Prospective customers aren’t coming to your website looking to buy, they’re just looking for information to help them do their jobs better. So how do you capture your site’s visitors, your greatest potential leads, and start them on a path that ends in the closing of a complex sale?
During February 17th’s complimentary web clinic, CEO of InTouch Brian Carroll welcomes special guest Dr. Flint McGlaughlin, Director of the MECLABS Group, (parent company of MarketingExperiments, InTouch and MarketingSherpa), who will help you optimize your web forms to increase conversion of that traffic.
Content marketing in 2016 - #FigDigContentBranded3
Content marketing case studies from Branded3 in 2015 - what has worked and what will we be doing more of next year? Slides from November 12th's Figaro Digital Content Marketing seminar presented by our Director of Search Stephen Kenwright, showing how we do content for links, conversions and engagement (but not all at the same time!)
Objectives
• Why should you lead innovation within your company?
• What should you do to encourage innovation?
• How do you harness the power of innovation to increase your company’s value and minimize risk?
Description
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.
The speaker will discuss how you can leverage innovation as a resource to help shape a better future for your company’s growth and your career. These insights will help you increase creativity, nurture collaboration and lead activities to transform innovation to profit. He will identify the value of innovation, methodologies, and concrete steps you can take to foster innovation within your company.
Who Should Attend
This discussion is for entrepreneurs, business owners, company executives and senior managers who want to increase their company’s value and accelerate their professional careers by leading product innovation efforts.
Connect with me via LinkedIn at http://linkd.in/hdelcastillo with comments or questions regarding this topic.
Contact me for more information regarding AIPMM membership or training courses planned in your area.
Let me know how I can help you create and implement a product strategy and product planning process to successfully grow your business.
This a part of Management functions that can give a whole description of controlling and Leading, It has something to do with Ideal implementation of Leading in all field of organization.
What the next wave of results-focused content marketing looks like for the coming year.
This year is squarely focused on driving measurable business value from content marketing.
A few of the 2016 trends you need to know:
- Addressing increased content performance and ROI pressure
- Breaking through content clutter for sustainable attention
- Repurposing content through function rather than format
- Increasing lead quantity and quality from content
- Increasing velocity and relevance in the buyer’s journey
Impact your content marketing results in 2016.
Content marketing in 2016 - #FigDigContentBranded3
Content marketing case studies from Branded3 in 2015 - what has worked and what will we be doing more of next year? Slides from November 12th's Figaro Digital Content Marketing seminar presented by our Director of Search Stephen Kenwright, showing how we do content for links, conversions and engagement (but not all at the same time!)
Objectives
• Why should you lead innovation within your company?
• What should you do to encourage innovation?
• How do you harness the power of innovation to increase your company’s value and minimize risk?
Description
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.
The speaker will discuss how you can leverage innovation as a resource to help shape a better future for your company’s growth and your career. These insights will help you increase creativity, nurture collaboration and lead activities to transform innovation to profit. He will identify the value of innovation, methodologies, and concrete steps you can take to foster innovation within your company.
Who Should Attend
This discussion is for entrepreneurs, business owners, company executives and senior managers who want to increase their company’s value and accelerate their professional careers by leading product innovation efforts.
Connect with me via LinkedIn at http://linkd.in/hdelcastillo with comments or questions regarding this topic.
Contact me for more information regarding AIPMM membership or training courses planned in your area.
Let me know how I can help you create and implement a product strategy and product planning process to successfully grow your business.
This a part of Management functions that can give a whole description of controlling and Leading, It has something to do with Ideal implementation of Leading in all field of organization.
What the next wave of results-focused content marketing looks like for the coming year.
This year is squarely focused on driving measurable business value from content marketing.
A few of the 2016 trends you need to know:
- Addressing increased content performance and ROI pressure
- Breaking through content clutter for sustainable attention
- Repurposing content through function rather than format
- Increasing lead quantity and quality from content
- Increasing velocity and relevance in the buyer’s journey
Impact your content marketing results in 2016.
Web Analytics: Free Yourself from Analysis ParalysisThe Loud Few
Erin "Loudfinity" Steinbruegge presents at MarketSTL on Web Analytics and How to Break Free of Analysis Paralysis. Includes a link to a free website anlaytics dashboard.
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
eBay Partner Network partnered with Optimizely to share insights and best practices for optimization. What we covered:
-What a world-class testing program looks like and why it is so important for an increasingly digital age
-Best practices on how to implement a testing and optimization program
-Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Master the art and science of conversion rate optimization in this comprehensive masterclass, showcasing the latest best practices in CRO. In this session, we'll uncover the secrets to maximizing the conversion potential of your website, blog, email, and other digital assets.
