The document summarizes key takeaways from the International Builders Show event. It discusses trends around using data to improve marketing, focusing on younger home buyers, designing better customer experiences, and creating housing that incorporates new technologies and sustainability. Speakers emphasized the importance of accountability in marketing and embracing new ideas to stay relevant to future generations.

1. International Builders Show
Key themes and takeaways from the event.

2. Didn’t make it to IBS?
Even if you did, it would be impossible
to attend every session.

3. We’ve rounded up some highlights
from our Advantage Program partners
to keep you on top of key trends in
the industry.

4. 1
2019 will be the year of data.
Analyze data from multiple sources — determine lead
attribution, conversions and traffic, and truly track your buyer’s
journey from initial interest to purchase.
– Angela McKay, Vice President of Client Experience, Lasso CRM

5. 2
Visualization is here to stay.
These technologies allow builders to nurture buyers in interactive
ways that personalize the home-buying experience in the
digital space.
– Leo Tran, Director of Marketing, Renoworks

6. These younger demographics — which are each as large as the
Baby Boomer generation — want housing that’s technologically
advanced and reflects their environment stewardship.
– Paul Cardis, CEO; Jessica Leising, VP of Marketing; Avid Ratings
3
There’s not enough housing for
millennial and Gen Z buyers.

7. Try to create a positive experience from the first website visit
until long after the warranty ends. It’s hard, but it was refreshing
to hear how many builders are working to make it a reality.
– Dennis O’Neil, President, O’Neil Interactive
4
Builders can design a better
customer experience.

8. 5
Speed, frequency, variety, persistence.
This simple message hit home: If you can remember these
four words when following up with your prospects, you’ll set
yourself apart.
– Angela McKay, Vice President of Client Experience, Lasso CRM

9. 6
The next generation of builders is ready.
Our industry has traditionally lagged behind more tech-forward
counterparts, but courting young professionals from AI and 3D
printing sessions shows we’re increasingly embracing fresh ideas.
– Leo Tran, Director of Marketing, Renoworks

10. The most exciting products debuted at IBS reflected the focus on
home technology, energy savings, renewable products and a
healthy home. This is what buyers want.
– Paul Cardis, CEO; Jessica Leising, VP of Marketing; Avid Ratings
7
The future? Housing that can
change lives.

11. Conversations focused on how to keep marketing departments
accountable for their intended results. New home marketers are
raising their standards — and they should.
– Dennis O’Neil, President, O’Neil Interactive
8
My word for marketing at IBS 2019
is “accountable.”

12. Get products and services to improve
your listings at a discounted or
pre-negotiated rate through the
Zillow Group Advantage Program.
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