Brief primer on creating crowdfunding videos

1. Jim McNeill
Product Manager & Studio Director
QUMU, Inc.

2. Role & Importance of Video in
CF
 Giving the Pitch
 Quick and to the point synopsis
 A visual examination of the key investment
factor = You
 One stop for overview, demo & testimonials

3. Crowdfunding vs Corporate
Video
Corporate
 Big Budgets
 Marketing and
Production teams
 Access to resources
Crowdfunding
 Little or No Budget
 Marketing and production
team of 1 = You
 What you own (iDevices or
friends with gear)

4. Crowdfunding vs Corporate
Video
Corporate Crowdfunding

5. Crowdfunding vs Corporate
Video
Corporate Crowdfunding

6. Crowdfunding vs Corporate
Video
 “The Overbudgeted Spaceship”

7. Crowdfunding Video:
Options
DIY
 iPhone / iPad
 GoPro (Product shots)
 Friends with gear
 Digital Cameras with
Video options (DSLR)
 Personal Drones

8. Crowdfunding Video:
Options
DIY
 Don’t forget the Audio
 iPad / GoPros have jacks
 Digital Cameras do not

9. Crowdfunding Video: Sourcing
Options
Hire Professionals
 Friends of friends
(LinkedIn Mining)
 Craigslist
_______$$________
 eLance / oDesk
 ProductionHUB

10. Key elements of successful CF
Videos
 Clearly convey your point with:
 Stable video: NO Blair Witch Projects
 Supporting graphics and Lower Thirds
 Use YouTube and/or freeware tools
 Audio, Audio, Audio

11. Planning and Scripting
 Intro / Summary
 Product shots /
Demos with VO’s
and graphics
 The Opportunity
 Use Slides, not
scripts
 Avoid the boring
robot

12. The DIY Setup
 Backgrounds
 Lighting
 Audio, Audio, Audio
 Acquisition formats
 Backgrounds:
Use real settings or go
Charlie Rose style
 Lighting: Spots / Cans
& Shop Lights

13. The DIY Shoot
 Quiet on the Set
 Pay attention to
audio: wear
headphones
 Put list of items
close to camera in
line of sight

14. Editing Tools
 YouTube
 iMovie
 (Other free tools)
 FCP / Premiere
 Hands On…

15. Distributing the Final
Product
 Upload to
Kickstarter
 YouTube Upload
and embedding for
social media
promotion
 Cross post to
YouTube for SEO
 Embed links and
watch your stats

16. Working with Professionals
 Sourcing: Google and ProductionHUB
 What to Ask:
 ½ Day and Day Rates with Camera Operator(s)
 Teleprompter
 Backgrounds / Sets / Virtual Sets
 Editing rates and output formats