This a part of Management functions that can give a whole description of controlling and Leading, It has something to do with Ideal implementation of Leading in all field of organization.
The document discusses Porter's value chain model, which analyzes how organizations create value through their business activities. It divides activities into primary activities like inbound logistics, operations, and service, and support activities like infrastructure, human resource management, and procurement. By understanding these value chain activities, organizations can identify ways to lower costs or improve differentiation to gain a competitive advantage. The value chain model provides a framework for analyzing an organization's systems and how inputs are transformed into valuable outputs for customers.
This document outlines two approaches to studying marketing: the institutional approach and the commodity approach. The institutional approach examines the activities of business organizations and people involved in marketing by identifying various marketing institutions like merchants, agents, and facilitators and analyzing how well they perform marketing functions. The commodity approach focuses analysis on the movement of a product or class of products from production to ultimate consumers as the commodity undergoes changes to meet consumer tastes and preferences. Both approaches are needed to systematically analyze marketing issues, present important aspects of marketing, provide detailed problem analysis, and understand marketing institutions and their performance of functions.
This document discusses marketing management and marketing concepts. It defines marketing management as the process of planning, pricing, promoting and distributing goods and services to satisfy customer and organizational objectives. It then outlines the five main marketing concepts: production concept, product concept, selling concept, marketing concept, and societal marketing concept. For each concept it provides a philosophy, objectives and examples. It also discusses the marketing mix, marketing system, and the 7Ps of the expanded marketing mix.
This document discusses five major approaches to analyzing agricultural marketing problems: the commodity approach, institutional approach, functional approach, market structure-conduct-performance approach, and behavioral system approach. It provides details on each approach, including defining key terms and concepts. The commodity approach examines the flow of a specific commodity from producer to customer. The institutional approach studies the various middlemen and agencies involved in marketing. The functional approach breaks marketing down into exchange, physical, and facilitating functions. The market structure approach analyzes the organization and competitiveness of a market. And the behavioral system approach looks at marketing as an input-output system with communication and change components.
The document provides an introduction to marketing management concepts. It discusses the marketing concept of focusing on customer needs to make a profit. Marketing research is used to understand customers and implement the marketing concept. Developing and implementing a marketing strategy involves setting objectives, targeting markets through segmentation, and crafting the right marketing mix of product, place, price, and promotion. The product life cycle and factors of products, prices, and packaging are also overviewed.
Value chain analysis describes how a business is divided into primary and support activities and how these activities contribute to competitive advantage. Primary activities directly involve creating and delivering a product or service, like operations, marketing, and service. Support activities indirectly support primary activities, like procurement, human resources, and technology development. Michael Porter's model of value chain analysis provides a framework to examine how each activity creates value and where a business has competitive advantages or disadvantages.
Marketing involves creating, communicating, and delivering value to customers. It is a set of processes for managing customer relationships to benefit an organization and its stakeholders. Marketing includes planning and executing the pricing, promotion, and distribution of goods and services. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
The document discusses Porter's value chain model, which analyzes how organizations create value through their business activities. It divides activities into primary activities like inbound logistics, operations, and service, and support activities like infrastructure, human resource management, and procurement. By understanding these value chain activities, organizations can identify ways to lower costs or improve differentiation to gain a competitive advantage. The value chain model provides a framework for analyzing an organization's systems and how inputs are transformed into valuable outputs for customers.
This document outlines two approaches to studying marketing: the institutional approach and the commodity approach. The institutional approach examines the activities of business organizations and people involved in marketing by identifying various marketing institutions like merchants, agents, and facilitators and analyzing how well they perform marketing functions. The commodity approach focuses analysis on the movement of a product or class of products from production to ultimate consumers as the commodity undergoes changes to meet consumer tastes and preferences. Both approaches are needed to systematically analyze marketing issues, present important aspects of marketing, provide detailed problem analysis, and understand marketing institutions and their performance of functions.
