A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Banners broker la tua occasione per guadagnare onlineDer Red
banners broker ti da la possibilità di guadagnare da casa tua senza troppi sforzi. Se vuoi guadagnare soldi e lavorare su internet questa è la tua occasione iscriviti a banners broker vai subito su http://banners-broker-italy.myblog.it/
Banners Broker is the an online advertising company, founded in October 2010. Banners Broker offers affiliates the opportunity to advertise their business online while simultaneously earning incredible publishing revenue.
Banners Broker is a new approach to online advertising that’s intent on increasing your sales revenue while promoting your brand. What differentiates us from other banner impression sites is our initiative to sell on your behalf – you get paid for your impressions, while maintaining full control over the monetization of your campaign.
Plus, register today and receive 1000 FREE banner impressions. It’s our way of welcoming you to the team
Read more on
https://bannersbroker.com/euro2012
and watch this presentation
http://www.bbagent.com/presentation/?ref=euro2012
The proliferation of local deal content is allowing for new business models.
Clip provides its mobile local deals platform to publishers, directory and media companies to better monetize their mobile assets.
Produktem w Banners Broker są wyświetlenia reklam (ang. impressions) i pośrednio właśnie na tym wszyscy w Banners Broker zarabiają.
Banners Broker łączy reklamodawców, skuteczne przestrzenie reklamowe i publikujących banery reklamowe. Skupia w swojej sieci setki tysięcy publikujących i reklamodawców na całym Świecie. Współpracuje z wciąż powiększającą się siecią stron internetowych o dużym ruchu, wykupuje tam miejsca na bannery i zarabia na zamieszczaniu reklam od reklamodawców przynosząc swoim klientom wymierne korzyści.
http://www.bbagent.com/presentation/?ref=euro2012
Academically-Practical and Practically-Academic Social Commerce Learnings in ...LIFT Summit
The world of practice and academia have never collided so positively and mightily as in the sector of interactive media. The presentation will focus on practically-academic and academically-practical findings in interactive media and their implications for social commerce and social shopping. The intent is to encourage people to look towards data-oriented academics to assist in the understanding of this complex new media and develop practical applications from the data that arises from it.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
Banners broker la tua occasione per guadagnare onlineDer Red
banners broker ti da la possibilità di guadagnare da casa tua senza troppi sforzi. Se vuoi guadagnare soldi e lavorare su internet questa è la tua occasione iscriviti a banners broker vai subito su http://banners-broker-italy.myblog.it/
Banners Broker is the an online advertising company, founded in October 2010. Banners Broker offers affiliates the opportunity to advertise their business online while simultaneously earning incredible publishing revenue.
Banners Broker is a new approach to online advertising that’s intent on increasing your sales revenue while promoting your brand. What differentiates us from other banner impression sites is our initiative to sell on your behalf – you get paid for your impressions, while maintaining full control over the monetization of your campaign.
Plus, register today and receive 1000 FREE banner impressions. It’s our way of welcoming you to the team
Read more on
https://bannersbroker.com/euro2012
and watch this presentation
http://www.bbagent.com/presentation/?ref=euro2012
The proliferation of local deal content is allowing for new business models.
Clip provides its mobile local deals platform to publishers, directory and media companies to better monetize their mobile assets.
Produktem w Banners Broker są wyświetlenia reklam (ang. impressions) i pośrednio właśnie na tym wszyscy w Banners Broker zarabiają.
Banners Broker łączy reklamodawców, skuteczne przestrzenie reklamowe i publikujących banery reklamowe. Skupia w swojej sieci setki tysięcy publikujących i reklamodawców na całym Świecie. Współpracuje z wciąż powiększającą się siecią stron internetowych o dużym ruchu, wykupuje tam miejsca na bannery i zarabia na zamieszczaniu reklam od reklamodawców przynosząc swoim klientom wymierne korzyści.
http://www.bbagent.com/presentation/?ref=euro2012
Academically-Practical and Practically-Academic Social Commerce Learnings in ...LIFT Summit
The world of practice and academia have never collided so positively and mightily as in the sector of interactive media. The presentation will focus on practically-academic and academically-practical findings in interactive media and their implications for social commerce and social shopping. The intent is to encourage people to look towards data-oriented academics to assist in the understanding of this complex new media and develop practical applications from the data that arises from it.
