Making a Youtube Channel can help you show your skills and get the attention of hiring people.
Learn more from the link below.
https://rezzue.com/make-a-youtube-channel-into-a-video-resume-to-boost-your-job-search/
This document provides strategies for businesses to generate more leads and new business. It outlines four proven steps to generating leads: defining an ideal customer profile, aligning products to customer profiles, identifying channels to find customers, and connecting and adding value. It also discusses four strategies for finding and engaging leads, including using LinkedIn, Twitter, email marketing, and multiple channels. Finally, it lists twenty tactics for converting leads to customers, such as defining the buyer journey, creating urgency, following up consistently, optimizing social media, and connecting offline before and after events.
The document introduces BefittingLife, an eLearning platform that provides online training courses covering various skills. It aims to remove barriers to self-education by offering flexible, online courses taught by world-class experts. Courses cover topics like business, relationships, communication, health, and more. The platform provides video and audio lessons that can be accessed anytime, anywhere for self-paced learning. It also offers monthly, quarterly, and yearly subscription plans.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
This document provides an overview and recommendations for an effective employee engagement campaign. It discusses measuring engagement through surveys, using creative branding and messaging, and taking a campaign-based approach with multiple touchpoints like videos, roadshows, training and reference materials. It also provides case studies of successful campaigns for Barclays and TfL that saw increased engagement through creative storytelling approaches. The overall message is that ongoing, multi-channel campaigns with simple, engaging messaging are most effective for promoting employee engagement.
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
The document provides guidance on validating a business idea using a 0€ Framework. It advises defining the problem, not a specific solution. It then recommends determining if the problem is a "tier 1" issue that potential customers experience as one of their top problems. The framework suggests building a profile of potential customers and connecting with them to validate that they experience the problem and its level of pain, how they currently solve it, and whether they would pay for a solution. It also recommends looking at existing solutions for pain points and determining if there is a budget for a solution. Using feedback from prospects can help define the product roadmap and provide early customers.
This document provides strategies for businesses to generate more leads and new business. It outlines four proven steps to generating leads: defining an ideal customer profile, aligning products to customer profiles, identifying channels to find customers, and connecting and adding value. It also discusses four strategies for finding and engaging leads, including using LinkedIn, Twitter, email marketing, and multiple channels. Finally, it lists twenty tactics for converting leads to customers, such as defining the buyer journey, creating urgency, following up consistently, optimizing social media, and connecting offline before and after events.
The document introduces BefittingLife, an eLearning platform that provides online training courses covering various skills. It aims to remove barriers to self-education by offering flexible, online courses taught by world-class experts. Courses cover topics like business, relationships, communication, health, and more. The platform provides video and audio lessons that can be accessed anytime, anywhere for self-paced learning. It also offers monthly, quarterly, and yearly subscription plans.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
This document provides an overview and recommendations for an effective employee engagement campaign. It discusses measuring engagement through surveys, using creative branding and messaging, and taking a campaign-based approach with multiple touchpoints like videos, roadshows, training and reference materials. It also provides case studies of successful campaigns for Barclays and TfL that saw increased engagement through creative storytelling approaches. The overall message is that ongoing, multi-channel campaigns with simple, engaging messaging are most effective for promoting employee engagement.
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
The document provides guidance on validating a business idea using a 0€ Framework. It advises defining the problem, not a specific solution. It then recommends determining if the problem is a "tier 1" issue that potential customers experience as one of their top problems. The framework suggests building a profile of potential customers and connecting with them to validate that they experience the problem and its level of pain, how they currently solve it, and whether they would pay for a solution. It also recommends looking at existing solutions for pain points and determining if there is a budget for a solution. Using feedback from prospects can help define the product roadmap and provide early customers.