This document discusses marketing management and marketing concepts. It defines marketing management as the process of planning, pricing, promoting and distributing goods and services to satisfy customer and organizational objectives. It then outlines the five main marketing concepts: production concept, product concept, selling concept, marketing concept, and societal marketing concept. For each concept it provides a philosophy, objectives and examples. It also discusses the marketing mix, marketing system, and the 7Ps of the expanded marketing mix.
This document discusses five major approaches to analyzing agricultural marketing problems: the commodity approach, institutional approach, functional approach, market structure-conduct-performance approach, and behavioral system approach. It provides details on each approach, including defining key terms and concepts. The commodity approach examines the flow of a specific commodity from producer to customer. The institutional approach studies the various middlemen and agencies involved in marketing. The functional approach breaks marketing down into exchange, physical, and facilitating functions. The market structure approach analyzes the organization and competitiveness of a market. And the behavioral system approach looks at marketing as an input-output system with communication and change components.
The document provides an introduction to marketing management concepts. It discusses the marketing concept of focusing on customer needs to make a profit. Marketing research is used to understand customers and implement the marketing concept. Developing and implementing a marketing strategy involves setting objectives, targeting markets through segmentation, and crafting the right marketing mix of product, place, price, and promotion. The product life cycle and factors of products, prices, and packaging are also overviewed.
Value chain analysis describes how a business is divided into primary and support activities and how these activities contribute to competitive advantage. Primary activities directly involve creating and delivering a product or service, like operations, marketing, and service. Support activities indirectly support primary activities, like procurement, human resources, and technology development. Michael Porter's model of value chain analysis provides a framework to examine how each activity creates value and where a business has competitive advantages or disadvantages.
Marketing involves creating, communicating, and delivering value to customers. It is a set of processes for managing customer relationships to benefit an organization and its stakeholders. Marketing includes planning and executing the pricing, promotion, and distribution of goods and services. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
The document provides an overview of financial management. It discusses the three main decision areas that financial managers deal with: investment decisions, financing decisions, and asset management decisions. It also explains that the goal of financial management is to maximize shareholder wealth by increasing the share price through both current and future profits in a way that accounts for risk. Additionally, it covers topics such as agency theory, corporate governance, and the roles and responsibilities of key financial positions within an organization.
Establishing Quality Standards For Faculty Development In Teaching Online Cou...Gail Hodge
The University of Dubuque (UD) completed its second year of offering online courses to undergraduate students. In this time, UD has learned several valuable lessons in the delivery of quality online courses that include faculty development, support services, quality assurance checks, and 360-assessment. This presentation addresses several of these lessons.
Objectives
• Why should you lead innovation within your company?
• What should you do to encourage innovation?
• How do you harness the power of innovation to increase your company’s value and minimize risk?
Description
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.
The speaker will discuss how you can leverage innovation as a resource to help shape a better future for your company’s growth and your career. These insights will help you increase creativity, nurture collaboration and lead activities to transform innovation to profit. He will identify the value of innovation, methodologies, and concrete steps you can take to foster innovation within your company.
Who Should Attend
This discussion is for entrepreneurs, business owners, company executives and senior managers who want to increase their company’s value and accelerate their professional careers by leading product innovation efforts.
Connect with me via LinkedIn at http://linkd.in/hdelcastillo with comments or questions regarding this topic.
Contact me for more information regarding AIPMM membership or training courses planned in your area.
Let me know how I can help you create and implement a product strategy and product planning process to successfully grow your business.
Advocacy involves supporting a cause to create desired change, such as influencing government policy through communicating with elected officials and leaders. Effective advocacy techniques include being specific, personal, confident, polite, brief, factual and timely when meeting with officials. It is important to thank officials, leave written materials, get your point across concisely, follow up after meetings, and maintain an open and respectful dialogue. Strong advocates are objective, independent, persistent, knowledgeable, assertive, ethical and trustworthy. Forming an advocacy team requires finding common ground, establishing structure and decision making processes, and ensuring all voices are represented to achieve the goal.
