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1. The Net has fully transformed the practical process of
export marketing for little and middle-sized businesses. I
have more than 35 years of practical experience in
traditional export promoting and now 7 years of practical
experience in Internet marketing experience for
clients.The process of export selling stays the same but the
tools available to the potential exporter have changed.

2. The first task you must try is:

3. Market research

4. You should identify the nations you can possibly export
successfully to by conducting consumer preference
analysis, utilising the Internet and contacting the various
official agencies in your country that may provide
consumer research from their foreign offices that usually
have a gigantic amount of info available. I did this type of
research for a Canadian Wild Bird Food company who,
based totally on my research, decided not to try exporting
to Britain.

5. If your consumer preference analysis identifies potential
markets, then your next step should be the development
of a functional business website. This process should
include:

6. Keyword analysis

7. Design of a site with conversion design in mind

8. Writing of clear, short content with calls to action

9. Implementation of correct on page search engine
optimization

10. When your website is successfully running, it is time to
take a look at getting it found in the search results of the
geographical areas where you intend to promote your
goods and services. These are 4 good ways to do this:

11. Pay per Click promoting

12. Search Engine Optimization

13. Email marketing

14. Social media marketing

15. The use of these Internet marketing strategies will alter
dependent on your service or product and your target
market, but done correctly you can be warranted of a
return on investment. My experience with industrial
clients wanting to export has shown me the ROI of
Internet marketing can be serious. Most critically, the Net
has allowed tiny and middle-sized businesses to market
worldwide and compete in a domain that was reserved for
enormous organizations with much bigger promoting
budgets.

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