Social Media Latin America

Two Way Dual Language Program Model

This document outlines guidelines for a Two-Way Dual Language Program across multiple campuses. It began in 2003 with 44 kindergarten students and has since expanded to include over 1,100 Spanish-speaking ELL students and 800 non-ELL students from kindergarten through high school. The mission of the program is to develop bilingual, bi-literate and multicultural students. It is based on research showing students need 4-7 years to become proficient in academic content in a second language. The program aims for students to become proficient in both English and Spanish.

Nielsen state of-the-hispanic-consumer 2012

The document discusses the growing importance of the Hispanic market to the US economy. Some key points: 1) Hispanics account for over half of US population growth and will be vital to future economic growth. 2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force. 3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.

Latin America e-commerce

The Advertising Research Foundation

The document discusses the growth of e-commerce in Latin America, noting that online spending in the region is projected to more than double by 2014 with Brazil remaining the largest market. It provides details on the state of e-commerce in several Latin American countries like Brazil, Mexico, Argentina, and Chile, highlighting rising internet penetration and the popularity of online shopping. Key factors for success in Latin America e-commerce are also examined, including using local languages and payment methods.

Chinese-American marketing

Kamila Gornia

The document discusses strategies for marketing to Chinese Americans. It notes that Chinese Americans prefer direct marketing materials and media in their own language, with explanatory details rather than slogans. They are influenced by brands and educated shoppers who research online. Given their heritage-focused behavior, ethnic media is most effective. Financial messaging should acknowledge positive behaviors like savings rather than focus on debt. In-language support allows trusting relationships.

Answer this 2 questions in 4 hrs plz1)Should Latin America be

brockdebroah

Answer this 2 questions in 4 hrs plz 1)Should Latin America be considered part of the western world? Why, or why not? Take a side and use examples to justify your position, and even use features from our other regions if possible. (in your own words, cite and sources, etc.) 2)What are some major media issues in Latin America currently? Find a few (3-4) examples using one of the following topics: -What are the cultural, ethnic, linguistic or other identity based issues in Latin America according to news or social media about Latin America? How are they imagined? -What are the political issues that connect or divide Europe? How does politics emerge at different scales? How is politics imagined in Latin America? -What are the economic issues in Latin America? What types of economic activities happen there? Are countries wealthy? Is wealth distributed? Is there a consistent level of development? How are economic issues imagined in Latin America? -What are the population and demographic issues? Is population expanding, stable or shrinking? How has population changed with time What challenges (or opportunities) are a result of population changes? How are population issues imagined? -What are the migration issues? Where is the internal and external immigration? What are some of the push/pull factors? How are migration issues imagined? (make an argument, cite your sources and the usual rules about pasting content that's not your own apply) ...

Estado del Social Media en Latam

Renata Cabrales

Social networking has become a central online activity in Latin America, reaching 114.5 million people in the region in June 2011. Facebook is the dominant social network, reaching over 91 million visitors in Latin America. Countries in Latin America show high levels of engagement on social networks, with Argentina, Chile, Colombia, Venezuela, and Peru ranking among the top 25 global markets for time spent on social networking sites. While males and females make up nearly equal portions of social networking users in Latin America, females account for a greater share of time spent on the sites.

Hispanic social media usage is growing rapidly as the Hispanic population in the US increases. Over 45 million Hispanics in the US currently make up around 1/4 of the total population, and that proportion is expected to continue growing. Hispanics are adopting technology like social media faster than other groups, with over 75% having social networking accounts. They spend significant time online participating in activities like social networking, blogging, online shopping and more. Engaging authentically with Hispanic social media users requires understanding their diversity and perspectives.

Using Acculturation to Measure Hispanic Media Behavior

This document discusses challenges in accurately measuring media behavior among Hispanic populations in surveys. It notes that language dominance alone does not capture acculturation, and that most Hispanics engage with both Spanish and English media. The document advocates considering acculturation levels which better represent the diversity within Hispanic groups. It suggests that sampling, response rates, data accuracy, and methodology all need to account for acculturation to minimize biases. Representative sampling may require multiple recruitment methods. Response rates can be increased through non-monetary incentives that foster community feelings. Methodologies should be tailored to different acculturation levels to improve data quality.

US Hispanic Social Media

This document introduces the 2010-2011 U.S. Hispanic Social Media Guide. It highlights that social media and word-of-mouth marketing are becoming pivotal in engaging Hispanic audiences, who are highly engaged in social media. Nearly 90% of consumers are influenced by recommendations from friends and family. The guide contains best practices for leveraging social media to reach Hispanics, who will make up $1.3 trillion in spending by 2013. Marketers are advised to take time to understand cultural differences and apply marketing best practices when engaging Hispanic audiences on social media.