Online Lead Generation: How to optimize forms to convert “window shoppers” in...Brian Carroll
Prospective customers aren’t coming to your website looking to buy, they’re just looking for information to help them do their jobs better. So how do you capture your site’s visitors, your greatest potential leads, and start them on a path that ends in the closing of a complex sale?
During February 17th’s complimentary web clinic, CEO of InTouch Brian Carroll welcomes special guest Dr. Flint McGlaughlin, Director of the MECLABS Group, (parent company of MarketingExperiments, InTouch and MarketingSherpa), who will help you optimize your web forms to increase conversion of that traffic.
This document discusses controlling and coordination in management. It defines controlling as setting standards, measuring performance against those standards, and taking corrective actions when needed. The key steps in controlling are setting standards, measuring performance, identifying deviations, analyzing deviations, and taking corrective actions. Traditional and modern controlling techniques are discussed. Coordination is defined as harmonizing group efforts to achieve common goals. The principles of coordination include early start, direct contact, reciprocal relationships, and continuity. Common coordination techniques are rules and procedures, planning, and hierarchy.
This document discusses key management concepts related to directing, controlling, leadership, motivation, communication, and coordination. It provides definitions and descriptions of:
- Leadership styles including autocratic, democratic, and free rein approaches.
- Motivation theories such as expectancy theory and Maslow's hierarchy of needs.
- The importance of communication and coordination in management.
- The process of controlling including setting standards, measuring performance, and taking corrective action.
The role of a finance manager is critical to an organization's success. A finance manager is responsible for securing funding, making investment and financial forecasting decisions, managing liquidity and working capital, and making capital budgeting, dividend, and risk management decisions. Additionally, a finance manager must analyze the financial health of the organization and prepare budgets while managing payments, receivables, and the firm's credit policy. Proper financial management is needed to maximize shareholder value and ensure the firm's long term viability.
Controlling involves measuring performance against standards, identifying deviations, and taking corrective actions. The chapter discusses the definition, nature, and process of controlling. It also covers characteristics of effective control, types of control for different purposes, common control methods like budgets and reports, and how accounting concepts and techniques can be used as control devices for areas like quality, production, and inventory. The overall goal of controlling is to ensure activities stay on track according to plans.
HRM 301-The Strategic Role of HRM......PPTNayon Sarker
Human resource management (HRM) involves developing and carrying out policies and practices related to recruiting, training, rewarding, and evaluating employees. The primary objective of HRM is to ensure an organization has a competent workforce. Specific HRM objectives include obtaining the right employees to meet goals, maintaining performance standards, and establishing harmonious employee relations. Effective HRM is important for organizations to avoid issues like high turnover, unmotivated employees, and legal problems regarding discrimination.
1. The document discusses the organizing function of management according to various authors and theories. It describes organizing as establishing roles, coordination, and structure within an organization.
2. Key aspects of organizing covered include departmentalization, chains of command, spans of control, and centralization vs. decentralization. Formal and informal organization structures are also compared.
3. The organizing process involves considering plans and goals, determining tasks, grouping tasks, designing reporting relationships, and staffing roles. Organizational structures define relationships and help achieve organizational goals.
The document covers the following topics related to human resource management (HRM):
- An introduction to management, organization, and the evolution and history of HRM
- The objective of HRM and important terminology
- A definition of HRM and how it represents the strategic deployment of human resources
- The history and evolution of HRM, from personnel management to its recognition as a profession
- The objectives of HRM from societal, organizational, functional, and personal perspectives
- An overview of the evolution of HR practices in Bangladesh and areas that can be improved
Staffing is the process of acquiring, deploying, and retaining a qualified workforce. It involves manpower planning, recruitment, selection, training and development of employees. Staffing ensures the organization has sufficient staffing levels and capabilities to achieve its goals. It is a vital management function and an open system linked to internal needs and external environment factors. Recruitment creates a pool of candidates while selection differentiates between applicants to identify the best candidates for hire. Training and development helps improve employee skills, efficiency and organizational effectiveness over the long term. Staffing is critical for organizational success in today's competitive business world.