Mobile Marketing: Supercharge Your Brand From Your Customer's PocketTaylor Host
Kurt Karlenzig and Michael Oliver of The Marketing Store presented at the ACA 360: Focus on Digital conference 2011. The Marketing Store is a global brand activation agency specializing in consumer promotions (including promotional games), loyalty programs, digital/mobile, and CRM.
Knowledge of game mechanics and gamification, mobile promotions and brand activation can help marketers develop a promotional strategy to increase sales.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
Keynote Conversation: RTB Revisited: How Is The Market TrackingMediaPost
A year after benchmarking the programmatic marketplace, Magna Global Managing Partner Brian Monahan offers a look-back, and update and a look forward on the key drivers -- and impediments -- to RTB's growth.
Keynote:
Brian Monahan, Managing Partner, Intelligence Practice, MAGNA GLOBAL
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
A talk from the Consumer Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Brian Roth (Immersv): Leveraging ad Dollars in VR
Monetization is a hot topic when it comes to VR- How does a content creator tap into marketing budgets within VR, and how do companies wanting to market within VR connect with users? Session attendees will learn how to leverage ad dollars in VR with data supported by case studies showing unique user numbers, conversion rates, completion rates, gaze through rates, and proven best practices.
http://AugmentedWorldExpo.com
All digital channels have metrics and almost everyone has a built-in or third party dashboard to manage or control them, but the new brand ecosystem requires an integrated understanding that now goes beyond channel metrics to measure brand-people interactions, which drive value exchanges.
By Juan Carlos Robayo / 2012
Head of Digital
Proximity Colombia.
co.linkedin.com/in/juanrobayo/
@TheBuggeek
Google's mission is to organize the world's information and make it universally accessible and useful. From its early days at Stanford University, the Google search engine has proven to return the most relevant results. Google has monetized search, being able to deliver advertisements that are relevant to the pages they are displayed on. Beyond search, Google offers many free services including Gmail, Google Maps, and YouTube. These services add to Google’s platform, and provide content for Google’s advertising. Google has not been successful in monetizing all of its products and services.
Similar to Interactive Ads presentation for MIT Sloan project for CISCO Systems (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Interactive Ads presentation for MIT Sloan project for CISCO Systems
1. New Business Model in Professional
Sports enabled by Interactive and
Targeted Advertising
Ranning Li
Grace Montesano
Mikhail Turilin
1
2. How much value can interactive/
targeted advertising bring to
sport venues?
2
3. Stadiums donʼt capture the value of
in-stadium advertising
Ads assets Revenue
Naming rights Naming rights
Sponsorship contracts
In-stadium ads
In-stadium
advertising
Banners
visible on TV
Banners
visible on TV
“The most important part of stadium
Effective advertising deals is banners visible on TV.
Other types are not so important...”
Brands want Targeted
“We are looking for ways to increase
revenue from in-stadium advertising.”
Measurable
Fenway Park 3
4. Interactive video ads are 3x more
effective than regular TV ads
Dedicated advertiser location (DAL)
Research Question: Do interactors with interactive TV ads
exhibit a level of ad recall equal to or greater than the level of
ad recall associated with three exposures to a regular TV ad?
Recall rate
90%
80% Explore BMW
78% 79%
70%
60%
50%
40%
30%
20%
10%
0%
DAL video ads 3 exposures of regular TV ads
* Please see appendix slides for more information on ad format.
Comparison of three interactive television ad formats, Steven Bellman, Anika Schweda, &
Duane Varan, Journal of Interactive Advertising, Vol 10 No 1 (Fall 2009), pp. 14 34.
