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Generating Cost-Effective Franchise Sales in a Designated Marketplace
LSM Case Study | Amazing Lash Studio |amazinglashstu...
Challenge
Amazing Lash Studio, an eyelash extension salon franchise, came to
Local Search Masters (LSM) in need of new fra...
Step 2: Development
- Craft new copy and graphic images for the Google Search Network,
Google Display Network and remarket...
Step 3: Campaign Management
- Optimize the campaigns so that the ads:
- Are only displayed to people who are either within...
We appreciate our account manager’s dedication toward achieving our franchise sales
goals and have been pleased with their...
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Case Study: Generating Franchise Sales for National Beauty Franchise

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Local Search Masters was tasked with generating quality franchise leads in a specific marketplace. This case study analyzes the results of those efforts.

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Case Study: Generating Franchise Sales for National Beauty Franchise

  1. 1. Generating Cost-Effective Franchise Sales in a Designated Marketplace LSM Case Study | Amazing Lash Studio |amazinglashstudio.com | Aug. 2015 - Sep. 2015 A M A Z I N G STUDIO TM
  2. 2. Challenge Amazing Lash Studio, an eyelash extension salon franchise, came to Local Search Masters (LSM) in need of new franchise leads in the Chicagoland marketplace. They were running a pay-per-click (PPC) ad campaign on Google’s Search Network for their franchise opportunity, but it was not generating any quality leads. Strategy Overview Develop a customized Internet advertising campaign for Amazing Lash Studio’s franchise opportunity in the Chicagoland marketplace with a focus on Google Search Network, Google Display Network, and remarketing ads. Step 1: Research - Review Amazing Lash Studio’s franchise recruitment website and speak with their executive team to learn more about their franchise opportunity and the goals of the business. - Review competitors’ franchise recruitment websites and marketing campaigns to better understand Amazing Lash Studio’s marketplace. - Research the keywords and websites that would make sense for Amazing Lash Studio to bid and buy ad space on in the Chicago marketplace.
  3. 3. Step 2: Development - Craft new copy and graphic images for the Google Search Network, Google Display Network and remarketing ad campaigns. - Build a responsive landing page about Amazing Lash Studio’s Chicagoland franchise opportunity that: - Contains information unique to the local marketplace. - Emphasizes the main reasons to invest in their franchise. - Contains custom Google Analytics conversion goals and phone tracking software to ensure proper data tracking. - Makes it easy for people who click on the ad to contact a representative via phone or form submission.
  4. 4. Step 3: Campaign Management - Optimize the campaigns so that the ads: - Are only displayed to people who are either within a specific radius around the Chicago marketplace, or specifically looking for a certain type of franchise opportunity in the Chicagoland area. - Only appear within the top 1-3 ad positions on Google. - Are only displayed on keywords and websites that are likely being used by their target audience.
  5. 5. We appreciate our account manager’s dedication toward achieving our franchise sales goals and have been pleased with their results in our Chicagoland marketplace. -Peter Carslon, Regional Developer, Amazing Lash Studio 3x Increase in Quality Leads from Aug. 2015 - Sep. 2015 1 New Franchise Sale 91% Below Average Cost per Franchise Sale* $591 $6,300 IndustryAverage* LSM’s Campaign for Amazing Lash Studio in Chicago Average Cost-Per-Franchise Sale *according to 2016 Franchise Development Report Results

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