The document discusses human resource planning, including what it is, why it is important, and how it is done. It describes human resource planning as involving forecasting an organization's human resource needs and developing plans to meet those needs. The key aspects of human resource planning discussed are analyzing supply and demand, developing action plans to address surpluses or shortages, and linking it to the organization's strategic planning process.
Human resource planning is a process by which management ensures the right number and type of employees are available at the right time and place to achieve organizational goals. It involves forecasting future human resource needs, developing plans to meet those needs, and adjusting plans as needed. The objectives of HRP include ensuring optimal employee use, avoiding imbalances in distribution, assessing future skill needs, and providing control measures to ensure resource availability when required. Benefits include reduced costs, improved employee development, identification of skills gaps, and better business and succession planning.
This document discusses the importance of insight and being insightful. It provides definitions of insight as recognizing relationships between objects to solve problems, and apprehending the inner nature of things. To be insightful, one must ask thoughtful questions, look beyond the obvious, not fear reframing problems, and trust their gut. Leading with insight in business means using research to uncover the true nature of problems and identify positions of differentiation, rather than just validating known information. Iteratively reframing problems can provide insights that help businesses create needs for customers they may not yet be aware of.
Organizing is the process by which managers establish working relationships among employees to achieve goals. According to Chester Barnard, an organization is defined as a system of consciously coordinated activities or efforts of two or more people. An organization is also defined as a deliberate arrangement of people to accomplish some specific purpose.
The document provides an overview of HR management training topics including HR planning, recruitment, selection, training and development, performance management, and career management. It then discusses several HR processes in more detail, including manpower planning, recruitment sources and techniques, selection tests and their advantages/disadvantages, training need analysis, and evaluating training effectiveness.
The document discusses different aspects of organizing, including definitions, types of organization structures, factors determining span of management, and departmentation. It defines organizing as the systematic arrangement of activities and grouping of tasks to achieve objectives. Different organization structures discussed include line, staff, functional, committee, project, and matrix structures. Factors like nature of work, technology, and manager's ability influence the span of management. Departmentation can be done by functions, products, territory, customers, process, and time.
Value Chain Analysis using Porter's ModelSheetal Wagh
A value chain consists of primary and support activities that a firm performs to deliver value to customers. Primary activities directly involve creating, selling, and supporting a product or service. Support activities enable the primary activities. Michael Porter popularized the value chain concept in 1985 as a way to analyze how a firm's activities can be improved to increase competitive advantage. Analyzing a firm's value chain involves identifying its activities and sub-activities, and finding ways to enhance value at each step.
Week 05 - Marketing and Project ManagementAbid Khan
This document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The document emphasizes that marketing has evolved from a product-oriented approach to a customer-oriented one and that understanding customers, conducting research, and tailoring strategies and communications to different stakeholders are important for project managers.
The document provides an overview of financial management. It discusses the three main decision areas that financial managers deal with: investment decisions, financing decisions, and asset management decisions. It also explains that the goal of financial management is to maximize shareholder wealth by increasing the share price through both current and future profits in a way that accounts for risk. Additionally, it covers topics such as agency theory, corporate governance, and the roles and responsibilities of key financial positions within an organization.
Establishing Quality Standards For Faculty Development In Teaching Online Cou...Gail Hodge
The University of Dubuque (UD) completed its second year of offering online courses to undergraduate students. In this time, UD has learned several valuable lessons in the delivery of quality online courses that include faculty development, support services, quality assurance checks, and 360-assessment. This presentation addresses several of these lessons.
