Matteopanfilo presented on key performance indicators (KPIs) and metrics for businesses. He discussed different metrics that can be used depending on the type of business, such as number of homes with high-definition pictures for Airbnb or cost per acquisition for ecommerce sites. He then covered funnels, cohort analysis to measure customer behavior over time, churn rates, A/B testing to optimize websites and emails, analyzing source channels like email marketing, and using customer relationship management (CRM) systems to interact with customers. The presentation provided an overview of important analytics concepts for measuring business performance.
hi all my friends i uploaded this for your benefit .
i done my project with the help of my friend
my name is uzair haider
student of University of central punjab ,PAKISTAN
MY CONTACT NO IS +923089215800 :)
MIT LisbonMBA One Day Crash Course: Disciplined Entrepreneurship Themes 4, 5, 6Elaine Chen
In this mega session we cover the second half of Disciplined Entrepreneurship. We talk about how you can make money off your product - covering business models, unit economics, forecasting and financials. We discuss marketing and awareness generation tactics. We cover key concepts in channel strategy and nurturing and moving customers through the sales funnel. We discuss how the full life cycle use case covered earlier (also known as the customer journey map) is materially important in informing how a new venture team can take actions that match each step in this process. We then cover hypothesis testing and provide practical tips on how to define hypothesis and how to design and run quick experiments. We wrap up the framework with a discussion on the product roadmap, which is how you can grow beyond your narrowly defined beachhead market.
Digital Breakfast: Trends & TechnologiesSocial You
The presentation from our invite-only digital breakfast event. Covering payment gateways, eCommerce, messaging platforms, popular apps, mobile and SEO. June 2016.
Project Management PowerPoint PPT Content Modern SampleAndrew Schwartz
184 slides includes: the definition of projects, characteristics of projects, what project is not, project management basics, characteristics, and successful project management. The process of project management, role of a project manager, learning from best practices, project management practices, the project management institute, PMBOK body of knowledge, connecting project with strategy, project management process, how to create a project plan, project management challenges and advantages, the cycles and challenges of project management, project scheduling, building project teams, project requirements, project processes, celebrations, recognitions, rewards, how to's and more.
hi all my friends i uploaded this for your benefit .
i done my project with the help of my friend
my name is uzair haider
student of University of central punjab ,PAKISTAN
MY CONTACT NO IS +923089215800 :)
MIT LisbonMBA One Day Crash Course: Disciplined Entrepreneurship Themes 4, 5, 6Elaine Chen
In this mega session we cover the second half of Disciplined Entrepreneurship. We talk about how you can make money off your product - covering business models, unit economics, forecasting and financials. We discuss marketing and awareness generation tactics. We cover key concepts in channel strategy and nurturing and moving customers through the sales funnel. We discuss how the full life cycle use case covered earlier (also known as the customer journey map) is materially important in informing how a new venture team can take actions that match each step in this process. We then cover hypothesis testing and provide practical tips on how to define hypothesis and how to design and run quick experiments. We wrap up the framework with a discussion on the product roadmap, which is how you can grow beyond your narrowly defined beachhead market.
Digital Breakfast: Trends & TechnologiesSocial You
The presentation from our invite-only digital breakfast event. Covering payment gateways, eCommerce, messaging platforms, popular apps, mobile and SEO. June 2016.
Project Management PowerPoint PPT Content Modern SampleAndrew Schwartz
184 slides includes: the definition of projects, characteristics of projects, what project is not, project management basics, characteristics, and successful project management. The process of project management, role of a project manager, learning from best practices, project management practices, the project management institute, PMBOK body of knowledge, connecting project with strategy, project management process, how to create a project plan, project management challenges and advantages, the cycles and challenges of project management, project scheduling, building project teams, project requirements, project processes, celebrations, recognitions, rewards, how to's and more.
Workshop Girls in Tech #6
by Matteo Panfilo, Matteo Scarabelli e Umberto de Feo
Cosa significa individuare Key Performance Indicators e saper misurare le metriche per business legati a internet ed al digitale?
Cosa tener presente per effettuare delle stime (anche ai fini del business plan), quali obiettivi e quali strumenti utilizzare per ottimizzare i propri ritorni (e “tassi di conversione” per i business online)?
Come e con quali strumenti interagire con i propri clienti?
