This business plan proposes an online wedding planning business. It would provide wedding research tools, an online vendor booking system, and the ability to view reception sites. The plan describes the $70 billion wedding industry and few large competitors. Market research found over half of local brides use the internet for planning. The plan details the marketing strategy, technology requirements, financial needs of $440,000, and risks including competing technologies and brand loyalty. It concludes the business is viable but risky, and recommends not pursuing the venture.