Tested conversion optimization tips to increase sales. Hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by software vendors’ case studies.
Web Analytics: Free Yourself from Analysis ParalysisThe Loud Few
Erin "Loudfinity" Steinbruegge presents at MarketSTL on Web Analytics and How to Break Free of Analysis Paralysis. Includes a link to a free website anlaytics dashboard.
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
eBay Partner Network partnered with Optimizely to share insights and best practices for optimization. What we covered:
-What a world-class testing program looks like and why it is so important for an increasingly digital age
-Best practices on how to implement a testing and optimization program
-Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Master the art and science of conversion rate optimization in this comprehensive masterclass, showcasing the latest best practices in CRO. In this session, we'll uncover the secrets to maximizing the conversion potential of your website, blog, email, and other digital assets.
Tested conversion optimization tips to increase sales. Hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by software vendors’ case studies.
Best in Show: Top takeaways from Lead Gen Summit 2013MarketingSherpa
You give us 30 minutes, and we'll give you all the greatest takeaways from 20 hours of sessions at Lead Gen Summit 2013 in San Francisco.
Join Pamela Markey, Sr. Director of Marketing, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through the best ideas from Summit, ranging from lead capture optimization to nurturing and qualification.
This presentation has been made possible thanks to Oracle Eloqua.
See the replay here: http://www.marketingsherpa.com/video/webinar/top-takeaways-from-lead-gen-summit
Intuit - How to Scale Your Experimentation ProgramOptimizely
Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.
Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.
In this webinar, Mike Loveridge shared his best practices for making CRO work at high velocity, key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".
Intro to A/B Testing by Spark Networks former Sr. Product ManagerProduct School
Alex Alwan from Spark Networks talked about how to use A/B testing to figure out the best product and marketing strategies for your business. He discussed how to adopt a culture of testing everything from website copy to engagement emails to Facebook ads, and how to learn through a real SaaS product experiment.
Similar to Online Lead Generation: How to optimize forms to convert “window shoppers” into leads (20)
5 Things You Can Do To Improve B2B Lead GenerationBrian Carroll
B2B Lead generation is rapidly changing process for companies with the advent of MarTech. In this presentation learn where B2B marketers can focus and what are the “best few” things they can do to improve their b2b lead generation efforts immediately.
Optimizing lead generation to get better results Brian Carroll
If your lead generation is focused on lead capture and not on lead optimization, you're missing out on revenue. The fastest way to improve your account based marketing and lead generation results by doing better with the leads you already have. Learn a data-driven approach to optimizing your leads that include list segmentation, lead qualification,testing timing, improving sales and lead nurturing.
Lead generation is the #1 barrier to growth. Marketers see generating high-quality leads as their number one business challenge according to the 2015 Lead Generation Trend report. Yet, if sales and marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.
MARKETING AUTOMATION ALONE DOESN’T EQUAL LEAD MANAGEMENT.
Marketing automation tools just enable lead management, but they’re only part of the solution. There are more fundamental aspects of lead management that often get overlooked. Review this presentation and learn the steps to effective lead management for the complex sale.
How To Improve Lead Generation With Prospecting Brian Carroll
In our time-crunched economy, teleprospectors and inside sales are the driving forces behind B2B sales. As a new year kicks off, teleprospectors and inside sales reps are in the hot-seat with expectations to generate the real revenue that will lead their companies out of this economy. How ready are they to take over the controls? Will their old habits keep them from succeeding? Where do they need to pick up speed?
During this webinar, Brian Carroll CEO of InTouch invites Josiane Feigon, founder and CEO of TeleSmart Communications to show you fresh and new ideas that will help catapult marketing and sales efforts in the new year.
In this Webinar, you'll learn tips on:
* Cold Calling
* Email and Voice Mail Trends
* Getting out of the No-Po Zone
* Finding the Power Buyers
* Winning Qualification Criteria
* And much more...
Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy.