Objectives
• Why should you lead innovation within your company?
• What should you do to encourage innovation?
• How do you harness the power of innovation to increase your company’s value and minimize risk?
Description
Innovation is a central element of business growth strategy within companies that aim to generate added value for their customers, the company itself, and other stakeholders. While many company executives and business leaders agree that in order for their companies to survive today’s increasingly global marketplace, they must face the unpleasant truth that there may have to be fundamental changes in who they are, what they do, and how they do it. Few executives feel their companies are good at the specific processes and tactics frequently tied to successful innovation, such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. We will provide insights to help you define and implement a process to drive innovation within your company using a sustainable approach to ignite business growth.
The speaker will discuss how you can leverage innovation as a resource to help shape a better future for your company’s growth and your career. These insights will help you increase creativity, nurture collaboration and lead activities to transform innovation to profit. He will identify the value of innovation, methodologies, and concrete steps you can take to foster innovation within your company.
Who Should Attend
This discussion is for entrepreneurs, business owners, company executives and senior managers who want to increase their company’s value and accelerate their professional careers by leading product innovation efforts.
Connect with me via LinkedIn at http://linkd.in/hdelcastillo with comments or questions regarding this topic.
Contact me for more information regarding AIPMM membership or training courses planned in your area.
Let me know how I can help you create and implement a product strategy and product planning process to successfully grow your business.
Advocacy involves supporting a cause to create desired change, such as influencing government policy through communicating with elected officials and leaders. Effective advocacy techniques include being specific, personal, confident, polite, brief, factual and timely when meeting with officials. It is important to thank officials, leave written materials, get your point across concisely, follow up after meetings, and maintain an open and respectful dialogue. Strong advocates are objective, independent, persistent, knowledgeable, assertive, ethical and trustworthy. Forming an advocacy team requires finding common ground, establishing structure and decision making processes, and ensuring all voices are represented to achieve the goal.
Online Lead Generation: How to optimize forms to convert “window shoppers” in...Brian Carroll
Prospective customers aren’t coming to your website looking to buy, they’re just looking for information to help them do their jobs better. So how do you capture your site’s visitors, your greatest potential leads, and start them on a path that ends in the closing of a complex sale?
During February 17th’s complimentary web clinic, CEO of InTouch Brian Carroll welcomes special guest Dr. Flint McGlaughlin, Director of the MECLABS Group, (parent company of MarketingExperiments, InTouch and MarketingSherpa), who will help you optimize your web forms to increase conversion of that traffic.
This document discusses controlling and coordination in management. It defines controlling as setting standards, measuring performance against those standards, and taking corrective actions when needed. The key steps in controlling are setting standards, measuring performance, identifying deviations, analyzing deviations, and taking corrective actions. Traditional and modern controlling techniques are discussed. Coordination is defined as harmonizing group efforts to achieve common goals. The principles of coordination include early start, direct contact, reciprocal relationships, and continuity. Common coordination techniques are rules and procedures, planning, and hierarchy.
This document discusses key management concepts related to directing, controlling, leadership, motivation, communication, and coordination. It provides definitions and descriptions of:
- Leadership styles including autocratic, democratic, and free rein approaches.
- Motivation theories such as expectancy theory and Maslow's hierarchy of needs.
- The importance of communication and coordination in management.
- The process of controlling including setting standards, measuring performance, and taking corrective action.
The role of a finance manager is critical to an organization's success. A finance manager is responsible for securing funding, making investment and financial forecasting decisions, managing liquidity and working capital, and making capital budgeting, dividend, and risk management decisions. Additionally, a finance manager must analyze the financial health of the organization and prepare budgets while managing payments, receivables, and the firm's credit policy. Proper financial management is needed to maximize shareholder value and ensure the firm's long term viability.