This document provides a 10-step guide for developing business ideas that stand out and will be selected by managers. The steps include defining a customer segment and problem, conducting interviews to validate the problem, brainstorming multiple solutions, understanding competition, creating a prototype, gathering feedback on the prototype from customers, and estimating the potential market size. The overall guide encourages validating problems with customers, developing tangible prototypes, and using metrics to communicate the potential of an idea.
When Tech meets Fashion, what could possibly go wrong? @nickdemeyBoard of Innovation
This document discusses common pitfalls when combining technology and fashion. It notes that simply throwing technology into fashion does not make sense and provides examples of fashiontech startups that failed because they did not understand user behavior. The document emphasizes the difficulty of introducing new behaviors versus altering existing ones and stresses the importance of observing real users when developing fashiontech products and business concepts.
10 videos on our near Future - What's the impact on your business? (by @nickd...Board of Innovation
The document provides an overview of 10 videos on future technologies and visions. It encourages the viewer to consider how each technology could impact their industry and how they could make money in the near future. It also describes the Board of Innovation's approach to structured innovation workshops focusing on analyzing trends, designing new business models, and creating "innovation blockbusters".
IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
More details : http://pixelsutra.com/blog/brand-building-for-your-it-company/
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
The document discusses a presentation given by Arne van Oosterom in Brazil in November 2013. Some key points from the presentation include that DesignThinkers is a global team that works with organizations to help humanize them and build empathy. The presentation discusses opportunities for different types of organizations like banks, insurers, hospitals, and telecom companies to shift their focus to better serving customer needs and happiness rather than short-term profits. Design thinking is presented as a way for organizations to challenge their assumptions, take a broader view, and create more value for people.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
This document summarizes a webinar about bridging the relationship between clients and designers. It discusses the importance of collaboration, understanding the client's perspective, treating client management as a design challenge by listening, processing and solving, sharing expertise to attract customers, making clients feel like contributors to ideas, presenting ideas in various visual formats, having empathy for where the client is coming from, and convincing clients that design solutions can save money and reduce risk. Tips provided include treating the client as part of the team, keeping designs simple, building strategy into proposals, and really caring about the client.
Marlon Sander's document discusses using video on websites. It notes that video usage will increase as Generation X, who are accustomed to video through video games, gain purchasing power. Several ways to incorporate video are suggested, including testimonials, sales presentations, and email campaigns linking to video. The basics of video editing software are explained, such as green screening, lower thirds, and masking abilities. Choosing software depends on one's budget and technical skills. Overall, the document advocates for increasing video usage in online marketing.
This document discusses design thinking and the process of product design and development. It outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. Empathize involves understanding user needs through observation and interaction. Define is forming insights about the problem to address. Ideate is exploring solutions. Prototype is creating representations of ideas. Test is validating solutions by getting user feedback. The document provides examples of each stage and emphasizes the importance of prototyping early to iterate designs and test solutions before fully developing them.
This document discusses how companies can use social networks for customer engagement. It recommends that companies first listen to their ecosystem to understand customer needs. Companies should then define a strategy with clear goals for different types of content on each platform. The strategy should consider different audiences for B2B and B2C content. Finally, the document provides steps to deploy a social media strategy, including setting up platforms and tools, starting to publish content, and measuring results to continue improving engagement.
Business model template - design with 16 blocks by @boardofinnoBoard of Innovation
Business model template: Design your business idea with 16 building blocks, and find inspiration in other revenue model examples.
Need more Business Model Innovation? http://www.boardofinnovation.com/business-model-patterns/
Want to try the Business Model Kit?
http://www.boardofinnovation.com/business-model-templates-tools/
9 Indicators That Prove That Your Innovation Programme Will FailBoard of Innovation
On the basis of our experience with corporate clients, we collected 9 indicators that signal that something is going wrong + 13 clear actions to take!
https://www.boardofinnovation.com/blog/2017/05/29/9-indicators-that-prove-your-innovation-program-is-failing/
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
The Automation Era was about scaling your outreach: a one-to-many approach and playing a numbers game with an impersonal cadence. But today's buyers expect more, a little something extra in the effort. Personal Experience answers the call by delivering truly one-to-one moments that build rapport, earn trust and drive loyalty with your customers. Oh, at scale.
