The document discusses research conducted on how online retailers can maximize the impact of product video on their websites. The key findings are:
[1] Placing video above the fold, where it is visible without scrolling, results in almost double the view-through rate compared to video below the fold.
[2] The view-through rate declines as the number of other clickable elements on the page, like additional product images or calls-to-action, increases.
[3] Including a short snippet of video in addition to the full video increases engagement, as some visitors view the snippet who would not otherwise watch the full video.
The document discusses the growth of e-commerce and internet usage. It notes that the number of online buyers has grown significantly from 128 million in 2002 to over 500 million projected for the end of 2003. The document also emphasizes that having an online presence for a business is increasingly important, as statistics show 60,000 new internet users per day and Bill Gates has stated that businesses without an online presence by 2005 will likely fail. The document promotes the website www.justclickit.net.my for helping businesses embrace this new era of online opportunities.
1) The study uses econometric modeling to analyze over 100 FMCG campaigns and determine the impact of different media activities on short-term sales.
2) It finds that online display advertising has the highest ROI at €1.68 for every €1 spent, while some traditional media like newspapers and radio have negative ROI.
3) However, online only receives 1% of FMCG advertising budgets on average, despite its ability to efficiently drive short-term sales.
Mobile advertising marketplace report - Mopub - Q3 2012Romain Fonnier
Mobile advertising marketplace report for Q3 2012:
1) Real-time bidding auctions increased 162% over Q2 as the speed of real-time bidding picked up.
2) While iOS impressions still garnered a price premium, Android eCPMs rose 26% in Q3 to narrow the difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains, with iPad, Android tablet, and Android phone eCPMs increasing 30%, 26%, and 7% respectively.
MoPub Mobile Advertising Marketplace Report (2012 Q3)Elain Szu
Mobile Advertising Marketplace Report Q3 2012
1) Real-time bidding auctions increased 162% in Q3 as more impressions were won through real-time bidding.
2) While iOS impressions garnered higher prices, Android eCPMs rose 26% in Q3 to narrow the price difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains in Q3, with iPad, Android tablet, and Android phone eCPMs rising 30%, 26%, and 7% respectively.
State of the U.S. Online Retail Economy in Q2 2010 comScore
comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar from Thursday, August 19. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy.
This document provides an agenda and background information for an event on brand experience and marketing. The agenda outlines presentations on topics like brand communications, couponing, augmented reality, and in-home sampling. Additional sections provide data on media reach, strategies for multi-channel marketing, and case studies on using consumer data to measure the impact of door drops and direct mail campaigns.
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
The document discusses the growth of e-commerce and internet usage. It notes that the number of online buyers has grown significantly from 128 million in 2002 to over 500 million projected for the end of 2003. The document also emphasizes that having an online presence for a business is increasingly important, as statistics show 60,000 new internet users per day and Bill Gates has stated that businesses without an online presence by 2005 will likely fail. The document promotes the website www.justclickit.net.my for helping businesses embrace this new era of online opportunities.
1) The study uses econometric modeling to analyze over 100 FMCG campaigns and determine the impact of different media activities on short-term sales.
2) It finds that online display advertising has the highest ROI at €1.68 for every €1 spent, while some traditional media like newspapers and radio have negative ROI.
3) However, online only receives 1% of FMCG advertising budgets on average, despite its ability to efficiently drive short-term sales.
Mobile advertising marketplace report - Mopub - Q3 2012Romain Fonnier
Mobile advertising marketplace report for Q3 2012:
1) Real-time bidding auctions increased 162% over Q2 as the speed of real-time bidding picked up.
2) While iOS impressions still garnered a price premium, Android eCPMs rose 26% in Q3 to narrow the difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains, with iPad, Android tablet, and Android phone eCPMs increasing 30%, 26%, and 7% respectively.
MoPub Mobile Advertising Marketplace Report (2012 Q3)Elain Szu
Mobile Advertising Marketplace Report Q3 2012
1) Real-time bidding auctions increased 162% in Q3 as more impressions were won through real-time bidding.
2) While iOS impressions garnered higher prices, Android eCPMs rose 26% in Q3 to narrow the price difference to under 30 cents.
3) Tablets and Android phones saw the largest eCPM gains in Q3, with iPad, Android tablet, and Android phone eCPMs rising 30%, 26%, and 7% respectively.
State of the U.S. Online Retail Economy in Q2 2010 comScore
comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar from Thursday, August 19. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy.
This document provides an agenda and background information for an event on brand experience and marketing. The agenda outlines presentations on topics like brand communications, couponing, augmented reality, and in-home sampling. Additional sections provide data on media reach, strategies for multi-channel marketing, and case studies on using consumer data to measure the impact of door drops and direct mail campaigns.