Controlling involves measuring performance against standards, identifying deviations, and taking corrective actions. The chapter discusses the definition, nature, and process of controlling. It also covers characteristics of effective control, types of control for different purposes, common control methods like budgets and reports, and how accounting concepts and techniques can be used as control devices for areas like quality, production, and inventory. The overall goal of controlling is to ensure activities stay on track according to plans.
HRM 301-The Strategic Role of HRM......PPTNayon Sarker
Human resource management (HRM) involves developing and carrying out policies and practices related to recruiting, training, rewarding, and evaluating employees. The primary objective of HRM is to ensure an organization has a competent workforce. Specific HRM objectives include obtaining the right employees to meet goals, maintaining performance standards, and establishing harmonious employee relations. Effective HRM is important for organizations to avoid issues like high turnover, unmotivated employees, and legal problems regarding discrimination.
1. The document discusses the organizing function of management according to various authors and theories. It describes organizing as establishing roles, coordination, and structure within an organization.
2. Key aspects of organizing covered include departmentalization, chains of command, spans of control, and centralization vs. decentralization. Formal and informal organization structures are also compared.
3. The organizing process involves considering plans and goals, determining tasks, grouping tasks, designing reporting relationships, and staffing roles. Organizational structures define relationships and help achieve organizational goals.
The document covers the following topics related to human resource management (HRM):
- An introduction to management, organization, and the evolution and history of HRM
- The objective of HRM and important terminology
- A definition of HRM and how it represents the strategic deployment of human resources
- The history and evolution of HRM, from personnel management to its recognition as a profession
- The objectives of HRM from societal, organizational, functional, and personal perspectives
- An overview of the evolution of HR practices in Bangladesh and areas that can be improved
Staffing is the process of acquiring, deploying, and retaining a qualified workforce. It involves manpower planning, recruitment, selection, training and development of employees. Staffing ensures the organization has sufficient staffing levels and capabilities to achieve its goals. It is a vital management function and an open system linked to internal needs and external environment factors. Recruitment creates a pool of candidates while selection differentiates between applicants to identify the best candidates for hire. Training and development helps improve employee skills, efficiency and organizational effectiveness over the long term. Staffing is critical for organizational success in today's competitive business world.
The document discusses human resource planning, including what it is, why it is important, and how it is done. It describes human resource planning as involving forecasting an organization's human resource needs and developing plans to meet those needs. The key aspects of human resource planning discussed are analyzing supply and demand, developing action plans to address surpluses or shortages, and linking it to the organization's strategic planning process.
Human resource planning is a process by which management ensures the right number and type of employees are available at the right time and place to achieve organizational goals. It involves forecasting future human resource needs, developing plans to meet those needs, and adjusting plans as needed. The objectives of HRP include ensuring optimal employee use, avoiding imbalances in distribution, assessing future skill needs, and providing control measures to ensure resource availability when required. Benefits include reduced costs, improved employee development, identification of skills gaps, and better business and succession planning.
This document discusses the importance of insight and being insightful. It provides definitions of insight as recognizing relationships between objects to solve problems, and apprehending the inner nature of things. To be insightful, one must ask thoughtful questions, look beyond the obvious, not fear reframing problems, and trust their gut. Leading with insight in business means using research to uncover the true nature of problems and identify positions of differentiation, rather than just validating known information. Iteratively reframing problems can provide insights that help businesses create needs for customers they may not yet be aware of.
Organizing is the process by which managers establish working relationships among employees to achieve goals. According to Chester Barnard, an organization is defined as a system of consciously coordinated activities or efforts of two or more people. An organization is also defined as a deliberate arrangement of people to accomplish some specific purpose.
The document provides an overview of HR management training topics including HR planning, recruitment, selection, training and development, performance management, and career management. It then discusses several HR processes in more detail, including manpower planning, recruitment sources and techniques, selection tests and their advantages/disadvantages, training need analysis, and evaluating training effectiveness.
