Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert
•Download as PPTX, PDF•
1 like•455 views
This document provides guidance for using social media to establish expertise. It defines what makes an expert and how to develop expertise through mentors, organizations, training and conferences. It discusses creating evergreen content on topics within your niche for different platforms like LinkedIn, websites and videos. The document encourages selecting a first topic, determining the right platform, and provides examples of content types, metrics on government social media use, and how to structure content creation. The goal is for the reader to leave with an initial topic, platform and plan to start engaging their audience and establishing themselves as a trusted expert.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert
Similar to Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert (20)
More from Michelle Ngome Line 25 Consulting
Recently uploaded
Recently uploaded (20)
Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert
- 1. October 16, 2015 Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert National Forum of Black Public Administrators Leadership Summit
- 2. “We are always in the process of emerging... Speak Up, Speak Out.” –Paulette Holmes
- 3. Icebreaker
- 4. Agenda ✤ Defining My Expertise ✤ Content Creation ✤ Selecting a Platform
- 6. What Is An Expert?
- 7. Displaying a special skill or knowledge derived from training or experience.
- 8. Does your opinion matter?
- 9. How Do I Know? ✤ Understanding of the situation ✤ Research and fact finding ✤ Resources and problem solving
- 10. Professional Development ✤ Mentor ✤ Professional Organizations ✤ Training ✤ Events and Conferences
- 12. Challenge 1 What is your expertise?
- 13. Content Is King…Platform is Queen Bill Kings & Michael Hyatt
- 14. Content Creation
- 15. Types of Content ✤ Articles ✤ Blog Post ✤ Books/ebooks ✤ Case Studies ✤ Information Guides ✤ Manuals ✤ Product Data Sheets ✤ Reference Guides ✤ Surveys ✤ Videos ✤ Webinars ✤ Images ✤ White Papers ✤ Workbooks ✤ Demos ✤ Brochures ✤ Podcasts ✤ Presentations
- 16. Evergreen
- 17. Evergreen Defined Content that has virtually no expiration date and will usually retain its value over time.
- 18. How To Be Evergreen ✤ Be the expert ✤ Select a niche/topic ✤ Write for beginner
- 19. Creating Content ✤ Create a content calendar ✤ Select topics and timeframes ✤ Know your audience ✤ Writing style
- 20. Challenge 2 What is the first topic you will write about?
- 21. Social Media Marketing ✤ The ability to gain traffic or engagement through social media sites.
- 22. The Numbers ✤ 35% of government employees use blogs to inform their decision making ✤ 76% state their agency’s promotion online is a benefit of using social media ✤ Federal employees using social networks at work increased from 20% in 2010 to 44% in 2012 ✤ In 2011, 70% of government employees were on LinkedIn
- 23. Which platform is right for you?
- 24. Platforms ✤ LinkedIn/LinkedIn Publishing ✤ Slideshare ✤ Facebook Notes ✤ Website ✤ Video Marketing
- 25. Challenge 3 Which platform will you leverage?
- 26. Recap 1. I am a respected expert. 2. I create informative content that engages my audience. 3. I have a platform with a trusting audience.
- 27. Your Pick ✤ GIVE ME 20! ✤ REFER
- 29. Network With Me ✤ http://michellengome.com ✤ http://line25consulting.com ✤ info@michellengome.com ✤ Phone: (713) 298-5851 ✤ Networking With Michelle on iTunes