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
This document discusses how digital technology is changing the marketing landscape. It analyzes how the marketplace and audiences are evolving online, and how customers and required marketing responses are changing. It provides solutions for marketers, including establishing rules and using tools to integrate marketing across channels. The key points are that digital is impacting all businesses; audiences are highly connected online and changing how they use media; customers are more empowered and collaborative; and marketing must listen, converse, connect, customize and integrate across channels both online and offline.
The document discusses the growth of mobile marketing and its advantages over traditional advertising methods. Some key points include:
- Mobile marketing spending is expected to grow from $2 billion in 2009 to $22 billion by 2013.
- 97% of mobile messages are read by recipients, compared to much lower read rates for emails, direct mail, and print advertising.
- Mobile marketing allows businesses to target customers precisely based on location.
- Industries see redemption rates of 7-14% for mobile offers and coupons, and conversion rates of 3-7% for forms, representing a quantifiable return on investment for businesses.
The document discusses social networking and social media. It covers five eras of the social web, the rising share of online commerce, examples of social commerce platforms like Facebook shopping, and the outlook for mobile commerce. It also discusses social media marketing best practices for companies like Starbucks, SAP, and Dell. The document provides tips for effective social media marketing on Twitter and ways that social media is changing business models from selling to connecting.
February Techcrunch Private Company Reportalexhorn
- Private stock trading on SecondMarket's platform in January 2010 was concentrated in consumer products/services (36%) and alternative energy (64%). Increased activity in alternative energy likely reflected anticipation of near-term liquidity events.
- The largest trades by company were in Tesla Motors (29%), Solyndra (28%), and Facebook (36%). Buyer demand was strongest for Facebook, Twitter, LinkedIn, and Craigslist, though investors showed broad interest.
- Asset managers were the most active buyers (65% of transactions) while institutional sellers increased, seeking liquidity as capital return requirements grew.
Computaris and Ovum – Strategic Drivers for Early to Market PolicyComputaris
The document discusses the mobile broadband market status and outlook. It notes that mobile broadband connections and small screen devices are growing rapidly, driving increased data usage and a shift to mobile content consumption. This is resulting in increased traffic volumes and revenues for operators, however revenues are not growing as quickly as connections. The emergence of 4G/LTE networks is also intensifying competition around pricing and data speeds. While data traffic is booming, operators are not benefiting from the growth in content, apps and paid downloads, as they derive only a small portion of revenues from these areas.
This webinar previews exclusive new data gathered from a Retail TouchPoints survey of retail executives, which focused on the current status of mobile deployments supporting both e-commerce and in-store initiatives, as well as plans for future roll-outs. The survey results will reveal how cutting edge retailers are using mobile for scanning, digital receipts, cross channel transactions, self-checkout, price look ups and deal of the day offers.
This new data provides insights into:
The current functionality retailers are offering on mobile apps
Plans for integrating mobile apps to improve the in-store shopping experience
The percentage of retailers enabling store associates with tablet devices
Projections on the number of retailers planning to deploy mPOS with tablets and smartphones
Join Retail TouchPoints and AisleBuyer, the leader of in-store mobile solutions, for an advanced look at the data gathered from this survey. This webinar provides "behind-the-scenes" perspective on what leading retailers have learned during the early stages of mobile adoption and the best practices that should be followed to ensure the success of mobile strategies.
Mobile Video Optimization and DeliveryCisco Canada
Mobile video optimization and delivery is becoming increasingly important as video traffic exceeds 70% of mobile data by 2016. Cisco's mobile video optimization solutions address this challenge through policy management, content delivery networks, bandwidth management, offloading, client optimization, and data analysis. These solutions help mobile operators optimize bandwidth usage, improve quality of experience for users, and open new monetization opportunities through video services and partnerships.
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0Duncan Scarry
Prolific search engine use has radically changed the way people shop for cars. Moore & Scarry Advertising, a Google Adwords Premier SMB Partner shows you how and what you can do to stay ahead of the curve.
Digital advertising is becoming less effective as click-through rates decline. Only a small portion of internet users, around 8%, account for the majority of clicks on display ads. Additionally, heavy clickers are not representative of the overall online population in terms of their internet usage. However, digital advertising can still be effective for branding when measured by lift in awareness, purchase intent, favorability, and other metrics. It is also comparable to TV advertising in terms of driving sales, when accounting for frequency of exposure. The future of digital advertising effectiveness lies in more relevant metrics beyond clicks and the use of rich media formats with fewer ads to improve the user experience.
Intuit relies on deep analysis to measure and optimize online campaign effectiveness, improve user experience, and increase customer retention. However, it was spending millions of dollars on multichannel marketing campaigns without knowing which elements of those campaigns were contributing to the bottom line. By analyzing cookie and website data, Intuit was able to conduct better ad targeting and price/volume analysis, understand customer behavior, customize offerings, increase customer satisfaction, and maximize revenue.
