relationship
For more information on the electronic commerce
protection regulations and its exemptions, read our
FAQ
Information about an existing
business relationship
25. Third-party referrals
Partial exemptions:
A single CEM can be sent to a prospective customer
without prior consent on the basis of a third-party
referral (e.g. “refer a friend” or “suggest us” emails),
so long as:
• The referral is by a person who has an existing
personal, business or family relationship with the
sender and recipient
• The message discloses the full name of the person
who made the referral
• The message clearly identifies the sender and person
making the referral, and includes both contact
information and an unsubscribe option
26. What is implied consent?
In certain situations, organizations don’t require express
consent to send a CEM – implied consent is enough.
Consent is implied if:
• There is an existing business or non-business
relationship
• The recipient is part of a published directory
• The recipient has voluntarily disclosed their email
address, such as by handing out a business card
In all situations, the CEM must be relevant to the
recipient’s business or role. If the recipient indicates, that
they do not want to receive electronic communication,
consent is no longer implied.
27. Obtaining express consent
For all non-exempt CEMs, recipients must offer express
consent by actively and positively indicating that they
want to receive your CEMs. Recipients can express
consent in a number of ways, including:
• Checking a box to indicate consent in the form of
“opting in”
• Typing an email address into a field
• Providing “unbundled” consent that is separate from
the general terms and conditions of use or sale
Please note: while pre-checked consent boxes are
no longer permitted as a form of consent, those that
existed on email communications before July 1, 2014
will be grandfathered in.
28. Requesting consent
Just as CASL includes rules for sending CEMs, all
outgoing requests for consent must include a few
basic elements.
These are:
• The name of the sender and the third party
seeking consent (if different)
• A physical mailing address
• A telephone, email or web address
• A statement indicating that consent may be
withdrawn
29. Preparing for CASL: Immediate
steps
Designate a CASL working group to review your
current CEM processes and identify compliance
gaps.
Develop an implementation plan.
Reach out to contacts in your database in an
effort to turn implied consent into express
consent.
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30. CASL compliance: Questions
to note
• How will you manage your unsubscribes if you
share content lists?
• How will you prospect if you rely on the B2B
exemption?
• Will you rely on a centralized unsubscribe model
or federated model to build a CASL-compliant
database?
• Will you rely on the transitional period to convert
all implied consent to express consent?
31. The technology perspective
Ensuring compliance with CASL – both
immediately and over time – requires designing and
implementing technology platforms that perform a
variety of functions, including:
• Managing and tracking opt-outs and consents
• Recording subscribe and unsubscribe histories
• Producing reports
All of the above information is needed for you to
illustrate your due diligence.
32. Customizing technology
Your company’s platform will need to take your
specific situation into account. For example, simply
building an unsubscribe mechanism requires
consideration of factors such as:
• Should the process be manual?
• Will you keep a federated unsubscribe database
or a web page that allows unsubscribes from
certain services?
33. After July 1
While CASL’s Anti-Spam provisions take effect on
July 1, here are a few helpful tips to keep in mind
after the deadline:
There is a grace period
Businesses that have existing relationships benefit
from a three-year grace period to verify and confirm
implied consents.
You can no longer send an email to ask for
consent
After July 1, senders can only offer check boxes to
acquire a recipient’s express consent.
34. Proving compliance
You must keep strong records of all consents
and unsubscribes so that they are:
• Documented
• Amalgamated
• Stored
Remember, if you’re sending CEMs, the proof of
consent burden is on you.