On this webinar, Blake Grubbs, Senior Product Marketing Manager at Alyce and Alyshah Walji, Strategic Partnerships and Alliances at Vidyard, will break down:
- The DNA of a personal experience moment and how to inject it into all of your outreach
- How to leverage personal gifting and video to create memorable moments for your audience, without sacrifice of scale
- The optimal times to combine these two channels to leave a memorable impression on your audience
This is the Groop Skool Executive Breakfast Series: "Digital ADD" Workbook. Learn how to create successful digital products by watching Jose explain what Digital ADD is and the tools that The Groop uses to overcome it at http://www.youtube.com/view_play_list?p=FEADAC63616151CF
CRO PROS conversion forms and funnel best practiceCatchi
Stop your forms being the fallout of your funnel by leveraging behavioural economics and the psychology of persuasive design to create a chain of yeses. We’ll equip you with how to avoid the missteps organisations make in funnel set up and how asking the right personal identifiers leads to successful progressive profiling. Use the tips and ideas to create new and exciting experiments as part of your CRO roadmap!
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
This document provides a 10-step guide for developing business ideas that stand out and will be selected by managers. The steps include defining a customer segment and problem, conducting interviews to validate the problem, brainstorming multiple solutions, understanding competition, creating a prototype, gathering feedback on the prototype from customers, and estimating the potential market size. The overall guide encourages validating problems with customers, developing tangible prototypes, and using metrics to communicate the potential of an idea.
When Tech meets Fashion, what could possibly go wrong? @nickdemeyBoard of Innovation
This document discusses common pitfalls when combining technology and fashion. It notes that simply throwing technology into fashion does not make sense and provides examples of fashiontech startups that failed because they did not understand user behavior. The document emphasizes the difficulty of introducing new behaviors versus altering existing ones and stresses the importance of observing real users when developing fashiontech products and business concepts.
10 videos on our near Future - What's the impact on your business? (by @nickd...Board of Innovation
The document provides an overview of 10 videos on future technologies and visions. It encourages the viewer to consider how each technology could impact their industry and how they could make money in the near future. It also describes the Board of Innovation's approach to structured innovation workshops focusing on analyzing trends, designing new business models, and creating "innovation blockbusters".
IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
More details : http://pixelsutra.com/blog/brand-building-for-your-it-company/
The experience is the product (for Mind The Product 2016)Peter Merholz
The field of user experience emerged to compensate for poor product management. When we recognize that "the experience is the product," it becomes clear that these two fields are closely aligned.
The document discusses a presentation given by Arne van Oosterom in Brazil in November 2013. Some key points from the presentation include that DesignThinkers is a global team that works with organizations to help humanize them and build empathy. The presentation discusses opportunities for different types of organizations like banks, insurers, hospitals, and telecom companies to shift their focus to better serving customer needs and happiness rather than short-term profits. Design thinking is presented as a way for organizations to challenge their assumptions, take a broader view, and create more value for people.
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
This document summarizes a webinar about bridging the relationship between clients and designers. It discusses the importance of collaboration, understanding the client's perspective, treating client management as a design challenge by listening, processing and solving, sharing expertise to attract customers, making clients feel like contributors to ideas, presenting ideas in various visual formats, having empathy for where the client is coming from, and convincing clients that design solutions can save money and reduce risk. Tips provided include treating the client as part of the team, keeping designs simple, building strategy into proposals, and really caring about the client.
Marlon Sander's document discusses using video on websites. It notes that video usage will increase as Generation X, who are accustomed to video through video games, gain purchasing power. Several ways to incorporate video are suggested, including testimonials, sales presentations, and email campaigns linking to video. The basics of video editing software are explained, such as green screening, lower thirds, and masking abilities. Choosing software depends on one's budget and technical skills. Overall, the document advocates for increasing video usage in online marketing.