Brad Terrell, VP & General Manager, Digital Media at Netezza, and Arup Ray, Director, Data Warehousing & Business Intelligence Development and Architecture at Intuit, present on:
- Using advanced analytics to drive better decisions for multichannel marketing campaigns.
- Learning the benefits of more precise, targeted marketing.
- Discovering where customers are in the ad funnel and how to target them appropriately.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
The document discusses the growing digital video market and provides insights from comScore's video measurement services. Some key points:
- Online video viewing is widespread, with 80%+ penetration among internet users in the UK and US. Mobile video is also growing rapidly.
- Case studies show that online video advertising can be more effective than display ads, with certain video formats significantly outperforming standard banners.
- comScore is working towards measuring video usage across PC, mobile, and TV from a single panel to provide a holistic view of the three screen landscape.
This document discusses how technology can help car dealerships improve customer follow up and relationship building. It notes that effective follow up processes are especially important during economic downturns. The document highlights that consumers expect fast responses to their queries but dealers often do not respond quickly enough. It then discusses how lead notification programs can help dealers instantly contact consumers and improve response times, leading to higher sales and customer satisfaction.
The document reviews the accuracy of predictions made in Jones Lang LaSalle's 2000 report "Retail Futures, 2010". It finds that many of the key socio-economic trends predicted came to pass, including continued income polarization in the UK, the impacts of globalization, and the emergence of experiences retailing. However, it underestimated the impacts of new technologies and the internet, growth in consumer credit, and impulse purchasing behaviors. The document analyzes how accurate the predictions were for 10 socio-economic trends that shaped retail between 2000-2010.
The document provides an overview of the state of the online marketing industry in 2011. It notes that while traditional advertising is starting to recover from declines in 2009, the industry is shifting toward digital and data-driven solutions. Online marketing continues to grow, led by search and display advertising. The summary identifies opportunities across various online marketing sectors such as ad networks, web analytics, social media marketing, and others. It highlights trends toward performance-based networks and data insights.
Sprint's Next Generation Campaign Validation & OptimizationVivastream
The document summarizes findings from a study that analyzed digital advertising campaigns across multiple advertisers. Some key findings included:
- On average, only 69% of ad impressions were viewed, meaning 31% of ads were not seen. In-view rates varied significantly by site.
- Geographic targeting was not always accurate, with some ads being delivered to regions outside the intended geography.
- Some ads were placed on content deemed unsafe for brands.
- Above-the-fold ad placement did not guarantee visibility, with in-view rates ranging from 48-100%. Some below-the-fold ads had high visibility rates too.
- There was a weak correlation between ad pricing (CPM) and in-view
The document summarizes the findings of a survey about social media marketing strategies and the social consumer. Key findings include:
1) Most companies believe they understand who their social consumers are, but over half have not actually asked social consumers what they want from engagement.
2) Facebook, Twitter, and LinkedIn are the most widely used social networks by social consumers.
3) Gamification and deals/rewards apps like Groupon are very popular among social consumers.
4) While most companies see social media becoming mainstream in their organizations within the next few years, social marketing will continue to involve experimentation.
The document discusses social media usage in Latin America, noting that the region is the second largest consumer of social media worldwide. It highlights Brazil's large social media market, with over 100 million people using social networks. The document also examines how brands are using social media for marketing and engagement in Latin America, where platforms like Facebook, Twitter, YouTube and Instagram are very popular.
The document discusses tourism trends in the United States in 2010 according to Visa transaction data. Some key points:
- Spending by international travelers visiting the US and US travelers abroad increased significantly in 2010 compared to 2009, with growth across most merchant categories. International visitor spending on Visa cards in the US grew 18% while US traveler spending abroad increased 6%.
- Major sporting events and improved perceptions of the US from initiatives like the Travel Promotion Act likely contributed to the rises in tourism spending.
- Top countries for inbound tourism spending were Canada, UK, Mexico, Brazil, and Japan, with China, Brazil, Saudi Arabia, Colombia, and Russia seeing the largest spending increases from 2009.
This document discusses how digital technology is changing the marketing landscape. It analyzes how the marketplace and audiences are evolving online, and how customers and required marketing responses are changing. It provides solutions for marketers, including establishing rules and using tools to integrate marketing across channels. The key points are that digital is impacting all businesses; audiences are highly connected online and changing how they use media; customers are more empowered and collaborative; and marketing must listen, converse, connect, customize and integrate across channels both online and offline.
The document discusses the growth of mobile marketing and its advantages over traditional advertising methods. Some key points include:
- Mobile marketing spending is expected to grow from $2 billion in 2009 to $22 billion by 2013.
- 97% of mobile messages are read by recipients, compared to much lower read rates for emails, direct mail, and print advertising.
- Mobile marketing allows businesses to target customers precisely based on location.