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
This presentation was given at the Ometria Lifecycle conference in London on 10/02/2015 and explores how you can build & optimise user email activation and retention funnels that drive sales as well as lifetime value.
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
slides from my talk at Twiistup (LA, Jan 2010). note these slides are almost exactly the same as my previous talk earlier this week in San Francisco... so yes, i'm stealing my own shit.
whatEVer.
Workshop Girls in Tech #6
by Matteo Panfilo, Matteo Scarabelli e Umberto de Feo
Cosa significa individuare Key Performance Indicators e saper misurare le metriche per business legati a internet ed al digitale?
Cosa tener presente per effettuare delle stime (anche ai fini del business plan), quali obiettivi e quali strumenti utilizzare per ottimizzare i propri ritorni (e “tassi di conversione” per i business online)?
Come e con quali strumenti interagire con i propri clienti?
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
This presentation was given at the Ometria Lifecycle conference in London on 10/02/2015 and explores how you can build & optimise user email activation and retention funnels that drive sales as well as lifetime value.
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
slides from my talk at Twiistup (LA, Jan 2010). note these slides are almost exactly the same as my previous talk earlier this week in San Francisco... so yes, i'm stealing my own shit.
whatEVer.
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
how to sell pi coins at high rate quickly.DOT TECH
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
2. About me
1
What I’ve done until 2012:
I studied economics at LUISS
I wrote a thesis on the VC
I published a research on the VC that has ended up on the IlSole24Ore
I won InnovAction Lab 2011
I went to Silicon Valley
I worked @ Principia SGR (8 of the last investments ≅ 15mln)
What I'm doing since the beginning of 2013
I work @ Boox Venture Incubator
I’m a member of several professional associations promoting entrepreneurship
I continue research activities
I continue to study (a lot)
5. 1. Different businesses, different metrics
Airbnb
Fiendfinder
Blogo
6sicuro.it
Privalia
4
Number of house with HD pics
Viral factor (K)
Pages per user
Generated quotes (lead)
Cost per shoting
6. Hundreds of different metrics
PV Page Views
UV Unique Visitors
CPM Cost per Thousand
BR Bounce Rate
CTR Click Trough Rate
CPR Cost Per Registration
CPL Cost Per Lead
CPA Cost Per Acquisition (or
Cost per Action)
CPC Cost Per Click
LTV Lifetime Value
CR Conversion Rate
Churn Churn Rate
5
11. Scalability, make it happen!
10
Source: David Skok - http://www.forentrepreneurs.com/startup-killer/
Note: CAC = CPA
12. Source: David Skok - http://www.forentrepreneurs.com/startup-killer/
Scalability, how you can do it?
Note: CAC = CPA
11
13. Conversion
What’s the meaning of conversion rate?
What’s the meaning of funnel?
CPC
%CR
CPA =
Define what are you looking to measure!
i.e.: define who you consider a customer; define the difference between
CPL and CPA (if there is)
12
General CPA = $ Adv cost / # Customers acquired
CPA based on CPM campaign: (CPM x Impressions /1000)/ # Customer acquired
14. The Funnel ..<offline mode>
13
1. A lot of people see the adv
wall
2. Some people recognize it
walking in front of a
sunglasses shop
3. Some of them decide to go
in and try them
4. One of them want to buy it
15. The Funnel ..<online mode - ie. ecommerce>
100
50
20
5
3
1
1. I paid to have some users on my
website
2. They arrive on the landing page
3. They leave their email
4. They put one product in the basket
5. They start the checkout process
6. They complete all the payment
info
7. They pay
50%
40%
40%
38%
33%1%
14
16. The Funnel ..<online mode - ie. ecommerce>
100
50
20
5
3
1
Paid users
Landing page
Leave the email
Product on the basket
Checkout process
Payment info
They pay
• Pictures
• Copy/text button
• Info required
• Password
• Email confirm
• Add button
• Related product
• Info required
• Shipping days
• Delivery cost
• Payment gateway
• Invoice/legal info
• CC circuit
• PIN request
Some drivers:
15
17. Why measure the funnel
You need to identify the bottleneck and solve it!
Examples:
- Pictures
- Checkout process
- Payment gateway 16
18. The Funnel ..(flash sales ecommerce)
Users that
arrive till
checkout
Registered users
Unique users
Users that complete
the form
Paying
users
1%-0,5%
Measure your CPL/CPA!
