Oplg andrew potter_20.03.12
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The document discusses how the search for authenticity has become the latest status symbol in urban culture, replacing "cool" as people seek to appear authentic. It outlines how status-seeking has progressed through four stages: 1) Conspicuous leisure 2) Conspicuous consumption 3) Conspicuous rebellion/coolness 4) Conspicuous authenticity. Now people flaunt their authentic, local, organic lifestyles to signal status, making authenticity itself the new conspicuous consumption.
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- 1. The Rise of Conspicuous Authenticity •Andrew Potter •Managing Editor, Ottawa Citizen •apotter@ottawacitizen.com
- 2. My Argument
- 3. My Argument (II) The search for authenticity has become a form of status-seeking, and is the successor to "cool" as the dominant status good in contemporary urban culture.
- 4. Stages of status-seeking 1. Conspicuous Leisure 2. Conspicuous Consumption 3. Conspicuous Rebellion ("cool") 4. Conspicuous Authenticity
- 5. Veblen on the Leisure Class Two human instincts Instinct of workmanship: An appreciation for useful and efficient work and skill Predatory Instinct: Pride, status, dominance, exploitation
- 9. Conspicuous Consumption What mattered was showing that you had material success. - big house, big car, big lawn, big barbecue
- 10. Keeping up with the Joneses
- 11. The rise of cool By the late 1960s, the values of the counterculture had taken hold. Everyone wanted to be hip, edgy, alternative, cool
- 12. Cool as Political What made cool political was the critique of mass society Society as a cultural system of social control and conformity. To resist, you formed a counterculture
- 13. Beats
- 14. Hippies
- 16. Gangsters
- 17. The end of cool What killed cool? Answer: The internet The idea of a culture and economy that was opposed to the mainstream ceased to make any sense
- 18. Flash Mobs
- 19. The End of Cool
- 20. The Search for Authenticity We live in a world of artificiality, fakery, truthiness Reality TV, Facebook “friends”, rampant plagiarists, suburban sprawl, lying politicians... Life seems increasingly packaged, shallow, alienating
- 21. The Age of “Authenticity” •Between 2005 and 2008, John Zogby found: “a deep-felt need to reconnect to the truth of our lives, and disconnect from the illusions that everyone from advertisers to politicians makes us believe are real” People are looking for “authenticity”
- 22. Authentic as opposed to what? As opposed to modernity Secularism -- the disenchantment of the world Liberalism -- political individualism Capitalism -- the market economy
- 23. What is authentic? Nostalgia for childhood and "old ways" Fetish for poverty, or the exotic Love of “nature”, “the environment” Visceral dislike of markets, marketing, consumerism, the cash nexus
- 26. Autentico Cuba
- 27. Authentic yoga in authentic cuba
- 28. Conspicuous Authenticity The key now is to show that you are socially, environmentally, and spiritually conscious But the same Veblenian dynamic is at work: Organic everything Local everything Artisanal everything
- 30. Authentic Rugs
- 31. Authentic Living