- Industries see redemption rates of 7-14% for mobile offers and coupons, and conversion rates of 3-7% for forms, representing a quantifiable return on investment for businesses.
The document discusses social networking and social media. It covers five eras of the social web, the rising share of online commerce, examples of social commerce platforms like Facebook shopping, and the outlook for mobile commerce. It also discusses social media marketing best practices for companies like Starbucks, SAP, and Dell. The document provides tips for effective social media marketing on Twitter and ways that social media is changing business models from selling to connecting.
February Techcrunch Private Company Reportalexhorn
- Private stock trading on SecondMarket's platform in January 2010 was concentrated in consumer products/services (36%) and alternative energy (64%). Increased activity in alternative energy likely reflected anticipation of near-term liquidity events.
- The largest trades by company were in Tesla Motors (29%), Solyndra (28%), and Facebook (36%). Buyer demand was strongest for Facebook, Twitter, LinkedIn, and Craigslist, though investors showed broad interest.
- Asset managers were the most active buyers (65% of transactions) while institutional sellers increased, seeking liquidity as capital return requirements grew.
Computaris and Ovum – Strategic Drivers for Early to Market PolicyComputaris
The document discusses the mobile broadband market status and outlook. It notes that mobile broadband connections and small screen devices are growing rapidly, driving increased data usage and a shift to mobile content consumption. This is resulting in increased traffic volumes and revenues for operators, however revenues are not growing as quickly as connections. The emergence of 4G/LTE networks is also intensifying competition around pricing and data speeds. While data traffic is booming, operators are not benefiting from the growth in content, apps and paid downloads, as they derive only a small portion of revenues from these areas.
This webinar previews exclusive new data gathered from a Retail TouchPoints survey of retail executives, which focused on the current status of mobile deployments supporting both e-commerce and in-store initiatives, as well as plans for future roll-outs. The survey results will reveal how cutting edge retailers are using mobile for scanning, digital receipts, cross channel transactions, self-checkout, price look ups and deal of the day offers.
This new data provides insights into:
The current functionality retailers are offering on mobile apps
Plans for integrating mobile apps to improve the in-store shopping experience
The percentage of retailers enabling store associates with tablet devices
Projections on the number of retailers planning to deploy mPOS with tablets and smartphones
Join Retail TouchPoints and AisleBuyer, the leader of in-store mobile solutions, for an advanced look at the data gathered from this survey. This webinar provides "behind-the-scenes" perspective on what leading retailers have learned during the early stages of mobile adoption and the best practices that should be followed to ensure the success of mobile strategies.
Mobile Video Optimization and DeliveryCisco Canada
Mobile video optimization and delivery is becoming increasingly important as video traffic exceeds 70% of mobile data by 2016. Cisco's mobile video optimization solutions address this challenge through policy management, content delivery networks, bandwidth management, offloading, client optimization, and data analysis. These solutions help mobile operators optimize bandwidth usage, improve quality of experience for users, and open new monetization opportunities through video services and partnerships.
How Search Has Radically Changed The Way Consumers Shop For Cars Version 2.0Duncan Scarry
Prolific search engine use has radically changed the way people shop for cars. Moore & Scarry Advertising, a Google Adwords Premier SMB Partner shows you how and what you can do to stay ahead of the curve.
Digital advertising is becoming less effective as click-through rates decline. Only a small portion of internet users, around 8%, account for the majority of clicks on display ads. Additionally, heavy clickers are not representative of the overall online population in terms of their internet usage. However, digital advertising can still be effective for branding when measured by lift in awareness, purchase intent, favorability, and other metrics. It is also comparable to TV advertising in terms of driving sales, when accounting for frequency of exposure. The future of digital advertising effectiveness lies in more relevant metrics beyond clicks and the use of rich media formats with fewer ads to improve the user experience.
Intuit relies on deep analysis to measure and optimize online campaign effectiveness, improve user experience, and increase customer retention. However, it was spending millions of dollars on multichannel marketing campaigns without knowing which elements of those campaigns were contributing to the bottom line. By analyzing cookie and website data, Intuit was able to conduct better ad targeting and price/volume analysis, understand customer behavior, customize offerings, increase customer satisfaction, and maximize revenue.
Brad Terrell, VP & General Manager, Digital Media at Netezza, and Arup Ray, Director, Data Warehousing & Business Intelligence Development and Architecture at Intuit, present on:
- Using advanced analytics to drive better decisions for multichannel marketing campaigns.
- Learning the benefits of more precise, targeted marketing.
- Discovering where customers are in the ad funnel and how to target them appropriately.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
The document discusses the growing digital video market and provides insights from comScore's video measurement services. Some key points:
- Online video viewing is widespread, with 80%+ penetration among internet users in the UK and US. Mobile video is also growing rapidly.
- Case studies show that online video advertising can be more effective than display ads, with certain video formats significantly outperforming standard banners.