4
5. Static image ad spending is decreasing while interactive
media spending is increasing by 17% annually
Forecast: US Interactive Marketing Spend, Forecast: US Display Advertising Spend,
2009 To 2014 2009 To 2014
$ millions Chart 2 CAGR $ millions Chart 1
$60,000 34% $20,000
11%
27%
$45,000 $15,000
17%
$30,000 $10,000
15%
$15,000 $5,000
$0 $0
2009 2010 2011 2012 2013 2014 2009 2010 2011 2012 2013 2014
Social media
Online video
Email marketing
Rich media (excl. video)
Mobile marketing
Static image
Display advertising
Contextual ads
Search marketing
Source: March 2009 US Interactive Marketing Forecast Source: Forrester's Online Advertising And Classifieds
Online Survey Forecast, 4/09 (US only)
5
6. Traditional stadium sponsors will increase
interactive media spending by 14%–22% annually
US Interactive Marketing Forecast, 2009 To 2014
Traditional Stadium Sponsors Emerging brands
$ millions CAGR $ millions CAGR
$20,000 $20,000
15%
19%
$15,000 22% $15,000
19% 12%
$10,000 $10,000
14%
$5,000 $5,000
23%
$0 $0
2009 2010 2011 2012 2013 2014 2009 2010 2011 2012 2013 2014
Telecommunications
Media and entertainment
Consumer goods
Automotive Retail and wholesale trade
Financial services Other
Source: Forrester Research Interactive Advertising Forecasts, 4/09 and 10/09 (US only)
6
7. Stadium will lose 50% sponsorship revenue in
the next five years
US Interactive Marketing Forecast, 2009 To 2014
4% 3% 3% 3% 3% 2%
100%
34% 33% 32%
38% 37% 36%
75%
50%
61% 63% 64% 66%
58% 60%
25%
0%
2009 2010 2011 2012 2013 2014
Performance-based Impression-based Sponsorship
Source: Forrester's Interactive Advertising Model, 4/09 (US only)
7
8. Stadium can implement interactive
and targeted advertising system
Advertising Vehicles
Banner Ad In-Stream Ad Smartphone Hall Screen
Buy Pepsi Buy Pepsi Buy Pepsi
Opt-in and behavioral targeting - 66% Limited number of eyeballs
Limit is a number of
Coupon Sweepstakes Replays impressions each visitor
can physically have.
REPLAY Putting too much
advertising will have
negative user experience.
Fenway Park Stadium
Account Manager
8
9. Interactive ads can increase annual
revenue up to $46M per baseball stadium
In-stream Banner
$ 358K $ 6.75 $ 46M
77 63 Total Per Game Per visitor For 1 Year
in-stream banner
ads/game/fan ads/game/fan
53,000 4M 3.3M Sold impressions - 90% Revenue
fans/game in-stream banner
ads/game ads/game In-stream Banner In-stream Banner
3x
$90 $30
Targeted
CPM CPM
Tightly
70%
2.8M 2.3M 2.6M 2.1M 2x $231K $63K 2x
impressions impress impressions impress
$45 $15
Targeted
Loosely
30%
CPM CPM
1.2M 1.0M 1.1M 0.9M $50K $14K
impress impress impress impress
9
17. Conclusions
• Stadiums donʼt capture large part of the value of in-
stadium advertising
• Brands are starting to switch to targeted/interactive
advertising
• Interactive/targeted advertising could be 3-12 times
more effective
• Stadiums could be converted to interactive/targeted
advertising vehicle
• New revenue to stadium could increase up to $46M
per year*
* For Baseball. Revenue could be different for each sport because of different attendance and
different amount of impressions delivered 14
20. Brands prefer measurable,
targeted and interactive ads
“We spent millions of dollars on sponsorship contracts, but we donʼt know the
results of the advertising in stadium.”