This document discusses design thinking and the process of product design and development. It outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. Empathize involves understanding user needs through observation and interaction. Define is forming insights about the problem to address. Ideate is exploring solutions. Prototype is creating representations of ideas. Test is validating solutions by getting user feedback. The document provides examples of each stage and emphasizes the importance of prototyping early to iterate designs and test solutions before fully developing them.
This document discusses how companies can use social networks for customer engagement. It recommends that companies first listen to their ecosystem to understand customer needs. Companies should then define a strategy with clear goals for different types of content on each platform. The strategy should consider different audiences for B2B and B2C content. Finally, the document provides steps to deploy a social media strategy, including setting up platforms and tools, starting to publish content, and measuring results to continue improving engagement.
Business model template - design with 16 blocks by @boardofinnoBoard of Innovation
Business model template: Design your business idea with 16 building blocks, and find inspiration in other revenue model examples.
Need more Business Model Innovation? http://www.boardofinnovation.com/business-model-patterns/
Want to try the Business Model Kit?
http://www.boardofinnovation.com/business-model-templates-tools/
9 Indicators That Prove That Your Innovation Programme Will FailBoard of Innovation
On the basis of our experience with corporate clients, we collected 9 indicators that signal that something is going wrong + 13 clear actions to take!
https://www.boardofinnovation.com/blog/2017/05/29/9-indicators-that-prove-your-innovation-program-is-failing/
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
The Automation Era was about scaling your outreach: a one-to-many approach and playing a numbers game with an impersonal cadence. But today's buyers expect more, a little something extra in the effort. Personal Experience answers the call by delivering truly one-to-one moments that build rapport, earn trust and drive loyalty with your customers. Oh, at scale.
On this webinar, Blake Grubbs, Senior Product Marketing Manager at Alyce and Alyshah Walji, Strategic Partnerships and Alliances at Vidyard, will break down:
- The DNA of a personal experience moment and how to inject it into all of your outreach
- How to leverage personal gifting and video to create memorable moments for your audience, without sacrifice of scale
- The optimal times to combine these two channels to leave a memorable impression on your audience
This is the Groop Skool Executive Breakfast Series: "Digital ADD" Workbook. Learn how to create successful digital products by watching Jose explain what Digital ADD is and the tools that The Groop uses to overcome it at http://www.youtube.com/view_play_list?p=FEADAC63616151CF
CRO PROS conversion forms and funnel best practiceCatchi
Stop your forms being the fallout of your funnel by leveraging behavioural economics and the psychology of persuasive design to create a chain of yeses. We’ll equip you with how to avoid the missteps organisations make in funnel set up and how asking the right personal identifiers leads to successful progressive profiling. Use the tips and ideas to create new and exciting experiments as part of your CRO roadmap!
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
The document provides information on using YouTube for video marketing. It discusses tips for creating effective video marketing content on YouTube, including appealing to your target niche by watching other videos in your field and using keyword tools to find relevant topics. It also emphasizes the importance of mastering the YouTube medium by varying video types and including branding, calls to action, descriptive titles and links in videos. Several specific video marketing tips are outlined, such as including your URL, using keywords, providing valuable content, and embedding videos on your own website.
The document provides information about video marketing tips, tools, and sites for small businesses. It discusses how video marketing is the future of content marketing as online video traffic continues to grow rapidly. Some key tips for small businesses include considering your target audience, promoting videos on social media, using creative titles and calls to action, embedding videos on your website to increase views and engagement, and positioning yourself as an expert by providing valuable video content.
This document provides information on using video marketing for musicians on YouTube, including tips, tools, and sites for video marketing. It discusses different types of videos that can be created, such as tutorials, interviews, and music videos. It also provides guidance on how to promote videos on YouTube, such as tagging videos, building a YouTube channel, and networking. The overall document serves as a guide for musicians on utilizing video marketing through YouTube.