The CPA initially refers only to
the traffic resulting from paid
campaigns is the main KPI to
be monitored in an
ecommerce / SaaS, but in
the medium term it should
be monitored along with the
metrics of the traffic that
came from other channels
(email, facebook page,
etc. )
17
22. Cohort Analysis referral source analysis
“A cohort is a group of people who share a common
characteristic over a certain period of time”
GoogleFacebook Blog
Customer spending by referral source
Direct
Source: www.cohortanalysis.com/
21
23. Cohort Analysis time-period analysis
Time period
1 2 3 4 5 6 7 8 9 10 11 12
Time-period cohorts
1 513 410 328 263 210 168 134 108 86 69 55 44
2 923 739 591 473 378 303 242 194 155 124 99
3 1.258 1.007 805 644 515 412 330 264 211 169
4 1.537 1.230 984 787 630 504 403 322 258
5 1.777 1.421 1.137 910 728 582 466 373
6 1.987 1.590 1.272 1.017 814 651 521
7 2.178 1.742 1.394 1.115 892 714
8 2.355 1.884 1.507 1.206 965
9 2.524 2.020 1.616 1.292
10 2.689 2.151 1.721
11 2.852 2.282
12 3.017
paying users 513 1.334 2.325 3.398 4.495 5.583 6.644 7.671 8.661 9.618 10.547 11.454
How much revenue do the users that I’ve acquired on the second months
generate?
How many users that I’ve acquired on the second month will I probably still
have on the ninth month?
Source: andrewchenblog.com
22
25. Churn Rate
Your churn rate is the amount of customers or subscribers who cut ties
with your service or company during given time period.
These customers have “churned”
Recurring revenues model Traditional Ecommerce
# Subscribers lost
# Starting subscribers
= % Churn rate
# Customers who has
not made a
purchase in 90 days*
# Starting active
customers
= % Churn rate
Source: www.churn-rate.com
24
* it depend on
business model
and offer
27. Why you need to optimize..
• You have 0-8 seconds to make a compelling headline and
landing page. After 8 seconds, the majority of visitors leave.
• Approximately 96% of visitors that come to your website are
not ready to buy.
• The more landing pages you have, the more leads you are
likely to get.
• Product videos can increase purchases of the product by
144%.
• A 1 second delay in your site speed can result in a 7%
reduction in conversions.
• A/B testing is becoming the preferred method that has
brought a lot of the companies the most success.
Source: http://blog.kissmetrics.com/what-converting-websites-do/
26
29. A/B test…
• Elaborate 2 different versions (text, colors, font, layout, etc)
• Propose versions to the target sample (with the same content)
• Measure conversion rate
• Profile users based on conversion rates (male/female, addicted, etc)
• (Visualize where the users click on the pages)
The same process could be applicable to web pages, email/DEM,
games dynamics, etc!
28
33. Layout..
Is not always a good
idea to write more…
32Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
34. A/B test are easy but..
Source: http://techcrunch.com/2013/01/12/current-conversion-rate-and-desired-
confidence-interval-will-help-you-avoid-analysis-paralysis-stop-running-stupid-tests/
Consider a site that has 10,000 visitors per month and has a 5 percent conversion
rate. The table below shows how long it will take to run a “conclusive” test (95
percent confidence) based on how much the change impacts conversion rate.
33
35. Other tips..
• Badging
up to +50%
• Message consistency
up to +100%
• International website
up to +100%
• Email sign-up
up to +1.000%
Fonte: http://www.slideshare.net/Emerce/emerce-performance-bryan-eisenberg
34
37. Email & DEM
1. Choose & Optimize email form
2. Choose & Optimize password request
3. Choose the confirmation process
4. Choose emails’ arguments and style
5. Choose & Optimize email subjects
6. Metrics, metrics, metrics:
• Open rate/Unique OR
• Click rate
• Click-through-rate
• Delivery time
• List growth
• Unsubscribe rate (or churn rate)
• Spam complaint rate
Drivers:
Ø Subject, time
Ø Content
Ø Layout
Ø All of the above
Ø Too many
Ø Frequency & content
Ø Too many
Email could become your first traffic source, improve the LTV of your
customers, decrease your customer acquisition cost !
36
38. Email & DEM
Source: http://retail-analytics.quora.com/Email-Open-Click-Through-Analytics-from-over-80-Billion-Emails
37
40. The true cost of bad support
39Source: https://www.helpscout.net/blog/bad-customer-service/
41. Interact with customers…
People now expect the same—if not better— level of
service from online storefronts and service channels as
they do from a visit to a retail store or a phone
conversation with an agent.
