HOW TO MAKE EFFECTIVE VIDEOS & DISTRIBUTE THEM ACROSS SOCIAL MEDIA TO MAKE YOUR BRAND A HOUSEHOLD NAME

1. ONLINE VIDEO
MARKETING
PART- II
HOW TO MAKE EFFECTIVE
VIDEOS & DISTRIBUTE THEM
ACROSS SOCIAL MEDIA TO
MAKE YOUR BRAND A
HOUSEHOLD NAME
BRAINWARE

2. RELEVANCE OF VIDEO IN MARKETING
A VIDEO CAN EXPLAIN WHAT ONE DOES:
 CLEARLY
 CONCISELY
 CREATIVELY
 CONVINCINGLY
 CONSISTENTLY
BRAINWARE

3. RELEVANCE OF VIDEO IN MARKETING
A VIDEO CAN HELP US:
 TO CREATE AWARENESS
 TO DRIVE TRAFFIC TO OUR WEBSITE
 TO INCREASE CONVERSIONS
 TO RAISE CAPITAL
 TO MAKE MONEY
 TO GROW PASSIVELY
BRAINWARE

4. RELEVANCE OF VIDEO IN MARKETING
A VIDEO MARKETING SCRIPT USUALLY HAS FIVE PARTS:
 PROBLEM
 SOLUTION
 HOW IT WORKS
 WRAP-UP
 CALL TO ACTION
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5. RELEVANCE OF VIDEO IN MARKETING
THINGS TO KEEP IN MIND WHILE PLANNING VIDEOS FOR VIDEO
MARKETING:
 THE VIDEOS SHOULD NEVER BE LONG & BORING
 WE CAN’T SPEND TOO MUCH TIME ON THE PROBLEM AS OUR GOAL IS TO FOCUS
ON THE SOLUTION
 THERE’S NO NEED TO SPEND TOO MUCH TIME IN GIVING TOO MANY FEATURES OF
THE PRODUCT OR SERVICE. WE JUST NEED TO MAKE IT LOOK ENTICING. THE
FEATURES MIGHT BE LISTED IN DETAILS ON THE LANDING PAGE
 IT IS NECESSARY TO WRAP-UP THE ENDING PROPERLY AND MAKE A LASTING
IMPRESSION ON THE VIEWER
 THE SCRIPT SHOULD ALWAYS BE CONCEPTUALISED KEEPING THE VISUALS IN
MIND
BRAINWARE