The document discusses different aspects of organizing, including definitions, types of organization structures, factors determining span of management, and departmentation. It defines organizing as the systematic arrangement of activities and grouping of tasks to achieve objectives. Different organization structures discussed include line, staff, functional, committee, project, and matrix structures. Factors like nature of work, technology, and manager's ability influence the span of management. Departmentation can be done by functions, products, territory, customers, process, and time.
Value Chain Analysis using Porter's ModelSheetal Wagh
A value chain consists of primary and support activities that a firm performs to deliver value to customers. Primary activities directly involve creating, selling, and supporting a product or service. Support activities enable the primary activities. Michael Porter popularized the value chain concept in 1985 as a way to analyze how a firm's activities can be improved to increase competitive advantage. Analyzing a firm's value chain involves identifying its activities and sub-activities, and finding ways to enhance value at each step.
Week 05 - Marketing and Project ManagementAbid Khan
This document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The document emphasizes that marketing has evolved from a product-oriented approach to a customer-oriented one and that understanding customers, conducting research, and tailoring strategies and communications to different stakeholders are important for project managers.
The Project Management Process - Week 5Craig Brown
The document discusses key aspects of marketing and how they relate to project management. It begins by defining marketing and explaining its importance. It then covers topics such as the evolution of marketing, implementing marketing strategies, market classification, developing marketing strategies, marketing research, and selling projects. The key points are that marketing has evolved from a product-focused to customer-focused approach, and that effective marketing in project management involves understanding customer needs, developing appropriate strategies and mixes to meet those needs, and using research to inform decisions.
The document discusses key concepts in developing marketing strategies and plans. It covers the value delivery process, which involves choosing, providing, and communicating value to customers. It also discusses strategic planning at different organizational levels and what components are typically included in a marketing plan. The document provides an overview of important strategic marketing frameworks like the value chain, three V's approach, core competencies, and holistic marketing orientation.
A firm operating in an industry always tries to achieve competitive advantage over the rivals. The competitive advantage is achieved through the unique sets of activities that a firm does.
This document provides an introduction to marketing management concepts. It defines marketing as the process of meeting customer needs and wants through product creation and exchange. Marketing management involves choosing target markets and growing customer relationships through superior value. The marketing mix, also called the 4Ps, consists of product, price, place, and promotion. Marketing aims to understand customer needs and problems in order to provide valuable solutions. A company's marketing strategy must consider its external environment and internal strengths and weaknesses. The key goals of marketing are to create and deliver customer value.
This document provides an overview of key concepts in marketing, including:
1) It defines marketing orientation models like production, product, selling, and holistic marketing concepts.
2) It explains the importance of understanding customers' needs and delivering value through the value delivery process of choosing, providing, and communicating value to customers.
3) It discusses the key elements of an effective marketing plan, including mission statements, SWOT analysis, goal setting, strategy formulation, budgets/forecasts, and feedback controls.
The document discusses key concepts in marketing such as defining marketing, the 4 Ps of marketing (product, price, place, promotion), differences between sales and marketing, the scope of what can be marketed, and core marketing concepts like customer needs and competition. It also discusses strategic marketing management and the components of a marketing plan.
This document provides an overview of the marketing process. It discusses the key steps in the marketing process including situation analysis, marketing strategy development, marketing mix decisions, and implementation and control. Situation analysis involves understanding the company, customers, competitors, collaborators, and market climate. Marketing strategy is developed after identifying opportunities through segmentation and targeting. Marketing mix decisions determine the product, price, place, and promotion tactics. The marketing plan is then implemented and results are monitored to adjust to changes.
Understanding marketing in new perspectiveArbaz Khan
This document provides an overview of key marketing concepts including:
1. Marketing is defined as choosing target markets and getting, keeping, and growing customers through superior customer value. The 4Ps of marketing (product, price, place, promotion) and 4Cs (customer solution, cost, communication, convenience) are also introduced.