- comScore is working towards measuring video usage across PC, mobile, and TV from a single panel to provide a holistic view of the three screen landscape.
This document discusses how technology can help car dealerships improve customer follow up and relationship building. It notes that effective follow up processes are especially important during economic downturns. The document highlights that consumers expect fast responses to their queries but dealers often do not respond quickly enough. It then discusses how lead notification programs can help dealers instantly contact consumers and improve response times, leading to higher sales and customer satisfaction.
The document reviews the accuracy of predictions made in Jones Lang LaSalle's 2000 report "Retail Futures, 2010". It finds that many of the key socio-economic trends predicted came to pass, including continued income polarization in the UK, the impacts of globalization, and the emergence of experiences retailing. However, it underestimated the impacts of new technologies and the internet, growth in consumer credit, and impulse purchasing behaviors. The document analyzes how accurate the predictions were for 10 socio-economic trends that shaped retail between 2000-2010.
The document provides an overview of the state of the online marketing industry in 2011. It notes that while traditional advertising is starting to recover from declines in 2009, the industry is shifting toward digital and data-driven solutions. Online marketing continues to grow, led by search and display advertising. The summary identifies opportunities across various online marketing sectors such as ad networks, web analytics, social media marketing, and others. It highlights trends toward performance-based networks and data insights.
Sprint's Next Generation Campaign Validation & OptimizationVivastream
The document summarizes findings from a study that analyzed digital advertising campaigns across multiple advertisers. Some key findings included:
- On average, only 69% of ad impressions were viewed, meaning 31% of ads were not seen. In-view rates varied significantly by site.
- Geographic targeting was not always accurate, with some ads being delivered to regions outside the intended geography.
- Some ads were placed on content deemed unsafe for brands.
- Above-the-fold ad placement did not guarantee visibility, with in-view rates ranging from 48-100%. Some below-the-fold ads had high visibility rates too.
- There was a weak correlation between ad pricing (CPM) and in-view
The document summarizes the findings of a survey about social media marketing strategies and the social consumer. Key findings include:
1) Most companies believe they understand who their social consumers are, but over half have not actually asked social consumers what they want from engagement.
2) Facebook, Twitter, and LinkedIn are the most widely used social networks by social consumers.
3) Gamification and deals/rewards apps like Groupon are very popular among social consumers.
4) While most companies see social media becoming mainstream in their organizations within the next few years, social marketing will continue to involve experimentation.
The document discusses social media usage in Latin America, noting that the region is the second largest consumer of social media worldwide. It highlights Brazil's large social media market, with over 100 million people using social networks. The document also examines how brands are using social media for marketing and engagement in Latin America, where platforms like Facebook, Twitter, YouTube and Instagram are very popular.
The document discusses tourism trends in the United States in 2010 according to Visa transaction data. Some key points:
- Spending by international travelers visiting the US and US travelers abroad increased significantly in 2010 compared to 2009, with growth across most merchant categories. International visitor spending on Visa cards in the US grew 18% while US traveler spending abroad increased 6%.
- Major sporting events and improved perceptions of the US from initiatives like the Travel Promotion Act likely contributed to the rises in tourism spending.
- Top countries for inbound tourism spending were Canada, UK, Mexico, Brazil, and Japan, with China, Brazil, Saudi Arabia, Colombia, and Russia seeing the largest spending increases from 2009.
The U.S. Department of Commerce forecasts continued strong growth in international travel to the United States from 2011 to 2016. Visitor volume is expected to increase 6% in 2011 and reach 63 million visitors, building on 9% growth in 2010. Annual growth of 5% is forecasted through 2016, bringing the total visitors to 81 million, a 36% increase over 2010. Top countries contributing to growth include Canada, Mexico, China, and Brazil. The forecast considers the potential impacts of national travel promotion efforts through the Corporation for Travel Promotion.
The document discusses the growth of e-commerce in Latin America, noting that online spending in the region is projected to more than double by 2014 with Brazil remaining the largest market. It provides details on the state of e-commerce in several Latin American countries like Brazil, Mexico, Argentina, and Chile, highlighting rising internet penetration and the popularity of online shopping. Key factors for success in Latin America e-commerce are also examined, including using local languages and payment methods.
The Presentation Secrets Of Steve Jobs Ivonne Kinser
Steve Jobs was a captivating presenter who spent significant time rehearsing and refining his presentations. He focused on telling a story through simplicity and visuals rather than words. Jobs also created emotionally charged "holy shit" moments to make his ideas memorable. Through many hours of practice over decades, Jobs improved his natural presence and delivery skills.
The document summarizes a survey conducted by the Pew Research Center in late 2012 on social media usage:
1) Young adults aged 18-29 are more likely than other age groups to use most major social media sites like Facebook, Twitter, Pinterest, and Instagram.