US Hispanic Social Media Guide

This document introduces the 2010-2011 U.S. Hispanic Social Media Guide. It highlights that social media and word-of-mouth marketing are becoming pivotal in engaging Hispanic audiences, who are highly engaged in social media. Nearly 90% of consumers are influenced by recommendations from friends and family. The guide contains best practices for leveraging social media to reach Hispanics, who will make up $1.3 trillion in spending by 2013. Marketers are advised to take time to understand Hispanic media consumption and apply marketing best practices to social media efforts. Word-of-mouth should be at the core of marketing mixes to this influential audience.

Latin America Corporate Social Media Study

This document summarizes the results of a study on social media use among 160 high-revenue companies in 8 Latin American countries. Some key findings include: - About half (49%) of Latin American companies used at least one social media platform, lower than the global rate of 79%. Facebook and Twitter were most popular. - Companies showed high levels of engagement, with most posting frequently on platforms and amassing thousands of followers/likes. - Usage varied significantly by country, with some like Mexico and Venezuela showing rates closer to global averages while others like Argentina and Puerto Rico were much lower.

Latin America Social Media Check-Up

Burson-Marsteller

This document summarizes the findings of a study on social media use among 160 high-revenue companies in 8 Latin American countries. The study found that about half of the companies used at least one social media platform, less than companies globally. Facebook and Twitter were most common. While fewer Latin American companies had accounts, those with accounts were very active. The document provides recommendations for companies to more fully engage with stakeholders through social media.

Latinos and Social Media

Irina Skaya

There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.

Reaching Hispanic Audiences in Social Media

3 Key Facts to be considered in a Social Media Plan for Hispanics Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)

Cross-cultural Digital Advertising

Sensis

This document provides an overview of cross-cultural digital marketing and summarizes key insights about reaching Hispanic, African American, and Asian communities digitally. It discusses multicultural marketing models and approaches, an overview of the multicultural digital market with a focus on these groups. Key points include that Hispanics, African Americans, and Asians now represent over 38% of the 18-34 demographic and are driving population growth. It also provides insights into these groups' digital behaviors and preferences, such as high smartphone usage among Hispanics and African Americans using mobile phones to research products and find deals while shopping in stores.

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Ari Martin Ribas

The article discusses Colombia's monitoring system for tracking progress on reducing multidimensional poverty. The key components of the system are a Poverty and Inequality Roundtable chaired by the President and attended by relevant ministers, and a dashboard system to monitor progress on indicators including the 15 components of Colombia's Multidimensional Poverty Index. The Roundtable, established in 2011, meets biannually to oversee implementation of poverty reduction strategies in the national development plan. The dashboard system publicly reports on progress made in poverty-related sectors and dimensions. This high-level oversight and transparency helped Colombia make progress in reducing multidimensional poverty.

1. New social movements are defined as movements that address valu.docx

jackiewalcutt

1. New social movements are defined as movements that address values, social identities, and improvements in the quality of life. If you had the ability to mobilize resources to create a new social movement to promote or oppose social change, what social change would your movement address? Why and how? 2. When it comes to our educational system, what do you think comes first- legal reform followed by education and social change? Or is it the reverse- do we first see social change and then the legal changes that respond to that? 3. In what ways is the Internet changing the face of social movements? Consider what happened in Egypt, Libya, Japan, and other places all in the past 2 years (just to name a few!) In just moments images and information was shared via facebook and twitter across the globe, mobilizing millions to action. In what ways do you think our communication technology will continue to shape other types of social movements? 4. There are some good documentaries that highlight this issue. Are there any in particular that you recommend? And if you were to make a film, what would you be sure to cover on this? 5. As of 2011, the United States has never had a female president. Nations throughout the world have had powerful queens and elected leaders. How might you explain the fact that the United States has never elected a woman to be president? 6. In what ways did your parents teach you/show you the gender norms of American culture? Without having to explicitly teach the lessons by verbalizing them, how did they convey the socializing messages about how to act and behave appropriately for your gender? How does this affect the likelihood of seeing prominent female leaders? 7. At what point do you think (or can remember) in your life you became aware of the fact that boys and girls were different and that "society" had different expectations for roles and behaviors? 8. What are some examples of "material culture" and "nonmaterial culture" that were part of your family and part of your upbringing and helped socialize you into norms about gender? ...