Source: “ E mail Customer Service in North American Small and Medium Businesses” by
BenchmarkPortal, 2005 and https://www.helpscout.net/blog/bad-customer-service/
40
43. Source: “Email Customer Service in North American Small and Medium Businesses” by BenchmarkPortal, 2005,
Source: Forrester Research Inc., 2008
83% of small and medium-sized
businesses responded with
inaccurate or incomplete answers.
41% of consumers expect an e-mail
response within six hours.
Only 36% of retailers responded that quickly.
Interact with customers…
42
44. “Customer experience quality could
result in a swing of $184 million for a
large Internet retailer.
Source: Forrester Research Inc., 2008
Interact with customers…
43
45. The power of great video…
Video: http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI
44
47. Recap & useful tools
1. Metrics, measure and understand your KPIs
2. Funnel, know the steps to improve your conversion
3. Cohort analysis, analyse customer behaviour
4. Churn rate, do not throw the job done
5. A/B test, what do customers prefer?
6. Source channels, email/DEM still a very interesting
channel
7. CRM, interact and learn from your customers
- Mixpanel
- Jirafe free
- Woopra
- Kissmetrics
- RJ metric
- Geckoboard
46
48. My 2 cents
Non pensate che fare una startup sia un gioco.
Cercate di creare valore, non fate le cose perché vanno di moda
e non sviluppate l’ennesima app per condividere le foto.
Non pensate a raccogliere soldi ma pensate a creare un prodotto
e ad avere una visione per i successivi 10 anni.
Studiate e documentatevi tanto prima di prendere ogni decisione,
c è un enorme quantità di informazioni online, basta saperle
cercare.
47
“I believe in the power of a well-operated, sophisticated organization
that generates social and economic value. My career goal is to found
and lead this type of organization.”
Hansoo Lee
49. • Steve blank tools (www.steveblank.com/tools)
• Avinash Kaushik (www.kaushik.net)
• Quora (follow Matthew Caroll)
• Slideshare (xerox, 500startups, etsy)
• Techcrunch
• Angel.co
• Italian Startup Scene
• Indigeni Digitali
• Startupnumbers.com ;)
48
Must read/view:
50. • Blog etsy (http://mcfunley.com/)
• Blog Fabrice Grinda
• Blog fab.com
• Blog google
• Blog a16z.com
• Foundat.io/n
• ecorner.stanford.edu
• avc.com
• Angel.co
Must read/view:
49
56. Quarto esempio (fashion subscription commerce)
Conversion rates:
From inception October 30th until December 31th
• Unique visitors to registered free members: 27%
Benchmark successful players: circa 22%
• Free members to paying subscribers: 2,6% in 2 mesi
Benchmark successful players: circa 3% in un anno
Absolute metrics:
Form inception November 5th until December 30th
• 26k unique visitors
• 7k registered members
• 200 subscription sales
• 7k $ revenues
Traffic sources:
• Direct: 59%
• Facebook 23%
• Daily Deal Sites 10%
• Others 9%
57. Always in test..
Video (da vedere!): http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313
“We put it in a feature that we can
build in a week. It's a ghetto build. We
AB test it. We flow test it. We put it out
to 1%, 10% of our users. We build a data
warehouse with the testing platform.
So, we're running several hundred tests
at any given time for every one of our
games. And no single user ever is
involved in more than one test. So, we
love testing. When we see that it moves
our metrics in a considerable way,
that's when we take it to be a full
feature roll out and then we do the full
2.0.
Capitalizzazione 3,6 $bn --- Ricavi 1,22 $bn --- 12% ricavi da facebook
58. Always in test..
Sources: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313
“We don't want to go down those paths until we've test them
with our users. And what's amazing and this is a feature that you
will all have available to you as you enter this third Internet
business is that you're going to run a service and you are going
to every week be able to test things with your users and
something that I never have available to me in previous
companies. It won't be build it for three months and hope and
pray. It's test it now. And you can test it with - you don't need to
be a big company - you can test it by buying Google AdWords
or Facebook Self Service ads. You can put these links out. You
could spend 50 bucks a day and know most of what we know.
So, it's an awesome way...”
Mark Pincus – Founder & CEO @ Zynga