2) Other groups show high interest in different sites - for example, African Americans and Latinos have greater usage of Twitter, Instagram, and Pinterest compared to whites.
3) Women are more engaged with social media overall, and have much higher rates of use for Pinterest compared to men.
This document outlines guidelines for a Two-Way Dual Language Program across multiple campuses. It began in 2003 with 44 kindergarten students and has since expanded to include over 1,100 Spanish-speaking ELL students and 800 non-ELL students from kindergarten through high school. The mission of the program is to develop bilingual, bi-literate and multicultural students. It is based on research showing students need 4-7 years to become proficient in academic content in a second language. The program aims for students to become proficient in both English and Spanish.
This research paper aims to challenge common beliefs about the value of online display ad clicks. The paper analyzes data from $11.5 billion in online sales tracked by Criteo to show that:
1) People who click on ads buy 3 times more frequently than non-clickers.
2) Almost half of regular online buyers click on Criteo ads.
3) A small number of users are responsible for most clicks and sales, following an exponential distribution.
The paper concludes that properly targeted, relevant ads can generate valuable clicks that indicate genuine purchase intent, contrary to previous research based on untargeted banner ads.
Comscore q2 2010 2nd Q Internet statisticsCfederman
The document summarizes key findings about the state of the U.S. online retail economy in Q2 2010. It found that total e-commerce sales grew 7% year-over-year, with non-travel sales up 9%. Lower and higher income segments drove online growth, while mid-income saw no growth. Consumers remain concerned about unemployment and have changed spending habits like eating out less, which 43% say will be permanent.
The document provides an overview of India's large population and growing economy. Some key points:
- India has a population of over 1.21 billion people, with over 60% under age 35 and urban population contributing 60% of GDP.
- Household income is increasing significantly across income brackets, fueling more discretionary spending.
- Many sectors like FMCG, retail, healthcare and hospitality are experiencing strong growth of 6-15% annually.
- Television is a major advertising medium due to its large reach, though distribution challenges remain due to a fragmented market of over 50,000 cable operators.
- The document introduces Prime Connect as an independent distribution platform that aims to organize channel distribution through various digital platforms
Sprint's Next Generation Campaign Validation & OptimizationVivastream
This document summarizes the findings of a study on digital advertising campaign delivery and optimization. Some key points:
- A 2007 study of 8 digital campaigns in the US found that only 19% of ad impressions actually reached the target audience, while 61% were shown to people in the US but outside the target.
- Cookie-based targeting is problematic due to high cookie deletion rates and proliferation of cookies across devices. Targeting accuracy declines significantly as more targeting criteria are added.
- A new initiative called 3MS aims to improve measurement, reduce complexity, and bolster confidence in digital ads.
- A charter study analyzed over 2 billion impressions across 18 campaigns and found on average only 69% of ads were
iStrategy 2013, Sydney: Leveraging the last millisecondJason Juma-Ross
Digital media suffers from substantial decays in effectiveness over time. Despite this, the ROI often outstrips more traditional media, but for how long? Delivering relevance can provide a powerful tool for extending the life of a channel or campaign (and making it more effective in the first place). In this paper, we look at the challenges with identifying customer intent and matching this with real-time, relevant communications at enterprise scale. Demonstrations of ad verification and intelligent digital platform capabilities explore how relevance at scale can be delivered and the observed impacts on business outcomes.
Interactive Ads presentation for MIT Sloan project for CISCO Systemsmturilin
Interactive and targeted advertising at sports stadiums has the potential to significantly increase revenue compared to traditional static ads. Interactive ads are 3 times more effective than regular TV ads at improving brand recall. While sponsorship revenue for stadiums is projected to decrease by 50% over the next 5 years, implementing an interactive advertising system could increase annual revenue by up to $46 million per baseball stadium through in-stream and banner ads targeted to fans based on their interests and behavior. This new model has the potential to transform advertising and revenue in professional sports.
Video for Business: Communicating Across ChannelsInnoTech
Video is becoming a dominant form of online content. The summary is:
1) Video accounted for 30% of internet traffic in 2010 and was estimated to reach over 90% by 2013.
2) Views of video on retail sites have increased 40% since 2009.
3) People are visually oriented learners, with 65% being visual and video appeals to this style of learning.
4) Studies show video increases customer engagement and purchase likelihood on sites, driving higher conversion rates and time on pages.
- MGV.com is an online business providing entertainment services like music, movies, and games to subscribers globally.
- The business plan was created by 4 group members and proposes an online downloading portal as a one-stop hub for subscribers to save costs and customize their experience.
- Key risks include death or disability of a shareholder during the startup phase, divorce splitting the partnership, or a partner departing for other opportunities. Ongoing advertising and good customer service are identified as important for sales and subscriber loyalty.
