This document outlines a 4-part cure for Shiny Object Syndrome which involves setting a vision, strategy, goals, and prioritizing ideas. It discusses establishing a company vision, defining a strategy to achieve that vision, setting goals to measure strategy execution, and using a value/effort framework to prioritize ideas based on their expected contribution to goals and the work required. The value/effort calculation incorporates scoring ideas on multiple goals and estimating effort on a 0-5 scale without asking engineering for estimates. It emphasizes testing assumptions before and after implementing ideas.