Whether you are a seasoned social media user or just getting started, the interactive training seminars are designed to deepen and strengthen your competencies and skills. This will enable you to optimize your business results with the help of social networks and enhance your Web-Reputation. You do want to be amongst the first to know what is being said about you and your organization, don’t you? Be proactive and informed of what is said in your industry. Be aware and in control.

1. OPTIMIZE YOUR
BUSINESS RESULTS
WITH THE HELP OF
SOCIAL NETWORKS
 ENGAGE CONVERSATION WITH YOUR CLIENTS
A TRAINING  LINK YOUR PROFESSIONNAL NETWORKS
OFFERED BY  ORGANIZE YOUR OWN CYBER-WATCH
 MANAGE YOUR WEB-REPUTATION
 INCREASE YOUR REVENUES
Is your organization embracing the Use social networks as a leverage to
social network movement? optimize your results.
16 million Canadians use social What is said on social networks shapes the
networks daily. reputation and performance of your
organization.
76 % of Canadian consumers consult
advices found on a variety of social In 2011, companies are expected to double
networks prior to making their their investments in social networks.
purchasing decisions.
75 % of companies reported an increase of
What is your organization’s positioning new clients and revenues resulting from a
with regards to this new landscape? greater use of social medias.
What are the stakes in a communication 40 % of companies stated that such use of
strategy oriented towards the use of social sites re-energized their productivity and
social networks? strengthened their marketing strategies.
80 % of recruiters in North America use social
networks to recruit.
Information:
info@solutionml.ca
905-621-0993
Follow us on Twitter (SOLUTIONML)

2. « It takes 20 years to establish a reputation and 5 years to destroy it.
If you think about it, you would do things differently. »
W AR R E N B U F F E T
YOUR TAKE AWAY
DETAILS & DATES
Whether you are a seasoned social media user or just getting
2 FULL DAY WORKSHOPS
started, the interactive training seminars are designed to deepen
TORONTO: APRIL 4-5, JUNE 6-7
and strengthen your competencies and skills.
MARKHAM: MAY 5-6, JUNE 16-17
DURHAM TO BE CONFIRMED
This will enable you to optimize your business results with the
COFFEE/TEA AND LUNCH PROVIDED
help of social networks and enhance your Web-Reputation. You do
want to be amongst the first to know what is being said about you
WEEKLY SESSIONS
and your organization, don’t you? Be proactive and informed of
MARKHAM: FROM MAY 6 TO JUNE 3
what is said in your industry. Be aware and in control.
TORONTO & DURHAM TO BE CONFIRMED
WELCOME COFFEE/TEA PROVIDED
AUDIENCE
Business Owners, Officers and Board Members, Entrepreneurs and Self-
ALSO AVAILABLE UPON REQUEST
Employed, Senior Leaders Marketing, Communications, Human Resources,
(10 PARTICIPANTS MINIMUM)
Security, Management, Project Managers, ....
 DEDICATED SESSIONS FOR
YOUR ORGANIZATION (IN-HOUSE)
LEARNING MODULE 1: F R OM W EB 1. 0 t o WE B 2 .0 : F R OM
 FRENCH SESSIONS SPE C IA LI ST S T O C O NS U M - A CT O RS .
 SPECIAL GROUP PRICING  Most important social sites in business (Facebook – Twitter – YouTube
– LinkedIn…)
ENROLL QUICKLY, LIMITED
 Clients and social networks
SEATING.  Why and how to have presence on social networks?
 What are the potential consequences for an organization?
USE YOUR PROMO CODE & SAVE
2011 FEE: $2,250 +HST LEARNING MODULE 2: W EB - REP U TA T I O N : EV ER YT H I NG
SAI D AB O U T Y O U O N S O C IA L N ET W OR KS C O U LD BE
US ED AG AI N ST Y O U .
FIND OUT ABOUT GOVERNMENT
 What is Web-Reputation?
ASSISTANCE PROGRAM FOR
 How is it developed?
SKILLS DEVELOPMENT.
 How does your Web-Reputation impact your business performance?
 Audit your Web-Reputation
TRAINERS
 How to manage your Web-Reputation?
JÉRÔME COUTARD, PH.D.  How to secure/protect your Web-Reputation and maintain it?
ISABELLE DORNIC, PH.D.  Case studies: Positive and Negative Web-Reputation campaigns
MIREILLE LANDRY, MBA  Your employees and leaders’ Web-Reputation
MICHEL LAVOIE, PH.D.
info@solutionml.ca
905-621-0993

3. Information:
TRAINING « OPTIMIZE YOUR info@solutionml.ca
905-621-0993
BUSINESS RESULTS WITH THE HELP www.solutionml.ca
OF SOCIAL NETWORKS »
 THEORETICAL AND LEARNING MODULE 3: S TRA TE GI C WAT C H : SI MP L E
ME TH O DS T O S TA Y A HEA D.
PRACTICAL TRAINING
 What is strategic watch (cyber-watch)?
INCLUDING CASE  Different types of watch
 Watch and prospect new markets and clients
STUDIES  How to analyze Web and social networks sources?
 How to implement a competitive strategic watch with the help of social
networks?
 COURSE MATERIAL  Useful tools to use in following trends relevant to your area of interest
and expertise
PROVIDED
LEARNING MODULES 4 AND 5: ES TAB L IS HI N G A W EB 2 .0 .
 2 HOURS OF STR AT EG Y I N Y O U R ORG A NI ZA T I O N : T HI N K A B O UT IT !
 Define your needs in terms of Web 2.0 strategy (What, why, how,
PERSONALIZED AUDIT
when, which goals?)
OFFERED TO YOUR  Select the best social networks to reach your goals
 Why will your clients follow you on the social networks?
ORGANIZATION DURING
 Hire a Social Media / Community Manager
THE SESSION  Case Studies: Successful Web 2.0 strategies and the others…
 Web 2.0 strategies and return on investments
 BRING YOUR LAPTOP
LEARNING MODULE 6: S O CI AL N ET W OR KS A N D RI GH T S :
FR O N T IER S M OR E RE A L T HA N V IR T UA L
 What are the legal limits on social networks?
 What are the recourses in cases of smear campaign, defamation,
slander or insults?
 What rights do employees have with regards to their use of social
networks within your organization?
 Should social networks be prohibited in your organization?
 Cases of jurisprudence
 The right to forget
HAVE YOU CONSIDERED THE COST OF NOT TAKING ADVANTAGE OF THESE
TRAINING SEMINARS? ENROLL AND REAP THE BENEFITS.