Keynote Conversation: RTB Revisited: How Is The Market TrackingMediaPost
A year after benchmarking the programmatic marketplace, Magna Global Managing Partner Brian Monahan offers a look-back, and update and a look forward on the key drivers -- and impediments -- to RTB's growth.
Keynote:
Brian Monahan, Managing Partner, Intelligence Practice, MAGNA GLOBAL
SteelHouse uses technology to identify different types of online shoppers on ecommerce sites in order to incentivize them and improve conversion rates. Their analytics are interactive and in real-time to place offers in front of shoppers. They have over 200 ecommerce customers and are adding over 1.7 million new shoppers per day. Their revenue model is performance-based and they are generating over 200k conversions and $15 million per month for customers.
Using technology to create additional salesRalph Paglia
This document discusses how technology can help car dealerships improve their follow up processes and customer relationships. It notes that most car buyers now research online but many leads go unanswered. The top priority for dealerships in an economic downturn is improving follow up and converting leads to sales. Fast response to online leads is critical as many buyers will go elsewhere if not contacted quickly. Lead notification programs that instantly alert dealers to new online leads enable the lightning-fast response that customers now expect.
Next-Generation Campaign Section Title Validation & OptimizationVivastream
This document summarizes the key findings from a study conducted by comScore in 2007-2008 that analyzed over 8 digital advertising campaigns across multiple metrics. Some of the main findings included:
- Only 19% of ad impressions actually reached the target audience frequency of 5 or more, while 61% of impressions hit the target audience fewer than 4 times
- Cookie-based targeting led to inaccuracies, with only 70% accuracy for 1 demographic target and 11% for 3 demographic targets
- Cookie deletion inflated ad frequency and deflated reach, sometimes by over 2.5 times
- 64% of users shared computers, challenging cookie-based identification
- A later initiative called 3MS aimed to improve measurement and reduce complexity in the
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
2010 PLS Career Summit: Chris Slatter, Senior Analyst, EduventuresPearson North America
This document summarizes a presentation on new programs and market opportunities in online higher education. It discusses areas of focus for learning collaboratives, growth in various online credential programs, factors influencing future online market growth, and the role of for-profit providers in expanding access. Key fields like business and education are predicted to continue dominating the online master's market, while additional innovation may be needed to sustain rapid growth beyond 2015.
The document discusses how product recommendations can increase success in online sales by improving conversion rates, with personalization strategies shown to boost revenues by 5-30% when applied properly. It analyzes where recommendations are most effective, such as on the homepage and landing pages, and explains how personalization works through classifying users and providing generic, context-oriented, or personalized recommendations based on their profile and browsing context.
This document summarizes the business plan for a proposed crowdfunding aggregator website called Monedize.com. It notes that peer-to-peer lending and crowdfunding have seen significant growth in recent years. The JOBS Act allows individuals to invest smaller amounts through crowdfunding sites. Monedize aims to be an aggregator that makes investing across different crowdfunding sites easier for individual investors. The minimum viable product would aggregate data from a few major sites. With some advertising and partnerships, the business could break even within 6 months and generate over $100,000 in net profits within a year.
Invited as a speaker at the ALA Annual Conference after increasing international lighting retail traffic to the Dallas Market Center by 170% - (276% total traffic increase including the apparel / accessories and Home decor industries).
Speaker bio ALA brochure: "Ivonne Kinser is a marketing and advertising strategist with more than 15 years of experience in international marketing and advertising, trade and
business. She currently serves as vice president of international development for the Market Center Management Company in Dallas, where her experience and knowledge regarding international trade, marketing and cutting-age advertising tools allowed her to create strategies translating into a 170% increase of lighting retail international attendance to the Dallas Market Center within a six month period.
Retail, hospitality, e-commerce and digital #marketing leaders come together in North Texas to support the first university-led research center focused on how the agile connected consumer is revolutionizing digital retailing, globally.
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
Global Digital Retailing Research CenterIvonne Kinser
The global Digital Retailing Research Center at University of North Texas, an innovative institution that differentiates from other university centers in the U.S. and abroad by its vision, mission and four goals:
No other university center is applying global and consumer perspectives to discourse, discovery, knowledge transfer and innovation regarding the current and future states of digital retailing. No other center includes a university research cluster focused on “consumer experiences in digital environments. No other center seeks to advance global digital retailing through academic-industry, interdisciplinary, and inter-institutional collaborations in research and innovation and then convey these advances through knowledge transfer, talent development, and recognition of excellence. The collaborative efforts of the gDRRC support an active community of discovery at local, national, and international levels.
