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Retargeting for inbound marketers (1)

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Retargeting for inbound marketers (1)

  1. 1. REACH/RECENCY/RELEVANCE Advanced Retargeting For Inbound Marketers
  2. 2. Hi. We’re Brant & Rosey
  3. 3. LEAKS AND CLOGS Timeliness of conversion drives a robust funnel
  4. 4. VISITOR YOUR WEBSITE VISITOR LEAVES YOUR SITE YOUR AD ON A POPULAR WEBSITE
  5. 5. RTB BID ACCESS TARGET
  6. 6. While inbound marketers can control the timeliness of their communication, they cannot control the reach SPEED AND REACH
  7. 7. 50+ Billion Impressions Per Day PC, Social, Tablet & Mobile
  8. 8. 40% Decrease in CPA PPC + INBOUND MARKETING + RTB
  9. 9. NOT ALL LEADS ARE CREATED EQUAL Segmentation of your audience pool helps you prioritize your retargeting efforts...
  10. 10. ON SITE/ OFF SITE YOUR SITE
  11. 11. SEGMENTATION ON SITE Information Qualified Sales QualifiedMarketing Qualified
  12. 12. SEGMENTATION OFF SITE Data Audiences Preferred Domains Geographic Limits
  13. 13. FOCUSED RETARGETING Data Audiences Geographic Limits Preferred Domains Information Qualified Sales Qualified Marketing Qualified
  14. 14. 60% DECREASE IN CPC Retargeting + Whitelists
  15. 15. DO MORE WITH PERSONAS Behavior = Intent
  16. 16. REAL TIME SEGMENTATION
  17. 17. WAYS TO GET STARTED Retargeting Pixel Conversion Pixel On Site Segments Off Site Segments Behavior Segments Device Segments
  18. 18. THANK YOU!

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