PepsiCo
Measurable “In some cases, like search and online advertising, we have been able to
measure ROI driving true incremental volumes and true increases in sales.”
VP, Global Interactive Marketing The Coca-Cola Co.
“Target group for each of our brands is around 20% of population. We want
Targeted advertising to be as targeted to these consumers as possible!”
PepsiCo
“ We try to experiment with different types of interactive advertising. We
believe itʼs more efficient.”
Effective
“Our experiment with targeted advertising on Facebook for Easy Tone had a
great effect in brand awareness.”
Reebok
17
21. Interactive ads are more effective in achieving
marketing objectives than traditional ads
US Marketers' Attitudes Regarding the Effectiveness of Interactive Marketing Compared to
Traditional Advertising, by Goal, Q3 2007 (% of respondents)
Chart 1
Selling products online 87% 10% 3%
Driving online traffic 87% 10% 3%
Delivering promotions 79% 19% 2%
Generating leads 75% 15% 10%
Building loyalty 64% 28% 9%
Increasing consideration 61% 32% 8%
Creating brand awareness 56% 33% 11%
Selling products offline 50% 32% 19%
Driving traffic to a store 47% 35% 18%
0% 25% 50% 75% 100%
More effective Neither more nor less effective Less effective
Source: Forrester Research, Teleconference: The US Interactive Marketing Forecast 2007-2012, January 4, 2008
18
22. Interactive ads are the second most influential
among online ads
Chart 1
Types of Online Ads that Most Influence US Internet Users, by Age, October 2007 (% of respondents)
67%
77%
Search engine result ads 87%
87%
55%
58%
Interactive ads that provide information or entertainment 68%
73%
53%
59%
Banner ads 63%
71%
36%
30%
Video pre-roll ads 28%
28%
21%
19%
Video post-roll ads 19%
17%
22%
22%
Embedded video ads 12%
9%
23%
19%
Ads or products placed within online virtual worlds 14%
7%
23%
16%
Ads or products placed within video games 8%
8%
0% 23% 45% 68% 90%
Millennials (13-24) Generation X (25-41) Boomers (42-60) Matures (61-75)
Source: Deloitte Development and Harrison Group, "The State of the Media Democracy Second Edition," provided to
eMarketer, January 2008 19
23. Only 7.4% of US marketers think
interactive ads have lower ROI
Interactive vs. Traditional Marketing ROI According to US Marketers, 2007-2009 (% of respondents)
40.0%
34.0%
30.0% 28.7%
20.0%
13.9%
10.0% 9.0%
7.4% 7.0%
0%
e
ow
e
re
e
l y
bl
bl
bl
pp
su
kn
ita
ita
ita
ea
ta
of
of
of
t
m
no
no
pr
pr
pr
t
Do
no
es
e
y
ss
ll
or
ua
Le
Do
Do
M
Eq
Source: PROMO magazine, "2009 Promo Interactive Marketing Survey" conducted by Penton Research, April 1, 2009 20
24. The effectiveness of Interactive marketing will increase
and interactive ads grow at the expenses of traditional
media
US Marketers Perception of the Effectiveness of Interactive Media in 9 Next Three Years
Chart the
Interactive marketing tactics
Created social media
Online video
Search engine optimization (SEO
Mobile marketing
Paid placement in social media
Email marketing
Paid search listings
Online classifieds or directory listings
Display advertising through Ad Networks
Display advertising directly through publishers
Traditional marketing tactics
Direct mail
Television
Magazines
Outdoor
Telemarketing
Radio
Newspapers
Yellow pages
0% 25% 50% 75% 100%
Increase Stay the same Decrease Not applicable
Source: March 2009 US Interactive Marketing Forecast Online Survey 21
25. Video Ads are up to 4x More Effective than Other
Types of Display Ads
Media Advertising Effect, % comparing to control group
Rich Media with Video 1.9 2.3 1.16
Rich Media without Video 0.9 0.46 0.5
GIF and JPG -0.15 1.08 0.41
Simple Flash 0.360.150.26
MarketNorms, All Display Ads 1 0.7 0.6
-1.00 0 1.00 2.00 3.00 4.00 5.00 6.00
Aided Brand Awareness Increase Brand Favorability Increase Purchase Intent Increase
Statistically significant difference between control
Source: Dynamic Logic MarketNorms®, 2008. Fixed frequency level of 1. and exposed groups at 90% confidence level 22
26. Technology enables opportunities
to improve fan experience
Replay Score update Food delivery
Replay
Technology is scoring in America's favorite sport, baseball, by making the
ballparks high-tech. Technology has made it to first base with fan
satisfaction. Many of the newly designed ballparks are attempting to make
the "Park Experience" the best spectator event possible.