Interpreting FINRA Regulatory Notice 10-06 & 11-39 and Using Social Media
The Financial Industry Regulatory Authority (FINRA) issued Regulatory Notice 10-06 & 11-39 in January 2010 to provide guidance to broker-dealers regarding the use of social media for advertising. As social media is relatively new in the financial services industry, firms are still feeling their way around, trying to better understand how they can use social media effectively. A task force convened in March 2011 to revisit 10-06 & 11-39 and see whether additional guidance was necessary, given the dynamic pace of social media. Social media has already proven to be a powerful marketing tool for other industries such as retail and technology, and registered representatives are keen to hop on the bandwagon and take advantage of this new communications channel.
This handbook is intended as a primer on Regulatory Notice 10-06 & 11-39 and how it relates to social media sites like Facebook, LinkedIn, and Twitter. Additionally, the handbook details how each of the features of the aforementioned sites maps to 10-06, what the appropriate course of action should be, and what kinds of issues FINRA regulators are most interested in when conducting their audits.
By: Actiance
Nielsen state of-the-hispanic-consumer 2012Ivonne Kinser
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
This document provides an overview of mobile trends among students and how higher education institutions are responding. It discusses how students today are digital natives who rely heavily on mobile devices and social media. While most colleges have been slow to adopt mobile strategies, mobile access is becoming fundamental to how students experience college. The document argues that by providing mobile optimized websites and applications, colleges can better engage and connect with students.
2012 mobile forecast doe higher educationIvonne Kinser
-Survey results from over 500 university administrators on their plans for mobile strategy
-How colleges are ranking the importance of mobile across the student lifecycle
-How mobile fits into colleges' long and short development plans
Connected Hispanics and Civic EngagementIvonne Kinser
The document discusses how mobile technology has increased civic engagement among Hispanics in the United States. It provides examples of how mobile phones and social media have enabled Hispanics to organize around issues like immigration reform and education. Hispanics now lead other groups in using mobile devices to access the internet and social media. This new access allows for quick mobilization around issues and two-way communication between community organizations and members. The growth of mobile civic engagement will likely continue and benefit both the Hispanic community and broader American political discourse.
The document describes Microsoft's Education Analytics Platform (EAP), which provides data visualization and analysis tools to help K-12 schools use education data to improve performance. The EAP integrates data from different sources, protects data privacy, and provides role-based views of data tailored to teachers, administrators, students, and parents. It uses technologies like dashboards, scorecards, and maps to visualize data in ways that make patterns and trends easy to identify, supporting more data-driven decision making.
Winning the Future by Improving Latino EducationIvonne Kinser
At more than 54 million strong, Hispanics constitute the country's largest and fastest-growing minority group. They have had a profound impact on the US through their strong commitment to family, faith, hard work and service. However, Latinos face significant obstacles to educational attainment, with only about half earning their high school diploma on time and just 13% attaining a bachelor's degree. President Obama aims to improve education for Latinos and help the US win the future through initiatives focused on early learning, high standards, effective teachers and school leaders, and strengthening higher education.
This document provides demographic and viewership data for the Hispanic television market in Los Angeles. Some key points:
- Los Angeles has the largest Hispanic American TV household population of any market in the US.
- Time Warner Cable and Viamedia systems have the highest concentration of Hispanic Americans in their coverage areas.
- Galavision and ESPN Deportes are among the top networks for reaching Hispanic Americans aged 25-54 in the market.
- Spot cable networks offer advanced advertising opportunities like interactive TV and mobile marketing to target Hispanic Americans locally.
The document discusses 10 digital predictions for 2012. It predicts that:
1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games.
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones.
3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks.
4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.
THE WORLD’S LARGEST BRANDING REVOLUTION STARTS JANUARY 2012Ivonne Kinser
This document outlines the major changes coming to the global domain name system in January 2012 with ICANN's new generic top-level domain (gTLD) program. Some of the key points made in the document are:
1. ICANN will begin accepting applications for new gTLDs such as .brand, .city, and .product names starting in January 2012, allowing companies to strengthen their online brands.
2. This will be the largest revolution to the domain name system since the inception of e-commerce, with new opportunities for global cyber branding and market domination via name identity.
3. However, the new system also poses challenges and fears for some major brands and advertising agencies about increased
The document provides information to attract investors to Colombia, including competitive tax incentives for investors in free trade zones and through legal stability contracts. Key sectors highlighted for investment opportunities include biofuels, cosmetics, IT services, tourism, and medical tourism. Colombia's GDP and exports have grown in recent years, while unemployment and inflation remain moderate. The government offers world-class services to support foreign investment.
There is a $134 billion untapped market of international visitors to the US that spend billions annually. Targeting this segment through engagement in their home country and maintaining engagement throughout their travel could drive massive traffic and transactions to retailers. International visitors are projected to reach 100 million by 2016, and electronics is one of the top categories they plan to purchase online.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
2. Contents
• Introduction
• Why Video Matters More than Ever to Online Retailers
• Research Results
• Beyond Merchandising: Solving the Video Problem
• Summary
• Talk to Us
• About Invodo
• References