Social Media in Latin America

This document discusses social media usage in Latin America. Some key points: - Latin America has over 10% of all web users worldwide and is the second largest consumer of social media globally. - Social networks like Facebook and Twitter have seen huge growth in Latin America, with over 80 million Latin Americans on Facebook alone. - Countries like Brazil and Mexico have large numbers of social media users, ranking in the top 10 globally in some cases. - Social media is very popular across the region, with over 80% of Latin American web users utilizing platforms like Facebook and Twitter.

Marketing Hispanic Millennials (Note pages)

This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014 You will learn: 1.- The importance of the Hispanic Millennial Influence Power 2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions Acknowledgement: I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content

Ivonne Kinser_Accomplishments_Page 6

Invited as a speaker at the ALA Annual Conference after increasing international lighting retail traffic to the Dallas Market Center by 170% - (276% total traffic increase including the apparel / accessories and Home decor industries). Speaker bio ALA brochure: "Ivonne Kinser is a marketing and advertising strategist with more than 15 years of experience in international marketing and advertising, trade and business. She currently serves as vice president of international development for the Market Center Management Company in Dallas, where her experience and knowledge regarding international trade, marketing and cutting-age advertising tools allowed her to create strategies translating into a 170% increase of lighting retail international attendance to the Dallas Market Center within a six month period.

UNT GLOBAL DIGITAL RETAILING CENTER

Forrester's 2013 Interactive Marketing Predictions

The Future of Retail

Global Digital Retailing Research Center

The global Digital Retailing Research Center at University of North Texas, an innovative institution that differentiates from other university centers in the U.S. and abroad by its vision, mission and four goals: No other university center is applying global and consumer perspectives to discourse, discovery, knowledge transfer and innovation regarding the current and future states of digital retailing. No other center includes a university research cluster focused on “consumer experiences in digital environments. No other center seeks to advance global digital retailing through academic-industry, interdisciplinary, and inter-institutional collaborations in research and innovation and then convey these advances through knowledge transfer, talent development, and recognition of excellence. The collaborative efforts of the gDRRC support an active community of discovery at local, national, and international levels.

The Demographics of Social Media Users

The document summarizes a survey conducted by the Pew Research Center in late 2012 on social media usage: 1) Young adults aged 18-29 are more likely than other age groups to use most major social media sites like Facebook, Twitter, Pinterest, and Instagram. 2) Other groups show high interest in different sites - for example, African Americans and Latinos have greater usage of Twitter, Instagram, and Pinterest compared to whites. 3) Women are more engaged with social media overall, and have much higher rates of use for Pinterest compared to men.

Twitter Engagement Report

Actiance handbook FINRA

Interpreting FINRA Regulatory Notice 10-06 & 11-39 and Using Social Media The Financial Industry Regulatory Authority (FINRA) issued Regulatory Notice 10-06 & 11-39 in January 2010 to provide guidance to broker-dealers regarding the use of social media for advertising. As social media is relatively new in the financial services industry, firms are still feeling their way around, trying to better understand how they can use social media effectively. A task force convened in March 2011 to revisit 10-06 & 11-39 and see whether additional guidance was necessary, given the dynamic pace of social media. Social media has already proven to be a powerful marketing tool for other industries such as retail and technology, and registered representatives are keen to hop on the bandwagon and take advantage of this new communications channel. This handbook is intended as a primer on Regulatory Notice 10-06 & 11-39 and how it relates to social media sites like Facebook, LinkedIn, and Twitter. Additionally, the handbook details how each of the features of the aforementioned sites maps to 10-06, what the appropriate course of action should be, and what kinds of issues FINRA regulators are most interested in when conducting their audits. By: Actiance

Mobile 101 for Higher Education

The Advertising Research Foundation

This document provides an overview of mobile trends among students and how higher education institutions are responding. It discusses how students today are digital natives who rely heavily on mobile devices and social media. While most colleges have been slow to adopt mobile strategies, mobile access is becoming fundamental to how students experience college. The document argues that by providing mobile optimized websites and applications, colleges can better engage and connect with students.

Similar to Social Media Latin America

Hispanics Online

Dannely Flores

Using Acculturation to Measure Hispanic Media Behavior

US Hispanic Social Media

US Hispanic Social Media Guide

This document introduces the 2010-2011 U.S. Hispanic Social Media Guide. It highlights that social media and word-of-mouth marketing are becoming pivotal in engaging Hispanic audiences, who are highly engaged in social media. Nearly 90% of consumers are influenced by recommendations from friends and family. The guide contains best practices for leveraging social media to reach Hispanics, who will make up $1.3 trillion in spending by 2013. Marketers are advised to take time to understand Hispanic media consumption and apply marketing best practices to social media efforts. Word-of-mouth should be at the core of marketing mixes to this influential audience.