This document provides a guide to video marketing. It discusses various video marketing platforms like Vine, Instagram, YouTube, Vimeo and Google Hangouts. It provides tips for using each platform effectively and compares their pros and cons. It also lists top tips for video marketing, including making titles count, providing excellent content, including your URL in videos, taking advantage of branding opportunities, always providing an HTML link and going beyond YouTube.
The document provides information from research conducted for a client project promoting the Old Girls School Community Center & Tearooms located in Sherburn In Elmet. It includes details about the client, interviews with client staff and local residents to understand the target audience, and research on the demographics of the local area. The research found that the client's business currently appeals more to elderly residents, especially women who attended the school previously. However, the goal is to attract a more diverse audience. Background research on different types of promotional videos was also conducted to help determine what style of video would best fit the project.
https://www.YourVideoMarketingAgency.com How To Increase Website Traffic Organically?
As the old saying goes, a picture is worth a thousand words. In this case, it is worth a million dollars. The internet has proven to be the perfect place to sell products online. In this case, the video has proven to be the perfect medium to showcase products and services. If you want to have a business that is thriving, then you need to get your product online.
It is more affordable and readily available now, and it is a fundamental part of how even the smallest businesses work together.
The organizations that did not procrastinate about the possibility of video marketing were ahead of their competition.
What Is Video Marketing? - The Basics
Video promoting is an essential part of the advertising and marketing industry. Videos are not only used to promote a business but are also a vital part of the internet and the social media industry.
Importance of Video Marketing, Why It's Important
Google bought YouTube in October 2006. By 2009, there were seven different ad formats on the platform. YouTube is now the second most visited site in the world.
The popularity of video is growing because it's easier and cheaper to produce than other forms of communication. However, that's not the only reason why
This document provides information about YouTube marketing objectives and tips for video marketing. It discusses how YouTube can help small businesses by saving money on advertising, reaching a wider audience, and attracting visitors to their website. YouTube also allows businesses to gain feedback through video statistics and comments. The document then lists several tips for effective video marketing, such as using branding, including your URL, optimizing titles and descriptions, providing valuable content, and embedding videos on your own website.
The document provides 10 ideas for video content marketing that any business can use, along with tips for effective video marketing. The 10 content ideas are product demos, tips & how-tos, customer testimonials, value propositions, webinar invites, expert Q&As, interviews, video infographics, whiteboards, and holiday greetings. The tips section recommends taking advantage of branding opportunities, including your URL, making impactful titles, providing excellent content, always including an HTML link, and going beyond YouTube by embedding videos on your own website.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content on LinkedIn that decides just how engaging and effective it is.
The document provides tips for optimizing marketing through YouTube videos. It recommends creating compelling, helpful videos on topics relevant to the target audience. Videos should have descriptive titles, tags and descriptions to make them easily discoverable in searches. Marketers should brand their YouTube channel with a custom design and use playlists and featured videos to organize content. Adding annotations with calls to action can help build the subscriber base, and leveraging other social media can extend the reach of videos. YouTube analytics can then provide insights on video performance.
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Here are tips from members of YEC on how to make a strong company LinkedIn page:
This document provides information about video content marketing in 2014 including tips, tools, and sites for video marketing. It discusses how online video is growing rapidly and will account for 69% of internet traffic by 2017. It emphasizes that video marketing is important for businesses to engage customers and drive traffic. Specifically, it notes that video can increase time spent on a website, social sharing of content, and create a more positive brand perception. The document then provides several tips for effective video marketing such as using logos and URLs, creating compelling titles and content, and distributing videos beyond just YouTube.
Section Ten - A Comprehensive Guide to YouTube for your BusinessLove My Businesses
A Comprehensive Guide about how to use YouTube for your business, what the benefits of YouTube are and which equipment you will need. Perfect for any business that wants to harness the power of videos to grow their company.
