What should be in your mind before writing any letter. The checklist of opening and closing a paragraph of letter and application.

1. Designed by
Nargis Qazi
(Author of a Book Published in Germany, Medalist
& University Lecturer)
Opening & Closing of Business
message Paragraph

2. Opening
First impression is the last impression
 It grabs the attention of reader
 It Motivates the Reader to go in detail
 It Helps Reader to Understand the Main
Idea

3. Closing
We remember best what we read last
 Emphasis Upon Action
 To Motivate the Reader

4. Checklist for opening and
closing

5. Checklist for opening and closing
 Chose the opening that is according to the
message, highlights the purpose and
understandable by the reader.
(a) For direct requests or neutral or for good news,
main idea or good news first
(b) For the bad message, Buffer first.
(c) For persuasive requests, Attention getting
words.

6. Checklist for opening and closing
 Make the opening considerate, courteous,
concise and clear.
(a) Get reader into opening.
(b) Keep first paragraph relatively short.
(c) Focus on the positivity.
(d) Use courteous conversational language.
(e) Avoid unnecessary repetition.
(f) Sentence structure.
(g) Date of letter you are answering to
(Reference of the letter)

7. Checklist for Closing Paragraph:
1. Make your action request clear and complete
with the fine list of WH family, if you want desire
results;
(a) What: Clearly state what action you want
(b) Who: by whom you want desire results.
(c) How: procedure or process
(d) Where: location
(e) When: Date of the desired action.
(f) Why: importance of the message or desire
outcome.

8. Checklist for Closing Paragraph:
3. Keep the last paragraph concise and correct.
(a) Avoid trite expressions.
(b) Omit discussions of trivial detail.
(c) Use relatively short and complete sentences

9. Checklist for Closing Paragraph:
2. End on a positive courteous thought.
(a) Communicate positively
(b) Be friendly.
(c) Show appreciation.
(d) Occasionally add a personal note.

10. Direct (Deductive Approach)
 Under this approach the message begins with the
main idea or good news and necessary
explanatory details follows in one or several
paragraphs. The message ends with an
appropriate friendly paragraph

11. Indirect (Inductive) Approach
 Under this approach the message does not begin
with the main idea or bad news. Instead it begins
with some relevant pleasant or neutral statements
followed by adequate explanations, before
introducing the unpleasant idea. Here also the
message ends with appropriate friendly or
sympathetic words

12. End of Chapter