Sandy Berger,
Technology Reporter
23
27. Is Opt-In Value Building Exercise?
Weʼre seeing about two-thirds of people take advantage of these
66% user-choice types of ads [ability to choose between two or three
ads].
Jean-Paul Colaco
Senior Vice President of Advertising, Hulu.com
Why such big
difference?
US Internet User Who Would Like Websites to Show Information Personalized
to their Interests, June-July 2009
Show you ads tailored to your interest 32% 66% 2%
32% Give you discounts tailored to your interest 47% 49% 4%
0% 25% 50% 75% 100%
Yes No Maybe
Source: Annenberg School for Communication, University of California Berkeley School of Law and
the Annenberg Public Policy Center
24
28. Opt-in Rate is High for “Relevant
Marketing”
Types of Products for Which US Mobile Phone Owners* Would Be Interested in
Receiving Location-Based Mobile Alerts, July 2009 (% of respondents)
Restaurants 53%
Movie/event tickets 43%
Weather 39%
Clearance sales 37%
Pizza 31%
Clothing 30%
Fast food 27%
Electronics 25%
Music 24%
Happy-hour specials 21%
0% 15% 30% 45% 60%
Source: 1020 Placecast survey conducted by Harris Interactive, October 15, 2009
25
29. In-stream has three times higher CPM
than banners
Average Direct Sales CPMs for Online Advertising Sold US Online Video Advertising CPMs and Sell-Through
by Select US Web Publishers, by Type, 2007 Rates, by Content Category, August 2008
Company A 98
17 Sell-
43 Example CPMs through
Company B 14 rate*
26 Video ads
Company C 15 Display ads Premium
FOX, NBC,
35
content $35-$50 90%
Company D CBS
6 creators
Company E 16
6 Content
MSN, Yahoo!,
aggregator $20-$35 50%
54 AOL
Comany F 24 s/creators
Company G 32 User- Bebo,
23
generated Metacafe, $10-$15 10%
Average 43 content YouTube
15
* Sell through rate - percentage of impressions sold
0 25 50 75 100
Source: YuMe and Collins Stewart LLC, "Global Internet: Search
Source: Bain & Company and the Interactive Advertising Bureau
Engine Strategies San Jose, Key Takeaways from Day 1," August 19.
(IAB), "Bain/IAB Digital Pricing Research," August 2008
2008
30. Tightly-targeted Impression costs 2x More than
Loosely-targeted, yet Cost Per Impact is 1/3 Less
Tightly-targeted Loosely-targeted
The Buy
CPM $10 $5
Total Impressions 10 million 10 million
Total Campaign Cost $100,000 $50,000
The Result
Reach 3 million 3 million
% Impacted (Ad index) 12% 4%
Impacted Reach 360,000 120,000
Cost Per Impact $0.28 $0.42
Source: Millward Brown March 2009
27
31. Creative Quality
“Regardless of how well a campaign is targeted,
its overall success will depend heavily on the
strength of the creative. In multiple regression
models we typically see creative quality
accounting for more than half of the overall
effectiveness.”
Millward Brown
28