This document provides information about using video marketing on YouTube to promote music. It discusses different types of videos that can be created, such as tutorials, interviews, and contests. It also outlines strategies for optimizing videos on YouTube, including tagging videos with keywords and promoting videos on YouTube and other sites to build an audience. The overall goal is to help musicians leverage video marketing to generate traffic and fans.
This document provides tips and strategies for effective video marketing on YouTube. It discusses how YouTube has over 800 million unique users per month and accounts for billions of hours of video watched. The document then offers several tips for video marketing on YouTube, including knowing your target audience, creating how-to videos, targeting local markets, reviewing analytics, making compelling titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on other sites beyond just YouTube.
The Making Video Work newsletter features recent productions Gordon O'Neill plus ten of the worst mistakes you can do on YouTube and some sage advice, Don't make a video.
This document provides information about a YouTube and online marketing internship opportunity. The internship would involve working with a marketing team at a VC-backed startup focused on international online video distribution. As an intern, responsibilities would include helping to manage and grow the company's YouTube channel, develop expertise in internet marketing and online video, and learn about growing an internet business. The ideal candidate would have strong critical thinking, problem-solving, and communication skills, as well as an interest in technology and media. Compensation includes hourly pay and company perks like snacks and ping pong.
Similar to Benefits of making a youtube channel into a video resume to boost your job search (20)
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?NWEXAM
Begin Your Preparation Here: https://bit.ly/3VfYStG — Access comprehensive details on the FCP_FAC_AD-6.5 exam guide and excel in the Fortinet Certified Professional - Network Security certification. Gather all essential information including tutorials, practice tests, books, study materials, exam questions, and the syllabus. Solidify your knowledge of Fortinet FCP_FAC_AD-6.5 certification. Discover everything about the FCP_FAC_AD-6.5 exam, including the number of questions, passing percentage, and the time allotted to complete the test.
5 Common Mistakes to Avoid During the Job Application Process.pdfAlliance Jobs
The journey toward landing your dream job can be both exhilarating and nerve-wracking. As you navigate through the intricate web of job applications, interviews, and follow-ups, it’s crucial to steer clear of common pitfalls that could hinder your chances. Let’s delve into some of the most frequent mistakes applicants make during the job application process and explore how you can sidestep them. Plus, we’ll highlight how Alliance Job Search can enhance your local job hunt.
Learnings from Successful Jobs SearchersBruce Bennett
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Benefits of making a youtube channel into a video resume to boost your job search
1. Benefits of Making a Youtube Channel into
a Video Resume to Boost Your Job Search
2. 2
Making a Youtube Channel will
Make you Memorable
“Memory...is the diary that we all carry about us.”
- Oscar Wilde
3. 3
Resumes and interviews won’t get you hired.
Hiring people making their decision based on how
they feel. Their feelings are from their memories of
the candidates.
Video is much more memorable than black on white
text.
4. 4
Job Seekers must Persuade and
Making Youtube Channel does This
“Persuasion skills exert a far greater influence over
others’ behavior than formal power structures do.”
- Robert Cialdini
5. 5
Job seekers who persuade the best get interviews and hired.
According to a University of Minnesota, presentations with visual aids are
43% more persuasive than unaided presentations. This is because video enables
job seekers to project confidence and likability. Facts do not persuade. What
we feel about someone determines how we view the facts related to them.
http://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf
6. 6
Making a Youtube Channel Shows
You are Creative
“The difficulty lies not so much in developing new
ideas as in escaping old ones.”
- John Maynard Keynes
7. 7
Companies are desperate for creative individuals at every
position in the role hierarchy even if hiring people don’t know it.
Most companies have several competitors. The only way to
lesson competition is to successfully solve problems in a new
better way. Hiring people can and should look for candidates that
are able to think of old problem in different, logic ways. A
candidate that literally shows his skills by making a Youtube
channel is doing this.
