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Opportunity
Management;
Objectives; Conditions & Process
Business Function
Marketing Captured Leads
Marketing Qualified Leads
Lead gen rep determines match
Sales Qualified Leads
Prospect Criteria
Sales Opportunity
Sales reps manages
cycle
Won
“Closed/Won”
Lead Management
Marketing
Delivery
Opportunity
Management
Sales
Account
Management
Pipeline Hygiene
Sales pipeline management is the organization and tracking of prospects, goals, and quota – as well as
understanding whether certain deals need special attention.
Objective & Conditions:
 Do I have enough prospects at each stage of the pipeline?
 Is my pipeline moving?
 Do I have enough leads at the first stage to hit my target?
 Do I know which deals to focus on?
 Is my pipeline accessible and up to date?
 How do we qualify leads?
Practices to manage Pipeline Hygiene :
 Identifying sales opportunity that doesn’t have realistic expected closed dates.
 Identifying sales opportunities that are duplicates.
 Identifying opportunities that haven’t advanced in a long time (Past due opportunities), probably dead and
need to be closed out.
 Identifying Deals in your pipeline
 Identifying Stage-duration (average time spent in each stage)
 Impression per stage
 Average Cost per opportunity
 The percentage of leads that historically turn into opportunity (conversion rate)
 Average churn rate per month or quarter (If sales team work on churn)
 Sales velocity (time it takes to close a deal)
 Lead conversion rate
Opportunity Management Model: -
There is an opportunity when there is a likelihood that a favorable opportunity will occur and have a positive effect on the
performance of the business. Good opportunity management ensures the optimal, balanced and sustainable performance of the
company.
Opportunity Management Cycle & Opportunity
Management Process
Opportunity
Planning
Opportunity
Identification
Opportunity
Analysis
Opportunity
Handling
Opportunity
Monitoring
Identify opportunities
• What are the changes?
• What are the potential opportunities?
• What are the opportunities that can arise?
• Identify the level of opportunities: Importance & Probability.
Evaluate the opportunities
• Evaluate opportunities according to their importance and
likelihood.
Analyze the opportunities
• Where do the opportunities come from?
• What are the causes and consequences of opportunities?
• What are the uncontrollable opportunities?
• DevelopAction Plans
Possible actions:
• Maximize opportunities of high importance and probability.
• Check for opportunities that are high in importance and low
probability.
• Analyze opportunities of low importance and high probability.
• Temporarily ignore opportunities whose importance and probability
are low.
Objectives & Conditions
Objectives:
 Ensure optimal, balanced and sustainable performance of
the company
 Develop a comprehensive, systematic, integrated and
flexible method of identifying, evaluating, analyzing and
managing opportunities
 Develop best practices for managing opportunities
 Identify the best opportunities
 Better manage change
Conditions:
 Opportunity management must be aligned with the company’s
strategy
 Opportunity management must support performance
management
 Opportunity management should focus on the same
management activities as performance management,
performance tools, performance conditions, management skills,
stakeholder satisfaction
 The opportunity assessment system should focus on the most
important opportunities
 The opportunity management process must be simple and
remain simple and flexible
Practices
 Develop opportunity optimization strategies based on opportunity assessment levels.
 Reassess and regularly improve the methods for identifying, evaluating, analyzing and optimizing opportunities.
 Perform extreme situation simulations to measure the effectiveness of methods for optimizing opportunities.
 Organize refresher training managing opportunities.
 Develop information systems to provide all the information needed to manage opportunities.
 Regularly evaluate the performance of the opportunity management process.
 Identify correct account and create opportunity.
 Identifying open opportunities with past due close date & closed won opportunities without order mapping with sales team.
Thank You !

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Opportunity management

  • 2. Business Function Marketing Captured Leads Marketing Qualified Leads Lead gen rep determines match Sales Qualified Leads Prospect Criteria Sales Opportunity Sales reps manages cycle Won “Closed/Won” Lead Management Marketing Delivery Opportunity Management Sales Account Management
  • 3. Pipeline Hygiene Sales pipeline management is the organization and tracking of prospects, goals, and quota – as well as understanding whether certain deals need special attention. Objective & Conditions:  Do I have enough prospects at each stage of the pipeline?  Is my pipeline moving?  Do I have enough leads at the first stage to hit my target?  Do I know which deals to focus on?  Is my pipeline accessible and up to date?  How do we qualify leads?
  • 4. Practices to manage Pipeline Hygiene :  Identifying sales opportunity that doesn’t have realistic expected closed dates.  Identifying sales opportunities that are duplicates.  Identifying opportunities that haven’t advanced in a long time (Past due opportunities), probably dead and need to be closed out.  Identifying Deals in your pipeline  Identifying Stage-duration (average time spent in each stage)  Impression per stage  Average Cost per opportunity  The percentage of leads that historically turn into opportunity (conversion rate)  Average churn rate per month or quarter (If sales team work on churn)  Sales velocity (time it takes to close a deal)  Lead conversion rate
  • 5. Opportunity Management Model: - There is an opportunity when there is a likelihood that a favorable opportunity will occur and have a positive effect on the performance of the business. Good opportunity management ensures the optimal, balanced and sustainable performance of the company.
  • 6. Opportunity Management Cycle & Opportunity Management Process Opportunity Planning Opportunity Identification Opportunity Analysis Opportunity Handling Opportunity Monitoring Identify opportunities • What are the changes? • What are the potential opportunities? • What are the opportunities that can arise? • Identify the level of opportunities: Importance & Probability. Evaluate the opportunities • Evaluate opportunities according to their importance and likelihood. Analyze the opportunities • Where do the opportunities come from? • What are the causes and consequences of opportunities? • What are the uncontrollable opportunities? • DevelopAction Plans Possible actions: • Maximize opportunities of high importance and probability. • Check for opportunities that are high in importance and low probability. • Analyze opportunities of low importance and high probability. • Temporarily ignore opportunities whose importance and probability are low.
  • 7. Objectives & Conditions Objectives:  Ensure optimal, balanced and sustainable performance of the company  Develop a comprehensive, systematic, integrated and flexible method of identifying, evaluating, analyzing and managing opportunities  Develop best practices for managing opportunities  Identify the best opportunities  Better manage change Conditions:  Opportunity management must be aligned with the company’s strategy  Opportunity management must support performance management  Opportunity management should focus on the same management activities as performance management, performance tools, performance conditions, management skills, stakeholder satisfaction  The opportunity assessment system should focus on the most important opportunities  The opportunity management process must be simple and remain simple and flexible
  • 8. Practices  Develop opportunity optimization strategies based on opportunity assessment levels.  Reassess and regularly improve the methods for identifying, evaluating, analyzing and optimizing opportunities.  Perform extreme situation simulations to measure the effectiveness of methods for optimizing opportunities.  Organize refresher training managing opportunities.  Develop information systems to provide all the information needed to manage opportunities.  Regularly evaluate the performance of the opportunity management process.  Identify correct account and create opportunity.  Identifying open opportunities with past due close date & closed won opportunities without order mapping with sales team.