Latin America Corporate Social Media Study

Latin America Social Media Check-Up

Burson-Marsteller

Latinos and Social Media

Irina Skaya

Reaching Hispanic Audiences in Social Media

Cross-cultural Digital Advertising

Sensis

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Ari Martin Ribas

1. New social movements are defined as movements that address valu.docx

jackiewalcutt

Social Media in Latin America

Marketing Hispanic Millennials (Note pages)

Similar to Social Media Latin America (13)

Hispanics Online

Using Acculturation to Measure Hispanic Media Behavior

US Hispanic Social Media

US Hispanic Social Media Guide

Latin America Corporate Social Media Study

Latin America Social Media Check-Up

Latinos and Social Media

Reaching Hispanic Audiences in Social Media

Cross-cultural Digital Advertising

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1. New social movements are defined as movements that address valu.docx

Social Media in Latin America

Marketing Hispanic Millennials (Note pages)

More from Ivonne Kinser

Ivonne Kinser_Accomplishments_Page 6

UNT GLOBAL DIGITAL RETAILING CENTER

Forrester's 2013 Interactive Marketing Predictions

The Future of Retail

Global Digital Retailing Research Center

The Demographics of Social Media Users

Twitter Engagement Report

Actiance handbook FINRA

Mobile 101 for Higher Education

2012 mobile forecast doe higher education

Connected Hispanics and Civic Engagement

The document discusses how mobile technology has increased civic engagement among Hispanics in the United States. It provides examples of how mobile phones and social media have enabled Hispanics to organize around issues like immigration reform and education. Hispanics now lead other groups in using mobile devices to access the internet and social media. This new access allows for quick mobilization around issues and two-way communication between community organizations and members. The growth of mobile civic engagement will likely continue and benefit both the Hispanic community and broader American political discourse.

EAP

The document describes Microsoft's Education Analytics Platform (EAP), which provides data visualization and analysis tools to help K-12 schools use education data to improve performance. The EAP integrates data from different sources, protects data privacy, and provides role-based views of data tailored to teachers, administrators, students, and parents. It uses technologies like dashboards, scorecards, and maps to visualize data in ways that make patterns and trends easy to identify, supporting more data-driven decision making.

The Role of Human Resource Management in CSR

Winning the Future by Improving Latino Education

At more than 54 million strong, Hispanics constitute the country's largest and fastest-growing minority group. They have had a profound impact on the US through their strong commitment to family, faith, hard work and service. However, Latinos face significant obstacles to educational attainment, with only about half earning their high school diploma on time and just 13% attaining a bachelor's degree. President Obama aims to improve education for Latinos and help the US win the future through initiatives focused on early learning, high standards, effective teachers and school leaders, and strengthening higher education.

Hispanic market profiles 2011

This document provides demographic and viewership data for the Hispanic television market in Los Angeles. Some key points: - Los Angeles has the largest Hispanic American TV household population of any market in the US. - Time Warner Cable and Viamedia systems have the highest concentration of Hispanic Americans in their coverage areas. - Galavision and ESPN Deportes are among the top networks for reaching Hispanic Americans aged 25-54 in the market. - Spot cable networks offer advanced advertising opportunities like interactive TV and mobile marketing to target Hispanic Americans locally.

U.S. Hispanics assimilation report Dowell

12 Digital Predictions for 2012

The document discusses 10 digital predictions for 2012. It predicts that: 1) Gamification will be used more by big brands to engage customers in playful ways, through rewards systems and real-life multiplayer games. 2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to make payments with their phones. 3) Social media and TV will fuel new tools for viewers to interact with shows in real-time and provide new data for networks. 4) Online video content will begin migrating to living rooms through devices that bridge online and TV experiences.

THE WORLD’S LARGEST BRANDING REVOLUTION STARTS JANUARY 2012

This document outlines the major changes coming to the global domain name system in January 2012 with ICANN's new generic top-level domain (gTLD) program. Some of the key points made in the document are: 1. ICANN will begin accepting applications for new gTLDs such as .brand, .city, and .product names starting in January 2012, allowing companies to strengthen their online brands. 2. This will be the largest revolution to the domain name system since the inception of e-commerce, with new opportunities for global cyber branding and market domination via name identity. 3. However, the new system also poses challenges and fears for some major brands and advertising agencies about increased

Proexport

The document provides information to attract investors to Colombia, including competitive tax incentives for investors in free trade zones and through legal stability contracts. Key sectors highlighted for investment opportunities include biofuels, cosmetics, IT services, tourism, and medical tourism. Colombia's GDP and exports have grown in recent years, while unemployment and inflation remain moderate. The government offers world-class services to support foreign investment.

Social marketing2012