Here's my presentation deck on inbound lead nurturing (CV201) via the Inbound Marketing University for those who missed it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. Experiment ID: (Protected) Location: MarketingExperiments Research Library Test Protocol Number: TP1306 Background: This partner has an lead capture process that offers downloadable reports in exchange for information. They were not only trying to capture leads, but also qualify them as well. Goal: The company sought to increase their number of form submissions. Primary research question: Which process will obtain the most form submissions? Approach: Adapt the registration process to reduce friction Research Notes: Experiment: Lead generation
4. Control: The current control is a process that sends visitors through a sequence of four steps in order to exchange the free downloads for visitor information. Landing Page Account Login Reg. Form 1 Reg. Form 2 Let’s take a closer look at these pages… The Control LOGO LOGO LOGO LOGO
5. Landing Page Account Login Registration Form 1 Registration Form 2 Original Four-Step Process Step 1 – Landing Page On this page, visitors are offered a free brochure with valuable information. The Control LOGO
6. Landing Page Account Login Registration Form 1 Original Four-Step Process Step 2 – Account Login On this page visitors are asked to either login or register for an account in order to get access to the downloadable materials. Registration Form 2 The Control LOGO
7. Landing Page Account Login Registration Form 1 Registration Form 2 Original Four-Step Process Step 3 – Registration Form 1 If a visitor clicks the “Click Here to Register” option, they are then asked for their name and email in order to create an account that will give them access to the downloads. The Control LOGO
8. Landing Page Account Login Registration Form 1 Registration Form 2 Original Four-Step Process Step 4 – Registration Form 2 This is the final step. Once visitors complete this form, they are registered and can access the content. The Control LOGO
9. The researchers at MarketingExperiments attempted to reduce the friction by reducing the amount of steps/pages that were in the process. They were able to reduce the original four-page process to only two pages by combining the first three steps (Landing Page + Account Registration + Reg. Form-1). Experiment Note Let’s look at the optimized process...
10. Step 1 – Landing Page + Registration Form 1 Step 2 – Reg. Form 2 Landing Page Reg. Form Treatment (Optimized Process) LOGO LOGO
11. 364% Increase in Total Submissions The optimized process outperformed the original by 364% Results What you need to understand : The optimized version focused on reducing the elements in the process that contributed to psychological resistance in the visitor experience (friction). By removing unnecessary steps and form fields, the optimized process was able to increase total submissions by 364%. Conversion Rate Relative Difference Original 2.13% - Optimized 9.89% 364%
12.
13.
14.
15.
16. Control – 1 step Treatment – 2 steps Control vs. Treatment LOGO LOGO LOGO
17. 48% Increase in Total Submissions The new capture process obtained 47.7% more submissions Results Capture Stages Relative Difference Control (Stage 1) 0 (Stage 2) 157 (Total) 157 Treatment (Stage 1) 77 (Stage 2) 155 (Total) 232 Relative Difference 47.7%
18. 2010 Research Project: Lead-Gen Effectiveness In 2009 we completed lead-gen research projects focusing on issues such as optimum path length, prospect engagement and conversion rates . We answered many questions, but we still have more. For 2010, we are looking for a research partner that will enable us to conduct a round of new experiments. The partner should get a significant ROI and the lab hopes to gain significant new discoveries . Contact: Partners@ MarketingExperiments .com
39. 2010 Research Project: Lead-Gen Effectiveness In 2009 we completed lead-gen research projects focusing on issues such as optimum path length, prospect engagement and conversion rates . We answered many questions, but we still have more. For 2010, we are looking for a research partner that will enable us to conduct a round of new experiments. The partner should get a significant ROI and the lab hopes to gain significant new discoveries . Contact: Partners@ MarketingExperiments .com
Editor's Notes
This is the original 4 step process.
Step 1: This is the landing page. The visitor just had to click to “download”
The visitor then had to “click her to register” if they were not already registered, If they clicked “register” (new lead) they went to another form
Here they are asked to give their name, and to re-enter their email to “get access”
And now the big form. Where they are asked for a lot more information – at least the name and email fields are pre-populated this time.
This is the test treatment with Two Steps. Note that the primary focus was to reduce steps in order to increase friction. Why two steps and not one someone might ask? we will come back to this case study in a few slides to answer that very question. It is a good question, you may even want to hint at it if someone doesn’t ask. “We’ll explain why we only reduced this to two steps in a few slides, but for now let’s just focus what the results we can get by reducing friction.
The focus here should be to point out that by reducing friction, we increased conversion. 4 steps to 2 steps = conversion.
Ok, we are coming back to the case study we were just looking at in order to explain why we reduced the steps to two instead of one.
This was the control. It was a single page where we collected all the information at once.
This slide explains the test design. We basically decided to split the single lead-gen page into two pages and ask for the absolutely minimal info we needed to get a lead on the first page and then all the rest of the information on the second page.
Here’s what they look like. They should recognize the treatment page from the other tests. We really conducted this first even though we showed the other case study earlier. How do you think it worked out for us?