This research aims to explore the complex relationships between the production of educational videos, their use in higher education, and the audiences that use them for learning purposes. The researcher conducted participatory action research across 8 case studies and 232 students to generate knowledge around video production and use. Data was collected through questionnaires, observations, interviews, and focus groups. The thesis is organized around themes of the producer, educator, and audience rather than individual cases. Outcomes include a more participatory approach to video production at the university, guidelines for practitioners, consideration of policy changes, and dissemination of findings.