2. The marketing environment consists of internal factors and external macro and micro factors that influence marketing decisions. The macro environment includes political, economic, social, technological, and demographic forces.
3. Marketing philosophies such as the production, product, selling, marketing, and societal concepts are described. Relationship marketing and social marketing which focus on building long-term customer relationships and influencing social
This document discusses the marketing mix, which is defined as the combination of product, price, place, promotion, people, process, and physical evidence that a company uses to satisfy customer needs and achieve marketing objectives. It explains each element of the 7Ps marketing mix framework. Product refers to the tangible and intangible aspects of what is offered to customers. Price includes factors like wholesale/retail prices and pricing strategies. Place involves distribution channels and inventory management. Promotion consists of advertising, publicity, personal selling, and sales promotion. People refers to properly selecting and retaining employees. Process is efficient product delivery. Physical evidence demonstrates brand existence and purchase confirmation.
The word ‘Market’ is derived from the Latin word ‘Marcatus’, means a place where business is conducted.
A market is a place which allows the purchaser and the seller to invent and gather information and lets them carry-out exchange of various products and services. In other words, the meaning of market refers to a place where the trading of goods takes place.
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges which satisfy individual and organizational objectives
Marketing is an effective way of engaging customers
Marketing helps to build and maintain the company’s reputation.
Marketing helps to build a relationship between a business and its customers
Marketing is a communication channel used to inform customers
Marketing helps to boosts sales
Marketing aids in providing insights about your business
Marketing helps your business to maintain relevance
Marketing creates revenue options
Marketing helps the management team to make informed decisions
Value chain analysis describes how a business is divided into primary and support activities and how these activities contribute to competitive advantage. Primary activities directly involve creating and delivering a product or service, like operations, marketing, and service. Support activities enable primary activities, such as procurement, human resources, and technology development. Michael Porter's model provides a framework to analyze each activity and determine how to focus on those providing the most value. The value chain has evolved as more businesses adopt service models rather than manufacturing.
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
This document provides an overview of key concepts in marketing management. It discusses the evolution of marketing from a production orientation to a customer-focused marketing orientation. The four Ps of marketing (product, price, place, promotion) and their relative importance across different industries are examined. Other topics covered include definitions of marketing, the exchange process, marketing as an organizational function and philosophy, and key terms. The document also explores different business orientations like production, product, and selling orientations compared to a marketing orientation.
The document discusses the concept of market mix, which refers to the combination of marketing tactics used to effectively target a market. It originally included the four P's of product, place, price and promotion. An expanded market mix was later proposed adding people, physical evidence and process. Each element of the market mix is then defined in detail.
The document discusses the key elements of production systems and business models. It describes the four M's of production as manpower, materials, machine, and method. Manpower refers to the human labor involved, materials include both direct and indirect raw materials, machine means the manufacturing equipment, and method is the production process. An effective business model incorporates consideration of these four M's, identifies customers, outlines business processes and resources, develops value propositions, and determines partnerships and marketing strategies. Developing a prototype, engaging suppliers and optimizing supply chain management are also important facets of a strong production system and business model.
The document provides an overview of marketing concepts and frameworks. It discusses definitions of marketing, the marketing mix of product, price, place and promotion. It also summarizes the strategic marketing process, including situation analysis, target market strategy, marketing objectives and implementation. Additional topics covered include the marketing environment, products and services, customer behavior and satisfaction, and common myths about marketing in the banking industry.
The document provides an introduction to marketing management and marketing functions. It discusses key concepts in marketing including definitions of marketing, marketing management, and objectives of marketing. It also covers topics such as the marketing mix, marketing philosophies and evolution of marketing concepts, core marketing concepts involving needs, wants and demands, target markets and positioning, offerings and brands, value and satisfaction, marketing channels, supply chain, competition, and the marketing environment. The functions of marketing management are also outlined.
Similar to Hrm Report Controlling And Leading (20)
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Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Introduction
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