8. 8
There may be hiring people that don’t see the value in a
candidate with the creativity to make a Youtube channel. This
a blessing in disguise. Companies that do not value creativity
or who have hiring people who don’t value creativity are
dying and should be avoided. It is the responsibility of upper
management to evaluate hiring practices including looking at
the resumes of the candidates who where not hired.
9. 9
Make a Youtube Channel to Learn
Skills that help Co-Workers and
Customers
“Once you stop learning, you start dying”
-Albert Einstein
10. 10
While everybody in an organization has different
responsibilities and titles, there is often a large amount of
overlap among co-workers. As a result, it is common for
colleagues to teach each other things they are strong in but
their peer co-workers are weak in. By making Youtube
videos, co-workers can show each other exactly how to do a
task and give constructive feedback.
11. 11
For marketing and product development, making videos for Youtube is an
even more valuable skill. Passionate video sells products better than any
other digital method. There are several reasons for this according to
Hubsport. One of the reasons is that video of product in action shows that
a product and company can be trusted. Companies that are happy to show
their product working BEFORE it is purchased believe in their product
and consumers know this.
https://blog.hubspot.com/marketing/importance-of-product-videos-for-ecommerce
12. 12
Lastly, customer service is greatly enhanced with video tutorials and
troubleshooting guides. A consumer survey by Nuance Enterprise showed
that 67% of respondents prefer self-service to speaking with a company
representative. The same survey shows 91% of respondents would use
online knowledge bases if they were available and tailed to their needs.
This makes video tutorials a win-win for companies and consumers as the
cost video production is far lower than customer service personnel.
https://www.zendesk.com/resources/searching-for-self-service/
13. 13
Become known as a Passionate
Expert in Your Field by Making a
Youtube Channel
“If opportunity doesn’t know, then build a door”
- Milton Berle
14. 14
The first step of marketing is getting attention and getting a job is a numbers
game. It takes many rejections to land a job. Job boards are a poor way to
go about this. ERE says corporate job openings attract on average more than
250 resumes. By making a Youtube channel into a video resume, you can
become the person who stands out. Hiring people want candidates who love
their job. They don’t want people who just want a pay check. You can be the
only candidate that shows skills and passion by making a Youtube channel.
https://www.ere.net/why-you-cant-get-a-job-recruiting-explained-by-the-numbers/
15. 15
Make a Youtube Channel to
Transition Careers
“In a chronically leaking boat, energy devoted to
changing vessels is more productive than energy
devoted to patching leaks.” - Warren Buffett
16. 16
Making a Youtube channel will teach you video editing and
social media management. There are always job opening for
social media managers. Also, gig sites like Upwork have
contract work for video editors and Youtube specialists. By
making a Youtube channel, you will build a social media and
video editing portfolio. This will make you strong candidate
for jobs that require these skills.
17. 17
Making a Youtube Channel Helps
with Interview Conversation
“Conversation about the weather is the last refuge of
the unimaginative” - Oscar Wilde
18. 18
The first priority of job seekers is to not be boring. This is
easier said than do with Netflix, Hulu, and video games a part
many hiring people's evenings. The first defense at keeping
hiring people happy and interested during an interview is to
have meaningful things to say. As the only candidate with the
ambition to make a Youtube channel, you will have a leg up
over the other candidates.
19. 19
Make a Youtube Channel to Become
a Better Communicator
“Wise men speak because they have something to say;
Fools because they have to say something” -Plato
20. 20
Good communication including and especially
persuasiveness is the only way thrive in life. Everything we
want out of life requires getting some level of trust and
cooperation for others. Making a Youtube channel gives you
several opportunities to become more persuasive. You will
get to learn how to get viewers to subscribe and click the
notification bell.
21. 21
Making a Youtube Channel into a
Video Resume is EASY
You can do it. I made videos that will show you how to
make a Youtube channel. Go the site below to get started.
https://rezzue.com/make-a-youtube-channel-into-a-video-
resume-to-boost-your-job-search/