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Using Video To Enhance Your Personal Brand


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Using Video To Enhance Your Personal Brand

  1. 1. Using Video To Enhance Your Personal Brand Greg Rollett
  2. 2. What is a personal brand and why should I care?
  3. 3. … the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them. -Dan Schawbel (from Mashable’s Personal Branding 101 Personal Branding is…
  4. 4. Who can benefit from a personal brand?
  5. 5. Everyone… … who is looking to make an impact in their personal career path. The company lives on…do you?
  6. 6. So, what is your personal brand?
  7. 9. And why is video important in all of this?
  8. 11. Why Video is HUGE! <ul><li>Google #1, YouTube #2, Yahoo #3 </li></ul><ul><li>Over 1,000,000,000 videos viewed on YouTube everyday </li></ul><ul><li>Universal search results </li></ul><ul><li>Attention spans </li></ul>
  9. 12. What are people watching? <ul><li>Not just entertainment (although entertainment is #1 category) </li></ul><ul><li>How-to’s </li></ul><ul><li>Information </li></ul><ul><li>Local businesses </li></ul><ul><li>Tutorials </li></ul><ul><li>Interviews </li></ul>
  10. 13. And what does all of this have to do with getting a job? <ul><li>Networking </li></ul><ul><li>Sourcing </li></ul><ul><li>Putting yourself in a position to succeed </li></ul><ul><li>Long term personal development </li></ul>
  11. 14. So let’s talk about video… <ul><li>What kind of videos to produce </li></ul><ul><li>Quality </li></ul><ul><li>Types of cameras </li></ul><ul><li>What software </li></ul><ul><li>Where to put it </li></ul><ul><li>How to promote it </li></ul>
  12. 15. 4 Types of Videos <ul><li>Talking head </li></ul><ul><li>On location </li></ul><ul><li>Screencast </li></ul><ul><li>Slideshow </li></ul>
  13. 16. Talking Head
  14. 17. On Location
  15. 18. Screencast
  16. 19. Screencast <ul><li>Free resources </li></ul><ul><ul><li>Jing Project </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Paid Resources </li></ul></ul><ul><ul><ul><li>Camtasia (PC) </li></ul></ul></ul><ul><ul><ul><li>Screenflow (Mac) </li></ul></ul></ul>
  17. 20. Slideshow <ul><li>Pictures with music in background </li></ul><ul><li>Great to showcase portfolio </li></ul><ul><li>Cool resource = Animoto </li></ul>
  18. 21. Types of Cameras Flip Kodak Zi8
  19. 22. Type of Cameras <ul><li>Web cam </li></ul><ul><li>Digital camera that takes video </li></ul><ul><li>Anything that shoots video! </li></ul>
  20. 23. Software <ul><li>Free software </li></ul><ul><ul><li>Windows Movie Maker </li></ul></ul><ul><ul><li>iMovie </li></ul></ul><ul><ul><li>Software that comes with the Flip </li></ul></ul><ul><li>Paid software </li></ul><ul><ul><li>Final Cut Pro </li></ul></ul><ul><ul><li>Vegas Movie Studio </li></ul></ul>
  21. 24. Where to put it?
  22. 25. And… <ul><li>Everywhere possible </li></ul><ul><li>Use Tubemogul to syndicate your videos </li></ul>
  23. 26. Promotion
  24. 30. Promoting the Video <ul><li>Share on Twitter </li></ul><ul><li>Share on Facebook </li></ul><ul><li>Share on other social networks </li></ul><ul><li>Put on your blog </li></ul><ul><li>Put in relevant forums </li></ul>
  25. 31. What kind of videos can you create?
  26. 32. Video Ideas <ul><li>Slideshow of cars fixed/restored </li></ul><ul><li>Slideshow of construction sites </li></ul><ul><li>Live video of a sales pitch </li></ul><ul><li>Presentations </li></ul><ul><li>Giving a lecture </li></ul><ul><li>Teaching a class </li></ul><ul><li>Leading a meeting </li></ul><ul><li>Interviewing someone in your field </li></ul><ul><li>Answer a FAQ about your niche </li></ul><ul><li>Ask a question and get answers from your network </li></ul><ul><li>Get in front of a whiteboard </li></ul><ul><li>Teach something </li></ul><ul><li>Explain a process </li></ul>
  27. 33. For more information [email_address]